How to Build your Social Media Following? (Without making Content)
Summary
TLDRThe transcript discusses strategies for building a social media following based on Austin Kleon's book 'Show Your Work'. The key concept is to share something small every day, known as a 'Daily Dispatch', which can be anything from a blog post to a tweet or video. The process involves sharing different types of content depending on the stage of your project: early stages (influences and inspiration), middle stages (work in progress), and completion (final product and lessons learned). The author emphasizes the importance of focusing on daily creation rather than waiting for the perfect moment, and suggests that a Daily Dispatch is more valuable than a resume as it shows current work. The framework provided is adaptable for various creators and encourages sharing authentic and ongoing work, rather than just finished products.
Takeaways
- 📚 Read 'Show Your Work!' by Austin Kleon to understand the strategy of building a social media following.
- 🎯 Focus on sharing something small every day, known as the Daily Dispatch, to engage your audience regularly.
- 🚫 Dismiss the myth of overnight success; substantial work takes time, so be patient and persistent.
- 🌅 Break down your work into manageable daily units rather than overwhelming long-term goals.
- 🤔 Force yourself to create daily, which will naturally lead to self-reflection and improved content creation.
- 🎨 Share your work process, influences, and work-in-progress to build authenticity and connection with your audience.
- 📈 Use the Daily Dispatch as a living resume or portfolio that shows your current work and progress.
- 🌐 Choose the right social media platforms for your work and audience, and don't spread yourself too thin.
- 📝 The form of your Daily Dispatch can vary; it could be a blog post, email, tweet, video, etc. – adapt to what works best for you.
- 📈 Show the final product of your work and share the lessons learned, including any 'scraps from the cutting room floor'.
- 🔍 Look for inspiration from others, like Tommy Edison, a blind film critic with a successful Instagram account, to see creative ways to share your work.
Q & A
What is the main strategy discussed in the book 'Show Your Work!' for building a social media following?
-The main strategy is to share something little every day, which is referred to as the Daily Dispatch. This involves consistently putting out work or content to engage with the audience and grow a following.
According to Austin Kleon, why is it important to focus on sharing daily rather than in larger chunks?
-Focusing on daily sharing makes the process more manageable and less overwhelming. It allows creators to build a body of work over time, showing their current work and progress rather than only showcasing completed projects.
What does Austin Kleon suggest is a myth that people often believe about success?
-Austin Kleon suggests that overnight success is a myth. He points out that behind most stories of overnight success are years of hard work and perseverance.
How does the process of creating something every day help a creator to find direction and content to share?
-Forcing oneself to create something every day leads to self-reflection and questioning, such as what to create and how to approach a project. This process helps creators to identify their interests and generate ideas for content that they are passionate about.
What are the steps outlined in the script for sharing a Daily Dispatch?
-The steps are: 1) At the end of the day, find a piece of your process to share. 2) If you're at the start of a project, share your influences and inspirations. 3) If you're in the middle of a project, share your work in progress and methods. 4) If you've completed a project, show the final product and share what you've learned, including any 'scraps from the Cutting Room floor.'
What is the significance of sharing 'scraps from the Cutting Room floor' after completing a project?
-Sharing these 'scraps' provides a behind-the-scenes look at the work that didn't make the final cut. It offers insights into the creative process, decision-making, and can add value by showing the evolution of a project.
Why is a Daily Dispatch considered better than a resume or a portfolio?
-A Daily Dispatch is more dynamic and shows what a creator is working on in real-time, providing a more engaging and up-to-date representation of their work and process compared to a static resume or portfolio.
What forms can a Daily Dispatch take?
-A Daily Dispatch can take various forms such as a blog post, an email newsletter, a tweet, a YouTube video, or any other form of media that the creator finds suitable for their work and audience.
How should one choose which social media platforms to use for sharing their Daily Dispatch?
-One should choose platforms based on where their target audience is most active and what format of content best represents their work. It's also important to consider the nature of the platform and how it aligns with the creator's goals.
What advice does the speaker give regarding the fear of missing out on being on every social media platform?
-The speaker advises not to worry about being on every platform. Instead, creators should pick and choose based on what suits their work and the people they're trying to reach. It's more important to be effective on a few platforms than to be spread too thin.
What is the advice given for what content to focus on sharing on social media?
-The advice is to focus on sharing work and the process behind it, rather than personal or unrelated content. The emphasis should be on showing what you are working on, which can include work in progress, finished pieces, and lessons learned.
How does the speaker describe the landscape of social media platforms?
-The speaker describes the landscape as constantly changing, with platforms popping up and disappearing over time. This implies that creators should be adaptable and open to exploring new platforms as they emerge.
Outlines
📚 Building a Social Media Following with 'Show Your Work'
This paragraph discusses the strategy of building a social media following as outlined in Austin Kleon's book 'Show Your Work'. The key idea is to share something little every day, which is the central thesis of the book. The author emphasizes that overnight success is a myth and that building a substantial body of work takes time. Instead of focusing on years or months, the focus should be on daily progress. The process involves sharing different aspects of your work depending on the stage of your project: early stages require sharing influences, middle stages involve sharing work in progress, and post-completion involves showcasing the final product and lessons learned. This approach helps creators to consistently engage their audience with meaningful content.
🌟 Sharing Your Daily Dispatch on Social Media
The second paragraph expands on the concept of a Daily Dispatch, which is a daily share of your work or process. It can take various forms such as blog posts, emails, tweets, or videos. The choice of social media platform should be based on the creator's work and target audience. The paragraph also suggests that the form of sharing does not matter as much as the consistency and relevance of the content. It's advised to pick one platform and excel at it rather than spreading efforts too thin across multiple platforms. The Daily Dispatch is likened to getting DVD extras before a movie's release, offering a unique insight into the creator's process. The paragraph concludes with a real-life example of a film critic using Instagram to share his experiences, highlighting the power of creativity in social media engagement.
Mindmap
Keywords
💡Social Media Following
💡Show Your Work
💡Daily Dispatch
💡Overnight Success Myth
💡Influences and Inspiration
💡Work in Progress
💡Final Product
💡Cutting Room Floor
💡Platform Selection
💡Content Creation
💡Consistency
Highlights
Author Austin Kleon's book 'Show Your Work' provides a strategy for building a social media following.
The core idea is to share something little every day, which is the 'Daily Dispatch' concept.
Instead of waiting for the perfect moment, put work out there and let it evolve.
Overnight success is a myth; it takes a decade of hard work and perseverance to build a substantial body of work.
Focus on daily progress rather than long-term goals to manage the journey effectively.
The process of sharing daily work helps in self-discovery and shapes what you want to say or create.
Create something you like that doesn't exist yet, and share that creation process.
The Daily Dispatch can be in any form, such as a blog post, email, tweet, or YouTube video.
Choose social media platforms that align with your work and your audience's preferences.
Film critic Tommy Edison, despite being blind, uses Instagram to share his daily life, gaining over 30,000 followers.
Social media is often about typing into boxes, but focus on sharing work rather than mundane details.
Use the prompt 'What are you working on?' as a guide for your social media content.
A Daily Dispatch is more effective than a resume or portfolio as it shows current work and progress.
The framework for a Daily Dispatch includes sharing influences at the start of a project, work in progress during the project, and final outcomes and lessons learned after completion.
Adapt the framework to your specific work, whether you're an illustrator, writer, musician, etc.
The act of sharing daily helps in gaining a following and provides a record of your creative journey.
Don't be afraid to abandon a platform if it doesn't serve your needs or if a better one comes along.
The key takeaway is to consistently show your work and the process behind it to build an engaged social media following.
Transcripts
today we're going to talk about how to
build a social media following using a
very specific strategy from this book
called show your work so whenever I'm
sort of word or uh not knowing my
strategy with social media and how I
want to approach that there's an author
who I always sort of goer and it's it's
Austin Cleon he's the writer of Steal
life an artist show your work and keep
going that's another book that I have I
have that in my house actually it's on
my table all the time like a reminder
don't get dragged down by all the these
things keep going keep going right so
anyways in this book show you word right
as I was reading this right now I came
across this thing this chapter called
share something little every day thesis
of that chapter is thesis or the IDE of
the chapter is sent out in Daily
Dispatch meaning put something out every
single day the author is saying is like
put work out there put stuff out there
then you'll know what you want to say
right do the thing then you'll know
instead of the opposite which is I know
and then I'll do the thing right sort of
that's the whole idea so as I was
reading this I was like the question
came into my mind great man you're
telling me to put something out every
day what is the process how do I go
about it and he says that too this is
the first idea which which he sort of
shares which is just very nice overnight
success is a myth dig into almost every
overnight success stories and you'll
find about a decade worth of hard work
and perseverance building a substantial
body of work takes a long time a
lifetime really but thankfully you don't
need to take all that time into one big
chunk do all that time into one big
chunk so forget about decades forget
about years and forget about months and
focus on days here's what he says say
like the day is the unit of time that he
sort of handles he he focuses on the day
rather than the weeks and the months and
the years right so that is nice the sun
goes up and sun goes down I can handle
that so what is the exact process of
putting out the daily disc patch how do
you build your following ah here's the
thing like context right how I build my
following in holidays of sketching
through holidays of sketching I put out
a piece of work every single day and
that made me ask questions questions in
terms of like how do I find what do I
want to draw then when you put yourself
when you force yourself to create
something every single day you ask
yourself questions or you force yourself
to ask certain questions well I have to
draw something what should I draw maybe
I should draw something like like okay
great what do I like I like to draw
something or make something that doesn't
exist
that I want to exist I want that thing
to exist but it doesn't exist how about
I create that so that is the answer
right there I'll draw something that I
like shut up phone I'm doing a podcast
here man I'll draw something that I like
that does not exist that I want to exist
boom simple so my idea has a specific
framework that I can work with and uh
yeah you're good the act of doing that
every single day helped me to sort of
gain following put the thing you know
all that stuff right and and all lot of
that seems very similar to this little
book right here so here's the process
right which is very good I found it very
resonating step one once a day after
you've done your day work go back to
your documentation and find one little
piece of your process that you can share
now the question is what should I share
what you share will depend on where you
are in your process if you're in the
very early stages of your project share
your influences and what's inspiring you
simple if you're in the middle of
executing your project write about your
methods and share your work in progress
simple if you've just completed the
project show the final product share the
scraps from The Cutting Room floor and
write about what you've learned so if
you're done with the project talk about
what you learned if you have lots of
projects out in the world you already
completed a lot of projects you can
report on how they are doing you can
tell stories about how people are
interacting with your work man some
genius some brilliant framework for
people for creators such as yourself and
I to come up with ideas to share on our
blog on our social media on our
platform my phone you know we can we can
know what to share what to create
instead of creating something or doing
something so that we can share on social
media and that's the problem right here
that's the problem that we're all facing
right right we don't want that we want
to know what kind of things we need to
share this is a great this is fantastic
actually wow it's a great great
framework like how how did I not see
this it's just amazing it clicked for me
this morning when I was writing I was
writing a couple of blog posts and it
clicked for me that is nice good it's
cool a Daily Dispatch is even better
than a resume or a portfolio because it
shows what we're working on right now so
yeah that is so cool that is so nice and
another thing another framework to add
right is this the Daily Dispatch is like
getting all the DVD extra before the
movie comes out you get to watch some
deleted scenes and listen to the
director's commentary while the movie is
being made that is nice the form of what
you share doesn't matter your daily disc
no discat no Your Daily Dispatch can be
anything you want it can be a blog post
an email a tweet a YouTube video or some
other little bit of media there's no
one-size fits all plann for everybody so
social media sites are perfect place to
share daily updates don't worry about
being on every platform pick and choose
based on what you do and the people
you're trying to reach filmmakers hang
out on YouTube or Vimeo business people
for some strange reason love LinkedIn
writers love Twitter visual artists tend
to like Tumblr Instagram or Facebook the
landscape is constantly changing and M
platforms of constantly po popping up
and disappearing so just choose one
don't have to be the you know don't
afraid to be an early adopter jump on a
new platform and see if there's
something interesting you can do with it
if you can find a good use for a
platform form feel free to abandon it
use your creativity film critic Tommy
Edison who's been blind since birth
takes photos of his day-to-day life and
post them on Instagram under @ blindf
film critic he's followed by more than
30,000 people that is nice a lot of
social media is just about typing into
boxes I'm just reading out things right
now because it's very nice a lot of
social media is just about typing into
boxes what you type into a box often
depends on the promt Facebook asks you
to indulge yourself with question like
how you feeling what's on your mind
Twitter is hardly better what's
happening I like the tagline of
dribbble.com what are you working on
stick to that question and you'll be
good so yeah what are you working on
don't show your lunch or your latte show
your
work that's that's nice that's a great
freaking article right there ask Cleon
how you how you so the awesome maybe I
need to talk to you sometimes I really
love to talk to you I've been I've been
I've been following work for a long time
so cool schools folks that is the
framework that I shall use so summarize
how do you build an online following
show your work okay how do you show your
work put out a Daily Dispatch how do you
put out a Daily Dispatch use this
particular framework if you're at the
start of a project simple show what in
is inspiring you and show your
influences and how you think you're
going to go about doing that project if
you're in the middle of a project show
you behind the scenes show you work in
progress those are are like Vlogs things
this that you know processes stuff right
stuff like that if you finished your
project what do you do you show your
final product and also share what you've
learned and you know like some scraps
from The Cutting Room floor is what they
say what does that mean scrap from The
Cutting Room floor is like if if they
make a movie they cut out a lot of
scenes maybe you can include all those
scates and show those seats in the movie
that'll be nice so stuff like that so
like adapt it to you work adapt it to
your thing if you're an illustrator
writer musician this that blah blah blah
put it and see what works for you cool
[Music]
byby
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