Why Kankan is thriving while his peers are struggling
Summary
TLDRThe video discusses Ken's successful self-marketing and brand creation despite a year and a half without new music. It highlights his early beginnings as a producer, his rise in the underground scene, and his unique personality that attracted a strong fan base. The video also emphasizes Ken's smart business moves, such as starting his own clothing brand 'Really Rich', and his independence, which allowed him to retain all earnings from music streams and merchandise sales. It concludes by suggesting that other artists could learn from Ken's strategic approach to their careers.
Takeaways
- 🎤 Ken has maintained relevance and a strong fan base despite not releasing new music for over a year.
- 🚀 Ken started as a music producer in 2017, working with famous artists before becoming a successful rapper himself.
- 💥 Ken's rise to fame was rapid, becoming a top figure in the underground music scene in 2021.
- 🔥 Ken's album 'Way Too Geeked' received mixed reviews, with some fans disliking the low energy of his music.
- 🎭 Ken's personality is a significant part of his brand, with a humorous and relatable online presence.
- 👕 Ken capitalized on his fame by starting his own clothing brand, 'Really Rich', which has been very successful.
- 💰 Ken is financially savvy, understanding the importance of monetizing his brand beyond just music sales.
- 🎫 Ken undertook a nationwide tour, which was controversial due to his performance style but still successful in terms of ticket sales.
- 🎵 As an independent artist, Ken retains 100% of the profits from his music and merchandise sales.
- 📈 Ken has more monthly listeners than other popular artists like Summers and Soo, showcasing his strong market presence.
Q & A
What is the main topic of the video script?
-The main topic of the video script is the marketing and branding strategies of the artist Ken, and how he has managed to maintain relevance and financial success without releasing new music for an extended period.
What was Ken's initial role in the music industry?
-Ken initially started as a music producer in 2017, working with artists like Famous Dex and Lil Pump.
How did Ken transition from being a producer to an artist?
-Ken transitioned from a producer to an artist by collaborating with other artists in the Slat World collective, eventually starting to rap and form his own unique sound.
What was the public's reaction to Ken's album 'Way Too Geeked'?
-The album 'Way Too Geeked' received mixed reactions, with some people criticizing it for sounding too similar and having low energy, while others found it decent with some good songs.
Why has Ken been able to remain relevant despite not releasing new music for over a year?
-Ken has been able to remain relevant due to his strong fan base, his unique personality, and his smart branding and marketing strategies.
What is unique about Ken's personality that has contributed to his brand?
-Ken's personality is characterized by his humor and relatability. He is known for being funny and memeable, which has helped him connect with fans beyond his music.
What is the 'Can Can Method' mentioned in the script?
-The 'Can Can Method' refers to a humorous aspect of Ken's personality where he would sell fake lean methods to people, showcasing his humorous and entertaining side.
How has Ken monetized his brand?
-Ken has monetized his brand by starting a clothing line called 'Really Rich', selling various merchandise, and performing on a nationwide tour.
What is the significance of Ken being an independent artist?
-Being an independent artist means Ken retains 100% of the revenue from his music streams and merchandise sales, allowing him to have full control over his income and brand.
How does Ken's approach to his career differ from other rappers?
-Ken's approach differs from other rappers in that he focuses on building a brand and monetizing it through merchandise and independent music distribution, rather than solely relying on music releases and traditional label support.
What is the advice for aspiring rappers that can be inferred from Ken's career?
-The advice for aspiring rappers is to focus on building a unique brand and personality, understand the business aspects of the industry, and be smart about monetizing their image and music independently.
Outlines
🎤 The Branding and Marketing of Ken
The script discusses Ken's ability to maintain relevance and a strong fan base despite not releasing music for over a year and a half. It highlights Ken's journey from being a producer to an artist, his association with Summers and Slay World, and how he became a top artist in the underground scene of 2021. The narrator acknowledges Ken's album 'Way Too Geeked' which received mixed reviews but also points out Ken's unique personality that has helped him stand out. The personality traits, such as being funny and relatable, have contributed to his brand and marketing success. The script also touches on Ken's performances and how his laid-back style contrasts with typical rapper personas.
💼 Ken's Business Acumen and Monetization
This paragraph delves into Ken's business strategies, emphasizing his understanding of how to monetize his brand. It mentions Ken's clothing brand 'Really Rich' and how it has expanded to sell high-ticket items. The script also discusses Ken's independent status in the music industry, allowing him to retain all profits from his music streams and merchandise sales. The narrator compares Ken's success with other artists like Summers and Soo, suggesting that Ken's smart business moves have outpaced them. The paragraph concludes by encouraging aspiring rappers to learn from Ken's approach to branding and monetization.
Mindmap
Keywords
💡Ken
💡Branding
💡Marketing
💡Producer
💡Underground Scene
💡Controversy
💡Personality
💡Monetize
💡Clothing Brand
💡Independent
💡Monthly Listeners
Highlights
Ken has maintained relevance and a strong fan base despite not releasing music for over a year.
Ken began as a producer in 2017, working with famous artists like XXXTentacion and Lil Pump.
Ken's transition from producer to artist and his role in the underground music scene's rise in 2021.
Ken's album 'Way Too Geeked' received mixed reviews, with some critics finding it repetitive.
Ken's unique performance style, standing still during concerts, contrasts with typical energetic rap performances.
Ken's personality and humor play a significant role in his branding and appeal to fans.
Ken's 'Really Rich' clothing brand has been successful, with products selling out quickly.
Ken's monetization strategy includes selling high-end, designer products through his brand.
Ken's independent status allows him to retain 100% of streaming revenue and merchandise sales.
Ken has more monthly listeners than popular artists like Summer Walker and Soo, indicating his widespread appeal.
Ken's approach to branding and marketing sets him apart from other artists in the industry.
Ken's business acumen is evident in his smart distribution of music and establishment of his brand.
The video suggests aspiring rappers can learn from Ken's strategic approach to his career.
Ken's success serves as an example of how to build a brand and market oneself effectively in the music industry.
The video concludes with a salute to Ken for his achievements and the lessons he provides.
Transcripts
all right guys so today I'm going to be
talking about Ken and what you can learn
from the way he's kind of like marketed
himself and created a brand around
himself and if you're wondering what do
you mean bro what brand what marketing
kkan hasn't dropped anything in like a
year and a half and he's still like
really hot like people are still begging
for music people are still like yo come
back people are still like man they just
love K like he's got a strong fan base
which I'm not going to lie like yeah I'm
a fan like I was I was listening to K
when he was dropping but I didn't expect
him or realize that he could go this
long without dropping stay as relevant
and uh make even more money than he was
making while dropping music so I'm going
to go over it all here's a little
background on Canan though if you don't
know much about him Canan began as a
producer way back I mean like 2017 is he
produced for famous decks and L pump I
believe he that was like a lyric
lemonade video he produced for smoke per
he produced for a bunch of people he
produced for young bands Can Can on the
beat that was like his beat tag he was a
successful producer and then he became a
producer for um Summers and slay world
and he joined as kind of like he became
cool with them as a producer and then he
was rapping a little bit he used to
steal beats apparently from like other
slay World members and he eventually
became his own artist he started forming
this new sound with Summers they were
doing their thing they their wave of
course and then he just blew up in 2021
that entire underground scene just like
skyrocketed it was crazy and Ken was at
the top because he was one of The
Originators and one of the people that
was there for the longest so you know
people respected him he had his own
thing going yeah he had a controversy
here and there but it was cool however K
can uh eventually he dropped his album
way too geeked it didn't have a great
reception a lot of people were like man
all these songs sound the same this is
trash this is that I thought it was
pretty good I actually like thought it
was a decent album there's some good
there's some good uh there's some good
songs on there like I think people just
didn't like his low energy if you don't
know something about can can it's kind
of like a meme how he'll just stand he
is like he performs like lucky except
lucky didn't perform how kkan did when
he was kanan's age kkan will just stand
there and like there's a CLI of can
Canon rolling loud and he's just stand
Standing There he's not doing anything
he's just like speaking to the mic every
like 5 seconds and the crowd is still
going crazy though but anyways I got
sidetracked if you didn't know Canen
hasn't dropped in like over a year it's
been a such it's been an absurd amount
of time since Canen has dropped yeah
there have been tons of leaks but you
know only your diard fans are going to
go find those leaks and maybe you know
some people that kind of mess with them
I check some of them out they're cool
but not all of them are like very recent
and people are like man we want that new
can can but what's interesting is most
artists of his level they wouldn't be
able to go that long I feel like they
would just people would just lose
interest you know people would stop
asking so the idea of this video is what
did can can do different or what has he
done different that allowed him to do
that cuz I think it's kind of
interesting so the first thing about
cankan that I feel like separates him
from so many other artists and is the
reason why he was able to get away with
this is because he has a personality you
know like I think he used to cook he's
like I don't know you could like watch
him on Old Instagram lives like there's
like this one video called can can
cooking a steak off a perk on Instagram
live like I don't know he's just mad
funny he would there's this thing called
the can can method where he would sell
like fake lean methods to people and he
was just a funny funny dude you know
what I mean like he was just he's just a
cool funny guy that you could just kind
of I mean not relate to I'm sure none of
his fans are like popping pills or
sipping lean but it's like oh this
dude's a funny guy it's more than just
making music like people can actually
like I don't know I wouldn't say relate
to him I I would even say like be
friends with him he just seems like a
cool dude you know you'd mess with
that's why I feel like a lot of people
gravitated towards Ken because of his uh
personality if you didn't know Ken he
wasn't actually that great of a rapper
in the beginning he was just all right
he got really good eventually but in the
beginning it was more of like his uh his
personality he was very like memeable
you know the pictures you would take and
the stuff he would do and it would just
create a lot of like it would just like
create a lot of um I wouldn't say
controversy but it was just very easy
for like a meme of can can to go viral
or for fans to like be able to you know
not laugh at him but just be like man
this D as funny as as hell for example
there was this one time where Canen and
this kid joined us live and he was like
Hey Canen
can and that was like a huge meme for
like so long it's not as popular anymore
but you know he used to have all these
like sus Instagram lives
and people would be like bro what you
know what I mean like you know like I'll
play some clips of can can being funny
but gave my [ __ ] a perk my [ __ ] crying
in this ho why you crying K sheit too
beautiful in the air right now life too
beautiful
huh man he's just a funny dude you know
he'd stream he do this he do that so he
had a whole personality and that's what
I mean by like how he built his brand
and how he marketed himself he didn't
just Market himself as like man cuz if
you think about it what did he rap about
he wrapped about guns drugs and money
hes girls all the stuff every other
rapper raps about but he wasn't exactly
like he didn't he wasn't afraid to just
be like Oh I'm funny I'm cool I'm like
this and you know you don't really see
that with a lot of rappers they're
people like lucky and Summers who do
that too but for the most part people
they just put on that hard image and a
lot of people they don't actually like
that they don't actually like you know
what I mean sometimes people obviously
if someone is really like that you
should be like that but I'm saying that
that helped K can a long way because or
sorry that helped them go a long way
because he wasn't like what I'm talking
about he's not like some stoic dude you
know what I mean he's just he's just a
funny chill like laidback guy so it just
fit him really well the other thing he
did really good is he understood how to
like monetize that brand you know so a
lot of artists what they do is they get
big and they just drop music and yeah
they tour and they drop some like lazy
merch and then they do like meet and
greets and then they do all these like
half kind of like okay jobs all this
stuff and their management handles this
and their label handles this and this
guy handles this can can is very smart
about his money and he's about his
business 100% one of the first things
kkan did when he got a lot of uh
recognition and uh you know just clout
and popularity is he started clothing
brand he started really rich and really
rich was like I'm you know he's going to
eat off that for a long long long time
I'm not going to lie when Ken first
dropped really rich I was on vacation I
saw those pictures and I thought man you
know these designs are cool but you know
is this just going to be merch or is
this like a real brand I didn't realize
what his plans were for it and he kept
dropping them and he kept building the
brand and now it's like it's selling out
it's going crazy he's even having he
even has like a more uh High ticket or
like just expensive stuff like he's
selling like designer jeans for like
thousands of dollars and it's just going
to be like he's just going to rework
them I don't know if you know how it
works they just take like he's just
taking expensive Denim and putting his
logo on it but you know his brand is
expanding he's selling like he's about
to sell products for thousands of
dollars and the only reason he's able to
or is doing that is because people are
going to buy them and they have been
buying them like I'm pretty sure he
sells out every single time and he drops
slippers he drops like pins stickers
hoodies shirts sweats you name it he's
selling it and people are buying it also
did a tour across the country which he
got a lot of hate for how he's
performing but I mean you know he sold a
tour across the country right like
that's nothing you can't uh discount
that right another thing is can can is
independent you know what I mean like he
keeps all the streaming money to himself
every everything every stream every
listen every anything you do relating to
can can stream on YouTube you stream
them on Spotify you buy something like
some piece of merch he makes 100% of
that it all goes to him and his team so
everything is kept in house if you
didn't know can can has more monthly
listeners than Summers and even Soo
which is crazy if you think about it cuz
Soo like he was all over Tik Tok yeah
Ken's got a couple of like Tik Tok songs
like woke up but it wasn't anywhere near
Soo and if you told someone that Ken
would be bigger than Soo like 4 years
ago they would they just wouldn't
believe you flat out they would be like
what but he is you know and that's
because of how smart he was at um
Distributing his music marketing himself
establishing his brand and uh those are
things that that most rappers don't
really think about and they kind of
slack on and they regret it later like
imagine if Summers started his own brand
imagine if Soo had started his own brand
you know like they would have been doing
better imagine if they had stayed
independent I mean Summers if he
distributed all his music and stayed
independent and had a brand like he
would have had more money than he has
now signed you know like but it is what
it is I just think can can is kind of
underrated how smart he's been with his
career you know you look at him and you
don't really think of someone who's like
so um business focused or just really
understands how to like demonetize
themselves you know like it's very rare
these days especially in his scen so
just salute to can can shout out to him
you know if you're an aspiring rapper
maybe you learn something from this if
you're a fan maybe you also learned
something from this it's cool you know
shout out to him thanks for watching and
see you tomorrow bye
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