Traditional Business Mein Digital Marketing Practical Implementation - Learn Digital Marketing

Summary

In this insightful session, participants learned essential strategies for starting a freelancing career and establishing a digital marketing presence. Sandeep Bansali guided viewers through creating accounts on various freelancing platforms, selecting niches, and building credibility through reviews. He emphasized the importance of setting up a simple website and utilizing Google My Business for local visibility. Additionally, Deepanshu, a participant from Rajasthan, received tailored advice on leveraging his henna business online. The session concluded with a motivational call to action, encouraging participants to embrace digital marketing as a pathway to success.

Takeaways

• 😀 Create an account on freelancing platforms like Freelancer.in, Upwork, and Internshala to start working as a freelancer.
• 😀 Select the type of work you want to do (e.g., graphic design, content writing, SEO optimization) when setting up your profile.
• 😀 As a beginner, offer competitive prices to build credibility and start getting projects.
• 😀 Focus on building your reputation by getting positive reviews and ratings from completed projects.
• 😀 Create a basic, professional website to showcase your business. A complex design is not necessary initially.
• 😀 List your website on Google My Business (GMB) and local business directories like Just Dial, IndiaMart, Sulekha, and Yellow Pages to increase visibility.
• 😀 Create social media accounts for your business (Facebook, Instagram, YouTube) and post relevant content regularly to attract clients.
• 😀 Having a clear niche, such as a specialized product or service, is important to stand out in the market.
• 😀 Once your digital ecosystem (website, social media accounts, local listings) is set up, focus on traffic generation to attract visitors.
• 😀 Take small, consistent steps to improve your skills and grow your business, and trust the process as you gain experience.

Q & A

How can I start freelancing?

To start freelancing, create an account on platforms like Freelancer.com or Upwork, choose your skills from various categories, and begin applying for projects that match your expertise.

What steps should I follow to find work as a freelancer?

After setting up your profile, wait for client inquiries, submit proposals for projects, and provide quotes based on the client's requirements. If your skills match their needs, you'll receive work.

Why is it important to build credibility as a freelancer?

Building credibility is crucial because it helps you attract more clients. Initially, you might need to accept lower rates to get projects, but positive reviews and ratings will enhance your profile over time.

What are some other platforms where I can find freelance work?

In addition to Freelancer and Upwork, you can explore platforms like Internshala and others. Research online to find at least 50 different freelance job sites.

What should I do if I'm confused about starting my online business?

Begin by creating a basic website to showcase your products or services. Once your website is live, register it on Google My Business and local listing platforms to enhance visibility.

How can I effectively market my online business?

Create social media accounts related to your business, regularly post engaging content, and connect with your audience. Utilize platforms like Facebook and Instagram to reach a wider customer base.

What is the significance of understanding my niche in business?

Identifying your niche is essential because it allows you to leverage your existing experience and expertise, making it easier to attract the right audience and grow your business.

How can I generate traffic to my online business?

Once you've established your online presence, focus on generating traffic through various strategies such as content marketing, social media promotion, and SEO techniques to attract potential customers.

What is the recommended approach for continuous learning in freelancing or online business?

Stay motivated and commit to continuous learning by exploring new skills, trends, and marketing strategies in the digital landscape to remain competitive and improve your business.

What advice was given to someone feeling overwhelmed in starting their online venture?

If you're feeling overwhelmed, focus on creating your ecosystem first. Establish a simple website and social media presence before tackling advanced marketing strategies. Take it step by step.