How to Differentiate Your B2B Value Proposition
Summary
TLDRIn this episode of Unstoppable, T.K. teaches SaaS founders how to develop a differentiated value proposition, which is crucial for effective communication in various business scenarios. He outlines three key steps: understanding the difference between 'the thing' (the product) and 'the thing about the thing' (the ultimate result customers desire), crafting a simple sentence structure focusing on the ideal customer profile and the result, and stress-testing the proposition by replacing the company name with a generic one to ensure uniqueness. T.K. emphasizes the importance of a clear value proposition in driving business growth and offers a free SaaS growth strategy guide for further insights.
Takeaways
- 🔑 The core of all communication is the value proposition, which is a concise statement explaining what a company offers to its ideal customers.
- 🤔 A good value proposition differentiates a company and makes it stand out, which is crucial for growth and customer acquisition.
- 📝 To craft a value proposition, founders should follow three steps: understanding the difference between 'the thing' and 'the thing about the thing', using a specific sentence structure, and stress-testing the proposition.
- 💡 'The thing' refers to the software or product, while 'the thing about the thing' is the ultimate result or benefit customers receive from using it.
- ✍️ The sentence structure for a value proposition is: 'My company [name] creates [product/service] for [ideal customer profile] that helps them [ultimate result].'
- 🎯 It's important to be specific about the ideal customer profile (ICP) and avoid being too broad, as this helps in crafting a more effective value proposition.
- 🧪 A litmus test for a value proposition's differentiation is to replace the company name with a generic one; if it still makes sense, the proposition may not be unique enough.
- 📈 A strong value proposition can guide all aspects of a go-to-market strategy, from cold emails to advertisements, and enhance a company's growth trajectory.
- 📚 The speaker offers a free '5-Point SaaS Growth Strategy Guide' for further assistance in building a go-to-market strategy.
- 🌟 The power of a value proposition lies in its simplicity and specificity, which, when done right, can significantly impact a company's market presence and customer engagement.
- 💼 The speaker's experience coaching over 500 founders and running SaaS companies provides credibility and practical insights into developing effective value propositions.
Q & A
What is the core element of communication in various business scenarios?
-The core element of communication in various business scenarios, as mentioned in the script, is the value proposition.
What is a value proposition?
-A value proposition is a simple one-liner sentence that succinctly describes what a company does for its ideal customers.
Why is it important to differentiate your value proposition?
-Differentiating your value proposition is crucial because it helps your business stand out in the market and attract the right customers.
What are the three steps to develop a differentiated value proposition as discussed in the script?
-The three steps to develop a differentiated value proposition are: 1) Understanding the difference between the product and the ultimate result it delivers, 2) Crafting a simple sentence structure that includes the company name, what it creates, for whom, and the result it helps achieve, and 3) Stress testing the value proposition by replacing the company name with a generic one to see if it still holds true.
What does 'the thing and the thing about the thing' mean in the context of the script?
-In the context of the script, 'the thing' refers to the product or service itself, while 'the thing about the thing' refers to the ultimate result or benefit that the customer gains from using the product or service.
What is the significance of knowing the ultimate result your product delivers?
-Knowing the ultimate result your product delivers is significant because it helps you understand what customers truly value and allows you to craft a value proposition that resonates with them.
Why is it recommended to use an index card for crafting the value proposition?
-Using an index card for crafting the value proposition is recommended because it simplifies the process and forces you to be concise and clear about your company's offering.
What does ICP stand for in the context of the script?
-In the context of the script, ICP stands for Ideal Customer Profile, which refers to the specific target audience a company aims to serve.
How can you tell if your value proposition is differentiated?
-You can tell if your value proposition is differentiated by replacing your company name with a generic or big company name in the sentence structure and seeing if it still holds true. If it does, your value proposition may not be specific enough.
What is the purpose of the five-point SaaS growth strategy guide mentioned in the script?
-The five-point SaaS growth strategy guide is a resource designed to help SaaS founders build a comprehensive go-to-market strategy and drive growth for their businesses.
What is the role of the community in the context of the script?
-The community plays a significant role as it provides support, collaboration, and shared learning among founders, which is essential for growing and scaling a SaaS business.
Outlines
🚀 Introduction to Value Proposition
The speaker, T.K., introduces the concept of a value proposition as a crucial element in all forms of business communication, whether it's a cold email, blog post, pitch to a venture capitalist, or a conversation with a prospective customer. He emphasizes that the value proposition is a concise statement that explains what a company offers to its ideal customers. T.K. poses questions about what makes a good value proposition and how to ensure it stands out. He outlines a three-step process he uses to coach founders and develop a differentiated value proposition, promising that by following these steps, viewers will be able to evaluate and improve their own value propositions.
📝 Crafting Your Value Proposition
T.K. explains the first step in crafting a value proposition: understanding the difference between 'the thing' (the product or service) and 'the thing about the thing' (the ultimate result or benefit the customer receives). He stresses the importance of focusing on the ultimate result that customers desire, rather than the features of the product itself. T.K. provides a simple sentence structure to help founders create their value proposition: 'My company [name] creates [product/service] for [ideal customer profile] that helps them [ultimate result].' He advises against using commas when defining the ideal customer profile to avoid diluting the focus of the value proposition.
🔍 Differentiating Your Value Proposition
The second step involves differentiating the value proposition. T.K. suggests using an index card or paper to write down the value proposition following the provided structure. He clarifies the importance of being specific about the ideal customer profile (ICP) and the ultimate result. T.K. also introduces a litmus test for the value proposition: replacing the company name with a generic or large company name to see if the proposition still holds true, which would indicate a lack of differentiation. He emphasizes the need for specificity and differentiation in the value proposition to stand out in a noisy market.
📊 Stress Testing Your Value Proposition
T.K. discusses the third step, which is to stress test the value proposition to ensure it is truly differentiated. He suggests replacing the company name in the value proposition with that of a well-known company to see if the statement still makes sense. If it does, the value proposition is not specific enough and needs to be more differentiated. T.K. also recaps the importance of understanding the difference between the product and the ultimate result it provides, and using a clear sentence structure to craft the value proposition. He introduces his free 'Five Point SaaS Growth Strategy Guide' for further assistance in building a go-to-market strategy.
🌐 Building a Community of Founders
In the final paragraph, T.K. shares testimonials from founders who have participated in his go-to-market programs, highlighting the value of the community and the practical knowledge gained. He emphasizes the importance of having a support system of peers and the power of collective wisdom. T.K. also mentions the formation of peer groups and the ethos of the 'unstoppable' community, which is about continuous progress and the belief that there's always a way forward. He concludes by inviting viewers to engage with the community and his resources for further growth and support.
Mindmap
Keywords
💡Value Proposition
💡Go-to-Market Strategy
💡Differentiated
💡Ideal Customer Profile (ICP)
💡Ultimate Result
💡Software
💡Market Strategy
💡Founder
💡SaaS
💡Growth
💡Coaching
Highlights
The core of communication is the value proposition, a one-liner that describes what a company does for its ideal customers.
A good value proposition differentiates a company and is crucial for growth.
The presenter shares a three-step process to develop a differentiated value proposition.
Understanding the difference between 'the thing' (the product) and 'the thing about the thing' (the result) is essential.
Customers are more interested in the ultimate result than the software itself.
Crafting a value proposition involves focusing on the ideal customer profile (ICP) and the ultimate result.
A simple sentence structure is provided to help founders create their value proposition.
The importance of specificity in the ICP to avoid a diluted value proposition is emphasized.
A value proposition should be clear, simple, and focused on the result, not the software.
Executing a go-to-market strategy without a solid value proposition can lead to wasted resources.
The third step in the process is to stress test the value proposition for differentiation.
Replacing the company name with a generic one in the value proposition can reveal its strength.
The value proposition should be specific enough that it cannot be easily attributed to another company.
The presenter offers a free guide for a comprehensive SaaS growth strategy.
Testimonials from founders highlight the practical impact and value of the presented strategies.
The community aspect of the program is praised for fostering connections and support among founders.
The program's approach is described as mechanical and actionable, providing a clear roadmap for growth.
Transcripts
Whether you are sending that cold email
or you are writing a blog post
or you're pitching a VC
or you're talking
to a prospective customer or grandma
really wants to know
what it is
that you're doing with your life.
At the heart
of all of those pieces of communication
is one thing from your
go to market strategy.
It is your value proposition.
Your value proposition
is a simple one liner sentence
that succinctly describes exactly
what your company does
for its ideal customers.
But here's the big question.
What makes for a good value proposition?
And more importantly,
how do you know
if it's actually differentiated?
In this episode,
I'm going to walk you
through the three steps
I follow over and over and over.
For every founder that I coach,
for every company
that I've started to actually develop
a differentiated value proposition.
And when you follow these three steps,
you will be able to figure out,
is my value proposition any good?
You'll be able to know
exactly how I build them.
And at the end of it,
you will be able to apply it
to your business
and accelerate your path
to that next stage of growth. Intro.
What's everybody?
Welcome to Unstoppable. I'm T.K.
And on this channel, our SaaS founders
like you,
grow your businesses faster
with an unstoppable strategy.
Now, can you just channel. Welcome.
I draw up an episode every single Sunday
with actual strategies
and tactics from the trenches
on how to grow your SaaS business faster.
So if you're new,
be sure to hit that subscribe button
and that bell icon.
That way you'll get notified.
Every single time
I drop an episode with the TC Energy.
Now, if you're part of this community,
if you're already part of my SaaS,
go to market coaching programs,
my people.
Welcome back.
It's really awesome. See, over here.
Over the past
five years,
I've coached over 500 founders
They're all B2B SaaS founders
and I'm in the trenches
with them to build out
and execute on their
go to market strategy.
This year,
I'm continuing to coach founders.
Every week
I run a coaching call
with CEOs and founders of SaaS companies,
or I coach them on their
go to market strategy.
Here's a picture of it now.
This year we also took it up a notch.
I went across different cities
where we have founders that I work with
to get into rooms with them and actually
work deeper in terms of their
go to market strategy.
This is from the one we had in Dallas.
People flew in from all over the world.
This is the one from London
and this is the one from San Francisco.
They are incredible.
Now, here's the thing.
Every single time
I was in these rooms with founders,
we were starting to dig
into a
lot of different parts of their business.
But one thing we kept going back to,
and it was their value proposition.
It was a simple thing,
and it's the linchpin
that really drives acceleration.
Everything that you're doing in your
go to market strategy.
So in this episode, I'm
going to walk you through the three steps
that I follow
whenever I'm coaching founders,
when working on businesses on my own
to actually build out a differentiated
go to market strategy.
when you watch Tilde step number three,
you will actually have
a value proposition
and then I'll teach you
how to actually stress test
it to know
if it's actually differentiated or not.
And if you're really curious
what these workshops are like,
we collected some amazing testimonials
at the end of this.
If you watch all the way to the end,
all the way, all the way
we'll show you some clips of people
and what they talked about
when they were at these workshops.
so if you're excited
to get to principle number
one, step number one guy
and smash out like button
for the YouTube algorithm.
Let's dig right into it.
Step number one
principle number one
that you absolutely need to know
when you're building out
your value proposition
is to know
that you need to know
the difference between the thing
and the thing about the thing.
Let me explain.
This is a common phrase
that goes through your customers minds.
I use the thing.
The thing is your software
so that I can get blank.
And that's the thing about the thing.
That's the ultimate result.
A lot of times
when we're building our companies,
when we're building our products,
sometimes, you know, we're engineers
and we built these amazing products.
They're our babies.
We forget that not everyone is
this love with the software as we are.
Everyone doesn't wake up in the morning,
believe it or not, thinking,
I need to go buy some more software.
What they care about
is actually the ultimate result.
If you have customers
that are paying you and not churning,
if you're stealing your company,
if you're starting to get
the initial reviews,
you guys are
where you are at the end of the day.
There's a reason
people are using your software.
It's not because your software is amazing
and I'm sure it is More important than
that is the fact
that they're getting
a certain result from it.
I call this
the ultimate result,
I also refer to it
as the thing about the thing.
The software is the thing.
The ultimate result
is the thing about the thing.
And what you have to
first really understand
is what is the ultimate result.
My software is really delivering
for all
these customers
that I have, are all these customers
that I hope to have.
A lot of times when people are crafting
their value propositions,
they forget that people
actually just care about the result,
not their software.
It's a quick, crazy, cringe worthy value
propositions like our revolutionary
AI software product
finds a way to actually help you drive
growth for your business.
And it's like,
okay, there's something there, but
I really don't know
what any of that means.
And it's so generic.
I don't even know
what the result is like.
Obvious.
Everyone wants to drive growth
but is a differentiator.
And so
right now
you're probably already think like,
Oh my God, I've got to change my website.
And it's literally
what it says on my home page.
But don't worry,
I have a framework that you can follow
to actually develop
your value proposition.
But the first thing
you really need to understand
and ask yourself is, okay,
what is the ultimate result
that my customers
actually want
and desire
and that we can actually deliver on
in a differentiated way?
That's the bar.
That's what you need to rise
above the noise
that exists in software today.
Once you understand
the difference
between the thing
and the thing about the thing,
and you know what the ultimate result
you're delivering
is, then come step number two
and this is super simple.
What you want to do
is take an index card.
I order these off of Amazon.
They're really awesome.
I don't have any affiliate links
for this,
so I just go on Amazon
and get yourself an index card
or take a piece of paper and a pen
and follow this sentence structure.
My company blank.
That's
where you put in the name
of your company creates software.
Most of you watching this video
likely create SaaS software, B2B
SaaS software,
but there's some people
that may have different businesses
and that's cool too.
You can still use this,
but most
most of my subscribers,
I think we're at like 68,000 subscribers
right now.
Most of us are B2B software people,
but this still applies
to other businesses.
Now my company
blank creates software or whatever it is
that you guys do
and whatever your product is
or services for ICP,
this is the specific name
for your ideal customers.
So for example, my last company Tout App,
we created software for salespeople.
Super simple.
My current company, Unstoppable,
we create coaching programs
for SaaS founders, super simple.
And so for my company, Unstoppable,
Create software or creates
coaching programs for SaaS founder.
So super easy, And then it says
that helps them blank.
And that's the result.
And that's it.
That's your value prop.
I know this sounds simple,
but simple is hard.
There are nuances to this
and I recognize that.
How do I know this?
It's because I spent countless hours
working with founders really nail
this simple sentence structure.
What is the ICP?
Who is your ideal customer profile?
Is it for everyone on this planet?
Is it people with a pulse?
Is it
males and females,
or is it salespeople at B2B companies
or is it systems
or whatever your ideal customer is?
And this is super important
if you are putting commas in your ICP,
if you're like my company blank, create
software for salespeople, comma, cc,
comma, account executives,
comma, VP of sales, comma,
then you've already failed.
Commas mean you're hedging
your ideal customer profile,
and the more you're hedging,
the more deluded your value
proposition becomes
and people pay less attention.
Imagine for a second,
I said, Hey,
my company, Unstoppable, creates coaching
programs for people that own nail
salons, people that are on law
firms, people
that own software companies,
and people that own you got the picture.
You would be like,
Who is this guy
and why should I listen to him?
So immediately, people turn off.
I actually own a software
company named Instant,
so let's try that one.
My company Instant create
software for demand generation markers
that helps them
generate quality pipeline
and convert them to revenue.
Okay, so that's pretty specific.
And this is early in the game.
For instance, I'm
sure it'll change over time.
That's one thing to remember as well.
It doesn't have to be perfect.
We want to hold yourself accountable
to really saying,
Am I being specific on ICP
and am I actually being differentiated
in terms of my result?
This is the sentence structure
I use over and over and over,
and we've done this for companies
that are pivoting at 20 million.
There are two companies
that are pre-revenue,
two companies
that have a few hundred
thousand dollars of revenue,
and they've gotten it through
their existing network
and are now looking to scale
and turn on a true scalable go to market.
Right.
In all of these different segments.
This simple sentence structure
helps us really hone in
on who's your ideal customer
and what is the ultimate result.
We're delivering on.
And this once you nail this
every cold email that you send, every
ad that you run, every manifesto
that you put out there, every post
that you do, anything that you're doing,
your homepage becomes a lot clearer of
what the result is
and why people should care about you.
Now, let's just say
you wrote some stuff down,
You now have a better value proposition.
You might be wondering, Well,
how do I know if it's any good
and how do I know if it's differentiated?
That's what step number three is.
before I go into that,
we'll just pause here for a second.
I can't see the power in this.
now.
One of the biggest reasons
I do this channel,
the biggest thing I learned as a founder
and the biggest reason I do Unstoppable
now is a lot of folks jump to execution.
They run those ads,
they fork over the money
to send 10,000 emails
and then they hear crickets.
don't really know what's going on.
And the reason for that
is they skipped execution.
They don't get the strategy right,
a proper go to market
strategy has an ideal customer profile.
It has proper messaging,
even starting with a value proposition,
and then it has a set
of consistent execution
to bring that message
to your ICP on a consistent basis.
But folks
that skip over the strategy part,
including
creating a proper value proposition,
end up wasting months
building the wrong product,
spending money
and not getting revenue results.
And that's why this is so powerful.
If you start to see the power in this,
you start to see
exactly why the value proposition
is so important.
And while it may be a simple framework,
there are nuances to getting it right
and you want to iterate on your service.
That power is can I just get a yes
in the comments
below and also smash it
like button for the YouTube algorithm.
It just loves it when you do that.
Also,
if you're in the stage
or you're building out your
go to market strategy,
I recommend
you grab a complimentary copy.
It's completely
free of my five point SaaS growth
strategy guide.
You don't have to go anywhere right now.
I will link to it
below and I will also tell
you more about it
at the end of this episode.
But let's go to step number three,
principle number three, which teaches you
how to differentiate your value prop
and how to stress test
if you value prop
is actually differentiated
because let's be honest,
you can go to your grammar
or you can go to your favorite customer
and tell them what you do.
And they might say, Yeah, do totally,
That's awesome,
but you're not really going to know
and you'll have to go
tested in the market.
But before you do that,
I figured out a quick way
that I can coach
founders on to actually litmus test
if it's any good.
seven number three is
I want you to actually take
your company name in your value prop.
So this is your value.
Prop my company blank.
Create software for ICP that helps them
result, right?
Like so I want you to take your sentence
and I want you
to replace your company name
for a big company name.
So for example, replace
your company name with Apple Computer
or replace it with Nike or replace it
with Salesforce
or replace it with Google.
So replace your company name
with one of these big company names
if it still holds true.
If you're like my company,
blah blah
blah, create software for salespeople
that helps them close more deals.
Okay, let's just say
that's your value prop
and I'm not knocking
you, that's your value
because trust me,
that value prop
was my first value prop
for my last company Tout app.
But how that went on to actually raise
from Andreessen Horowitz,
we scaled a company,
we amassed 100,000 users
and then we sold to a market leader.
But that value prop got us started,
but it wasn't very good.
the reason it wasn't very good
is you could
easily replace
my company's name tout app
with Salesforce
or any CRM company or HubSpot,
and it would still hold true.
It wasn't differentiated
and this is the quickest way
to do a litmus test
on if your value
proposition is differentiated
and if it's any good,
just replace your company name
with a generic company name or foo
or computer, whatever it is.
And if it still holds true, chances are
it's not very good.
So that means
you want
to get more differentiating in your ICP
and you
definitely want to get more specific
on the ultimate result
that you are delivering.
This is the power of building out
the beginnings of a proper
go to market strategy
in just a few seconds,
just like that from one index card
I can already get you thinking about,
All right,
are we selling to
and what is the ultimate result?
And that alone can completely transform
what you put on your home page,
your cold emails, your ads,
and whatever it is
you're doing to generate leads
or generate revenues, it's
turning to the power of this.
Okay, let's recap.
Number one thing you need to know
to build a differentiated
value proposition.
You want to remember the difference
between the thing which is your software
and the thing about the thing,
which is the ultimate result.
The ultimate result is
why people buy from you
and you want to be very clear
on what that is.
Number two,
you want to use this sentence
structure my company blank, create
software or whatever it is
that you create
for ICP that helps them Ultimate result
when you use this sentence
structure to craft your value proposition
and then you want to do a litmus test,
you want to be intellectually honest
about this stuff,
You want to clarify like,
all right, is this any good?
And sometimes
one of the biggest reasons
founders come and work with me,
not because I've had success in the past
or I've worked with 500 founders,
but really
they're like, okay, you've done it.
I need an intellectual thought partner.
Like I need a stress test
this and talk through this.
And so you want to
you can do this with yourself
or your co-founder.
For starters, replace your company name
with a generic name
or even foo and see if it still holds.
If it still holds true.
If that could easily be Apple Computers
value proposition,
then that means it's not specific enough.
One of the biggest reasons
this is important
is people don't know your company name.
There's no brand yet
At 20 million and 100 million,
you have a brand.
But right now they don't know.
So really
they're paying attention to who's it for
and what's the ultimate result
and is this specific
and differentiate it or not.
And that's how
this whole thing comes together.
that's how you actually build out
your value proposition.
Now, you may not know
what are the other components
to actually building a
go to market strategy.
How do you actually pull
the pieces together?
How do you drive growth
for your SaaS business?
This is why I created my five point
SaaS growth strategy guide.
It's completely free.
All you have to do to grab
your copy is go to get unstoppable dot
com slash strategy.
Get us up with our costs, our strategy.
I'll also link to it below.
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Also, I drop in episode
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and then I've coached 500 founders
over the last five years.
Most coaches don't even last this long
to actually deliver success for them
using these principles.
And now I'm actually
applying my own principles
to scale to software companies.
I'm in the trenches with you
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I share these videos with you,
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at multiple companies across
different scales
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So that's what I mean,
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And as promised,
I'm going to show you some clips
from our last immersive
go to market Immersive.
In my go to market program.
I coach folks every week.
They get training,
they get my coaching,
but also bring them together
in key cities.
So here's some testimonials
that we got there.
Quick clips,
but some of our favorite parts.
And if you watch till the end,
I usually don't give testimonials,
but somehow
the videographer pulled me aside
and asked me questions
and something crazy happened.
So you can watch till the end and see
exactly what happened.
I The things he teaches you are just
principles that have been proven, T.K.
clearly is dedicated to having a deep
understanding of what makes success,
I think that the value that coming into
the program I give this
is is far more than what you paid for it.
The value of this is,
you know,
you cannot
estimate the value of something
like this. Right.
So that's the value of the network
TK is building
and the workshops that TK is building.
And you can’t
get this
with other programs or I haven't seen
We're not alone.
These challenges
that lots of business owners have
and we all need
to solve them in our own way.
But, you know,
they are achievable
and they are solvable.
They just need
thought and attention and takes
great at helping us
bring that attention to the service.
I think what I
what I found and what I was happy to find
is something that's that's
fundamentally a bit more mechanical
than some of the other things
I might have tried in the past.
And that's super reassuring, right?
Like what you want in something like a
go to market program, I think
is the nuts and bolts
that you executed will produce a result.
Tick explains things
in a really simple
way, practical way, easy to understand,
gives you practical steps to follow.
And,
you know, it's easy to get distracted.
So coming back to the T.K.
program time and time again,
staying on track,
having regular catch ups with
him and attending
is weekly webinars.
It just it just really keeps you focused.
They're being around
other entrepreneurs
gives you a lot of inspiration.
Seeing guys
that are ahead of you
kind of motivates you to to
to go faster to get there
and shows you that it's possible to.
This is our second year
in the go to market program.
And
I think for us, it's it's
it's a blueprint and a roadmap
for things that we didn't have expertise.
And
and it's really
leveraging his experience.
One of the things
I really appreciate
about the Unstoppable program
is that T.K.
clearly is dedicated to having a deep
understanding of what makes success,
and he's also really committed
to teaching it well.
I think for first time founders
like myself, it's definitely
worth, you know, reaching out to T.K.
and checking out his program
because it's like, Mm hmm.
Interesting to filing the farther
world of, like, a road map, you know,
what to do
out to
do and just sort of
see what works for yourself.
Not only do
I get to see a framework
which is clear and he brings,
but I get to also bounce
that idea off of others
that have either been through it
or are going through it.
And you hear that
collective knowledge and wisdom.
Yeah, yeah, that's very powerful.
That's that's a big deal to me.
I wish I had this program ten years ago.
And, you know, being very honest,
this would have been an awesome way
to focus and
and establish
kind of what we're doing now.
For a long time,
I was under the impression
like sales
and marketing happens through luck
or some kind of
being a right time, right place.
I didn't realize that is so
much of a process and
that is driven
where you can reach to the sales
or you can improve the current
marketing strategy.
realized at some point
I think they join for me tech,
but I think they stay
for the other founders,
like the other unstoppable founders.
I think like I've seen Bonds
get created,
I've seen partnerships
being made, I've seen introductions,
I've seen like founders
helping each other.
Like they'll hear me say something,
but they'll gravitate towards
other family.
Like, Yeah, I did this
stay in the program
and it like, crushed it.
No one to hear from that person.
So it's true.
Like,
like the reason I started
this is because
I wish this existed
when I was a founder
and I'm still a founder
and it's cool to see other
people getting value from it.
So it's really cool.
I think the community is like,
you know, emotional
and it's things
I think the community is.
It's
well,
I think
I think the community's
taking on a life of its own.
And I think it means a lot
to founders like we have founders
like getting together.
We have a London peer group
and we're going to have more peer groups.
So they're all connecting with each other
because they all believe in that.
This ethos of unstoppable
and unstoppable
doesn't mean that you're perfect.
It just means that
there's always a way forward.
And I think we all believe in that.
And I think that's why
there in this community
and I think I actually call that say
a it's an emotional thing that says our.
hope you
got value
I'll see you in the next episode.
Otherwise I'll see you inside
the 5.6 growth strategy Guide.
Take everybody.
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