Running Shoes: A Run For Your Money

The Checkout
8 Jun 201706:50

Summary

TLDRThe video script humorously explores the high-tech world of running shoes, questioning their effectiveness despite their hefty price tags. It pokes fun at features like motion control and cushioning, revealing that they may not significantly reduce injury rates or enhance performance. The script suggests that comfort, rather than expensive technology, should guide shoe selection, and that even minimalist shoes come with their own set of risks.

Takeaways

  • 👟 The script discusses the technology behind high-end running shoes, comparing it to NASA-level engineering.
  • 💸 Despite the high price tag of $375, the technology in these shoes does not necessarily correlate with reduced injury rates.
  • 🔍 The script questions the effectiveness of pronation control shoes, suggesting that they may not significantly reduce injury risk.
  • 👨‍🔬 It mentions that even Nike's own studies are skeptical about the benefits of motion control footwear.
  • 👟 The script highlights that cushioning technology in shoes might not affect injury rates, as studies have shown no significant difference.
  • 🏃‍♂️ The idea that energy return from shoes can enhance performance is debunked, as the energy return from shoes is minimal compared to what the body provides.
  • 🌱 The minimalist shoe trend, which aims to mimic barefoot running, has mixed results and can potentially increase certain injuries.
  • 💔 A class-action lawsuit against a minimalist shoe brand resulted in a payout due to unfulfilled health claims.
  • 🤔 The script suggests that comfort, rather than technology or price, should be the primary factor when choosing running shoes.
  • 👂 It emphasizes the importance of personal trial and error over relying on sales pitches or prescribed shoe types.

Q & A

  • What is the primary focus of the discussed running shoe technology?

    -The focus is on the extensive technology used in modern running shoes, which includes innovations like flight firm, jackard mesh, metac clutch, XEL adapis, and others, aiming to improve performance and reduce injury risk.

  • Why do modern running shoes sound like they are made by NASA?

    -The comparison is made because brands like Adidas use advanced testing equipment, sometimes the same as NASA's, to develop high-tech features that enhance energy return and performance in running shoes.

  • Has the increase in technology reduced the injury rate for runners?

    -No, despite technological advancements in shoes, injury rates among runners have remained largely unchanged over the past 40 years.

  • What is pronation and how do shoe stores use it to sell shoes?

    -Pronation is how your foot rolls when you walk or run. Many high-end running stores analyze this to recommend motion control or stability shoes, claiming they reduce injury risks by correcting pronation.

  • What does the research say about the effectiveness of pronation control shoes?

    -The research is mixed. Some studies show pronation control shoes don't significantly reduce injury risk, while others, even those funded by Nike, suggest the technology may be overly simplistic and not always effective.

  • What are some examples of cushioning technology used in running shoes?

    -Examples of cushioning technology include plush cushioning, continuous cushioning, ultra-responsive cushioning, 360° cushioning, and neutral cushioning, all designed to reduce impact and improve performance.

  • Does cushioning technology effectively prevent injuries?

    -There is little evidence that cushioning significantly affects injury rates. Runners might adjust their running style to compensate, which could alter their injury risk.

  • What is energy return in running shoes, and how important is it?

    -Energy return refers to how much energy is given back when the shoe compresses. High-end shoes may return about 10% more energy than regular ones, but this makes only a small difference in overall running performance.

  • What are Minimalist Shoes, and why did they become popular?

    -Minimalist shoes aim to mimic barefoot running by having little to no cushioning. They became popular because some studies suggested that running barefoot could reduce injury risk by promoting a more natural running style.

  • What is the best way to choose running shoes according to the transcript?

    -The best way to choose running shoes is based on comfort, not on technology or price. Factors like weight, running style, and injury history should guide the choice, and trial and error is often necessary.

Outlines

00:00

🚀 The High-Tech Running Shoe Revolution

This paragraph discusses the extensive development efforts behind a $375 running shoe, highlighting the advanced technology that has been integrated into its design. With references to NASA-like technology such as flight foam, jackard mesh, and metac clutch, the shoe promises a 20% improvement in energy return. However, despite the innovation, the narrative hints at skepticism, pointing out that injury rates for runners haven't decreased over the past 40 years, raising questions about the true value of such expensive shoes.

05:03

👟 Pronation Control: Science or Marketing Hype?

Pronation control shoes are explored, emphasizing how high-end stores use gait analysis and machines to recommend shoes based on pronation style. These shoes, which claim to reduce injury risk, come with hefty price tags. However, studies show mixed results about their effectiveness, with some indicating that pronation control might not significantly reduce injuries. A humorous aside about the requirement for 'Albert Einstein' to explain science adds to the skepticism about the true value of these technologies, even as Nike's own study questions the benefits of pronation control.

Mindmap

Keywords

💡Technology in Running Shoes

The term refers to the advanced features and materials used in modern running shoes to enhance performance and comfort. In the video, it is mentioned that shoes are equipped with technology like 'flight firm jackard mesh metac clutch XEL adapis', which are supposed to provide more energy capsules, suggesting better energy return during running. This relates to the video's theme by questioning the necessity and effectiveness of such high-tech shoes.

💡Pronation

Pronation is the natural motion of the foot as it rolls inward after the initial contact with the ground during walking or running. The video discusses how shoe stores use pronation analysis to recommend motion control or stability shoes, which are designed to control or correct over-pronation. This concept is central to the video's exploration of whether specialized shoes actually prevent injuries.

💡Motion Control Shoes

These are types of running shoes designed to control excessive foot movement, particularly over-pronation. The script mentions that despite the high price and advanced technology, evidence supporting the effectiveness of motion control shoes in preventing injuries is 'underwhelming'. This highlights a key point in the video's argument about the value of such shoes.

💡Cushioning

Cushioning refers to the padding in shoes designed to absorb shock and provide comfort. The video lists various types of cushioning technologies like 'plush cushioning' and 'continuous cushioning'. It then challenges the notion that these technologies significantly reduce injury rates, suggesting that the impact on injury risk might be minimal.

💡Energy Return

Energy return is a concept in shoe technology that refers to the ability of the shoe's materials to return energy to the runner after compression. The video points out that high-end shoes are marketed as having better energy return, but the actual difference in energy returned to the runner is minimal, suggesting that this feature may be overhyped.

💡Minimalist Shoes

Minimalist shoes are designed to mimic the experience of running barefoot, with minimal cushioning and support. The video references the 'Born to Run' concept and the 'naked man' idea, indicating a trend towards more natural running styles. However, it also notes that the evidence for reduced injury risk with minimalist shoes is mixed, and they may increase certain types of injuries.

💡Injury Risk

Injury risk is a central theme in the video, as it explores whether certain types of running shoes actually reduce the likelihood of runners getting injured. The script mentions that despite technological advancements, runners are still getting injured at the same rates as 40 years ago, which casts doubt on the effectiveness of modern shoes.

💡Foot Scans

Foot scans are used in the shoe industry to analyze a customer's foot shape and gait to recommend appropriate shoes. The video humorously suggests that these scans are sometimes used to upsell more expensive shoes, even though the evidence for their effectiveness in preventing injuries is not conclusive.

💡Comfort

Comfort is emphasized in the video as a key factor in choosing running shoes. It contrasts with the high-tech features and suggests that personal comfort, which can vary greatly among individuals, should be the primary consideration rather than the latest technology or the price of the shoe.

💡Price

Price is discussed in the context of whether more expensive shoes offer better performance or injury prevention. The video cites a study that found no correlation between price and user satisfaction, challenging the idea that higher-priced shoes are inherently better.

💡Trial and Error

Trial and error is suggested as a more effective method for choosing running shoes than relying on technology or price. The video implies that individual differences mean that what works for one runner may not work for another, emphasizing the need for personal testing and comfort over marketing claims.

Highlights

A 4-year mission involving programmers, engineers, and designers created technology for a $375 shoe.

Running shoes are filled with technology, making them sound more like NASA products than athletic wear.

The shoes include advanced materials and technologies like flight firm jackard mesh and metac clutch.

They use the same testing equipment as NASA, claiming to provide 20% more energy capsules than other shoes.

Despite high-tech shoes, runners still get injured at the same rate as 40 years ago with simpler footwear.

High-end running shoe stores use machines or pressure pads to analyze a customer's pronation style.

Motion control or stability shoes aim to control or fix pronation but evidence of their effectiveness is lacking.

A study funded by Nike found that pronation control technology is overly simplistic and potentially injurious.

Cushioning technology in shoes is marketed heavily, but studies show it doesn't affect injury rates.

Energy return in high-end shoes is a buzzword, but the difference in energy returned is minimal compared to the runner's own energy.

Minimalist shoes with less cushioning became popular for their natural running style but have mixed evidence for injury reduction.

A class action lawsuit over health claims by a minimalist shoe brand resulted in a $3.75 million payout.

Expensive shoes are not necessarily better, with user reviews rating cheaper shoes higher in satisfaction.

Comfort is key when choosing running shoes, and it's more about personal preference than high-tech features.

Listening to your feet rather than sales pitches is recommended for finding the right running shoes.

The process of choosing running shoes involves trial and error and considering personal factors like weight and running style.

Running in the shoes is essential to determine comfort, not just trying them on.

Transcripts

play00:00

[Music]

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a 4year mission with teams of

play00:07

programmers engineers and designers to

play00:10

create the technology

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needed to make a shoe not just any shoe

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a

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$375 shoe running shoes have so much

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technology they sound more like they're

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made by NASA than Nike these ones have

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flight firm jackard mesh metac clutch

play00:28

XEL adapis

play00:30

sophus aded us even say that they use

play00:33

the same testing equipment as NASA so

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their Runners have 20% more energy

play00:38

capsules than any other shoe sounds

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complicated but hey I'm just a rocket

play00:42

scientist not a shoe salesman you'd

play00:44

think with all this technology we'd be

play00:46

better off but Runners are still getting

play00:48

injured at the same rates they were 40

play00:50

years ago when athletes used to wear

play00:52

these

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e so is all this technology worth paying

play00:59

for pronation targeting high-end running

play01:02

shoe stores like the athletes foot or

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aex Flagship stores will often hook you

play01:06

up to these machines or film you or make

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you walk on pressure pads H yes this

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certainly appears to be a foot they say

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this helps them choose a shoe to match

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your pronation style which is how your

play01:18

foot rolls when you walk or run many

play01:20

shoes are in the motion control or

play01:22

stability categories which means they're

play01:24

meant to control or fix your pronation

play01:26

reducing injury risk but they can also

play01:29

be very expensive our scans are showing

play01:31

that your right foot's carrying too much

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weight you'll need

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these hey your foot's lighter already

play01:40

but evidence that these motion control

play01:42

shoes are effective is underwhelming one

play01:44

study showed that oh sorry I'm being

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told that all science on the checkout

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must be explained by someone dressed as

play01:50

Albert Einstein Albert Einstein was not

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a shoe scientist this doesn't make any

play01:56

sense while one study did find a lower

play01:59

risk of injury in people using pronation

play02:01

control shoes another study of a

play02:03

thousand military recruits found that

play02:05

choosing shoes based on pronation has

play02:08

little impact on injury risk and yet

play02:10

another found that pronation control

play02:13

technology is overly simplistic

play02:15

potentially injurious and there's no

play02:17

evidence that pronation control Footwear

play02:20

prevents running related injuries and

play02:22

that study was funded by Nike and

play02:24

conducted by a Nike employee so even the

play02:27

shoe company's own studies are skeptical

play02:29

of motion control so a more honest

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exchange would go something like so

play02:34

we've analyzed your gate pattern and it

play02:35

looks like you're an over pronator we're

play02:37

going to recommend a pair of overpriced

play02:39

motion control shoes based on a paradigm

play02:41

of injury that even Nike thinks is

play02:43

so I'll stop you right there

play02:47

well running shoes aren't just about

play02:48

pration they're also about cushioning

play02:50

cushioning technology we've got plush

play02:53

cushioning continuous cushioning charge

play02:55

cushioning Ultra responsive cushioning

play02:57

360° cushioning neutral cushioning

play03:00

what neutral cushioning yep these shoes

play03:03

will not push their Politics on

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you a soft springy layer between your

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feet in the ground seems like an obvious

play03:09

way to prevent injury the problem is

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Runners might compensate for this by

play03:13

running differently changing their

play03:15

injury risk scientists followed Runners

play03:17

for months and found the injury rate was

play03:20

not affected by the hardness of the

play03:22

cushioning having gel air or Springs or

play03:25

even running in new versus old shoes can

play03:28

you all leave me alone please

play03:30

or as one study put it Runners should

play03:32

choose shoes for reasons other than

play03:34

cushioning technology okay but

play03:36

cushioning is also about performance

play03:38

high-end shoes have far more energy

play03:43

return energy return is the latest

play03:45

buzzword in shoe sales it means the foam

play03:48

Springs back with more energy than a

play03:50

regular shoe and this of course is

play03:53

completely

play03:55

true according to Runners World high-end

play03:58

Foams can return about 10% more energy

play04:01

after compression than a regular shoe

play04:03

but you get about 10 times more energy

play04:06

returned from your legs as you do from

play04:08

your

play04:09

shoes so the difference between the best

play04:12

and the worst shoe is about 1% of the

play04:14

total energy of your stride that's at

play04:16

least something right not really Runners

play04:19

World say it's unlikely to propel you in

play04:21

any meaningful

play04:25

way so you don't like high-tech

play04:27

cushioning no problem we've got these

play04:30

Minimalist Shoes with the terrifying

play04:32

toes Minimalist Shoes some people are

play04:35

opting to run with no cushioning at all

play04:37

to mimic what it's like to run Barefoot

play04:40

the fo Was Born to Run naked

play04:42

man minimalist running became a craze a

play04:45

few years ago because of evidence it

play04:47

could reduce injury risk due to a more

play04:49

natural running style but evidence is

play04:51

mixed while it can reduce impact on

play04:53

knees it can actually increase Shin Cal

play04:56

and foot bone injuries in some people ah

play04:58

my shin Cal all footb in the US a class

play05:03

action over Health claims made by one

play05:05

brand of Minimalist Shoes led to the

play05:07

manufacturer paying out $3.75 million to

play05:11

customers so it's not for everyone okay

play05:14

okay fine I've got more of these

play05:16

expensive shoes to show you God damn it

play05:18

man there's no evidence that these

play05:20

expensive shoes are better for you in

play05:22

fact people who buy them are less likely

play05:25

to be happy with them the website

play05:26

runrepeat.com put together more than 100

play05:30

34,000 user reviews of running shoes and

play05:33

guess what people rated the most

play05:35

expensive ones worse than the cheapest

play05:37

ones like the CEO said people buy three

play05:40

times as expensive running shoes to get

play05:42

8% less

play05:44

satisfying all right genius how do you

play05:48

choose running shoes if it's not based

play05:50

on pronation control cushioning or Price

play05:52

well the short answer is Comfort shoe

play05:55

stores will try and make you feel like

play05:56

running shoes are a prescription match

play05:58

to your body like a pair of glass

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classes but really it's more a matter of

play06:01

trial and error and finding out what

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works for you your weight running style

play06:06

training patterns and injury history can

play06:08

all determine what you find comfortable

play06:10

so you should listen to your feet and

play06:12

not a Salesman dressed as a pedestrian

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Crossing it's an American Football

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referee okay and comfort doesn't just

play06:19

mean trying the shoes on it means you

play06:21

know running in

play06:23

[Music]

play06:28

them

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[Music]

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Связанные теги
Running ShoesTech InnovationFootwear SciencePronation ControlCushioning TechMinimalist RunningInjury PreventionShoe ReviewsNike ResearchConsumer Insights
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