Wawancara Direktur Corporate Affairs Nestle, Sufintri Rahayu: Komunikasi Bukan Cuma Karier

Summary

This video features an inspiring journey of an individual passionate about communication, beginning from high school when the speaker knew communication was their forte. After pursuing a degree in Communication at Universitas Pajajaran, they worked their way up in the public relations field, managing brands and learning from various industries. The speaker also reflects on the personal balance of being a woman and a mother while excelling in their career. Their passion for Nestlé's family-friendly culture and commitment to quality led them to join the company, believing in its products and values.

Takeaways

• 😀 The speaker has been working for over 23 years and has had a diverse career journey, including working in communications and public relations.
• 😀 From a young age, the speaker was passionate about communication, initially even researching communication studies while in high school.
• 😀 The speaker actively pursued a career in communication, joining organizations like OSIS (student council) and later choosing to study communication at Universitas Pajajaran (Unpad).
• 😀 The speaker’s decision to study communication was driven by a desire to work in public relations (PR) and communication strategy, fields that were not as widely popular at the time.
• 😀 The speaker quickly moved up in their career, initially starting as an account executive and eventually becoming a manager and director in the communication field.
• 😀 A key mentor taught the speaker to always have a 'helicopter view' when working in communication, focusing on strategic direction and gaining broad experience.
• 😀 The speaker gained diverse experience working with clients in various industries, including B2B2C, FMCG, and others, all while shaping their strategic communication skills.
• 😀 Even after becoming a leader in their field, the speaker felt the need to continue growing and learning, which led them to transition to client-side roles.
• 😀 The speaker's career decisions were also influenced by personal life considerations, particularly as a woman and a mother, seeking a work-life balance.
• 😀 The speaker’s move to Nestlé was motivated by the company’s family-friendly culture and its commitment to supporting families. The speaker believes strongly in Nestlé's products and their quality, safety, and human-centered approach.

Q & A

What was the individual's early interest in communication?

From a young age, the individual felt a natural inclination toward communication, even before it was considered a popular or prestigious field. While many of her peers aspired to careers in medicine, engineering, or the military, she was drawn to communication as her forte and actively pursued knowledge in the field, starting as early as high school.

Why did the individual choose to study communication despite societal pressures?

The individual chose to study communication because it aligned with her strengths and interests. Despite the societal expectation to pursue more conventional or 'prestigious' fields like science (IPA) or social sciences (IPS), she was determined to follow her passion and felt that communication was her calling.

What was the first step in her professional career after graduation?

After graduation, the individual was recruited by a large organization and immediately started working in a managerial role. She was tasked with handling various communication responsibilities, including public relations, and quickly learned how to manage communication strategies for brands.

How did the individual develop her expertise in public relations?

The individual honed her skills in public relations by working in a PR agency, where she was exposed to a wide variety of clients across different industries. She managed communication strategies, reputation management, and crisis communication. Over time, she gained significant experience, moving from entry-level roles to managerial and director positions.

What did the individual learn from her mentor in the PR field?

Her mentor emphasized the importance of developing a 'helicopter view' of communication. This meant understanding the broader strategic direction of the company and being able to see the bigger picture. The mentor also stressed that experience is key to making strategic decisions in communication.

Why did the individual switch jobs after achieving success in public relations?

After reaching a leadership position in her PR career, the individual still felt the need to continue learning and expanding her experience. She also wanted to find a job that better aligned with her personal life, especially as a mother. This desire for personal and professional balance led her to make the career shift.

What motivated the individual to join Nestlé?

The individual had a long-standing personal connection to Nestlé, having consumed its products regularly throughout her life. She was drawn to the company because of its strong family-friendly values, which resonated with her as a working mother. She saw Nestlé not only as a place to continue her career but also as a company that truly values family and supports its employees.

How does the individual's career journey reflect her values as a woman and a mother?

Her career journey reflects her desire to balance professional growth with personal fulfillment. As a woman and a mother, she sought work environments that would support her family responsibilities while allowing her to continue her professional development. This is one of the key reasons she transitioned to Nestlé, as she felt it aligned with her values and personal life.

What role did her background in communication play in her professional development?

Her background in communication played a central role in her career development. It allowed her to approach challenges strategically, manage complex relationships, and shape the reputation of brands. Her expertise in communication also gave her the skills necessary to move from operational roles to strategic leadership positions.

What makes Nestlé an appealing company for the individual to work for?

Nestlé's family-friendly environment and commitment to quality were major factors that made it an appealing employer. The individual appreciated that Nestlé values both its employees and their families. Additionally, she believed in the quality and safety of Nestlé's products, which aligned with her personal beliefs and made her proud to work for the company.