Maruti Suzuki Drives Business Growth on a Full Oracle Stack
Summary
TLDRIndia's automobile industry has seen remarkable growth, with Maruti Suzuki leading the passenger car market for 24 years. To manage its expanding operations, Maruti Suzuki adopted Oracle's full stack of IT solutions, including Oracle e-Business Suite, Fusion Middleware, and Hyperion Enterprise. These tools helped the company streamline business processes, improve controls, and enable real-time data management. The partnership with Oracle began in 1995 and has since facilitated Maruti Suzuki's ability to handle its large dealer network, scale its systems, and efficiently manage its diverse operations, including new and used car sales, leasing, finance, and insurance.
Takeaways
- 🚗 India's automobile industry saw unprecedented growth from 2002 to 2007, with a 15% increase in the passenger car market.
- 🏆 Maruti Suzuki has maintained leadership in India's passenger car industry for 24 years.
- 🔧 Maruti Suzuki is not only an automobile manufacturer but also a single-source vendor for new and used car sales, service, leasing, finance, and insurance.
- 🌍 Maruti Suzuki's dealer network spans over 400 dealers across India's vast geographical landscape.
- 💻 Maruti Suzuki has been working with Oracle since 1995, migrating its systems to Oracle's open UNIX-based technology.
- 📊 Oracle Real Application Clusters, Oracle Fusion Middleware, and Oracle WebLogic have been essential in building Maruti Suzuki's large-scale real-time dealer management system.
- ⚙️ In 2002, Maruti Suzuki revamped its IT system by implementing Oracle e-Business Suite for better control and consolidation.
- 📈 Oracle Hyperion Enterprise was added to improve enterprise performance management, reduce turnaround time, and enable complex data consolidation.
- ⏱️ With Oracle's solutions, Maruti Suzuki is now able to complete financial consolidation of 21 subsidiaries and joint ventures in just 24 hours.
- 👥 Oracle's HR modules provide Maruti Suzuki with the flexibility to meet India-specific and function-specific HR needs.
Q & A
What growth did India's passenger car market experience between 2002 and 2007?
-India's passenger car market grew by 15% annually between 2002 and 2007, making it the fastest-growing passenger car market in the world during that period.
What role does Maruti Suzuki play in the Indian automobile industry?
-Maruti Suzuki is the market leader in the Indian passenger car industry, maintaining its leadership for 24 years.
Why did Maruti Suzuki choose Oracle products to manage its business growth?
-Maruti Suzuki selected Oracle's full stack of products to support its business growth and maintain its leadership position in the competitive Indian automobile market.
What makes Maruti Suzuki unique in terms of its business model?
-Maruti Suzuki is not just an automobile manufacturer but also a single-source vendor for new and used car sales, service, leasing, finance, and insurance, offering a comprehensive suite of services to customers.
How extensive is Maruti Suzuki's dealer network in India?
-Maruti Suzuki has over 400 dealers across India, a vast network that covers the entire country, which is comparable to managing a continent in terms of geographical distance.
When did Maruti Suzuki begin working with Oracle, and why?
-Maruti Suzuki started working with Oracle in 1995 when it migrated its databases and technologies to Oracle's open, Unix-based platform to support the company's growing IT needs.
What technology solutions did Oracle provide to Maruti Suzuki to handle large-scale operations?
-Oracle provided Maruti Suzuki with Oracle Real Application Clusters, Oracle Fusion Middleware, and Oracle WebLogic to build a large-scale real-time dealer management system that supports more than 5,000 users simultaneously.
Why did Maruti Suzuki decide to revamp its IT systems in 2002?
-As Maruti Suzuki's business grew and diversified, the company realized it needed to overhaul its IT systems to implement better controls and provide data consolidation across its operations.
What were the benefits of implementing Oracle E-Business Suite for Maruti Suzuki?
-Oracle E-Business Suite helped Maruti Suzuki introduce standardized practices, make data available online without batch processing, and improve control and turnaround times in its business operations.
How did Oracle Hyperion Enterprise improve Maruti Suzuki’s enterprise performance management?
-Oracle Hyperion Enterprise provided Maruti Suzuki with a comprehensive view of data, reduced turnaround time in producing consolidated accounts, and improved the reporting process for its parent company, Suzuki.
Outlines
🚗 India's Automobile Industry Boom and Maruti Suzuki's Market Leadership
India's automobile industry has experienced remarkable growth, with its passenger car market growing by 15% from 2002 to 2007, making it the fastest-growing market in the world. Maruti Suzuki, a subsidiary of Suzuki Motor Corporation, has maintained its position as the market leader for 24 years, a significant feat in a competitive industry. The company’s success is attributed to its broad range of services, including new and used car sales, leasing, finance, and insurance. To manage its operations efficiently, Maruti Suzuki relies on Oracle's full stack of products, connecting over 400 dealers across India. This relationship with Oracle started in 1995, when Maruti Suzuki migrated its systems to Unix-based Oracle technology, facilitating real-time dealer management.
📊 Maruti Suzuki's IT Overhaul and Adoption of Oracle E-Business Suite
By 2002, Maruti Suzuki realized that the growing complexity and diversity of its business required a more advanced IT system. The company chose Oracle E-Business Suite (EBS) to revamp its ERP system for improved controls and operational consolidation. With Oracle's consulting services managing the implementation, Maruti Suzuki saw significant improvements in control measures and turnaround times, successfully going live after an 8-month implementation process. The adoption of Oracle’s Hyperion Enterprise further enhanced performance management, enabling faster, more accurate consolidation of accounts across 21 subsidiaries and joint ventures, significantly reducing reporting times.
Mindmap
Keywords
💡Automobile Industry
💡Passenger Car Market
💡Maruti Suzuki
💡Oracle Products
💡Single Source Vendor
💡Dealer Network
💡ID (Information Delivery)
💡Oracle Real Application Clusters
💡ERP System
💡Oracle Consulting Services
💡Oracle Hyperion Enterprise
💡Oracle eBusiness Suite HR Modules
Highlights
India's automobile industry experienced unprecedented growth, with its passenger car market growing at 15% annually from 2002 to 2007, making it the fastest-growing passenger car market in the world.
Maruti Suzuki, a subsidiary of Suzuki Motor Corporation of Japan, has been the market leader in India's passenger car industry for 24 consecutive years.
Maruti Suzuki is not just an automobile manufacturer; it is also a single-source vendor for new and used car sales, service, leasing, finance, and insurance.
Maruti Suzuki's extensive dealer network includes over 400 dealers connected across the vast geographical expanse of India, which has been enabled through information technology solutions.
The company began working with Oracle in 1995, migrating its databases and technologies to the more open Unix-based Oracle technology.
Oracle's Real Application Clusters, Oracle Fusion Middleware Application Server, and Oracle WebLogic enabled Maruti Suzuki to build a large-scale, real-time dealer management system.
By 2002, Maruti Suzuki realized the need to revamp its IT systems to support its diversified business, leading to the adoption of the Oracle E-Business Suite as its new ERP system.
The new ERP system allowed Maruti Suzuki to implement better controls and provided data consolidation, resulting in more streamlined business operations.
The project management for the ERP system implementation was handled by Oracle Consulting Services, which completed the entire project within 8 months, allowing Maruti Suzuki to go live on the first day after completion.
The Oracle E-Business Suite implementation introduced standardized practices across the entire enterprise, ensuring immediate online data availability without batch processing.
With Oracle Hyperion Enterprise, Maruti Suzuki achieved a faster turnaround time for consolidated accounts, allowing the company to meet complex reporting requirements within 24 hours.
The implementation of Oracle E-Business Suite HR modules provided flexibility in managing human resources and addressed India-specific functional needs.
Maruti Suzuki's partnership with Oracle has evolved over the years, starting from database management to Fusion Middleware, and finally to the full suite of Oracle E-Business solutions.
The integration of Oracle products has helped Maruti Suzuki maintain its leadership position in the Indian passenger car market by providing scalability and flexibility to meet growing business demands.
Oracle's full stack of IT solutions has supported Maruti Suzuki's growth and diversification, enabling real-time data management and streamlined operations across its business verticals.
Transcripts
India's automobile industry is
experiencing unprecedented
growth for the 5 years to 2007 its
passenger car market grew a staggering
15%
perom making it the fastest growing
passenger car market in the
world maruti Suzuki a sub Cy of Suzuki
motor corporation of Japan is the leader
in this market maintaining this kind of
continuous leadership for a long period
of time is not easy but perhaps I think
this company has proved it for 24 long
years to be number one in the passenger
car industry in India to help maintain
this leadership maruti Suzuki has chosen
a full stack of Oracle products to
manage its business growth
one of maruti Suzuki's unique strengths
is that it is not only an automobile
manufacturer it is also a single Source
vendor for both new and used car sales
and service as well as leasing finance
and
insurance the dealer network is more
than 400 dealers being connected all
over this big uh country it's almost
like a continent in terms of
geographical distance and therefore
perhaps ID has been the common enabler
for us to manage this huge operation
across this
country maruchi Suzuki began working
with Oracle back in
1995 when the company migrated its
databases and Technologies to the more
open unix-based Oracle
technology with the adoption of Oracle
real application clusters Oracle Fusion
middleware application server and Oracle
web logic maruti Suzuki was able to
build a large scale real time deal
management
system we wanted a huge scale level
application which should support around
more than 5,000 user at a time so we
built the whole solution using Oracle
database as a back end and fusion
middleware as a
technology by 2002 maruchi Suzuki
realized as its businesses grew and
became more Diversified it needed to
revamp its it system to implement better
controls and to provide
consolidation Oracle e business Suite
was chosen as the basis for its new Erp
system we are looking for application
which is simple and scalable looking for
some flexible kind of application which
could integrate with our Legacy systems
and application which could scale up
with my business scaling up so that's
why looked for Oracle
EVS Oracle Consulting Services were
engaged to provide the project
management for the
implementation we wanted Oracle to take
a total responsibil for implementation
of this particular SED so Oracle
Consulting of obvious choice they
definitely had much better understanding
of the
product the whole project man
implementation was for 8 months and
after 8 month flat first day after that
we went life so I think that strong
project management of this team was fa
remarkable Oracle e business Suite
brought immediate benefits in terms of
introducing standardized practices right
across the the Enterprise and making
data immediately available online
without the need for batch
processing our major objective of
implementation was to ensure that there
are better controls because we've had
problems in controls in certain areas we
also wanted better turnaround
time I think both these objectives were
met and now for Enterprise Performance
Management maruti Suzuki has added the
extra power of Oracle Hyperion
Enterprise to provide complete drill
down with multiple views of data as well
as significantly reduced turnaround time
in producing Consolidated
accounts and we virtually get about 7
Days in which we have to send
information to our uh parent
Suzuki now you can imagine complexity of
21 subsidiaries Associates and joint
venture companies and common
transactions Etc but in 24 hours we are
done with
Oracle e business Suite HR modules are
also providing management
flexibility yeah I think the last
roughly about 10 11 years a lot of work
has been done on human resources in
terms of uh Erp applications now when we
look we look at India specific or
function specific needs within HR I
think the flexibility is much more high
and Oracle as as we are experiencing in
maruti is suiting our needs step by
step from database to fusion middleware
and onto Oracle e business Suite Oracle
has been providing a full stack of IT
solutions that have been helping marui
Suzuki Drive its business growth
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