Mahasiswi Cerdas! Nekat Kuliah Sambil Jualan, Kini Punya Omset Jutaan

Summary

In this inspiring video, Alfi, a final-year student at Universitas Sayyid Ali Rahmatullah, shares her journey of becoming a successful entrepreneur with her bakery, Alana Bakery. Despite initial failures in baking, her determination led her to innovate and master her craft, creating a unique brownie that stands out in the market. Alfi discusses the challenges of balancing her studies and business, her strategies for effective marketing through social media, and her ability to overcome obstacles, including delivery issues. Ultimately, her story highlights resilience, hard work, and the pursuit of passion in entrepreneurship.

Takeaways

• 🎓 Alfi is a final-year student at Universitas Sayyid Ali Rahmatullah, balancing academic responsibilities with running a bakery.
• 🍰 Alana Bakery started with bolu and evolved into a popular brownie business, known for its rich chocolate and dense texture.
• 💪 Alfi faced numerous challenges, including initial failures and a lack of baking equipment, but persevered to improve their skills.
• 📈 Social media promotions significantly boosted Alana Bakery's visibility, helping attract customers from nearby areas.
• 🧁 Premium ingredients and attractive packaging were key factors in winning customer satisfaction and loyalty.
• ⏳ Alfi effectively manages time between studies and the bakery, demonstrating strong organizational skills.
• 🚚 Delivery issues posed significant challenges, including a memorable incident involving a late-night delivery scare.
• 👥 Community support played a vital role in Alfi's entrepreneurial journey, influencing their decision to pursue business despite initial doubts.
• ✨ Alfi's journey reflects a strong entrepreneurial spirit, proving that dedication and hard work can lead to success.
• 📚 Completing their thesis while managing the bakery showcases Alfi's ability to balance multiple responsibilities successfully.

Q & A

What was Alfi's initial challenge when starting her bakery?

Alfi's initial challenge was not having the proper skills or equipment to bake, which led to several failed attempts. She didn't have an oven or mixer, so she had to mix ingredients by hand.

How did Alfi manage to start her bakery business despite lacking baking knowledge?

Alfi managed to start her bakery by learning as she went along. She began with simple cakes and eventually innovated with brownies. Despite her lack of formal training, she kept practicing and learning from her mistakes.

What sets Alfi's brownies apart from others in the market?

Alfi's brownies are distinguished by their higher content of chocolate and fat, which results in a denser texture that melts in the mouth, making them more appealing to customers.

How did social media help Alfi's bakery grow?

Social media platforms like Instagram, WhatsApp, Shopee, and TikTok played a significant role in promoting Alfi's bakery. She used these platforms to showcase her products through attractive photos and paid promotions, which helped increase customer awareness and sales.

What was Alfi's experience with delivery mishaps, and how did she handle it?

Alfi once faced a delivery mishap when she was on her way to deliver cakes and her sandal was stolen. Despite the setback, she persevered, delivering the orders after a stressful journey and learning to handle unpredictable challenges in business.

What personal motivations drive Alfi to continue her business while studying?

Alfi is motivated by the desire to prove others wrong, particularly those who doubted her ability to balance her studies with running a business. She is determined to succeed in both academics and entrepreneurship.

How did Alfi manage to balance her studies and business over time?

Alfi learned to manage her time efficiently, allocating 100% of her attention to both her business and studies. She recognized the importance of finding a balance between work and education to ensure both could be successful.

What significant moment made Alfi feel both fear and gratitude during her journey?

Alfi felt both fear and gratitude during an incident where she was nearly robbed while delivering cakes. However, she was helped by strangers who returned her lost item, making her appreciate the kindness of others and the safety of her community.

How did Alfi feel about entrepreneurship in the early stages of her business?

In the early stages, Alfi was unsure about the viability of her business. She initially faced doubts about whether her products would sell at a higher price point, but eventually, she saw that her customers appreciated the quality and unique offerings, which boosted her confidence.

What role did Alfi's parents' background play in her entrepreneurial journey?

Alfi's parents were both traders, which influenced her early exposure to business. Although her parents initially questioned her focus on entrepreneurship instead of school, Alfi eventually found joy in running her own business, which also supported her academic journey.