Facebook Ads Expert Kaise Bane | #learndigitalmarketinginhindi | Digital Marketing Career

Summary

The video script is a conversation with Vishal, who discusses managing high budgets in advertising campaigns and the importance of understanding the client's objectives and product. He emphasizes the need for hands-on experience in digital marketing agencies and internships to learn the practical aspects of budget management and campaign execution. Vishal also highlights the significance of SEO and digital marketing knowledge, suggesting that one must understand the basics of various subjects to succeed in the field.

Takeaways

• 😀 Focus on gaining practical experience in managing campaigns by working in a digital marketing agency or doing internships.
• 💼 Companies often look for experience in handling large budgets, so don't aim for high-budget roles without hands-on experience.
• 💡 It's essential to understand the product and the company's goals before managing an advertising budget.
• 🎯 Key questions to ask when managing a campaign: What is the product? What is the target audience? What are the business goals (awareness, leads, or sales)?
• 📊 Without prior experience in handling big budgets, focus on learning step-by-step by assisting someone experienced or starting with smaller projects.
• 🚀 To enter digital marketing, a junior-level job or internship is the best way to start and gain hands-on knowledge.
• 🔍 Along with paid ads, having a basic understanding of other digital marketing aspects like SEO and website performance is crucial for success.
• 🛠 Hands-on experience is essential for learning how to handle budgets, and you can't master these techniques solely through courses.
• 🔄 Digital marketing requires a multi-disciplinary approach (SEO, social media, paid ads, etc.), and having foundational knowledge across areas is important.
• 📈 The field of digital marketing is highly competitive and in demand, requiring continuous learning and adaptation.

Q & A

What is the primary concern of the speaker in the script?

The speaker is concerned about learning campaign and budget management, especially handling large budgets, since he doesn't have personal experience managing significant amounts like 10-20 lakhs.

Why is the speaker finding it difficult to get a job managing big ad campaigns?

The speaker is a fresher and doesn't have experience managing large budgets, which many job descriptions demand, particularly for roles requiring handling millions in ad spend.

What advice does the mentor give to someone with no experience in managing big budgets?

The mentor advises starting by working at a digital marketing agency where one can gain hands-on experience through smaller tasks. He emphasizes learning step by step instead of expecting to manage large budgets right away.

How should the speaker approach managing a budget if given a chance to handle 5 lakh rupees?

The mentor suggests asking key questions like understanding the product, the company's goals (awareness, lead generation, sales), the target audience, and reviewing the company's past performance before deciding how to allocate the budget.

What is the main factor determining how a budget should be spent in a campaign?

The budget should be spent based on the company’s goal—whether it’s for brand awareness, lead generation, or sales—as well as an understanding of the product and target audience.

What does the mentor say about the interview questions related to handling big budgets?

The mentor says that in interviews, companies don’t expect a right answer but want to understand the candidate’s approach to budget management, ensuring they ask the right questions and demonstrate strategic thinking.

What advice does the mentor give about learning SEO in addition to ad management?

The mentor stresses that having a basic knowledge of all aspects of digital marketing, including SEO, is crucial for success, even if the candidate is specializing in paid ads. This helps in understanding how different parts of a campaign work together.

Why is hands-on experience essential according to the mentor?

Hands-on experience is essential because certain knowledge and skills, such as managing large budgets or executing advanced campaign techniques, can only be learned through practical work and not just through theoretical learning.

What type of job should the speaker seek as a fresher to gain relevant experience?

The mentor suggests the speaker look for internships or junior-level positions at a digital marketing agency, where they can assist others and gradually learn how to manage campaigns and budgets.

How does the mentor explain the importance of understanding the 'T format' in digital marketing?

The mentor explains that in digital marketing, one needs a broad understanding (the top horizontal bar of the 'T') of all aspects like SEO, social media, and email marketing, while specializing in one vertical (the bottom bar) such as paid ads.