tugas MANAJEMEN OLAH RAGA

Summary

The video explores the key aspects of sports marketing, focusing on planning, market analysis, product development, pricing strategies, and promotions. It highlights the challenges and strategies employed by Jember Combat Club, a martial arts and boxing training facility. The club's owner shares insights on pricing, marketing through digital content, and customer loyalty. Despite limited success with influencers, word-of-mouth marketing has proven effective. The discussion emphasizes the importance of continuous improvement in services and building a strong brand. The video offers a comprehensive look at sports marketing management in a local context, underscoring its role in business success.

Takeaways

• 😀 Sports marketing involves planning, developing, and executing strategies to promote sports products and services.
• 😀 Market analysis is crucial in identifying target audiences and understanding consumer behavior in sports marketing.
• 😀 Product development in sports marketing includes offering merchandise, event tickets, and additional sports-related content.
• 😀 Pricing strategies must consider consumer purchasing power and competitor prices to ensure competitive pricing for sports products.
• 😀 Distribution of sports products can be done through various channels, such as online sales and media broadcasts, to increase visibility.
• 😀 Promotion in sports marketing is achieved via media, social media, advertisements, and sponsorships to generate attention and engagement.
• 😀 Jember Combat Club's marketing strategy includes digital content creation on platforms like Instagram, and influencer collaborations, although the latter has faced challenges due to the niche nature of the sport.
• 😀 Word-of-mouth recommendations have been the most effective marketing tool for Jember Combat Club, outperforming traditional offline advertising methods like banners.
• 😀 The club's pricing strategy aligns with 20-30% of the regional minimum wage (UMR) to ensure affordability for customers in a small town market.
• 😀 Despite challenges with staffing, Jember Combat Club emphasizes continuous learning and development to improve customer satisfaction and loyalty.
• 😀 Jember Combat Club faces difficulties in securing sponsorships and partnerships, as the local market is not yet accustomed to sports clubs of this kind.

Q & A

What is the primary focus of sports marketing and management?

The primary focus of sports marketing and management is to plan, develop, and implement strategies for promoting sports-related products and services, such as events, merchandise, and media content.

What are the key elements of sports marketing as described in the transcript?

The key elements of sports marketing include market analysis, product development, pricing strategies, distribution channels, and promotion, all aimed at reaching the target audience effectively.

What role does market analysis play in sports marketing?

Market analysis helps in researching and understanding the target audience, allowing sports marketers to tailor their strategies and offerings to meet consumer needs and preferences.

How does product development contribute to sports marketing?

Product development in sports marketing involves selecting the right products to promote, such as tickets, merchandise, or sports content, ensuring they align with the interests of the target market.

What are some pricing strategies mentioned in the script for sports marketing?

Pricing strategies in sports marketing include setting appropriate prices based on factors like consumer purchasing power and competitor pricing. For example, pricing for tickets may vary depending on the event's scale.

What distribution channels are used in sports marketing?

Distribution channels in sports marketing can include online ticket sales, television broadcasts, streaming platforms, and live event hosting, all aiming to maximize the visibility and accessibility of sports content.

What promotional methods are discussed in the transcript for sports marketing?

Promotional methods include using social media platforms, advertisements, sponsorships, influencer marketing, and leveraging athletes as brand ambassadors to increase visibility and engagement.

How does Jember Combat Club utilize sports marketing strategies?

Jember Combat Club uses both digital strategies, such as creating content on social media and using influencers, and traditional offline methods, like word-of-mouth marketing, to promote its sports programs.

What are the challenges faced by Jember Combat Club in its marketing efforts?

The challenges include limited influencer options, ineffective offline advertising methods like billboards, and the difficulty in securing sponsors or brand partnerships due to the small town's conservative market.

How does Jember Combat Club measure the effectiveness of its marketing strategies?

Jember Combat Club measures effectiveness by asking new members how they heard about the club, with Instagram being a primary source of discovery, indicating the success of social media content.