Canva For Laptop - Is It Chargeable? - Questions & Answers By Sandeep Bhansali

Summary

In this digital marketing session, the speaker provides insights on using tools like Canva for design, emphasizing the free version’s versatility while recommending the premium version for serious users. He advises against cold calling and mass messaging, instead recommending content-driven lead generation to attract the right audience. The importance of audience targeting on platforms like Facebook is highlighted, using customer avatars and interests like fitness to refine ad reach. Additionally, practical tips on creating Facebook ads, selecting the right image or video content, and optimizing image size for fast loading are shared. The session also covers privacy policies and payment methods for running ads.

Takeaways

• 😀 Canva's free version offers many features for design work, and it can be used both on mobile and desktop without the need for a paid subscription.
• 😀 Cold calling and cold messaging are ineffective marketing strategies. Instead, focus on creating content that attracts interested leads to you.
• 😀 To run successful Facebook Ads, ensure you have a privacy policy in place; without one, your ads will not be approved.
• 😀 When selecting ad formats on Facebook, use the appropriate image size. Keep images under 100KB to ensure fast loading, particularly on mobile.
• 😀 When targeting an audience for Facebook Ads, create a detailed customer avatar based on behaviors, interests, and preferences to increase relevancy.
• 😀 Trial and error is key when creating custom audiences on Facebook. Test different parameters and refine based on performance.
• 😀 For image resolution in ads, a high resolution is not necessary. Focus on fast loading times, especially for mobile users, by keeping file sizes small.
• 😀 Facebook Ads can include both images and videos, but the content must be formatted correctly based on the ad type chosen (image or video).
• 😀 Canva offers easy tools to adjust image ratios, making it a versatile platform for creating content that fits various ad specifications.
• 😀 The key to effective digital marketing is providing value through content, which helps attract your ideal customers without relying on intrusive tactics like unsolicited calls or messages.

Q & A

What is the difference between Canva's free and paid versions?

Canva's free version is quite sufficient for most users, offering a wide range of templates and tools. However, some premium templates and artworks are locked behind a paywall. The paid version provides access to more advanced features and templates, making it suitable for serious designers.

Can I use Canva on both mobile and laptop?

Yes, Canva's free version can be used on both mobile and laptop devices, providing flexibility for users across platforms.

What is the recommended way to generate leads in digital marketing?

The best approach to lead generation is to create valuable and engaging content that attracts potential customers. Avoid cold calling or unsolicited messaging as these methods are inefficient and often lead to wasted resources. Focus on drawing people in through content that resonates with your target audience.

Why is it important to avoid cold calling and messaging in marketing?

Cold calling and unsolicited messaging are often ineffective and can waste resources. Instead, attracting leads through content and targeted marketing ensures that you reach people who are genuinely interested in your products or services, resulting in better outcomes and higher conversion rates.

How can I target the right audience for my Facebook Ads?

To target the right audience, you should first create a customer persona, imagining the ideal traits and behaviors of your customers. For example, if selling track suits, target fitness enthusiasts, gym-goers, and people interested in related activities like bodybuilding or yoga. Use Facebook's audience insights to refine and optimize your ad targeting.

What is a 'customer avatar' and how do I use it in ad targeting?

A customer avatar is a detailed representation of your ideal customer. By understanding their habits, interests, and lifestyle, you can create highly targeted Facebook ads that attract people who match these traits. For instance, if your product is track suits, target individuals who are interested in fitness, gym activities, or related interests.

What resolution should I use for images in Facebook Ads?

For Facebook Ads, it's recommended to keep image file sizes under 100 KB. While resolution is important, excessively high-resolution images can cause slow loading times, especially on mobile devices. A balanced file size ensures that the ad loads efficiently without compromising too much on quality.

Can I run Facebook Ads without a credit card?

Yes, Facebook Ads now support payment via UPI, in addition to credit cards, providing more flexibility, particularly for users in India who may not have a credit card.

How do I add a Facebook Pixel to my website if it’s not on WordPress?

If your website is not on WordPress, the person or team who built your website should be able to assist you in adding the Facebook Pixel. The Pixel is essential for tracking user activity and improving ad targeting.

Can I create a recharge portal website?

Yes, you can create a recharge portal website. There are no restrictions against building such a website, and it can be a viable business idea if you have the technical knowledge or can hire someone to build it.