Everything is Content Part 1 - Lesson #6

Summary

Dr. Gina Marcus introduces an Instagram course for dentists, focusing on how to create effective content and navigate Instagram's algorithm. She explains the importance of aligning content with your passion—whether it's Invisalign, Botox, or cosmetic dentistry—and creating engaging, evergreen content. Dr. Marcus emphasizes the need for social savviness to stay relevant and up-to-date on trends, while also maintaining a consistent, relatable presence. The course also covers the power of video content, how the algorithm prioritizes Reels, and the importance of building rapport and trust with your audience. Upcoming lessons will explore strategies for growing engagement.

Takeaways

• 😀 Always watch the videos and read the descriptions afterward, as important tips, information, and assignments are shared there.
• 😀 Assignments are due every Thursday. Submit your work to the chat and engage with your peers' progress for feedback.
• 😀 The Instagram algorithm is constantly evolving, impacting the content you see based on your interests, interactions, and engagement.
• 😀 Videos, especially Reels, are now the preferred content format on Instagram, as the algorithm has shifted to favor them.
• 😀 Content creation should focus on what you're passionate about—whether it's Invisalign, Botox, or cosmetic dentistry—this helps drive your content strategy.
• 😀 Use social savviness to create relevant content based on current trends, but avoid outdated trends that may no longer resonate with your audience.
• 😀 Evergreen content is key to consistent engagement. Posts that are relevant year-round (like dental tips or patient stories) are preferred over seasonal content.
• 😀 Avoid excessive seasonal or holiday content. Instead, share those posts in your Instagram Stories, where they disappear after 24 hours.
• 😀 Being relatable and consistent in your posts helps build trust and rapport with your audience, which is crucial for a successful Instagram strategy.
• 😀 Understanding the Instagram algorithm and how it determines content visibility is essential to creating posts that reach your target audience effectively.

Q & A

What is the primary focus of the Instagram for Dentists course?

The course focuses on helping dental professionals use Instagram effectively to promote their practices, create engaging content, and understand the Instagram algorithm to attract more patients.

Why is it important to watch the videos and read the descriptions carefully in this course?

The descriptions contain additional tips, information, and sometimes assignments, all of which are essential for understanding the course material and successfully completing the assignments.

How does the Instagram algorithm determine what content users see?

The Instagram algorithm curates content based on users' interactions, such as what they like, comment on, share, or DM. It also considers users' browsing habits and content they engage with on the Explore page.

What changes did Instagram recently make to its algorithm?

Instagram now prioritizes video content. All videos posted on the platform are automatically categorized as Reels, reflecting the growing preference for video-based content among users.

What is meant by 'social savviness' in content creation?

Social savviness refers to staying informed about trending topics and relevant conversations. For example, using current events or cultural trends to engage an audience. However, it's crucial to avoid outdated trends that no longer resonate.

Can memes be used effectively in Instagram posts for dentists?

While memes may not be appropriate for professional posts aimed at attracting patients, they can be used on Stories as a way to show that you understand the platform and stay relevant with trends.

What is evergreen content, and why is it important?

Evergreen content is content that remains relevant throughout the year, such as educational posts about dental care. It’s important because it provides consistent value to your audience without being tied to specific events or seasons.

Why should holiday-themed posts be avoided on Instagram feeds?

Holiday-themed posts are only relevant for a short period and can clutter your feed. It's better to use Stories for such content since they disappear after 24 hours and don’t interfere with your permanent posts.

How can dental professionals build rapport with their Instagram audience?

Building rapport involves posting content that resonates personally with your audience, such as tips, educational posts, or relatable stories. Consistency in posting and engaging with your followers is key to building trust.

What is the best way to keep Instagram content relevant for a dental practice?

Focus on content that addresses common dental concerns, showcases services like Invisalign or Botox, and shares general health tips. Avoid chasing fleeting trends and instead aim for content that educates and builds long-term value.