What "Going All In" For 1 Year Looks Like

Summary

The video script narrates the rollercoaster journey of an entrepreneur striving to make a million dollars in a year. Despite a rigorous daily routine and multiple business attempts, including a marketing agency for pest control companies and solar companies, the endeavor initially fails. After a period of setbacks and financial struggles, the entrepreneur pivots to B2B lead generation, experiences a breakthrough, and eventually finds success, underscoring the importance of perseverance and adaptability.

Takeaways

• 🏋️‍♂️ Consistent daily habits like gym, cold showers, visualization, meditation, and protein shakes were part of the speaker's routine.
• 🎯 The speaker set a goal to make a million dollars in a year and documented the journey.
• 📈 Started a marketing agency focused on helping pest control companies get more bed bug treatments.
• 💡 Got the first sales call by sending emails, LinkedIn requests, and Facebook messages.
• 💸 Lost money on the first deal due to poor management of the advertising account.
• 📱 Discovered the power of texting for business through a tool called Go High Level to increase sales calls.
• 🏡 Moved out of his parents' basement into a dream apartment after initial business success.
• 📉 Faced challenges in fulfilling customer needs for solar company ads, leading to customer loss.
• 💼 Had to get a regular job after business struggles, which was a frustrating experience.
• 🔄 Pivoted to B2B lead generation and had success initially but faced the same fulfillment issues.
• 🚫 Decided to shut down the business at the end of the year due to ongoing struggles with fulfillment and customer satisfaction.

Q & A

What was the main goal Carson set for himself at the beginning of his journey?

Carson's main goal was to make a million dollars in one year.

What daily habits did Carson adopt to improve his chances of success?

Carson adopted daily habits such as going to the gym, taking cold showers, visualization, meditation, and drinking protein shakes.

What was the first business idea Carson pursued?

The first business idea Carson pursued was starting a marketing agency geared towards helping pest control companies get more bed bug treatments.

How did Carson initially attempt to acquire customers for his marketing agency?

Carson initially tried to acquire customers by sending emails, LinkedIn requests, and Facebook messages.

What was the outcome of Carson's first sales call and why was it significant?

The first sales call went surprisingly well as the potential customer shared his problems, but he did not become a customer. It was significant because it gave Carson insight into the challenges he might face in sales.

What was the issue Carson faced with his first customer in the pest control business?

The first customer was not satisfied with the quality of leads provided, resulting in Carson refunding the customer's money and losing $850 on the deal.

How did Carson increase the number of sales calls he was getting?

Carson increased the number of sales calls by using a tool called Go High Level to automatically text people, which resulted in more responses than emails or social media messages.

What major shift in business strategy did Carson make after his initial failure with the pest control business?

After the initial failure, Carson shifted his focus to reaching out to solar companies and later to B2B lead generation.

What was the turning point that led to Carson's success after a period of struggle?

The turning point was when Carson decided to go all in again in late March 2022, after giving up his job and other ventures, which led to him making $8,900 in two weeks.

What advice does Carson give to people who are struggling to see immediate results in their business ventures?

Carson advises not to give into get-rich-quick schemes and to know when to quit a particular avenue, but not the dream or idea. He emphasizes the importance of persistence and adjusting strategies as needed.

How did Carson's earnings progress over the years after starting his business journey?

In the first year, Carson made $50,000 but ended up with almost nothing. In the second year, he made $150,000, and in the third year, he made $500,000. He hopes to make a million by the end of the current year.