APA ITU MEDIA? | Pengertian, Fungsi serta Perbedaan Media Komunikasi dan Informasi| Anshar Akil

Summary

This video explores the essential role of media in human life, highlighting how it helps overcome physical and sensory limitations. It distinguishes between communication media, such as phones and televisions, and information media, like computers and calculators. The script traces the evolution of media from natural tools like smoke and sound to technological advances like digital media, reflecting the increasing complexity of human needs. As human society evolves, so too do the tools we use to communicate and process information, with a focus on digital technology shaping modern communication.

Takeaways

• 😀 Media is a fundamental human need across all aspects of life, from communication to daily tasks.
• 😀 Humans are limited by physical abilities (e.g., cannot fly, run fast, or swim like animals) and sensory limitations, making media essential to overcome these constraints.
• 😀 The human mind, or intellect, is key to creating tools and technologies that assist in overcoming physical and sensory limitations.
• 😀 Without intellect, humans would struggle to survive, as many other creatures are naturally equipped with superior physical or sensory abilities.
• 😀 Communication tools (e.g., telephones, radios) help send and receive messages between people, enabling effective communication.
• 😀 Information tools (e.g., computers, calculators, scales) help process and transform messages or data into different forms.
• 😀 The evolution of media reflects the increasing complexity of human life, from simple tools (like hoes for farming) to sophisticated technologies (like robots for automated harvesting).
• 😀 Communication media and information media are distinct but can overlap. Communication media facilitates sending/receiving messages, while information media processes and converts data.
• 😀 The advancement of media has led to convergence, where different media technologies combine to perform multiple functions, such as processing and distributing messages.
• 😀 The types of media evolve from natural forms (like voice and smoke signals) to technological forms (e.g., mechanical, electrical, and digital media).
• 😀 Digital technologies, such as computers and smartphones, are the modern form of media, reflecting the shift from earlier mechanical and electrical technologies to more complex, software-driven tools.

Q & A

What is the basic concept of media according to the script?

The basic concept of media in the script is that media is a fundamental tool that humans need in all areas of life. It is an essential part of human existence, helping people perform various activities and overcome physical and sensory limitations.

Why do humans need tools or media?

Humans need tools or media because their physical abilities are limited. They cannot fly, run as fast as lightning, or swim like fish. Additionally, human sensory abilities such as hearing and sight are also restricted, which media helps to overcome.

What role does human intellect play in overcoming these limitations?

Human intellect plays a crucial role in overcoming physical and sensory limitations. With the power of intellect, humans have developed tools, technologies, and knowledge to make life easier and more efficient.

How does the script compare humans to other creatures in terms of physical abilities?

The script compares humans to other creatures by stating that while animals are equipped with superior physical abilities (e.g., speed, flight, swimming), humans are limited physically. However, humans are unique because they are endowed with intellect, allowing them to create tools and technologies.

What is the difference between media communication and media information?

Media communication refers to the tools or technologies used for sending and receiving messages between the sender and the receiver. Examples include television, radio, and phones. Media information, on the other hand, refers to tools used for processing or transforming information, such as computers, calculators, and scales.

Can media communication and media information be used interchangeably? Why or why not?

While some people may use the terms interchangeably, the script emphasizes a distinction between media communication (for transmitting messages) and media information (for processing information). The two can overlap, but they serve different primary functions.

What is meant by 'convergence' in the context of media?

Convergence refers to the combination of various tools or devices that perform multiple functions, such as processing, sending, and distributing messages. This development leads to more integrated and complex media tools.

How does media evolve according to the script?

Media evolves by becoming more complex in response to human needs, technological advances, and cultural growth. Initially, humans used simple tools for communication, but as societies and technologies advanced, so did the complexity of the media required for communication.

What are the different types of technological media mentioned in the script?

The script mentions four types of technological media: manual technology (e.g., writing), mechanical technology (e.g., machines like clocks), electrical technology (e.g., battery-operated devices like fans), and digital technology (e.g., computers and digital tools).

Why does the script focus on digital technology in particular?

The script focuses on digital technology because it represents the most advanced form of media currently used. Digital technology, such as computers and smartphones, allows for efficient communication and information processing, making it central to modern life.