The Best Advice For Music Artists... From A Music Artist
Summary
TLDRNick, un artista independiente con casi cuatro millones de oyentes mensuales en Spotify, enfatiza la importancia del 'skill stacking' para el éxito en la carrera musical. Él aborda la necesidad de dominar múltiples habilidades o contratarlas, como la creación de contenido, edición de videos, diseño gráfico y gestión de redes sociales, para los artistas que no pueden asumir costos externos. Además, comparte una lección de vida sobre el compromiso y la preparación, que le permitió aprovechar las oportunidades cuando decidió retomar su pasión por la música en 2019. Nick también desmiente la idea de que su éxito es solo por tener un podcast exitoso, pues este se lanzó dos años después de su carrera musical. El mensaje principal es que la excelencia en la música no es suficiente; los artistas deben ser versátiles y apasionados para tener éxito.
Takeaways
- 🎓 **Habilidades Diversas**: Un artista independiente debe ser bueno en muchas cosas o contratar servicios, especialmente si no tiene fondos para outsourcear.
- 📈 **Skill Stacking**: Acumular habilidades es un factor clave en la carrera de un artista, permitiendo el crecimiento y el éxito en la industria musical.
- 🎥 **Creación de Contenido**: Incluye la creación y edición de videos, diseño gráfico, y publicación de contenido en redes sociales, que son esenciales para promover la música.
- 🎧 **Producción Musical**: Aprender a grabar, mezclar y masterizar la propia música es fundamental para el desarrollo de la carrera musical.
- 🤝 **Trueque de Servicios**: El skill stacking permite intercambiar servicios con otros profesionales, lo que puede ser beneficioso cuando los fondos son limitados.
- 💪 **Trabajo y Preparación**: El éxito no es casualidad; es el resultado de años de trabajo duro y preparación en habilidades relacionadas con la música.
- 👫 **Compromisos en Relaciones**: Hay que considerar las preocupaciones de los seres queridos y hacer compromisos, lo que puede afectar las decisiones profesionales.
- 🚀 **Transición de Habilidades**: Las habilidades adquiridas en uno negocio, como la creación de contenido o la gestión de un negocio, pueden ser transferibles y valiosas en la carrera musical.
- 💡 **Inspiración Personal**: La vida personal, incluidas las relaciones, puede ser una fuente de inspiración para la letra de las canciones.
- 📚 **Educación Autodidacta**: Hay una gran cantidad de información gratuita en línea para aprender las habilidades necesarias si tienes la disposición y el deseo de hacerlo.
- 🎉 **Éxito Auténtico**: El éxito en la música no solo depende de la creatividad musical, sino también de la capacidad para promocionar y gestionar una carrera artística exitosa.
Q & A
¿Quién es Nick y qué hace aproximadamente cada mes en Spotify?
-Nick es un artista independiente que tiene aproximadamente cuatro millones de oyentes mensuales en Spotify y logra aproximadamente un millón de reproducciones diarias en la plataforma.
¿Qué es el 'skill stacking' según Nick y por qué es importante para un artista independiente?
-El 'skill stacking' es la habilidad de acumular habilidades en varias áreas, lo cual es crucial para un artista independiente ya que les permite ser competentes en muchas cosas o contratar servicios si tienen los fondos para hacerlo. Esto impacta directamente en su capacidad para crecer en su carrera musical.
¿Qué habilidades menciona Nick como necesarias para un artista independiente para ser exitoso?
-Nick menciona habilidades como la creación de videos, edición y composición de videos, diseño gráfico, grabación de sí mismo, uso de DAWs como Logic Protools o Fruity Loops, mezcla y masterización de música, estrategia de gestión de contenido en redes sociales y diseño de mercancía.
¿Qué es lo que Nick no hace en sus videos y por qué?
-Nick no hace tutoriales sobre cómo hacer cosas específicas, como editar videos en Premiere, porque él proporciona información sobre lo que es necesario para tener una carrera musical exitosa y espera que la gente busque esa información y la aplique por sí misma.
¿Por qué Nick no promociona su podcast en sus videos de música y viceversa?
-Nick no cross-promueve su podcast en sus videos de música ni viceversa porque desea que las personas descubran cada una de sus pasiones por sí mismas y no porque él las vincule.
¿Cuál fue una de las lecciones de vida que Nick menciona y cómo impactó su carrera musical?
-Nick menciona que una de las lecciones de vida fue la importancia de hacer compromisos en las relaciones, lo que lo llevó a posponer su carrera musical para estar con su esposa. Esta lección lo llevó a adquirir habilidades en videoproducción y negocios que más tarde se tradujeron en éxito en su carrera musical.
¿Por qué Nick no comenzó a perseguir la música como una carrera hasta 2019 a pesar de haber estado haciendo música desde los 13 años?
-Nick no comenzó a perseguir la música como una carrera hasta 2019 porque su esposa, quien había estado con él desde los 16 años, no estaba cómoda con la idea de que él fuera de gira y realizar shows. Nick tomó la decisión de posponer su carrera musical por el bien de su relación.
¿Qué negocio tuvo Nick antes de comenzar su carrera musical y cómo ayudó a prepararlo para el éxito en música?
-Nick tuvo una compañía de medios que se dedicaba a diseño gráfico, construcción de sitios web, video y fotografía. Esto le ayudó a adquirir habilidades en la creación de contenido, diseño y negocios que más tarde se aplicaron en su carrera musical.
¿Cómo Nick aborda el hecho de que algunos creen que su éxito en música es solo por tener un podcast exitoso?
-Nick aclara que comenzó su carrera musical en 2019 y lanzó su podcast con su amigo 'Cakes' en 2021, dos años después. Por lo tanto, su éxito en música no fue debido al podcast, sino a su dedicación y habilidades adquiridas a lo largo de los años.
¿Cómo Nick define el éxito en la música y por qué cree que hacer buena música no es suficiente?
-Nick define el éxito en la música como no solo hacer buena música, sino también ser bueno en múltiples aspectos como la creación de contenido, marketing y negocios. Cuestiona que hacer buena música por sí sola no es suficiente para tener éxito, ya que hay muchos artistas talentosos que no logran ganarse la vida con la música.
Outlines
🎵 La importancia del skill stacking en la carrera musical
Nick, un artista independiente con aproximadamente cuatro millones de oyentes mensuales en Spotify, enfatiza la importancia del 'skill stacking', o acumulación de habilidades, en el éxito de un artista independiente. Destaca que, además de la creatividad musical, es necesario dominar áreas como la creación de contenido, edición de videos, diseño gráfico, grabación y producción musical, y gestión de redes sociales. Nick argumenta que, sin fondos para externalizar tareas, es fundamental adquirir una variedad de habilidades para crecer en la industria musical. También menciona la crítica que recibe por no proporcionar tutoriales prácticos, pero enfatiza que su papel es proporcionar información valiosa para que los artistas se desarrollen por su cuenta.
💑 Compromisos y lecciones de vida en la carrera musical
Nick comparte su historia personal, donde la relación con su esposa, comenzada en la escuela secundaria, influyó en su decisión de posponer su carrera musical. Expone cómo la necesidad de compromiso y el pensar en el bienestar mutuo de la pareja lo llevó a dejar de lado la música temporalmente. Mientras tanto, Nick creó una compañía de medios, adquiriendo habilidades en diseño gráfico, construcción de sitios web, video y fotografía, que más tarde se tradujeron en habilidades valiosas para su carrera musical. En 2019, con el apoyo de su esposa, decidió retomar la música, utilizando las habilidades adquiridas y aprovechando el enfoque en el contenido en la era digital.
🚀 El éxito en la música y la preparación para aprovechar la oportunidad
Nick reflexiona sobre cómo su experiencia previa en la creación de contenido y en la gestión de negocios lo preparó para el éxito en la industria musical. Destaca que, a pesar de haber comenzado su carrera musical en 2019, ya contaba con una base sólida de seguidores en TikTok y una comprensión profunda de cómo crear contenido viral. Además, refuta la idea de que su éxito es meramente por tener un podcast exitoso, aclarando que el podcast fue lanzado dos años después de haber iniciado su carrera en la música. Nick enfatiza que su éxito es el resultado de una obsesión por aprender y mejorar en áreas clave, como la creación de contenido y la promoción de la música, y no de factores externos.
Mindmap
Keywords
💡Skill Stacking
💡Independiente
💡Spotify
💡Carrera en la música
💡Contenido
💡Mercadotecnia
💡Bartering System
💡Compromise
💡Preparación
💡Obsesión
💡Podcast
Highlights
Nick, an independent artist with around four million monthly listeners on Spotify, emphasizes the importance of skill stacking for independent artists.
Skill stacking is a significant factor in Nick's career growth and success in the music industry.
To be a successful independent artist, one needs to be proficient in various areas such as video creation, graphic design, music production, and social media management.
Nick suggests that if artists cannot afford to outsource tasks, they must learn to excel in multiple skills.
He refutes criticism about not providing practical advice, stating that he provides the necessary information for a successful music career.
Nick encourages artists to use the internet to learn specific skills such as video editing, music mixing, and mastering.
Skill stacking not only aids in career growth but also enables artists to barter services with others who have complementary skills.
Nick shares that he has written a book on navigating the new music industry independently.
He discusses a life lesson about compromise in relationships and how it influenced his decision to delay pursuing a music career.
Nick reveals that he ran a successful media company before entering the music industry, which provided him with valuable business and content creation experience.
His experience in business and content creation prepared him for success when he entered the music industry in 2019.
Nick clarifies that he started his music career before launching a successful podcast, contrary to some assumptions.
He never cross-promoted his music and podcast, allowing each to grow independently based on their own merits.
Nick addresses comments about his success, attributing it to years of dedication and learning rather than external factors.
He stresses that being good at music alone is not sufficient for success; multiple skills are necessary in the music industry.
Nick concludes by encouraging independent artists to learn multiple skills and to apply the information he provides to start their own successful music careers.
Transcripts
welcome back to another video my name is
Nick I'm an independent artist with give
or take four million monthly listeners
on Spotify and something else that I
don't usually put in my intros but I
feel like will help add credibility to
the things that I'm saying is that I do
1 million streams every day on Spotify
only hey guys in this video I touch on a
few different things um I touch on what
I feel is one of the most important
things for an independent artist to do
in their career and and to learn I touch
on a life lesson that I feel is very
important and I touch on outliers in my
career that help me become successful so
all I have to say I hope you enjoy this
video thank you for watching the single
most important thing that an independent
artist can add to their tool built is
their ability to skill stack and skill
stacking is a huge outlier in my career
that I'm going to die deep on and share
with you on how that it impacted my
ability to grow my music career so to be
a successful independent artist you need
to be good at a lot of things or
Outsource a lot of things but if you
don't have the funds to Outsource you
need to be good at a lot of things among
the many things that an independent
artist needs to be good at video
creation so filming videos thinking of
ideas for videos editing videos
composing videos posting videos graphic
design having ideas for cover Arts
learning tools such as Photoshop or
Adobe Illustrator or using simple ones
like canva and just overall maybe having
an eye for what looks good being able to
record yourself so learning Daws such as
logic Protools able tin Fruity Loops Etc
mixing and mastering so mixing your own
music uh mastering your own music making
it sound good production music
production social media and content
management strategy being your own
receptionist designing merchandise I
mean you could go just run the gauntlet
right it's so many things that an
independent artist needs to be good at
and that might sound overwhelming to
most and it probably is overwhelming to
most but the fact is you're not going to
make it very far if you don't learn to
be good at a bunch of things or
Outsource a bunch of things to other
people but if you don't have the funds
to Outsource you need to learn how to be
good at it you need to stack the skills
and lately I've been getting a lot of
hate saying like you all you do is talk
you don't give practical things that we
can put to use and my only assumption
here is that because I said you need to
be good at video editing that expect me
to like show you how to edit videos on
Premiere in this video and that's not
what I'm going to do I'm providing you
with the information on what is required
in order to have a successful music
career there are plenty of videos on the
internet on YouTube of how to make a
good video how to edit a video what I
want you to do after you get the
information from me is take that go type
in YouTube how to film a good Tik Tock
video how to edit a video how to mix and
master my own song I'm not the guy
that's going going to just make
tutorials on how to do that stuff I'm
providing you with information in the
hopes that you will take that and run
with it and start your career on your
own I'm not going to handhold you the
whole way I'm not going to spoon feed
you but I am going to provide you with
what is required in order to make a
living making music because I care
because I know you're watching and I
know you're probably talented and I know
you probably just need a little help and
a push in the right
direction unfortunately you need to be
good at a lot
in order to have a successful music
career you can't just be good at music
another plus about skill stacking is it
gives you skills that you can B with
other people who have a different skill
set than yours let's say you're good at
graphic
design and a mixing engineer needs
graphic design for something now instead
of exchanging money you can exchange
services the barter system classic you
can design something for a mixing
engineer or a producer and then they
will do the production or the mixing for
you for free
right bartering Services free for free
so the more skills that you can stack
and the things that you can be good at
the more value you hold in a barter
system so when funds are low skills can
be high there is a plethora of free
information on the internet if you want
it bad enough and you're willing to do
the
work you can find it also if you like
what I'm sharing in this video or in
other videos I did write a book on how
to navigate kind of the new music
industry independently
and I'll put the link in the description
if you care about that now I'm going to
touch on an outlier in my career and in
my life there was a life lesson and uh
one of the reasons that I feel that I
was able to be successful in music and
I'm going to start back a little bit
I've been making music since I was 13
years old I'm 32 years old now I've been
making music for almost 20 years I
didn't start pursuing as a career until
2019 let me tell you why I didn't start
pursuing music as a career until 2019
around 20 9 I graduated high school in
2009 so somewhere around there and the
years after I wanted to do music I've
been with my wife since we were 16 years
old we're High School sweethearts I've
been with my wife since we were 16
somewhere during that time I wanted to
pursue music as a career social media
content creation outside of YouTube
wasn't really at the Forefront then so
the way to do that was to you would have
to do more touring you have to go do
shows College shows Etc my wife
girlfriend at the time uh wasn't
comfortable with me going and doing
shows and I know this is going to be a
hard pill to swallow for a lot of you
guys but in relationships there's
compromise it's not always 5050
sometimes it's 802 sometimes it's 90 10
sometimes it's at 100 zero there's
compromise in relationship because it
becomes not all about you that's your
life partner and you make decisions
together it's not only what's best for
you it's what's best for the both of you
so I put music to the side stop making
it stop pursuing it but in that gap of
when I stopped making music and sto
pursuing music I started a media company
where we did some graphic design some
website building some videography and
some photography I know your immediate
thought is oh well no wonder this dude
was able to be good at a music career he
was a videographer before this yes I was
but I put in the time in order to be
good at making videos and to know what
makes a good video I watched all the
YouTube videos on how to compose video I
watched all the YouTube videos on had to
edit video countless hours of watching
people make videos so that I could get
good at making videos same with
photography same with website design
same with same with graphic design if I
wanted to be good at it I put in the
work that was required to become good at
it and I'm going to connect the dots on
how this is uh A Life Lesson and and not
only a lesson and why it lended itself
to me to become a successful music
artist so yes I had a video production
company that I owned operated
and I did a lot of promotional videos
for small businesses for the town that I
live in I shot a lot of weddings so I
did that for like 8 years and in 2019 I
came to my wife and I said hey do you
mind if I give this music thing another
go I think I know way I can do it
without doing any
shows um touring
Etc she gave me the go-ahead so I had
her support I had the support of the
most important person in my life but
what I didn't realize was life prepared
me for the success that I was going to
have in music in 2019 I entered into the
music world in a time where content was
first and I had just spent eight years
of my life creating content so what may
seem like luck was just preparation
meeting opportunity and the life lesson
here in that situation if I didn't put
my wife's concerns first I don't know if
I would have been successful in music
life prepared me for the success that I
had music another Point here that I
forgot to mention because I always get
distracted is that I also ran a business
a successful business before I started
my music business I learned how to run a
business properly I learned how to take
care of your clients and in music your
clients are your fans your supporters
how do you take care of them how do you
deliver to them what they want how do
you make them feel like they come first
how do you run a business properly I ran
a successful Media Company and a lot of
that stuff translated into how to run a
successful music business so when I say
that life prepared me for the success
that I had in music it's multifaceted
it's that I was able to learn how to run
a successful business before I started a
new business it's that I spent 8 years
learning how to make videos and then
transitioning that into making videos
that promote my music it's that I
sacrificed some of my desires for the
better of my relationship and in turn my
relationship is what inspires a lot of
my lyrics that I write about in my songs
so life prepared me for the success that
I was going to have in music when I
started pursuing music in 2019 I was
writing songs about love I was writing
songs about life I was able to create
videos and content in my own cover arts
and I've always been someone that if I
am interested in it I hyperfocus on it I
obsess over until I get good at it you
have to be a little bit obsessed about
making a living making music
in order to make a Liv and make a music
and I'm sure there's a lot of stuff that
I forget because I just sit down and
start talking and I don't write out
bullet points and stuff sometimes I wish
I did but it's just not my personality
to do so I just kind of start talking
off the cuff and I saw a comment
recently that said uh Nick Nick D is
only um successful in music because he
already had a successful podcast and I
want to address that I have a podcast
called the Freddy show with uh my friend
cakes and it has 2.7 million followers
uh I just want to address certain things
about that and how it was an outlier in
my career but not in the way you expect
so I started pursuing music in January
of 2019 I didn't launch the podcast with
cakes until February or March of
2021 two years into my music career so I
didn't have the podcast before I started
pursuing music the podcast wasn't
successful before I started pursuing
music I already had hundreds of
thousands of monthly listeners and
followers on my own personal Tik Tok and
the reason that I have a successful
podcast is because I obsessed over what
makes a good video I spent the hours
researching and dissecting other viral
videos to learn what is it that makes a
video viral what is it that hold
someone's attention what keeps someone
on a video how do you make something
engaging I put in the time to learn all
of those things I didn't just wake up
knowing how to make videos I spent eight
years making videos before I started
pursuing music as a career and another
thing I read in the comment was the
person said that often on my music
videos it says isn't this the same dude
from the podcast in that comment they're
assuming that they're finding me because
of the podcast unless because of my
music I want to address that I never
cross-promote it either I have 2 million
followers on my uh music Tik Tok 2.7
million on the podcast account with
cakes I never cross-promoted either of
them so the people who are fans of the
podcast test unless they found it out
for themselves did not know that I made
music because I didn't tell them and the
same with my music they did not find the
podcast because I told them from the
music side of things they just came
across it why am I good at making music
because I've been making it since I was
13 20
years why am I confident in my advice
because it works why am I making these
videos if I don't have to because I want
to I want to see you guys win so to to
wrap it up you have to be good at
multiple things you can't just be good
at one thing you can't just be good at
making music it's not enough I think I
got distracted which is what I usually
do so my bad but hopefully the premise
of this video came through that it's
important to skill stack there's many
different skills that you can learn to
help you be a successful music artist
but I truly feel that being good at
music isn't enough loads of talented
people out there and unfortunately a lot
of them are not making a live and making
music because making good music is not
enough and for every artist that you
feel they are simply just making good
music and it's working there's usually a
team behind them doing the stuff that
they don't want to do so the work is
still happening it just might not be
done by the artists themselves but as
Independent Artists the work falls on
our shoulders and there's no way around
it unless you're willing to give up a
percent of your income or pay people all
I have to say I hope you're crush it I
hope to see you win and I hope to see
you in the next video
cheers
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