API Oficial MUDOU as regras! É hora de parar de usar?

Summary

In this video, Marcelo Tavra discusses recent changes to Meta's official API for marketing messages on WhatsApp. Previously, businesses could send multiple messages within a 24-hour window after a user received the first marketing message. Now, if the user doesn’t interact, only one additional message can be sent. If the user interacts, more messages can follow. Tavra highlights how these updates improve user experience but also limit marketing opportunities. He advises businesses to adopt the API now before stricter rules come into play and offers a mentorship program to help implement these strategies.

Takeaways

• 📉 Meta has introduced new rules limiting the volume of marketing messages sent via the official API within a 24-hour window.
• 📬 Previously, marketers could send unlimited follow-up messages within a 24-hour window after the first message, regardless of user interaction.
• 📲 Now, only one additional message can be sent if the user does not interact within the initial 24-hour window.
• 🤖 If the user responds, marketers can continue sending unlimited messages, but they must be part of an interactive flow.
• 📊 Meta has observed improvements in reading rates and user sentiment since implementing these restrictions.
• ⚠️ Meta will begin restricting marketing message delivery based on the likelihood of user interaction, limiting messages to users who are less likely to respond.
• ⏳ As more restrictions are added, it will become harder for marketers to use the API for mass messaging without targeted strategies.
• 🚀 Marketers should take advantage of the current API conditions, as future restrictions may limit message delivery even further.
• 🛠️ Marketers who want to implement official API strategies should act now, while it's still relatively unrestricted.
• 🎯 The presenter offers mentorship and guidance for setting up official API usage and automation tools, aimed at improving marketing performance.

Q & A

What recent change did Meta make regarding marketing messages through the official API?

Meta recently limited the volume of marketing messages that can be sent within a 24-hour window, allowing only one follow-up message if the user does not interact.

How did marketing messages work previously through the official API?

Previously, businesses could send an unlimited number of marketing messages within a 24-hour period after the first message, regardless of user interaction.

What happens if the user interacts with the marketing message?

If the user interacts with the message, the business can continue sending an unlimited number of additional messages in free format, allowing more engagement.

How does the new rule impact businesses using automated message flows?

Automated message flows, like those built with Menchat or other tools, can still function as before if the user interacts, but businesses must now focus on generating interaction to send further messages.

What impact does the new message limit have on the overall marketing strategy?

The change encourages businesses to craft more engaging, interaction-driven messages, as it limits the ability to send multiple follow-up messages without user engagement.

What did Meta observe in terms of user interaction after introducing the message limits?

Meta has noticed improvements in message reading rates and overall user sentiment since implementing the new limitations on marketing messages.

How might Meta further restrict the delivery of marketing messages in the future?

In the future, Meta may limit the number of marketing messages a person receives based on the likelihood of them interacting with the message, potentially reducing the audience for bulk marketing sends.

Why does the speaker believe businesses should start using the official API now?

The speaker advises businesses to start using the API now because current restrictions are minimal compared to potential future limitations that Meta may impose as it refines its system.

What example does the speaker provide of a successful use of the official API?

The speaker references a campaign where they helped their wife generate over R$700,000 in 12 months using the official API and well-structured marketing funnels.

How can businesses get help implementing the official API for their marketing strategy?

The speaker offers a mentorship program where businesses can receive step-by-step guidance on implementing the official API, alongside other tools, to improve their marketing and profits.