KELOMPOK 4 II RAPAT PENURUNAN OMSET PENJUALAN DAN PEMASARAN PRODUK YANG KURANG OPTIMAL

Summary

The video covers a company’s 2022 evaluation meeting, focusing on the significant profit decline due to reduced sales of instant noodles. The marketing team highlights ineffective promotion strategies, stronger competitor products, and unattractive packaging. The production team mentions the impact of increased raw material costs, which led to a drop in product quality. Solutions discussed include using original high-quality ingredients while reducing product size, enhancing promotions via influencers, and possibly issuing new shares to fund these changes. Each division agrees on these approaches to address the profit decline.

Takeaways

• 📉 PT Niana Mahda experienced a 16% profit decrease in 2022, primarily due to reduced sales of instant noodles.
• 🍜 Instant noodle sales declined by 9.3%, contributing only 12% of total revenue compared to other products like canned drinks and sauces.
• 📊 The marketing division faced three main challenges: insufficient product promotion, competition with superior products at the same price, and unappealing product packaging.
• 🏷️ Competitors used influencers effectively in their marketing strategies, making their products more appealing on social media.
• 📦 The packaging of PT Niana Mahda’s products was seen as unattractive and failed to highlight the product's unique advantages.
• 💸 The production division switched to lower-quality raw materials to avoid raising prices, which resulted in lower consumer satisfaction.
• 🛠️ A proposed solution from marketing included using influencers for endorsements and improving product packaging, though financial risk was noted.
• 📈 The finance division suggested issuing new company shares to cover costs for packaging changes and influencer promotions.
• 🍲 The production division recommended returning to higher-quality raw materials but reducing product size to maintain profitability without altering the price.
• 🤝 The team agreed on reducing product size while maintaining taste and quality to prevent customer dissatisfaction, and to monitor stock market trends for financial decisions.

Q & A

What is the main issue faced by PT Niana Mahda in 2022?

PT Niana Mahda experienced a 16% drop in profits in 2022, primarily due to a decline in sales of their instant noodle product.

How much did the sales of instant noodles decrease in 2022?

The sales of instant noodles decreased by 9.3% in 2022 compared to the previous year.

What were the three main issues highlighted by the marketing division?

The marketing division pointed out three issues: limited promotion efforts, strong competition from a similar product with better marketing strategies, and unattractive product packaging.

What specific competitor advantage was mentioned during the meeting?

The competitor's product had superior quality at the same price, and they effectively used influencers to market their product, which gave them an edge.

What problem did the production division face in 2022?

The production division faced rising raw material costs, leading them to use lower-quality alternatives for instant noodles, which affected the product's taste and consumer satisfaction.

What alternative solution did the marketing division propose to improve product promotion?

The marketing division suggested using endorsements from influencers with high engagement and updating the product's packaging design to make it more attractive.

What were the concerns raised by the finance division about the proposed solutions?

The finance division expressed concerns about the additional costs of changing packaging and using influencers. If these strategies did not significantly increase sales, the company would risk further losses.

What solution was offered by the production division regarding the instant noodle issue?

The production division suggested returning to the original higher-quality raw materials but reducing the product size to maintain profitability.

Why was the idea of discontinuing instant noodles rejected?

The idea of discontinuing instant noodles was rejected because it would lead to a higher fixed cost burden on the remaining products, which could negatively impact the company's overall profitability.

What final solution did the team agree upon to address the declining sales of instant noodles?

The team agreed to reduce the size of the instant noodles while maintaining the taste and quality to satisfy consumers without significantly raising prices.