도대체 뭘 했기에? G80 NVH가 이럼?

Summary

The video script delves into the automotive industry's evolution, highlighting the remarkable quality improvements in domestic cars, which now closely compete with German brands, especially in the electric vehicle (EV) sector. Despite BMW's prowess in producing electric cars, it's noted that Hyundai's EV platform is five years ahead, promising a new generation of vehicles by 2026. The discussion touches on the importance of seizing opportunities, the advancements in fuel efficiency, and the significant impact of electronic controls in enhancing vehicle performance. The conversation also explores the driving experience, emphasizing the transformative effect of software advancements on car handling, noise reduction, and overall quality, positioning Genesis as a strong contender in the luxury vehicle market.

Takeaways

• 😃 South Korean car brands have significantly improved quality and can compete with German brands in the internal combustion engine market, but lag behind in electric vehicles.
• 🎯 Hyundai Motor Group is 5 years behind in EV platform technology compared to German brands like BMW, but is catching up quickly.
• 🚗 Genesis models have evolved remarkably over the years, improving driving dynamics and ride quality through software updates and electronic control.
• 💻 Advanced electronic control systems allow for precise adjustments to vehicle characteristics, contributing to the improved driving experience.
• 🔊 Luxury sedan models have achieved impressive interior quietness, comparable to electric vehicles at low speeds.
• 📈 The cost premium for Genesis models unlocks access to advanced features and superior driving experience, making it a compelling choice for those seeking luxury.
• 🌐 Brand prestige remains a key factor for some buyers, but Genesis offers a competitive alternative for those focused on the driving experience and features.
• 🔧 Software updates and electronic control systems have enabled significant improvements in vehicle dynamics and user feedback without major mechanical changes.
• 📊 Customer feedback and data analysis have played a crucial role in refining the driving experience and addressing specific areas for improvement.
• 🔜 Electric vehicle platforms provide further opportunities for Genesis to leverage its strengths in electronic control and user interface to create a unique and compelling driving experience.

Q & A

What improvements have been made recently to the quality of domestic cars in Korea?

The quality of domestic Korean cars has improved significantly and is now comparable to German cars in terms of internal combustion engines, though not yet for electric vehicles.

How far behind is Hanon Systems in the electric vehicle platform business compared to Hyundai?

Hanon Systems is about 5 years behind Hyundai in the electric vehicle platform business. Hyundai is expected to release their next generation platform in 2026, while Hanon will still be on their first generation platform at that time.

What are some of the major changes noticed in the new G80 sedan?

Major changes noticed in the new G80 include: improved noise isolation at low speeds, enhanced driving feedback from the steering wheel, upgraded grill design with an asymmetric aesthetic, and changes to the muffler and monitor display designs.

How has Genesis improved the driving experience in the new G80 sedan?

Genesis has improved the driving experience by fine-tuning the suspension electronically to filter out unpleasant vibrations when needed while still allowing important feedback to come through. This creates a smooth yet engaging driving dynamic.

Why is the new asymmetric grill design seen as an improvement?

The new asymmetric grill design adds visual interest and a subtle focal point, showcasing Genesis designers' attention to detail in even small styling updates.

What are the benefits of the updated monitor display in the new G80?

The updated monitor optimizes visibility by eliminating distracting elements, allows for future expandability through a hidden lower portion, and enables quick glances at key data to enhance safety.

How has improved software elevated the new G80 despite unchanged hardware?

Advances in software analysis and control have allowed Genesis to significantly upgrade the driving dynamics, noise isolation, and overall refinement of the G80 without changing the underlying hardware mechanics.

Why does the presenter highlight the vehicle monitoring system as a strength of the new G80?

The presenter highlights it because it enables checking driving information without losing forward vision, improving safety. The display is also exceptionally clear and aesthetically integrated.

What are some alternatives mentioned to the G80 for those wanting a premium vehicle?

The presenter mentions the Mercedes-Benz and BMW as alternatives for those wanting premium vehicles, but notes the new Genesis G80 offers comparable luxury and refinement at a lower cost.

Why does the presenter conclude the new G80 is likely a better option than a Mercedes or BMW for most buyers?

The presenter concludes that for buyers prioritizing luxury feel over brand prestige, the refinement improvements and more affordable pricing make the new Genesis G80 the smarter choice over benchmark German competitors.