The no BS guide to launch your one-person business in 2024 [MINI COURSE]
Summary
TLDRThis video script shares a business owner's journey to earning $200,000 in six months, working only a few hours daily. It emphasizes the importance of focusing on the right business aspects and building an audience. The speaker advises starting with a service to gain traction, leveraging skills for a micro-offer, and scaling income through audience feedback and improved offerings. The script discourages shiny object syndrome, advocating for consistent action on fundamental business principles.
Takeaways
- 💼 The speaker has made over $200,000 in six months by working 2-3 hours a day, but emphasizes it took 4 years of learning and avoiding distractions to reach this point.
- 🔑 The key to making money is understanding that earning $11,000 provides the foundation to potentially earn $100,000 by mastering the fundamentals.
- 🚀 The speaker advises focusing on actions that provide immediate income and also build long-term leverage for the business.
- 🌱 Starting a business should begin with personal skills and interests rather than copying others' ideas, as this leads to a more authentic and sustainable business model.
- 🧭 A mind map exercise is suggested to identify one's strengths, passions, and areas of expertise to determine potential business offerings.
- 🌟 The speaker's journey from a broke freelancer to a successful digital product seller underscores the importance of learning high-value skills and leveraging them.
- 📈 Building an audience is crucial for testing ideas and selling products, and the speaker recommends starting with platforms like LinkedIn or YouTube for organic reach.
- 📝 The content creation strategy should focus on providing value and solving problems for the audience, which naturally leads to product ideas and sales.
- 🔧 The concept of a 'micro offer' or minimum viable product (MVP) is introduced as a way to start selling quickly and gather feedback for improvement.
- 💬 Engaging with the audience through comments and observing content performance is a form of market research that informs product development and sales strategies.
- 📈 The 'proof ladder' technique is highlighted as a method to build social proof and increase prices incrementally by starting with a low-cost offer and upgrading based on customer feedback and testimonials.
Q & A
How much money did the speaker make in the past six months?
-The speaker made just over $200,000 in the past six months.
How many hours a day did the speaker work to make that amount?
-The speaker worked a little over two to three hours a day.
What did the speaker consider as a distraction in building a business?
-The speaker considered complicated outreach strategies and business gurus selling secret sources to making money online as distractions.
What is the key principle the speaker emphasizes for making money online?
-The key principle emphasized is learning the fundamentals, taking consistent action, and not getting distracted.
What are the basic steps outlined in the video to start making money?
-The basic steps outlined are building an audience, deciding what to talk about, determining what to sell, creating a micro offer, and scaling income.
Why does the speaker suggest starting with a service rather than a product?
-The speaker suggests starting with a service because it is a quicker way to make money, especially when one doesn't have existing leverage like an audience or proven results.
What is the significance of creating a 'transformation statement' as mentioned in the script?
-The 'transformation statement' helps to get specific about the person the speaker is trying to help, making content more relatable and targeted.
Why is building an audience important according to the speaker?
-Building an audience is important because it provides a place to test ideas and a group of people who are ready to buy what is being sold.
What is the strategy the speaker suggests for content creation?
-The strategy is to give away everything for free and then sell the implementation, providing so much value that the audience is willing to pay for the service or product.
What does the speaker mean by a 'micro offer'?
-A 'micro offer' is a minimum viable product or service that can be delivered quickly to test the market and start earning money.
How does the speaker suggest using testimonials to improve an offer?
-The speaker suggests using testimonials to build social proof, which can help improve the offer and allow for higher pricing in subsequent versions.
What is the 'proof ladder' technique mentioned by the speaker?
-The 'proof ladder' technique involves starting with a low-cost offer to gain testimonials and then using those to sell higher-priced offers or services.
Outlines
💼 Building a Successful Business from Scratch
The speaker reflects on their business journey, having made over $200,000 in six months by working only a few hours each day. They emphasize that it took four years to reach this point, during which they learned to focus on the right aspects of their business. The speaker clarifies that this video is not for complete beginners but for those looking to grow their business, whether they're stuck or just starting out. They share that making $1,000 is feasible with the right strategy and that the principles discussed apply to making much larger sums as well. The video aims to guide viewers on how to gain their first clients and scale their income by selling digital products. The speaker warns against distractions and emphasizes the importance of basic principles and consistent action.
🛠️ Identifying Your First Skill or Service
The speaker advises on how to start a business by identifying a high-value skill to offer as a service, such as web design or copywriting. They stress the importance of choosing something that aligns with one's interests and strengths. The speaker shares their own experience of starting as a freelancer and eventually reaching a significant income by focusing on web design. They also discuss the concept of leverage, which includes skills, audience, and results, as a way to increase income while working less. The speaker encourages the audience to consider offering a service as the quickest way to start making money and to build leverage for future growth.
🌐 Building an Audience and Personal Brand
The speaker highlights the importance of building an audience and personal brand to test ideas and sell products. They suggest starting with a platform like LinkedIn or YouTube and optimizing one's profile to clearly communicate the value offered. The speaker emphasizes creating content that provides free value, with the goal of helping customers reach their goals. They also discuss the strategy of giving away information for free and selling the implementation, which is a way to monetize the expertise and services. The speaker encourages creating content that is helpful and engaging, and to learn from successful creators on the chosen platform.
📈 Crafting Content and Identifying Demand
The speaker discusses the content creation process, suggesting to draw ideas from various sources such as books and podcasts, and to avoid creating repetitive content found on the same platform. They emphasize the importance of packaging content in a way that attracts attention and grows the audience. The speaker also talks about the importance of not taking content too seriously and focusing on comments as a measure of engagement rather than views or followers. They explain how content can be used to experiment with potential products or services and to understand audience needs, which in turn helps in creating a micro offer.
🚀 Launching a Micro Offer and Iterating Based on Feedback
The speaker shares their experience of launching a micro offer, starting with a simple product that took minimal time to create. They discuss the importance of selling the product, getting feedback, and improving it. The speaker emphasizes the need to target the right audience and to experiment with messaging and offers. They also talk about the process of enhancing the product based on customer feedback, which led to significant earnings over a period of six months. The speaker introduces the concept of the 'proof ladder,' which involves starting with a low-cost offer to gain testimonials and then using those to sell higher-priced services.
📝 Summarizing the Steps to Business Success
The speaker summarizes the steps needed to build a successful business, which include identifying a transformation one can help with, choosing the right platform, posting valuable content, experimenting with potential products or services, launching a micro offer, and using testimonials to improve and charge more. They acknowledge the challenges and time required to build a business and caution against shortcuts and get-rich-quick schemes. The speaker invites viewers to join a community for independent creators to support each other in their business journey.
Mindmap
Keywords
💡Shiny Object Syndrome
💡Micro Offer
💡Leverage
💡High-Value Skill
💡Transformation
💡Personal Brand
💡Content Creation
💡Audience
💡Proof Ladder
💡MVP (Minimum Viable Product)
💡Digital Products
Highlights
The business has made over $200,000 in six months with only 2-3 hours of work per day.
It took 4 years to reach this point, with time wasted on wrong business focuses.
If starting from scratch, focus on actions to make the first $1,000 quickly.
Making $11,000 shows you have what it takes to make $100,000.
The video is aimed at those not just starting out, but also those feeling stuck in business growth.
No hacks or get-rich-quick schemes, just basic principles for making money online.
You don't need a large audience; fundamentals and consistent action are key.
Avoid distractions from complicated strategies and gurus selling secrets.
The basic principles are the focus, not the latest shiny object syndrome.
Outline of steps includes building an audience, deciding what to talk about, what to sell, creating a micro offer, and scaling income.
The business should start with what you love doing, not just an original idea.
Experiment with different ways to make money from your skills and experiences.
A mind map exercise to identify your strengths, interests, and passions.
The journey from a broke freelancer to a successful web designer and digital product seller.
Building leverage through skills, audience, and results for your clients.
Offering a service is the quickest way to start making money without skipping steps.
Identify the transformation you can offer to help others and understand their needs.
Building an audience and personal brand is crucial for business growth.
Choose a platform that fits your comfort level and content style.
Optimize your profile to be a digital storefront that showcases your value.
Provide free valuable content to attract customers and build trust.
Give away information for free and sell the implementation.
Create content that is original and packaged to attract attention on your chosen platform.
Don't focus on vanity metrics; instead, concentrate on comments and audience engagement.
Use content to experiment with potential products or services.
Launch a micro offer based on audience feedback and needs.
Use testimonials to improve your offer and increase your prices.
The proof ladder technique helps in getting initial sales and building social proof.
Overcoming the money mindset is crucial when raising your rates.
Once you find a working product or service, double down until you have a six-figure business.
There's no shortcut; success comes from sticking to fundamentals and consistent effort.
Transcripts
over the past six months my business has
made me just over $200,000 working a
little over two to three hours a day
sometimes less than this but it took me
4 years to get to this point and in
those four years I wasted a lot of time
focusing on the wrong things in my
business so if I was starting over from
scratch these are the only things that I
would focus on to make my first $1,000
as quickly as possible and what you
really need to understand is that if you
can make $11,000 then you also have
everything you need to make
$100,000 so this is not a video for
people just at the beginning stages of
their business these are the exact
actions I would take for the next 6
weeks if I was trying to land my first
clients starting from zero but it's also
the strategy that I use to make over
$250,000 this year from selling digital
products whether you're at the very
beginning stages of your business or
you've been trying to grow your business
for a while now but you're just feeling
a little stuck then this video is for
you and this is not a hack or a getrich
quick strategy these are the basic
principles to make any type of money
online and to do this you do not need a
large audience you only need to learn
the fundamentals in this video and you
just need to take action consistently
and not get distracted all these
complicated Outreach strategies and
business gurus that try to sell you
their secret source to making money
online are just a distraction trust me I
have been there and I've wasted a lot of
time getting distracted by shiny object
syndrome but I always end up coming back
to these basic principles so whether
you're trying to find your first client
or scale your income by launching a new
product I'm going to walk you through
the exact actions that you need to take
to start building that momentum so that
you can focus entirely on the right
actions that are going to have the
biggest impact on your ability to make
money right now and also these are the
actions that will compound over time so
that nothing goes to waste and you're
consistently building and growing your
business so to outline the basic steps
in this video number one building an
audience number two what to talk about
number three what to sell number four
creating a micro offer and number five
scaling your income so by the end of
this video you will know how you can
start today with all the tools that you
already have available to allow you to
build a business that gives you the
freedom that you have always dreamt of
in a way that feels natural to you and
your strengths because every person is
different and so I want to help you
build your business in a way that feels
like you're doing what you love you're
genuinely helping people and getting
paid the most amount of money doing it
and so for this reason your business
does not start with an original idea it
starts with what you like doing too many
people start by looking around at what
everyone else is doing but you have to
start by looking at yourself you have to
be obsessed with the business that
you're building or you just won't make
it you want to find the thing that you
love the thing that you're good at and
then share what you know with others you
can look at my business and try to copy
it or you can find the next business
Guru and try to copy them but if it's
not linked with your own strengths and
your own Obsession you just won't make
it take it from someone who has been
relentlessly trying to build a business
for the past four years I have tried
looking around at what everyone else is
doing copying their business models
copying their content but it only really
started to work for me when I looked
internally and embrace the things that I
was naturally good at and interested in
and so the first step is to experiment
with different ways to make money from
your skills and experience and so I
would suggest that you make a mind map
and you ask yourself these questions
what are you really good at what do
people ask for your help with what do
you love doing in your spare time what
do you wish someone else had built for
you when you were just starting out what
are your daily frustrations and what
could you work on for the next 10 years
and so I know what some of you are
thinking right now what if I'm filling
out this mind map and I feel like I have
nothing to offer well I've been there
that's where I started so let me give
you a quick look at my journey so you
can use this as a reference point for
where you are in your life right now so
in 2020 I was a broke freelancer making
$11,000 per month maximum I was
basically taking on any design projects
and clients that I could find until 2020
when I took the interest and the skills
I had and I used that to learn a high
value skill so web design I used this to
put together my first offer and I hit
10K per month as a web designer and I
did this until 202 before where I
productized my knowledge and my skills
and I put this into digital products and
this is how I hit my first 50k month
selling digital products but to get to
this point I had to build leverage so
basically the things that allow you to
get to this point of charging a lot more
while working less are these things here
so the first up is your skills and your
experience second is the audience that
I've built on Tik Tok YouTube and in my
email list and last up is the results
that I have got my clients and my
audience and so if you don't already
have all of this leverage here you
cannot go straight from here to where I
am now so if you're sat here thinking I
don't know what I have to offer I don't
have any of this leverage yet the
quickest way to get started is going to
be offering a service so unless you
already have the skills and the
knowledge and experience that you can
leverage don't try to skip this step so
you want to pick a high value skill so
for example web design copywriting
automation or video editing you want to
just make sure that it's something that
you're interested in and really plays to
your own strengths and this is a thing
that is going to quickly take you from 0
to 10K per month your first skill or
your first service doesn't have to be
the thing that you stick to forever if
I'm being very honest with you right now
being a web designer was the thing that
got me from0 to 10K per month but it was
never my end goal my end goal was
creating a business that gave me
complete time and location freedom so
this might not be the end goal for your
business but when you're broke and doing
everything you can to make this thing
work this is the quickest way to get you
out of the hole and start making money
which is why I put together this
creative business blueprint series to
give you everything you need to take you
from 0 to 10K per month offering a
service so definitely go and check this
out and then if you decide that you want
to offer web design or copywriting then
you can grab my web design workflow and
so this is every single template that I
use to deliver web design projects
including the actual website template
that I use you can literally take this
and start delivering web design projects
immediately and people have told me that
they've used this to secure clients at
3,000 5,000 even
$110,000 and I literally sell this for
only $88 because I just want to help you
start making money with this as quickly
as possible and so once you figured out
what skill or experience you have that
you can use to help other people then
the next question you need to ask is
what's the transformation here who is
the person that needs my help where are
they now what situation are they in what
are they struggling with right now and
where do they want to be what goals or
aspirations do they have for the future
you might not have a specific product or
service in mind yet but it's okay I'm
going to get to that later on in this
video but the more that you can create a
specific person in mind that you are
talking to the better and if you're
really struggling with this and you're
unsure who this person is then it's
usually the person that's two or three
steps behind you think about where you
were a few months or even years ago and
what you were struggling with compare to
where you are now and what this is going
to do is to help us put together this
transformation statement that helps you
get really specific about the person
that you're talking to in your content
so for example for me where my audience
are now a struggling freelancer with
multiple passions and interests
struggling to figure out which direction
to pursue and where they want to be is
they want to build a business that gives
them the freedom that they've been
dreaming of and find a way to monetize
their passions and because this is
literally the situation that I was in a
few years ago it is so easy for me to
talk to this person in my content I can
relate my content to real examples of
how I got from here and I can talk
directly to this person and I can also
help them get out of the exact situation
I was in using the same skills and
knowledge that I used and so for you if
you're just starting out let's say as a
web designer your clients before and
after may look like this where they are
now is a small business owner 2 to three
years into their business they're doing
okay but are struggling to effectively
communicate that offer to attract the
right type of clients and where they
want to be is a brand that is like a
magnet for their ideal client and a
website that generates leads on
autopilot and so once you have this
transformation in mind you know what you
can help people with we need to start
building our audience and our personal
brand now do you have to have a personal
brand to build a business no but you do
need an audience
you need a place to test ideas and you
need an audience to buy what you're
selling and unless you already have
access to that audience or you have a
bunch of money to invest in
advertisements organic content gives you
free and easy access to be able to do
this and the second reason to do this is
that when you are making content you're
learning how to sell you're learning how
to grab attention tell a compelling
story and then convert someone to take
action and this is the basis of
everything in business and so you might
as well build personal brand while you
do this because then you end up with an
audience that follow you for you
whichever direction you want to take
your business in in the future you have
an audience that already trusts you and
are ready to buy from you so remember
what I said earlier we are focusing on
the actions that allow us to make money
right now and also compound over time to
give us leverage in the future and so to
do this first you want to pick a
platform and it really doesn't matter
too much which one if you don't want to
show your face no worries start with
LinkedIn this is a platform with great
organic reach right now X is a little
more saturated but if you prefer that
you're more familiar with it then go
ahead eventually I do recommend that
everyone ends up on video especially if
you're building a personal brand you are
going to build that trust and connection
with your audience showing your face and
getting comfortable talking on camera
this here is a great example of that so
if you pick a video platform just pick
the one that you're most familiar with
and you spend the most time on so next
up I don't want you to overthink this or
spend too much time on this but you want
to optimize your profile so that when
someone comes onto your page they know
immediately what you can help them with
and why they should follow you and this
is your digital storefront you don't
need a website or a logo or branding or
any of those things yet your profile is
all of those things so unless you're a
celebrity then your name should include
what you do and so you want to make this
a keyword that people will be searching
for when they're looking for you so for
example web designer then you want to
include who you create content for what
you can help them with what's the
transformation or result so going back
to your transformation statement and
then if you can you want to include some
Authority so why should people trust you
and this can be your follow account your
years of experience number of clients
you've helped the money you've made if
you don't have any of this yet don't
worry just skip it and then you want to
be very clear about what you want people
to do next and so at this point if you
don't have a product or a service yet
then you just want them to follow you
but when you have a product or a service
you want to very clearly direct them to
this so as I said again you do not need
to spend a lot of time building out
branding and websites and landing pages
or email sequence your profile is going
to do all of this at first and so now
that you have your profile your goal
with this page is to make this the
ultimate resource for this person that
you're trying to help you want to fill
up your page with all the free
information that you can give that's
going to help your customer get where
they want to go the goal is to provide
so much genuine and helpful content that
they're basically begging you for more
and will genuinely search out your
products and so the overall strategy
here is to give away everything for free
and then sell the implementation and
this is very important you cannot give
too much away for free people will
always want access to you to help them
implement this because it saves them
time they could binge all of your
content spend the next 3 months trying
to implement it themselves or they can
come to you and have you do it for them
in 3 weeks and so your content gives
away everything for free but your
product or service is like the FASTT
trck route to get people where they want
to go if you don't believe me this here
is exactly what I'm doing right now I am
currently building out a community and a
twoe live boot camp which is going to
help you basically Implement everything
I'm talking about in this video but I'm
not going to sit here and make a video
where I hold back half of the
information I genuinely want you to be
able to watch this video and implement
it yourself especially if you can't
afford to join my live boot camp but
there are going to be people that will
pay to join my boot camp because they
get direct access to me to ask questions
and get advice for how to apply this to
their own business and get access to all
the templates that I use and in-depth
tutorials about how to actually
Implement all of this because this is
going to help you build your business
and achieve your goals a 100 times
faster and so I'm not worried about
giving everything away for free in my
videos because I know there's going to
be people that are going to binge this
and do it all themselves and won't need
me because I've been that person but
there's also going to be people who want
that direct access to me to help them
speed up the process and so I genuinely
try not to hold anything back in these
videos and what this does is two things
the first is that it builds trust and
the second is it basically establishes
me as an expert I basically am showing
off all the knowledge that's going to
help you get where you want to go and so
you trust that I know what I'm talking
about so now really important when
you're coming up with content ideas do
not get them from the same platform that
you are posting on otherwise you're
going to end up creating another version
of the same content cont that everyone
else is making and so this part of your
content creation process needs to be
done away from your platform so the best
ways to get your ideas from are going to
be long form content like books podcasts
interviews YouTube newsletters or even
articles like medium you want to consume
as much knowledge as possible to better
equip you to help this person over here
and then just share everything that you
learn and then as you start
experimenting with your content you will
very quickly find out which topics
people are more interested in learning
about by what content does well and what
questions people are asking in your
comments and so the thing that you do
want to copy from the platform that
you're going to be posting on is how you
package your ideas so now what do I mean
by this you might have incredible
knowledge and the most valuable ideas
but if you don't know how to play the
game and you don't know how to make
content that does well on your chosen
platform then you won't get very far you
can get people to care about almost
anything if you package it in the right
way right now no one cares about you or
your content and so it's your job to
grab their attention and make them care
and so you want to be as original as
possible with your subjects and your
content ideas but when it comes to how
you package it to get attention and grow
on these platforms then there are
formulas that work and you want to use
them so you basically want to become an
expert on the content that works on your
chosen platform so once you have your
list of content ideas to start the
research phase I suggest you go onto
your chosen platform and pick five to 10
creators that you want to emulate I
would suggest using a mixture of bigger
creators and smaller creators that are
doing really well and the reason for
this is that a lot of the bigger cre
creators are just playing a completely
different ball game they have huge
budgets and huge production teams so
trying to replicate what they do isn't
always achievable and then from this
list you want to find 5 to 10 of their
top performing pieces of content make
sure these are recent from the last few
weeks because these platforms are
constantly changing and then you're
going to take these pieces of content
and analyze them to try and recreate
these for yourself with your own content
topics now as you're posting I don't
want you to take your content too
seriously I don't give a flying if your
content is going viral view counts
follow counts none of that matters
because we're not here for vanity
metrics we are here to build a business
and you do not need a huge following to
sell from your content and so the only
thing that matters is your comments are
people commenting are people asking
questions are they interested in what
you're posting because what we're doing
with our content is we're running
experiments we're basically doing market
research for your business your content
is basically going to tell you what to
sell and how to sell it all these
experence that that you're running in
your content are your market research
you're basically finding out who your
audience are what they're struggling
with and what messaging works to get
them to take action which is what is
going to help you put together your
first micro offer the next question is
how do you decide which product or
service to offer first up you want to
start by putting out this useful content
and then you want to listen to what
people are telling you what questions
are they asking in your comments what
pieces of content performs better than
others what are they telling you that
they need even if you think you have a
product or a service ready to go you
want to cultivate a demand for your
offer first by connecting it to a
specific problem that your audience are
having find out what they're struggling
with first and then you're going to use
this to put your knowledge into a
product or service that people can use
to help them solve this problem so then
once you've listened to your audience
and picked a problem that they told you
that they need help with you can create
a micro offer or in other words a
minimum viable product so when you have
an idea for a product or a service the
question you want to ask yourself is
what is the smallest version of this
that I can deliver right now and when I
say right now I don't mean in the next 3
months I mean in the next day or the
next week so often people have huge
ideas for their business for services or
courses or templates that they want to
offer and so they'll spend months
building all of this in silence in their
bedroom doing all of this work only to
put it out there and realize that it's
just not what your audience want or need
I have done this I've spent months mon
putting together a full website template
designing it sourcing images and copy
filming tutorial videos for it and then
making a sales page I did all of this
and I put it out there I maybe posted
about it twice and then gave up when no
one was interested and to this day I
have made zero money from this the much
better way of doing this is to put out a
much smaller offer first and then
improve and iterate until you end up
with a no-brainer offer and this way you
are also making money from the start
this is how I made
$48,000 in 6 months from a product that
initially took me 2 hours to put
together so let me walk you through
exactly what this looks like so this is
one of my videos that did well from my
Tik Tok it was a walkthrough of the
content layout for a homepage that sells
now what I'm looking for here when I
said that it does well is that it got a
lot of comments or engagement the goal
here is not necessarily viral there were
a lot of comments on this video people
saying either thank you I really needed
this or asking questions about how to
implement this like how to implement
this for different businesses like
e-commerce and so what I'm thinking now
is okay this is something people need
how can I create an offer from this so
there's a few different ideas the first
is a high ticket so a custom website
design for e-commerce websites a lot of
people were commenting asking for this
mid ticket option would be a website
template with all of these sections
already laid out for people and then low
ticket would be a Content template with
all the ideal sections for a website
laid out and then people could implement
it themselves and so this loow ticket
product I already had this I had website
copy templates that I created to help me
write website copy and get everything I
need from my clients for a website build
and so I'm like great okay let's put
this out and I can sell it to other
business owners who are building their
own website they can use this to get all
their content together and then they can
come to me to help them build their
website so this was my first digital
product that I made and it made me
$351 from 13 customers over one year and
so with this product I had made the same
mistake that I'd seen a lot of people
make they have this initial idea they
make a couple of posts about it and then
just leave it at that so this product
just sat in my bio and I hope that
people will go find it but after you put
out this minimum valuable product you
have to actually try to sell it you have
to get feedback and improve on this
product experiment with the messaging
experiment with the offer and experiment
with the audience that you're targeting
and so after a year of doing nothing I
tried this and I started putting out
content showing this temp testing
different messaging and different angles
and I realized that I was actually
marketing to the wrong audience and so I
put out this video showing how I use
this template with my clients and how
it's made my job so much easier because
I was always struggling with getting
content from my clients and then I got
six sales from this one video and so
what this did was make me realize that
it wasn't other business owners that
needed this it was other web designers
and copywriters so then I spent some
time adding and improving these
templates and I changed the messaging
and then I made some more videos like
this and at this point I just had one
simple product page for this on gumroad
nothing else often when people are
trying to sell something they'll waste a
lot of time on indirect marketing
methods like lead magnets and freebies
and complicated email sequences to
nurture people into buying what they're
selling and the thing is that these are
all great methods to increase
conversions once you already have an
offer that is selling you've already
validated your idea you've already
proven that people want to buy this
thing but if you have to do all of this
just to trick someone into buying this
product right here then you don't have a
good enough product or service to begin
with people should want to buy what
you're selling and so after I made these
improvements in the next few months this
product made me
$658 from $69 customers and so then I
didn't stop there now that I had an
audience that was interested I wanted to
know how I could improve this to better
serve them and this is the only thing
that matters when you're building a
product or service how can you get
better results for your clients and so I
went out and I basically asked my
audience what they needed and the
feedback I got was I know how to build a
website but I want to know how I can
manage my clients and streamline my
workflow which is when I then took all
the templates for every part of the
client process and put them together in
this workflow which then made me $
48,5 in the next 6 months so the point
I'm trying to make here is that putting
this together initially probably would
have taken me weeks and I would have
ended up with a very different product
but the reason that this has been so
successful is because I slowly built
this and iter created over time based on
customer and audience feedback and so
then a very important technique that you
can use to help get those initial sales
and then also build on this over time I
like to call this the proof ladder so
let me give you an example of how this
works if I had wanted to offer a web
design service instead so a minimum
viable product for this might have been
a website audit which I would sell for
$50 once I have this minimum viable
product your first goal is to get
testimonials customer results and
testimonials are far more valuable than
this $50 purchase right here because
this is what helps you sell your offer
to the next person at a higher price so
when you put out the first version of
your offer for free or at a low price
you then want to overd deliver in value
you want to make people think wow how
the hell did I get this for this price
because then when you do that you get a
great testimonial and then you can use
that feedback and that testimonial to
then improve your product and raise your
prices for the next version of your
offer so a $50 website audit could turn
into a $500 sales page which could then
turn into a $5,000 or $10,000 website
design because you keep improving your
service and using the testimonials and
results that you get your client to
build social proof and help you charge
more each time so this might feel like a
huge jump between a $50 website audit
and a $10,000 website time but it really
doesn't actually take that long to build
between this minimum viable product and
this High ticket service over here you
really only need one good testimonial
from this website audit to then help you
sell this $500 sales page especially
when you're also building this library
of content over here showing off your
expertise as more proof that you know
what you're doing and you can be trusted
and honestly the biggest thing that's
actually going to get in your way of
raising your rates is your own money
mindset my very first website project I
sold for $500 the second website project
I sold for
$3,700 and then the third website I sold
for
$5,500 and the biggest challenge was not
convincing clients that my service was
worth it it was just building my own
confidence and getting over my own
mindset of what I thought a lot of money
was asking for that first $500 was so
nerve-wracking for me because that felt
like a huge amount of money at the time
but looking back now even that project
that I sold for
$5,500 was not actually a lot of money
for the client that I was working with
and so the hardest part of all of this
is just putting together that first
offer and earning that first $1,000 but
after that once you find that product or
that offer that your audience actually
won and something starts working you
just double down and do more of it until
eventually you end up with a six figure
business and a bunch of Raving fans who
cannot wait to buy from you again so I'm
very aware that I've thrown a lot of
information at you and this might feel
overwhelming so let me summarize the
actual steps that you need to take in
the next two months to make this happen
so step one choose a transformation that
you can help people with using your
skills and your experience number two
choose a platform that fits your
personality and content style number
three post valuable content that shows
off your expertise and genuinely solves
real problems for your audience number
four use your content to experiment with
potential products or Services number
five launch your micro offer and then
number six use testimonials to improve
your offer and charge more now the steps
are very simple but it is not easy it
takes a lot of time and a lot of failure
to build a successful business there
really is no shortcut and this is the
reason why people start and quickly give
up thinking that it's not working and
there must be some secret that they're
missing and this is when people get
distracted by get-rich quick schemes or
some online Guru over here telling them
that they've cracked the code to making
money online and you waste a lot of time
doing this because eventually you're
always going to have to come back to
these fundamentals the fundamentals of
any million dooll business is just a
traffic source and a valuable product or
service to sell and these are the most
direct actions that are going to help
you get there especially if you stick
with it long enough to work and I know
it is not an easy Journey but for those
of you who are really committed to
building your business and to making
this happen for yourself then I want to
do absolutely everything I can to help
you which is why I've been building the
independent Creator cohort that I
mentioned earlier and so if you are
really committed to building your
business and taking these actions until
you see results then I'm going to be
launching this next week and you can put
your name on the wait list below
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