How I Scaled my Content Agency to $78k/mo in 17 Months

Summary

The video discusses the 'new attention economy' and how young entrepreneurs are capitalizing on it through content agencies. Omar Shafik, who runs Creator Hive, shares his journey of scaling his content agency to $78,000 per month. He outlines the five key steps to success: offer, systems, acquisition, team, and automation. Omar emphasizes the importance of effective outreach, building a personal brand, hiring the right team, and implementing efficient systems. He offers a coaching program called Creator Accelerator, promising tailored guidance, outreach scripts, and strategies to help others build and scale their own content agencies.

Takeaways

• 🚀 The digital landscape has changed, and young people (15-20) are thriving in the 'new attention economy,' making substantial income quickly.
• 💼 The speaker runs a content agency called Creator Hive, generating $78,000 per month, and emphasizes that no special skills are needed to start.
• 📈 The key to success is having the right roadmap and guidance. Without it, the same results might not be guaranteed.
• 🎯 The agency's business model revolves around offering a simple service, like creating thumbnails or optimizing outreach DMs, to attract high-ticket clients.
• 📊 The first step to building a content agency involves crafting an offer and learning client acquisition through multi-channel outreach (e.g., outbound DMs).
• 🛠️ Systems and automation are crucial for scaling a content agency. Hiring editors and using tools like CRM platforms help manage workload efficiently.
• 💬 Effective communication channels with clients are essential. The speaker recommends centralizing communication through a single platform to avoid confusion.
• 👥 Building a strong team is necessary after reaching $50,000 in monthly revenue. A good team and company culture are vital for long-term success.
• ⚙️ Automating processes is critical for allowing the agency to run smoothly without the founder’s constant involvement.
• 📞 The speaker offers a Creator Accelerator program, which includes personalized coaching, weekly calls, and access to systems and outreach strategies that helped him scale his agency.

Q & A

What is the 'new attention economy' mentioned in the script?

The 'new attention economy' refers to the current era where attention is a valuable resource, especially on digital platforms. Young people are monetizing this by creating content, attracting audiences, and generating significant income through content creation businesses.

What is a 'content agency' as described in the video?

A content agency is a business model where individuals or teams create and manage content for clients, such as videos, thumbnails, and social media strategies. The agency can handle everything from production to client acquisition, often with outsourced editing and other services.

What makes Omar Shafik's content agency successful?

Omar Shafik's content agency is successful because it focuses on systems, automation, and scaling. He hires editors, builds a structured offer, uses mass outreach for client acquisition, and employs efficient workflows to manage multiple clients while growing revenue.

What role does outreach play in client acquisition for content agencies?

Outreach is essential for acquiring clients, especially for new agencies without an established social presence. Omar emphasizes the use of mass DMs and follow-ups to get responses, which helps book meetings and sign clients, even when starting with cold outreach.

How did Omar transition from individual projects to a fully-fledged content agency?

Omar started with small, per-project jobs, such as editing videos for $250 each. He quickly outsourced the editing work and focused on scaling his business by improving his offer and acquiring high-ticket clients, eventually building a sustainable content agency.

What steps are crucial to building a successful content agency according to Omar?

The five key steps to building a successful content agency are: offering a strong value proposition, setting up efficient systems, mastering client acquisition, building a team, and implementing automation to run the agency smoothly and efficiently.

Why does Omar advise against hyper-personalized DMs for outreach?

Omar advises against hyper-personalized DMs because mass DMs, when done correctly, are more efficient and can still feel personalized to recipients. This approach allows for faster outreach and more replies while maintaining a professional image.

What tools and systems does Omar use to manage his agency?

Omar uses tools like ClickUp for task management and relies on centralized communication platforms to streamline operations. He also hires project managers to delegate tasks and CRM systems to organize client relationships.

How does Omar ensure that his agency runs smoothly even when he's not actively involved?

Omar automates key processes and sets up standard operating procedures (SOPs) that ensure the agency runs like clockwork. He has delegated most of the fulfillment tasks to his team, allowing the agency to function efficiently without his constant involvement.

What advice does Omar give for those looking to scale their agency beyond $50,000 per month?

Omar emphasizes the importance of building a strong team and a solid company culture to scale beyond $50,000 per month. He also advises focusing on automation and systems that allow the agency to grow while maintaining high client satisfaction.

Outlines

00:00

🚀 The New Attention Economy and Wealth Potential

In today's economy, the way people consume, buy, and watch has completely transformed, with young people making significant profits. Omar Shafik shares how he built a content agency generating $78,000 monthly. He highlights the success of his students, like Mustafa and others, who drastically improved their earnings. Omar introduces himself as the founder of Creator Hive and promises a detailed breakdown of his agency-building strategies, emphasizing the need for proper guidance to achieve similar results.

05:01

💡 Building a Content Agency: Offer and Client Acquisition

Omar explains how he started his agency by offering basic editing services and how, despite a lack of experience, he was able to scale his business by delegating tasks. He highlights the importance of crafting a strong offer, which initially landed him his first high-paying client. His agency now offers a full social media package, significantly increasing revenue. Omar stresses the importance of continuous client acquisition, sharing examples of his own outreach strategies and how mass DMs have been effective in scaling his business.

10:03

📈 The Power of Social Media and Personal Branding

Omar explains the importance of building a personal brand on platforms like Instagram and Twitter to support client acquisition efforts. By documenting his journey and consistently posting content, he was able to establish authority and credibility in the market, growing his follower base. He shares how optimizing his profile and engaging with his target audience helped increase inbound inquiries and improved the success of his outbound campaigns. He also provides access to a tutorial on outreach techniques for those looking to replicate his success.

🛠️ Systems and Fulfillment: Keys to Scaling an Agency

Scaling a content agency requires efficient systems and delegation. Omar discusses the critical role of hiring editors and project managers early on to handle day-to-day tasks. He emphasizes using a CRM system like ClickUp to manage workflows and ensuring communication with clients is centralized. With these systems in place, Omar was able to focus on growing his business while maintaining client satisfaction. He explains how building a strong team and automating processes are essential for long-term success and preventing burnout.

🤝 Team and Automation: The Backbone of Scaling

Omar explains the importance of building a solid team and automating agency operations to scale beyond $50,000 per month. He discusses how having the right people and systems in place allows his business to run efficiently, even when he is not actively involved. He emphasizes that team culture and hiring A-players are critical to sustaining growth and preventing operational collapse. With proper systems and automations, Omar's agency continues to thrive, even in his absence, adding $77,000 in recurring revenue.

🎯 Coaching and Creator Accelerator Program

Omar offers an opportunity for personal coaching through his Creator Accelerator program, which provides a tailored plan, weekly one-on-one calls, and access to his exact blueprint for success. He explains that this program is for serious individuals ready to invest in their future and is not free. The program includes access to outreach scripts and strategies Omar uses to close high-ticket clients. He encourages those interested to book a call if they're ready to commit to growing their agency.

Keywords

💡Attention Economy

The attention economy refers to a model where the most valuable resource is consumer attention. In the video, it emphasizes how people's consumption, purchasing, and media habits have changed, creating opportunities for entrepreneurs. The speaker highlights that even young individuals are taking advantage of this shift, generating significant income by capturing attention through content creation.

💡Content Agency

A content agency is a business that provides services related to content creation, including video editing, social media management, and digital marketing. In the video, the speaker runs a content agency called 'Creator Hive' that generates $78,000 per month. The agency's success is largely due to offering strategic services beyond basic editing, such as helping clients get more sales calls and managing their social media.

💡Client Acquisition

Client acquisition refers to the process of attracting and gaining new clients. The speaker discusses multi-channel client acquisition as a crucial part of growing the content agency. He explains the use of both outbound (cold DMs) and inbound strategies (building personal brand on Instagram and Twitter) to secure new clients and scale the business effectively.

💡Outbound Messaging

Outbound messaging involves sending unsolicited messages to potential clients as part of a sales or marketing strategy. In the video, the speaker emphasizes the importance of cold outbound DMs as a key acquisition strategy when starting his content agency. He also notes that, while these messages are mass sent, they are crafted to appear personalized, improving their effectiveness in securing client meetings.

💡Systems and Automation

Systems and automation refer to the processes and tools used to streamline tasks and operations within a business. The video explains how implementing structured systems, such as hiring editors and using CRMs (ClickUp), has been critical for managing client communication and scaling the agency. Automation enables the speaker’s agency to operate smoothly without constant hands-on management.

💡Personal Brand

A personal brand is the image and reputation an individual builds online, particularly through social media. The speaker in the video stresses how developing a personal brand on Instagram and Twitter helped him build authority and improve client acquisition. He posts regularly and engages with his target audience to create trust and credibility, leading to both inbound clients and better results from outbound efforts.

💡Offer

An offer refers to the specific service or product that a business provides to its clients. In the video, the speaker explains how his content agency evolved from a basic editing service to a more comprehensive offer that included a social media package, which made up 70% of the agency’s revenue. This refined offer helped attract clients looking for long-term partnerships rather than short-term editing projects.

💡Scaling

Scaling refers to the process of growing a business in a way that increases revenue while managing or reducing operational costs. The speaker describes how he scaled his content agency from earning $10,000 per month to $78,000 by adding systems, refining his offer, and expanding his team. He also highlights how automation and delegation played a key role in maintaining quality while growing the business.

💡Team Building

Team building involves creating a team of skilled professionals to support and manage the operations of a business. In the video, the speaker emphasizes that after reaching a certain level of success ($50,000 per month), having a strong team becomes essential for scaling. He discusses the importance of hiring editors, project managers, and fostering a company culture to support the growth of the agency.

💡High-ticket Clients

High-ticket clients are those who pay a premium for services, often in exchange for more personalized or specialized offerings. In the video, the speaker explains how his agency was able to land high-ticket clients, including those who paid $10,000 per month, by focusing on delivering specific outcomes such as securing sales calls for clients. High-ticket clients helped drive significant revenue growth for the agency.

Highlights

We are entering a new attention economy where young individuals are capitalizing and making substantial income.

Omar Shafik has built a content agency, Creator Hive, generating $78,000 a month without needing any initial skills.

The content agency business model focuses on creating content like thumbnails, social media packages, and more, without requiring physical products.

Shafik started with no specialized skills and grew the agency by delegating tasks such as editing to hired professionals.

Mass Direct Messages (DMS) are used for client acquisition, debunking the idea that outreach must always be hyper-personalized.

Cold outbound messaging was essential in landing initial clients and is still a key part of Shafik’s client acquisition strategy.

Shafik stresses the importance of consistent outreach, aiming for 2-3 meetings per day through cold DMs.

Building a personal brand on social media, including Instagram and Twitter, enhances authority and brings inbound leads.

The agency's offer evolved to include a full social media package, which now represents 70% of its revenue.

Effective client management systems and CRM tools like ClickUp are crucial for scaling the business.

Delegating tasks, such as hiring project managers and editors, is key for agency owners to focus on client acquisition and growth.

Proper team management and company culture become vital after reaching $50,000 in monthly revenue to continue scaling.

Shafik emphasizes automating business processes, allowing his agency to run smoothly even during his absence.

Shafik offers a Creator Accelerator program, providing one-to-one coaching, group calls, and access to outreach scripts and business systems.

The Creator Accelerator program is designed to help agency owners scale to six figures, but it requires a commitment and investment.

Transcripts

so we've entered a new era the way

people consume the way people buy and

the way people watch has completely

transformed we're entering what I like

to call the new attention economy and

there's 15 17 and 20 year olds who are

taking complete advantage of this and

making as much as doctors make an entire

year within a single month so how do you

take part in this I did and I've been

able to make a business that makes me

$78,000 month after month so the

question is what business do I exactly

do I call it the content agency and the

best part is you don't don't need any

skills to get started and you can get

payments like this every single day but

fair warning you may not get the same

results if you don't have the proper

road map and the proper guidance but

what I can guarantee is that you're

about to see a results of some people

who have taken action and done the same

exact business model and change their

entire lives like Mustafa who went from

making a couple hundred a month to

making over $155,000 a month with his

content agency by only selling

thumbnails or C who was able to add

$4,000 to his Mr within the first first

week of starting or mosam who went from

getting zero applies where his cold DMS

to Landing his first High ticket client

from sending a couple optimized DMS and

building an agency that is flourishing

now so in case you don't know who I am

my name is Omar shafik and I run Creator

Hive a Conta agency that does $78,000 a

month and works with some of the biggest

names in the industry and if you're

looking to start a business that allows

you to escape that 9 to5 of yours and

escape the rat race without having to

sell hundreds of products or invest

thousands of dollars into Capital you're

in the right place I'm I'm going to

break down the exact systems I've used

in order to grow my content agency and

scale it to $78,000 a month and also

help many others scale their content

agencies tens of thousands of dollars

each month all within the next 20

minutes and to be honest if you don't

have 20 minutes to watch this full video

this might not be the business for you

nor is making money and if you watch

till the end I'll give you an exact

plug-and-play step-by-step tutorial on

how to do step number three as that's

where most content agencies lack and

what causes most agency owners to fail

and I'll have live examples on how we do

the step so that you can get results

with it so without talking any further

let's hop onto my screen and I'll break

it down step by step so we have five

steps that are needed in order to build

a successful content agency offer

systems acquisition team and automations

so let's get into it offer originally I

started with a normal editing agency

with no actual offer just getting per

project jobs from Discord as you can see

this is one of my first clients I ever

landed his name was buck and he only

paid me $250 a video but the thing is it

was a start and it showed me what I was

doing was actually something that I

could grow into a proper business right

the first thing I did was immediately

hire an Editor to do the work as I don't

know the basics of editing so I handed

that off and put my efforts into

strategy marketing and client

acquisition as time went on I started

getting more and more clients even with

a bad offer and I was able to hit my

first 10K month within 2 months of

starting as I scaled we landed our

highest paying client who paid us

$10,000 per month here's just a

screenshot of that you know interaction

that we had this this was because at

this time I had made an offer to help my

clients get a certain number of sales

calls every single month without having

to spend hundreds of hours recording

content this has helped me get to

$78,000 a month with my agency and I as

I scaled I added a full social media

package into my agency this helped me

scale to $78,000 a month and as I scaled

I added a full social media package into

my agency because once I had the right

systems down I I could actually add

other things into my offer and that

makes up about 70% over Revenue now the

people I attract now are people who are

in it for the long run and want to make

more money with their social media

rather than people coming for edits

which are easily replaceable and can't

be scaled right now let's get into step

number two which is you know Outreach

and getting clients client acquisition I

like to call this multi- channel client

acquisition right so let's get into the

first channel which is called outbound I

started with called outbound as I had

little to no social Presence at the time

so relying on the inbounds would be

Slaughter and would make my agency fail

from day one and still to this day I

still do Outreach these are my first

ever Outreach messages that I had sent

and they worked right they landed me

clients left and right but right we've

improved them quite a lot and these are

some improved messages that we have done

right in the land his clients every

single day and this guy absolutely hates

Outreach from people if you've

outreached to him you know how he is but

as you can see we landed him and he

absolutely loves our work right we do

Mass DMS the thing is everyone on the

Internet is telling you to do hyper

personalized DMS but I'm totally against

that we do Mass DMS and hold on before

you click off we do it in a way where it

seems personalized and this helps us get

replies like this our prospects say they

love our Outreach as you can see here

amazing just a book a call just book a

call Mate fantastic page very interested

right right here too this guy loved my

Outreach and he said nice Outreach bro

that means they really do like this and

they can't tell it's a mass DM and I

follow up with my prospects religiously

so for every 100 people you DM you'll

sign one to three clients if you're

doing it correctly this will work and it

allows us to book two to three meetings

every single day here's just a

screenshot of some of the meetings that

we've booked within the last couple of

weeks our calendars are flooded we have

multiple sales reps doing it the thing

is outbound can only take you so far and

that's where the second channel of

client acquisition comes into as I was

doing cold Outreach I started building

my personal brand on Instagram and

Twitter I knew this would be a lot

longer of a process but I knew in the

long run it would pay off because it

would help help me build Authority and

help me being seen as an expert on

Instagram I started posting one real a

day and engaging and following with my

icp's content so that they would follow

back and I could help build a good

reputation in the market on Twitter I

started posting two tweets a day one to

two Autumn DMS a week and threads on my

journey as I did this I optimized my

profile so that people knew I wasn't

just another bot or another content

agency owner they knew my exact offer

they knew the outcome and not only did

this help me with my inbounds but it

drastically improved my convergence for

my outbound campaigns as I did this I

optimized my profile so people knew I

wasn't just another bot or content

agency owner they knew my exact offer

and they knew the outcome I could get

them this helped me drastically increase

my inbounds but also made sure that my

Outreach was actually effective and

could get me the results that I wanted

and another thing I did was document my

entire Journey on Instagram from day one

of starting my content agency not only

did this help me build Authority in the

market and show people what I was doing

this established a lot of credibility in

the market and also give people a reason

to follow me to stay up to date with

that Journey I've been able to grow to

2.8 th000 followers on Instagram and

over 1.5k on Twitter and it has helped

me land some of the biggest clients in

the market such as Ty Lopez and many

many others now the thing is I'm a good

guy but I know Outreach is where most

people struggle and fail so I've linked

a plugin play step-by-step tutorial in

the description that goes over some live

examples of me doing it so you can copy

paste them and just so just enter the

password you see on screen to get access

to it now now let's get into the next

part which is systems and fulfillment

because look if you do the steps I've

outlined in this video properly you'll

be flooded with clients and have so much

work that without systems your business

will crumble so pay attention to what

I'm about to tell you first things first

as soon as I got my first ever client I

hired a part-time editor as to be honest

editing is the most timec consuming task

and one you as a CEO shouldn't be doing

you need to get out of a ASAP in order

to scale the second system you need is a

CRM we use clickup to help manage the

things because if you don't know how to

manage things your agency is going to

keep on crumpling especially when you

get to scale and have many many videos

going on then you need one Central

client communication platform don't be

the CEO that is talking to clients

everywhere from Instagram Discord

Twitter LinkedIn don't be that guy have

it all in one Central platform so it's

easy for you to manage everything but

also easy for your clients to see what

you're building and this is the main

reason that I've seen so many big guys

in the industry fail because they have

too many communication platforms so

stick to one once you hit two to three

clients you need to hire a project

manager who will assign and delegate the

task to the team and make sure that the

work is done effectively because you

want as much time on your hands in order

to make sure you have time to focus on

bringing in new clients and building a

proper business and the thing is every

editor that you have should be managing

two to three clients depending on the

quality of the work so be sure to hire

in advance or build a lead list of

editors so you don't lose clients

because you don't have a team to back up

the work that you have to do for them we

have a lead list of editors so that if a

client does come in and we don't have

somebody we could always refer through

that lead list and hire from there as we

scaled I've delegated most of the task

and I'm basically out of almost

everything besides the marketing and

sales but I'm still heavily involved in

the agency and my clients love that

they're always being like Omar is always

on it and if you ask any of my clients

are like om can always reply and we'll

be there if we ever need something but

I've removed myself from fulfillment by

70% as that was the most timec consuming

part that I saw and I delegated that

ASAP so that I could focus on what I'm

best out which is client acquisition as

we've grown now I'm heavily focused on

team because after the initial 50k Mark

your team is everything if you want to

scale to multi6 figures a month it's

impossible to do it alone and that's

where team comes into play and a lot of

people don't teach you this but I will

your team is everything after you get to

the initial $50,000 Mark and you're

trying to get to multiple six figures a

month right from building great company

culture to hiring a players you have to

know how to build a team that's going to

be in it with you for the long run and

will support the growth that you will

have because if you don't have support

your your whole building will collapse

and you're going to have to start all

over from scratch the next thing is

automation as you scale you have to

learn how to automate and create an

agency that runs on autopilot and we've

done that last week I was in the

mountains where there was Zero Wi-Fi and

my agency ran perfectly without me I

came home to happy clients everything

fulfilled and no client issues and also

our business grown by $77,000 in Mr

that's because I've implemented proper

systems and Sops that allow us to run

like clockwork from people to

automations everything has a role and

that allows us to have a well oiled

machine and that those are the exact

ways that I've been able to scale my

agency to $78,000 a month so look you

can either take the pain of having to do

it yourself and failing and then getting

back up and failing again trying your

best to succeed or you can have me help

you do it one to one guiding you on the

exact path that you need and look if you

want to get coached by me one to one get

an exact tailored plan that's custom fit

for your needs and have weekly coaching

calls with me hit the first link in the

the description to book a call to see if

you're qualified for the program and

here's exactly what you're going to be

getting inside Creator accelerator

you're going to have a on toone

onboarding call with me to craft your

custom War map for the next 90 days on

exactly what steps are needed to take

you from Zero to Hero I'll cover the

exact steps how long each step is going

to take and the exact systems you need

in order to get there and everything

else within that process you're also

going to be having group calls with

other killers in the agency Bas and one

toone call with me every single week and

the thing is you'll be getting access to

the exact blueprint I've used to scale

from 0 to $78,000 a month revealing

exactly how I did it and what I did

along with my copy paste systems that

allow me to manage 20 plus clients and

manage 15 plus employees you'll also be

gain access to the exact Outreach

scripts that I currently use to book

clients and close High ticket clients

every single week so if that's something

that you're interested in book a call

using the first link and the thing is

this program is not not for everyone

it's only for the select few and this

program is not free don't book a call

unless you're ready to invest in

yourself and in your future self to take

your agency to new heights and as always

I'm rooting for you I'm praying for you

and I'll see you inside creater

accelerator