Scrap Ke Business Mein Digital Marketing Kaise Use Kare? | Question & Answer Series

Summary

Sandeep Banshali, the creator of 'Digital Azadi', shares his mission to educate 10 lakh people about digital marketing and how to solve major life problems, particularly financial ones, using it. Throughout the video, he answers practical questions from viewers, offering advice on leveraging digital marketing in various industries. He discusses strategies for e-commerce businesses to drive traffic through content, the role of LinkedIn in B2B scrap business marketing, the importance of safety courses for construction workers, and the persistence required in webinar-based sales. His key message is that consistency, education, and networking are crucial to success in the digital world.

Takeaways

• 😀 Sandeep Banshali's mission is to help at least 1 million people learn digital marketing and solve major life problems, especially related to money, through digital skills.
• 😀 Digital marketing knowledge can be applied to various business models, such as e-commerce websites. Blogs and content marketing are powerful tools to drive traffic and sales.
• 😀 For e-commerce websites, blogs should focus on topics that help potential customers, such as trends, pricing, and usage guides related to the products being sold.
• 😀 In e-commerce, using blog posts to answer common questions and providing a call to action, such as a purchase link, can boost sales and marketing.
• 😀 Even niche businesses, like scrap metal selling, can benefit from digital marketing. Platforms like LinkedIn offer opportunities to network with key decision-makers in industries that deal with scrap material.
• 😀 Digital marketing can bring more visibility and clients to businesses in traditionally less digitalized sectors, like scrap, by creating professional online profiles and networking.
• 😀 Safety awareness for construction workers is crucial. Creating courses in local languages, focusing on worker safety and accident prevention, can lead to better training and awareness.
• 😀 If you're passionate about safety in the construction industry, there’s an opportunity to create and sell relevant courses to construction company owners, improving worker safety across the sector.
• 😀 Persistence is key in online learning and marketing. If you're not seeing results from your courses or webinars, don't be discouraged. It takes time and consistent effort to build momentum.
• 😀 To see sales from webinars, you need to conduct a minimum of 20 webinars. Early webinars may only convert a small percentage of attendees into buyers, but this improves over time with practice and consistency.

Q & A

What is Sandeep Bansali's mission with Digital Azadi?

Sandeep Bansali's mission with Digital Azadi is to help at least 1 million people learn digital marketing, so they can apply it to solve major life problems, particularly financial ones.

Why does Sandeep Bansali believe he can't reach 1 million people alone?

He believes that he can't reach 1 million people on his own because of the scale and reach required, which is why he asks for the support of his inner circle or close family to help spread his mission.

What type of content should be included in a blog for an e-commerce website?

For an e-commerce website, the blog should include content related to the products sold. For example, if selling sarees, the blog could cover topics like current fashion trends, saree types, draping methods, pricing, and related information that can help customers make informed decisions.

How can a blog help drive sales for an e-commerce business?

A well-crafted blog can attract customers by providing valuable information that answers their questions. For instance, an article about how to drape a saree can lead to readers purchasing sarees from the website, especially if a call-to-action is included.

Can digital marketing be effective for businesses in industries like scrap dealing?

Yes, digital marketing can be effective for scrap businesses, especially in the industrial scrap sector. By networking on platforms like LinkedIn, scrap dealers can connect with factory owners, production managers, and other decision-makers who need to buy or sell scrap.

What specific platform does Sandeep Bansali recommend for networking in the scrap business?

Sandeep Bansali recommends LinkedIn for networking in the scrap business, as it allows scrap dealers to connect with key decision-makers like factory owners, production managers, and purchasing managers.

What type of online course does Sandeep Bansali suggest for construction workers?

Sandeep suggests creating an online course focused on worker safety in construction. The course should be in the local language and cover topics like safety protocols, how to prevent accidents, and what to do in case of an emergency.

Why is it important to create a course for construction worker safety?

Creating a course for construction worker safety is crucial because many workers face fatal accidents due to a lack of safety knowledge. By educating workers, businesses can reduce accidents and improve safety standards on construction sites.

How many webinars should someone conduct before evaluating their effectiveness in sales?

Sandeep Bansali recommends conducting at least 20 webinars before evaluating their effectiveness in generating sales. He explains that the first few webinars may not yield significant results, but over time, the conversion rate improves.

What advice does Sandeep Bansali give to those who feel demotivated after not seeing results from their webinars?

Sandeep advises against getting demotivated after just a few webinars. He emphasizes the importance of consistency and patience, noting that conversion rates increase with experience, and results can only be accurately assessed after conducting at least 20 webinars.