Mobile Commerce

Summary

Mobile commerce is rapidly growing, with more than a third of e-commerce transactions now happening on mobile devices. As smartphones become the dominant platform, many consumers prefer using apps over mobile browsers for a faster, more convenient shopping experience. However, many businesses still fail to optimize their mobile commerce strategies, hindering growth. To keep up, companies need to embrace cross-device shopping and offer seamless experiences across smartphones, tablets, and desktops. LocalSphere can help by creating mobile-friendly websites and apps tailored to boost your business in the evolving digital landscape.

Takeaways

• 😀 Mobile devices are now the primary way North Americans access the web, surpassing computers in usage.
• 😀 Mobile commerce (m-commerce) is growing rapidly, with over a third of e-commerce transactions happening on mobile devices.
• 😀 Smartphones are the dominant platform for mobile shopping, with 56% of North Americans owning one.
• 😀 iPhones lead the market in Canada, but Android devices continue to grow in popularity.
• 😀 The main challenge for mobile commerce growth is not consumer adoption, but businesses not optimizing the mobile shopping experience.
• 😀 Many consumers find it difficult and time-consuming to complete purchases on mobile, which is a barrier to mobile commerce.
• 😀 Building an app is a key solution, as 85% of mobile usage time is spent in apps rather than mobile browsers.
• 😀 Mobile apps offer convenience, speed, and credibility, which enhance the customer experience and encourage purchases.
• 😀 The future of e-commerce is mobile, and most transactions will soon be completed via mobile devices.
• 😀 Cross-device shopping behavior is common, where customers browse on one device and purchase on another, requiring businesses to adapt to this trend.
• 😀 LocalSphere can help businesses optimize their mobile presence by creating mobile-friendly websites and custom apps to improve the mobile commerce experience.

Q & A

Why is mobile commerce booming in North America?

Mobile commerce is booming in North America because more people are using smartphones to access the internet and shop online. The growing dominance of mobile devices, combined with consumer preference for shopping on smartphones, is driving this trend.

What percentage of e-commerce transactions are made on mobile devices today?

Today, more than a third of e-commerce transactions are made on a mobile device, highlighting the increasing reliance on smartphones for online shopping.

What is the main constraint to the growth of mobile commerce?

The main constraint to mobile commerce's expansion is not customer adoption, but rather how companies fail to optimize the shopping experience for mobile. Complicated, time-consuming checkout processes hinder mobile commerce growth.

How do mobile apps improve the shopping experience for consumers?

Mobile apps improve the shopping experience by offering convenience, speed, and credibility. Users spend 85% of their mobile time in apps rather than browsers, which makes in-app shopping more attractive and efficient.

What are the main reasons consumers prefer mobile apps over mobile browsers for shopping?

Consumers prefer mobile apps over mobile browsers for shopping because apps offer better convenience, faster performance, and a greater sense of credibility.

What is the current dominance of smartphones in mobile commerce?

Smartphones are the dominant mobile channel worldwide. Over 56% of North Americans own a smartphone, with iPhones leading in Canada, though Android devices continue to grow in popularity.

What cross-device behaviors are now commonplace among consumers?

Cross-device behaviors include consumers browsing products on smartphones, seeking more information on desktop computers, and completing purchases on tablets. This trend requires merchants to optimize the shopping experience across all devices.

How can merchants adapt to the growing trend of cross-device shopping?

Merchants can adapt by ensuring that their websites and e-commerce systems are optimized for seamless use across devices. This includes making the shopping experience fast and easy, regardless of whether the customer is on a smartphone, desktop, or tablet.

Why is it important for companies to build mobile-friendly websites?

Building mobile-friendly websites is crucial because it ensures that customers can easily browse and purchase products from their mobile devices, which are becoming the primary platform for online shopping.

How can LocalSphere help businesses with mobile commerce?

LocalSphere can help businesses by creating unique, mobile-friendly websites, integrating essential e-commerce tools, and building custom apps to optimize the mobile commerce experience and increase sales.