Small Business Assignment Presentation

Summary

In this presentation, Al introduces Taste of Sonon, a cloud kitchen offering authentic Sri Lankan food through a convenient mobile app, focusing on Vancouver and Surrey. The service addresses the lack of authentic Sri Lankan food in these areas, providing high-quality, traditional dishes. With a background in software engineering and a passion for cultural connection, Al highlights the growing demand for ethnic food in Canada. The business model includes meal sales, catering, and cooking classes. Al also emphasizes leadership skills, such as goal orientation, personal responsibility, and mentoring, to lead Taste of Sonon to success.

Takeaways

• 😀 Taste of Sonon is a cloud kitchen delivering authentic Sri Lankan food through a mobile app, focusing on Vancouver and Surrey.
• 😀 The solution addresses the lack of authentic Sri Lankan food options for the large Sri Lankan community in these areas.
• 😀 The app allows for multiple ordering, pickups, and deliveries of traditional Sri Lankan dishes made from authentic recipes and spices.
• 😀 Market research shows the ethnic food market in Canada is rapidly growing, with a projected increase of 99.5% per year, reaching 8.7 billion CAD by 2025.
• 😀 63% of Canadians order food delivery at least once a week, providing a strong market opportunity for Taste of Sonon.
• 😀 Revenue will be generated through meal sales, catering services, and cooking classes, with a cloud kitchen model to keep costs low.
• 😀 The pricing strategy balances affordability and quality, ensuring value for customers while maintaining authentic food standards.
• 😀 Digital marketing, influencer partnerships, and hosting cultural events will be used to promote the business and engage with the community.
• 😀 Special discounts for first-time users and a loyalty program will encourage customer retention and growth.
• 😀 Leadership skills such as goal orientation, personal responsibility, and mentoring are key to guiding Taste of Sonon to success.

Q & A

What is Taste of Sonon, and what problem does it aim to solve?

Taste of Sonon is a cloud kitchen service that delivers authentic Sri Lankan food to homes via a mobile app. It addresses the challenge of limited access to real Sri Lankan food in places like Vancouver and Surrey, where Sri Lankans often struggle to find authentic options.

Why is Taste of Sonon focusing on Vancouver and Surrey specifically?

Vancouver and Surrey have large Sri Lankan communities, and many Sri Lankans living there miss the taste of home. These areas have limited authentic Sri Lankan food options, which Taste of Sonon seeks to fill.

How does Taste of Sonon ensure the authenticity of its food?

Taste of Sonon guarantees the authenticity of its dishes through the expertise of the founder's wife, who is an excellent cook specializing in Sri Lankan food. The company uses traditional recipes and special spices to preserve the authentic taste.

What are the primary revenue sources for Taste of Sonon?

Taste of Sonon generates revenue through meal sales, catering services, and cooking classes. The business will also benefit from partnerships and digital marketing efforts.

How does the cloud kitchen model benefit Taste of Sonon?

The cloud kitchen model helps Taste of Sonon keep costs low by eliminating the need for physical restaurant space. This model allows the company to serve a wide range of customers through a mobile app while maintaining affordable pricing.

What is the projected growth of the ethnic food market in Canada, and how does it relate to Taste of Sonon?

The ethnic food market in Canada is projected to grow by 99.5% annually, reaching $8.7 billion by 2025. This growing demand for diverse foods presents a significant opportunity for Taste of Sonon to tap into the market by offering authentic Sri Lankan meals.

What are the key marketing strategies for Taste of Sonon?

Taste of Sonon plans to reach customers through digital marketing, partnerships with food bloggers and influencers, and by hosting Sri Lankan cultural events. They will also offer special discounts for first-time app users and implement loyalty programs.

What are the core leadership skills identified in the Indigo report that Al focuses on?

The Indigo report highlights three core leadership skills for Al: goal orientation, personal responsibility, and mentoring/coaching. These skills are essential for driving business growth, maintaining accountability, and fostering team development.

How does Al plan to promote a culture of accountability within Taste of Sonon?

Al plans to foster accountability by regularly evaluating actions and decisions, learning from feedback, and encouraging his team to take responsibility for their roles. He aims to create a culture where team members are accountable for their actions and outcomes.

What significant changes has Al noticed in his leadership style since starting his MBA?

Since starting his MBA, Al's focus has shifted from technical skills to leadership and strategic management. He has developed new soft skills, such as effective communication, conflict resolution, and enhanced decision-making, which have contributed to his growth as a leader.