Finding High Value Sponsorship Assets

Summary

In this insightful training session, Chris Bales from the Sponsorship Collective discusses the importance of distinguishing between low-value and high-value sponsorship assets. He emphasizes that while many seek to increase brand awareness through logo placements, true value lies in driving sales and conversions. Bales outlines a spectrum of assets, explaining how blending awareness with lead generation can unlock significant revenue opportunities. He encourages viewers to engage by requesting a list of high-value assets, fostering a community of sponsorship seekers eager to enhance their strategies and maximize ROI.

Takeaways

• 😀 Engaging with the audience is essential; encourage likes and comments to foster community interaction.
• 📈 Understanding the value spectrum of sponsorship assets is crucial: low value (awareness), high value (lead generation), and premium assets (conversion).
• 🚫 Simply placing logos on items is not enough for effective sponsorship; it often leads to low engagement and minimal returns.
• 💰 High-value sponsorship occurs at the intersection of awareness and conversion activities, maximizing potential ROI.
• 🔍 The importance of lead generation and conversion events cannot be understated; these are key to driving sales for sponsors.
• 📊 Competition in sponsorship increases as you move from awareness to lead generation; brands have many low-cost alternatives for visibility.
• 🌟 Effective sponsorship strategies should blend logo placement with active engagement and conversion tactics.
• 📜 The speaker offers a PDF list of sponsorship assets, highlighting the distinctions between low, high, and premium assets.
• 🤝 Collaboration with brands should focus on creating compelling experiences that encourage consumer action, not just visibility.
• ✨ Successful sponsorship deals often incorporate various high-value activities, leading to significant financial opportunities.

Q & A

What is the main topic discussed in the video?

The main topic is about high-value sponsorship assets and how they can lead to better sponsorship opportunities and revenue.

What are the three categories of sponsorship assets mentioned?

The three categories are low-value assets, high-value assets, and premium assets.

Why does Chris Bales emphasize the importance of moving beyond logo placement?

He emphasizes this because logo placement alone is considered low value and does not effectively generate sales or leads for sponsors.

What is the desired outcome for sponsorship seekers according to Chris?

The desired outcome is to engage sponsors in a way that leads to sales, ultimately resulting in higher sponsorship fees.

What type of engagement does Chris suggest to ensure a better ROI for sponsors?

He suggests focusing on lead generation and conversion experiences that go beyond simple awareness, integrating both to create more meaningful engagement.

What example does Chris use to illustrate the sponsorship process?

Chris uses the example of a Jeep logo to explain the process from awareness to conversion, highlighting that seeing a logo does not directly lead to purchasing a vehicle.

What should sponsorship seekers do to access the list of high-value assets?

Sponsorship seekers need to drop a comment saying 'high value assets' to receive a PDF list detailing low, high, and premium value assets.

What distinguishes high-value assets from low-value assets?

High-value assets include elements like broadcast rights and speaking opportunities, which are more effective in generating leads and conversions, while low-value assets often consist of basic logo placements.

How does Chris define the intersection of awareness and lead generation?

Chris defines this intersection as the optimal space for sponsorship revenue, where raising awareness leads to actionable results like lead generation and ultimately sales.

What does Chris mean by 'the magic of sponsorship'?

The 'magic of sponsorship' refers to the effective combination of creating awareness and generating leads that ultimately convert into sales, maximizing the value of sponsorship deals.