Do you have a Video Landing Page do not do list

Summary

In this video, Guy Cook emphasizes two critical mistakes to avoid when using video landing pages: autoplay and light boxes. Autoplay removes viewer control, leading to frustration and potential drop-off, while light boxes disrupt the browsing experience by taking over the webpage. By eliminating these features, users can create a more engaging and user-friendly video landing page. Cook encourages viewers to reach out via his website and invites them to like, share, and subscribe for more digital marketing insights.

Takeaways

• 😀 Avoid autoplay for videos on landing pages to give users control.
• 😀 Autoplay can frustrate users, leading to higher bounce rates.
• 😀 Light boxes (pop-ups) can disrupt the user experience.
• 😀 Users prefer to engage with content on their terms.
• 😀 Keeping user control enhances satisfaction and retention.
• 😀 Ensure video landing pages are user-friendly and accessible.
• 😀 Clear communication about video content is essential.
• 😀 Encourage user interaction without aggressive tactics.
• 😀 Provide alternative engagement methods aside from autoplay.
• 😀 Focus on delivering valuable content to retain viewer interest.

Q & A

What are the two main things to avoid when creating a video landing page?

The two main things to avoid are autoplay and light boxes.

Why is autoplay considered a negative feature for video landing pages?

Autoplay takes control away from the viewer, leading to frustration and a higher likelihood of them leaving the page.

What impact can light boxes have on user experience?

Light boxes can overwhelm users by taking over the webpage, which also removes their control and can drive them away.

How should videos be set up to improve user engagement?

Videos should not be set to autoplay, allowing users to choose when to play them.

What is the purpose of the video mentioned in the transcript?

The purpose is to educate viewers on what to avoid when creating video landing pages to enhance user experience.

What can users do if they found the video helpful?

Users are encouraged to give the video a thumbs up, share it with friends, and subscribe to the channel for more content.

What is the best way to contact Guy Cook?

The best way to contact Guy Cook is through the secure contact form on his website, GuyRCook.com.

What kind of content can viewers expect to find on the channel?

Viewers can expect valuable content on digital marketing and other related topics.

Why is it important for users to feel in control while navigating a video landing page?

Feeling in control enhances the user experience, making them more likely to stay on the page and engage with the content.

What general advice does the video provide about user interaction with video content?

The video advises against features that hinder user control, emphasizing the importance of user choice in engagement.