Função Poética - Teoria da Comunicação - Aula 6

Summary

The video discusses the poetic function of language, emphasizing how form enhances meaning. It highlights that poetry, particularly classical forms, focuses on aesthetic qualities like rhythm, meter, and sound, drawing attention to how a message is conveyed rather than just its content. The speaker contrasts poetic texts with argumentative writing, which prioritizes clarity over artistry. Additionally, the video explores modern techniques in poetry and advertising that utilize playfulness with language. Ultimately, the poetic function can be found beyond poetry itself, appearing in visual art and media, where the form significantly impacts the message.

Takeaways

• 😀 The poetic function of language emphasizes the aesthetic form of the message rather than just its content.
• 🎶 Poetry showcases the importance of metrics and rhyme, contributing to its rhythmic quality.
• 📚 All texts possess various language functions, but argumentative texts prioritize content clarity over poetic expression.
• ❤️ An example of poetic language is found in literature, where the beauty lies in the expression rather than the literal meaning.
• 🔄 Modernism introduced new techniques in poetry, moving away from conventional forms and focusing on visual aspects like graphism.
• 💬 Advertising frequently employs poetic functions to create memorable and engaging messages through wordplay and puns.
• 🐐 Creative examples of wordplay, such as puns and trocadilhos, enhance the aesthetic experience of text.
• 📝 The term 'belas artes' is considered more aesthetically pleasing than 'artes belas' due to its phonetic qualities.
• 🔊 The function of poetry can also be present in visual art and cinema, not limited to written language.
• 📅 The video concludes by preparing for the next lesson on metalinguage, highlighting the importance of understanding different language functions.

Q & A

What is the poetic function of language?

The poetic function emphasizes the aesthetic quality of the message, focusing on how it is expressed in addition to what is communicated.

How does the poetic function manifest in poetry?

In poetry, the poetic function is evident through the use of meter, rhyme, and rhythm, which enhance the auditory experience and emotional impact of the text.

What is the significance of metrics and rhyme in classical poetry?

Metrics and rhyme create a musical quality that engages the reader and adds layers of meaning to the poem, making it more memorable and enjoyable.

How did modernist poetry differ from classical poetry regarding form?

Modernist poetry often experiments with new forms and structures, moving away from strict metrics and rhyme schemes to explore more innovative and visual expressions of language.

Why are poetic elements minimized in argumentative texts?

In argumentative texts, the focus is on clarity and content, aiming to convey ideas directly without the distraction of aesthetic embellishments, which could detract from the main argument.

Can you provide an example of poetic function in advertising?

An example is a sign that creatively plays with words, such as an advertisement for goat milk that incorporates the seller's name in a humorous way, enhancing its appeal through wordplay.

What role do puns and wordplay play in advertising?

Puns and wordplay create engaging and memorable messages in advertising, making the content more appealing and encouraging customer interaction.

How does the sound of words contribute to the beauty of a phrase?

The phonetic qualities of words, such as their vowel sounds and rhythm, can enhance the aesthetic pleasure of phrases, making certain expressions more appealing to the ear.

What is the relationship between the poetic function and other forms of art?

The poetic function is not limited to text; it can also be found in visual arts, cinema, and other creative expressions, highlighting the importance of form in conveying meaning.

What conclusion can be drawn about the use of the poetic function in communication?

The poetic function enriches communication by prioritizing the form of the message, contributing to the overall aesthetic experience and enhancing engagement across various media.