I Make $1M/Year With One Website

Summary

In this engaging video transcript, Alex, the founder of finversus.com, shares his journey from a side hustle to a seven-figure revenue business. Starting as a marketer with entrepreneurial aspirations, Alex leveraged his full-time job to develop his affiliate marketing business, focusing on health and wellness niches. His breakthrough came from understanding the Google algorithm and targeting low competition, high-margin keywords. Alex emphasizes the importance of identifying a niche with potential and creating high-quality content that meets user intent. He also discusses the strategic decision to partner directly with brands, the process of scaling his business, and diversifying traffic sources with paid advertising. As the business grew, Alex made key hires, such as an editor and a web developer, to focus on partnerships and revenue. Now, he is considering selling the business and advises aspiring entrepreneurs to start with a simple idea and adapt as they gain momentum.

Takeaways

• 🚀 **Starting a Business with a Full-Time Job**: Alex started his affiliate marketing business while working a full-time job, which allowed him to maintain financial stability while building his side hustle.
• 🌟 **Aha Moment with SEO**: The business didn't generate income for months until Alex discovered a change in the Google algorithm that significantly improved his site's performance.
• 🔍 **Keyword Research**: Alex emphasized the importance of targeting low competition, long-tail keywords that align with high-intent search queries.
• 📈 **Niche Market Focus**: Identifying a niche market that is not overly saturated allowed Alex to become an authority in a less competitive space.
• 🤝 **Direct Partnerships with Brands**: Forming partnerships with brands early on was a key strategy for driving sales and establishing a revenue stream.
• 💼 **Transitioning to Full-Time Entrepreneurship**: Alex didn't leave his full-time job until his side business was generating an income equal to or greater than his salary.
• 📝 **Content Creation**: Writing high-quality, in-depth content that meets the true intent behind user queries is crucial for SEO success.
• 📊 **Organic Growth and Paid Advertising**: Alex diversified his traffic sources by incorporating paid advertising strategies into his business model.
• 🤖 **Outsourcing and Team Building**: As the business grew, Alex outsourced tasks such as writing and hired a virtual assistant, editor, designer, and web developer to focus on partnerships and revenue growth.
• ⏱ **Work-Life Balance**: Alex maintains a work-life balance by setting work hours and dedicating time to family, with a focus on uninterrupted work during set periods.
• 🔮 **Planning for the Future**: Alex is considering selling the business and emphasizes the importance of understanding one's long-term goals for the business from the outset.

Q & A

What is Alex's annual income from his business model?

Alex makes over a million dollars a year with his business model, which is affiliate marketing.

What was the turning point for Alex's website in terms of revenue?

Alex's website made $0 for months until he covered something about the Google algorithm that changed everything.

What is the business model of Alex's website, finversus.com?

The business model involves driving shoppers to brands through partnerships. When someone buys something referred from their site, they earn a commission.

How did Alex start his business while working a full-time job?

Alex started his business as a side hustle in 2018 while working at a fin tech company. He wrote the first 60 articles himself and learned WordPress to build the site.

What was the key to Alex's initial success with SEO?

The key was creating content that anticipated the series of products or queries that shoppers might be making online and partnering with brands directly.

At what point did Alex decide to quit his full-time job and focus on his business?

Alex decided to quit his full-time job when his income from the side hustle replaced his salary, which was making $150,000 at the time.

What was the breakthrough moment for Alex's business?

The breakthrough moment was when Alex identified the opportunity for health and wellness, focusing on tele health and tele medicine platforms, which were not yet crowded niches.

How does Alex approach keyword research and article writing for SEO?

Alex focuses on low competition, longtail keywords that are high intent for the audience. He aims to write the best content online about the brands in the space, meeting the true intent behind the queries.

What was the reason behind Alex buying out his business partner?

Alex's business partner wanted to keep the business as a side hustle, while Alex wanted to go full-time. The solution was for Alex to buy him out.

How does Alex manage competition in affiliate marketing?

Alex focuses on serving his partners with net new content and ensuring the content is fresh and within his area of expertise to maintain topical authority.

What are some of the first hires Alex made for his business?

The first thing outsourced was writing. Later, Alex hired a virtual assistant, a full-time editor, a designer, and a web developer to manage various aspects of the business.

What is Alex's advice for someone looking to start a business?

Alex advises to just get started without over-engineering the outcome. Begin by identifying a broad-based audience, understanding their problems, and figuring out how to help them.