What Do Digital Marketers & E-commerce Professionals Do? | Google Career Certificates
Summary
TLDRهذا النص يتحدث عن الدور الكبير للتجارة الإلكترونية وتسويق الرقمي في تغيير الأعمال. يوضح النص أن التسويق الرقمي يساعد المنظمات على البيع من خلال الاتصال بالعملاء وبناء العلاقات. يتضمن النص أيضًا الوظائف الرئيسية والمسؤوليات، بالإضافة إلى ال技能يات المطلوبة مثل الcuriosity، التحليل، والسرد القصصي. يشدد النص على أن ال技能يات الأساسية يمكن أن تساعد على النجاح في هذا الصناعة، بغض النظر عن ال的变化.
Takeaways
- 🛒 التجاريّة الإلكترونيّة وتسويق الرقمى قد غيرت بشكل أساسي الصناعة في العقدين الماضيين.
- 🔗 هدف التجاريّة الإلكترونيّة هو توليد المبيعات، بينما يساعد التسويق الرقمى على ذلك من خلال الاتصال بالعملاء وبناء علاقات.
- 🚀 هناك العديد من الأدوار الرئيسية والمسؤوليات في التسويق الرقمي والتجاريّة الإلكترونيّة.
- 🏗️ الصناعة التسويقية الرقمية والتجاريّة الإلكترونيّة تشبه محرك حيث تعمل أجزاء مختلفة معًا لضمان التشغيل بشكل سليم وفعال.
- 👩💼 في منظمات كبيرة قد تتخصص في منطقتين أو أكثر، بينما في شركات أصغر قد تتكون منresponsibilities لشيء من كل شيء.
- 🌟 لا يوجد مجموعة واحدة من المسؤوليات تنطبق على الجميع، وهذا ما يجعل هذا الصناعة مثيرًا للاهتمام.
- 📈 يمكن أن يكون لديك الكثير من الخيارات عند اتخاذ قرارك الوظيفي، وهناك دور تناسبه لأي مهاراتك.
- 💡 يمكن أن تتضمن المسؤوليات الشخصية مثل تخطيط وتنفيذ حملات التسويق وإدارة الموقع وتطوير المنتجات.
- 🎨 يمكن أن تتضمن الوظائف المختلفة في التسويق الرقمي والتجارة الإلكتروني مثل الكتابة والعمل مع الوسائط الビずアル وإدارة متجر إلكتروني أو تحليل البيانات.
- 📊 المسؤوليات المشتركة بين خوارزميين التسويق الرقمي والتجارة الإلكتروني تشمل البحث عن الجمهور وتخطيط وإنشاء ونشر المحتوى.
- 🌐 هناك العديد من الأدوار المختلفة في التسويق الرقمي والتجارة الإلكترونية، وستجد المزيد من المعلومات عن الوظائف والمسؤوليات稍后 في هذا الدورة.
- 🛤️ هناك العديد من المسارات الوظيفية المختلفة يمكنك اتخاذها في التسويق الرقمي والتجارة الإلكترونية بناءً على اهتماماتك وخبراتك.
- 🧠 الفضول والعقلية التحليلية والسرد القصصي هي مهارات يمكن أن تساعدك في التقدم في التسويق الرقمي والتجارة الإلكترونية.
- 🌟 يمكن أن تتضمن مهارات التسويق الرقمي والتجارة الإلكترونية الأخرى مثل القدرة على التغيير أو اللقيادة.
- 🌱 يمكن أن تساعدك مهاراتك السابقة في النجاح في التسويق الرقمي والتجارة الإلكترونية، مثل الإبداع.
Q & A
ما هو الهدف الرئيسي للتجارة الإلكترونية والتسويق الرقمي؟
-الهدف الرئيسي للتجارة الإلكترونية هو تحقيق المبيعات، بينما يساعد التسويق الرقمي الشركات على التواصل مع العملاء وبناء علاقات قوية معهم لتحقيق هذا الهدف.
كيف يختلف دور الأشخاص الذين يعملون في شركات كبيرة عن أولئك في الشركات الصغيرة في مجال التسويق الرقمي والتجارة الإلكترونية؟
-في الشركات الكبيرة، قد يتخصص الأشخاص في مجال أو مجالين محددين، بينما في الشركات الصغيرة، قد يتحمل الأفراد مسؤوليات متعددة تتضمن كل شيء من التخطيط إلى التنفيذ.
ما هي المهارات الأساسية التي يحتاجها العاملون في التسويق الرقمي والتجارة الإلكترونية؟
-من المهارات الأساسية: الفضول، التفكير التحليلي، والقدرة على سرد القصص. هذه المهارات تساعد في تحليل البيانات، التواصل الفعّال، وتطوير استراتيجيات تسويقية ناجحة.
كيف يمكن للفضول أن يكون مهماً في مجال التسويق الرقمي والتجارة الإلكترونية؟
-الفضول يساعد في طرح الأسئلة، البحث عن الإجابات، وتجربة أشياء جديدة. كما أنه يساعد في مواكبة التغيرات السريعة في هذا المجال ومعرفة ما يريده العملاء وما يحفزهم.
ما هو دور التفكير التحليلي في التسويق الرقمي والتجارة الإلكترونية؟
-التفكير التحليلي يساعد في جمع وتنظيم المعلومات، اكتشاف الأنماط، وتحديد الاتجاهات التي تساعد على حل المشكلات وتحقيق الأهداف التسويقية.
ما هي أهمية سرد القصص في التسويق الرقمي؟
-سرد القصص يساعد في تحويل البيانات الجافة إلى عروض تقديمية وتقارير جذابة، مما يساعد في إيصال الأفكار بشكل فعال وبناء علاقة قوية مع العملاء.
ما الفرق بين سرد القصص الشفهي والمرئي في التسويق الرقمي؟
-سرد القصص الشفهي يعتمد على الكلمات لنقل الرسالة، بينما يستخدم السرد المرئي عناصر مثل الرسومات والتصميمات والصور لنقل الرسالة بشكل بصري وجذاب.
كيف يمكن للمهارات الإبداعية أن تساعد في التسويق الرقمي؟
-المهارات الإبداعية تساعد في إيجاد طرق فريدة لجذب انتباه العملاء وإبراز نقاط القوة الفريدة للعلامة التجارية مقارنةً بالمنافسين.
ما هي بعض المهام اليومية التي قد يقوم بها المتخصصون في التسويق الرقمي والتجارة الإلكترونية؟
-قد تشمل المهام اليومية البحث عن الجمهور، تخطيط وإنشاء المحتوى، تحديث أوصاف المنتجات، وتحليل البيانات لفهم نتائج الجهود التسويقية.
كيف يمكن للتفكير التحليلي أن يساعد في اتخاذ القرارات التسويقية؟
-التفكير التحليلي يساعد في مقارنة الخيارات المختلفة وتحليل البيانات المتعلقة بالسوق والعملاء، مما يمكن المسوقين من اتخاذ قرارات مبنية على معلومات دقيقة ومستنيرة.
Outlines
🚀 The Dynamic World of E-Commerce and Digital Marketing
This paragraph introduces the fundamental concepts of e-commerce and digital marketing, emphasizing how both have transformed business operations. It highlights that while e-commerce focuses on driving sales, digital marketing is about connecting with customers and fostering relationships. The speaker compares the industry to an engine with many moving parts, explaining that professionals in large organizations may specialize in specific areas, while those in smaller companies take on a broader range of responsibilities. The industry offers diverse career paths, catering to various strengths such as writing, visual design, organization, and data analysis. Regardless of specialization, most roles involve using similar digital channels, such as social media, email, and advertisements.
🔍 Key Skills for Success in E-Commerce and Digital Marketing
This paragraph discusses three essential skills for success in digital marketing and e-commerce: curiosity, an analytical mindset, and storytelling. Curiosity drives professionals to ask questions, explore trends, and understand customer motivations. An analytical mindset helps them make informed decisions by identifying patterns and solving problems. Storytelling, both verbal and visual, is crucial for turning data into engaging and memorable narratives. The speaker emphasizes that while not everyone needs to master all these skills, having some experience with them can significantly aid success in the industry.
Mindmap
Keywords
💡التجارة الإلكترونية
💡التسويق الرقمي
💡التخصص
💡الفضول
💡العقلية التحليلية
💡رواية القصص بالبيانات
💡الإبداع
💡تعدد المهام
💡التكيف
💡إدارة المخزون
Highlights
E-commerce and digital marketing have fundamentally changed business.
Digital marketing helps businesses generate sales by connecting with customers.
Roles and responsibilities in digital marketing and e-commerce vary widely.
The digital marketing and e-commerce industry is compared to an engine with many moving parts.
In a big organization, you might specialize, while in smaller companies you could handle various tasks.
There is no single set of responsibilities that applies to everyone in the industry.
Identifying your interests and strengths can help you find the right role.
Small business owners often take on many activities, including marketing and product development.
Outsourcing is common for activities that a business owner is less experienced at.
Different roles in digital marketing and e-commerce often require overlapping skills.
Common tasks include audience research, content creation, and data analysis.
Goals may range from brand awareness to sales and customer experience.
The industry offers many career paths depending on interests and experience.
Curiosity is a key skill for success in digital marketing and e-commerce.
An analytical mindset helps solve problems and uncover trends.
Data storytelling is used to communicate insights effectively.
Visual storytelling is also important in digital marketing.
Creativity helps set brands apart from competitors.
Transferable skills like curiosity, analytical thinking, and storytelling are crucial.
The industry will continue to evolve with new technologies and software.
Transcripts
SPEAKER: Over the last few decades,
e-commerce and digital marketing have fundamentally
changed business.
While the goal of e-commerce is to generate sales,
digital marketing helps businesses
do just that by connecting with customers and building
relationships.
Up next, we'll find out about some
of the major roles and responsibilities
in digital marketing and e-commerce.
Now, let's explore some of the things people
who work in these fields do on a day-to-day basis.
The first thing you should know is
that the digital marketing and e-commerce industry
is kind of like an engine.
There's a ton of moving pieces and a lot going on inside.
Different parts of the engine do different jobs.
But at the end of the day, they all
work together to keep things running
smoothly and efficiently.
Now, at a big organization, you might specialize in one or two
different areas, while at smaller companies,
you could be responsible for a little bit of everything.
With so many different jobs to do,
there is no single set of responsibilities
that applies to everyone.
And that's part of what makes this industry so exciting.
No matter what your strengths are,
there's probably a role to fit them.
It also means you'll have tons of options
when deciding where to take your career.
I'm a small business owner, so I take responsibility
for a lot of activities, like strategizing and executing
marketing campaigns, website management, and product
development.
But I'm also able to outsource some
of the activities I'm less experienced at, like customer
service and order fulfillment.
We all have our particular interests and strengths,
and identifying yours can help you figure out
what you want to do.
So, if you like writing, you might
enjoy working on marketing emails or blog articles.
If you're more visual, you could end up
working with image assets or website layouts.
If you have a talent for organization,
you might enjoy managing an e-commerce store.
Or, if you're more of a numbers person,
you might spend your days working on pricing strategies
or analyzing data to spot trends in customer engagement.
Because the responsibilities of digital marketing and e-commerce
specialists often overlap, they tend
to share some of the same skills and use
the same digital channels, like social media, email, and ads.
So, no matter what your title is,
you might find yourself doing audience research,
planning, creating, or publishing content,
updating product descriptions, or analyzing data
to understand the results of your efforts.
And your goals might include everything
from reaching and engaging potential customers online,
building trust, demonstrating value, driving sales,
or creating a great customer experience.
Of course, there are many more types
of roles within digital marketing and e-commerce,
and you'll learn more about specific job
titles and the responsibilities later on in this course.
But no matter what kind of role you're aiming for,
it helps to understand how their goals and responsibilities fit
together, from raising brand awareness to driving
sales to managing inventory.
Fortunately, that's exactly what this program
is designed to help you learn.
One of the things I like most about working in this industry
is that there are so many different career
paths you can take, depending on your interests and experience.
As you progress through this and the other courses
in the program, you'll learn about lots of different skill
sets that are in high demand.
But even if you're totally new to the industry,
chances are that you will already
have some skills and experiences that will help you succeed.
In this video, we'll explore a few skills and qualities that
can set you up for success in digital marketing
and e-commerce--
curiosity and analytical mindset and storytelling.
You don't have to be an expert in every single one.
Remember, there are many different types
of jobs in this industry.
But I'm willing to bet that you have at least some experience
with all of them.
First, curiosity.
People who are curious ask questions, seek out answers,
and try new things.
Some people are naturally curious,
but it's also a skill you can build.
And that can be important for working in this industry.
That's because a big part of digital marketing and e-commerce
is being curious about people--
what they want, how they think, and what
motivates them to take action.
Curiosity is also important because the industry
can change so quickly.
So exploring and keeping up with emerging trends
will help you succeed as it continues to grow and evolve.
Taking this course is a great example of curiosity.
The fact that you're here means you're
curious about working in digital marketing and e-commerce
and that you're actively seeking out answers.
Being curious and asking questions
isn't the only useful skill.
Using an analytical mindset to solve problems
can be a big help, too.
Digital marketers and e-commerce specialists
use analytical thinking all the time.
That doesn't mean we're all data scientists--
I know I'm not-- but we do collect and organize information
to spot patterns, uncover trends, and solve problems.
Having an analytical mindset isn't about technical skills.
It's a way of thinking.
If you ever made a big decision like planning a trip
or buying a car, you've probably practiced analytical thinking.
If you compared things like cost, size, features, and safety
ratings and picked a car based on which of those things
were most important to you, that's analytical thinking.
Most of us analyze situations without even realizing it.
If you like solving puzzles and brainteasers,
you're analyzing them to find solutions.
Being a sports fan is another great example.
Tracking statistics to know how your favorite teams are doing
and predict how they might do in the future
is similar to how digital marketers gain insights
from data.
Once you've analyzed data for insights,
you need to be able to communicate them effectively
to an audience.
One of the ways we do that is through data storytelling.
We use stories to turn dry numbers and statistics
into engaging presentations and reports.
Digital marketing and e-commerce specialists
use data storytelling to share insights with clients
and coworkers all the time.
But it also helps businesses communicate value
to customers in a way that's accessible, engaging,
and most importantly, memorable.
Stories allow them to connect with customers
and set themselves apart from the competition.
Everybody tells stories.
Whether you've kept a blog or you're just
really good at telling jokes, we all
tell stories in our daily lives.
And not all storytelling is verbal.
Digital marketing and e-commerce use visual storytelling, too.
So if you have experience with drawing, design, or photography,
you have the skills to create visual narratives
for digital marketing campaigns.
You'll learn more about some of the ways
digital marketing and e-commerce specialists use storytelling
later in this course.
These are just a few examples of skills that can
help you progress your career.
There are many others, like adaptability or leadership.
One skill I had before becoming a marketer that has really
helped me is creativity.
Sometimes, you need to figure out how to set yourself apart
from competitors.
It's up to marketers to highlight a brand's
unique qualities and get customers attention
in creative ways.
As you learn more about the different roles
and responsibilities in digital marketing and e-commerce,
I hope you'll think of other ways you can bring your skills
and experiences to the table.
By considering your strengths as you go through the program,
you'll be better equipped to convey them
to potential employers.
The industry will change and grow
as new technologies develop, and you
may need to learn new software or technologies.
But with transferable skills like curiosity
and analytical mindset and storytelling,
you'll be sure to grow along with it.
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