The Silent Hack YouTubers Use To Hook You

Summary

This video delves into how two of YouTube's biggest tech creators, Aaron (Mr. Who's the Boss) and Marques Brownlee (MKBHD), overcame significant communication challenges to achieve massive success. Both struggled with engaging viewers due to body language, vocal tone, and nervousness, but through deliberate changes like using hand gestures, improving vocal delivery, and embracing a calm yet dynamic style, they transformed their videos. Aaron even introduced creative elements like choreography and seamless editing to further enhance viewer engagement. The video emphasizes that success on YouTube comes not from being a natural showman, but from developing key communication skills and thinking outside the box.

Takeaways

• 😀 Aaron (Mr. Who's The Boss) and Marques Brownlee overcame a major communication challenge early in their YouTube careers by improving non-verbal and vocal delivery.
• 😀 Both creators initially struggled with anxiety and overestimated the stakes of communicating on camera, which impacted viewer retention.
• 😀 Non-verbal communication, including body language, facial expressions, and hand gestures, plays a major role in engaging viewers.
• 😀 Hand gestures help creators emphasize their points and aid in organizing their thoughts, making it easier for viewers to absorb information.
• 😀 Vocal delivery is just as important as body language, with subtle changes in tone and emphasis on specific words increasing engagement and excitement.
• 😀 Aaron and Marques avoided the common mistake of over-the-top personality, instead focusing on delivering value through steady and calculated presentation styles.
• 😀 Both creators focused on making the tech they present the 'star' of their videos, not themselves, ensuring the content was always the main draw for viewers.
• 😀 Aaron set himself apart from Marques by adding dynamic video editing and choreographed sequences, such as props and hand movements, to increase excitement without being overwhelming.
• 😀 The combination of strong vocal delivery and deliberate, calm body language creates a balance of excitement and clarity that captivates the viewer.
• 😀 Learning how to communicate effectively on YouTube is not about being a natural entertainer, but about developing skills over time to engage the audience.
• 😀 To maximize YouTube retention, creators must think beyond just speaking the words—they need to consider how they present themselves visually and vocally.

Q & A

What was the initial communication problem faced by Aaron and Marques?

Both Aaron and Marques initially struggled with communicating effectively on YouTube, as they were only using 7% of their potential communicative power through words. They were not leveraging non-verbal communication (body language and vocal tone) to engage their audience fully.

How much of human communication is non-verbal according to Albert Mehrabian?

Albert Mehrabian's research established that 55% of human communication is non-verbal (body language), 38% is vocal (tone and emphasis), and only 7% comes from the words we say.

What did Aaron and Marques change about their body language to improve their video retention?

Aaron and Marques became more deliberate with their hand movements, keeping their palms open and avoiding covering their vital organs, which made them appear more confident and approachable. This helped viewers connect better with their content.

Why is body language important for video retention?

Body language is crucial for video retention because it helps viewers process information more easily and enhances their emotional connection with the content. Non-verbal cues like hand gestures and facial expressions allow viewers to follow the narrative and stay engaged.

What was the significance of the experiment with Wile E. Coyote and hand gestures?

The experiment demonstrated that people who were unable to use their hands to express themselves struggled to remember and describe information. This supports the idea that hand gestures and body movement aid in both understanding and retaining information.

How did vocal emphasis help improve Aaron and Marques's communication?

Vocal emphasis allowed Aaron and Marques to convey excitement and emotion through their tone, helping them highlight key points in their videos. By emphasizing specific words, they guided viewers' attention and kept them engaged.

How does vocal variation contribute to effective communication on YouTube?

Vocal variation adds emotional depth to the message, making the content more engaging. By changing their tone and emphasis, Aaron and Marques could make their words more compelling and exciting, which improved viewer retention.

What did Aaron and Marques do differently to avoid becoming 'watered-down' versions of each other?

Aaron and Marques differentiated themselves by embracing their unique styles. Aaron, for example, incorporated dynamic choreography and visual effects in his videos, while Marques focused on a calm and steady approach, ensuring they stayed true to their individual identities.

Why is Aaron's use of choreography in his videos effective for retention?

Aaron’s use of choreography, such as pointing to the sides and incorporating dynamic props, creates energy and excitement in his videos without being overly manic. This approach keeps viewers entertained and helps maintain their attention throughout the video.

What makes Aaron and Marques’s videos feel like an experience rather than just content?

Aaron and Marques's videos feel like an experience because they incorporate deliberate body language, vocal variation, and creative editing techniques that engage viewers on a deeper level. Their videos are designed as performances, not just informational content.