Our ENTIRE YouTube Production Process REVEALED!
Summary
TLDRThis video offers an in-depth look at the YouTube production process, from ideation and scriptwriting to editing and publishing. Using tools like TASC for project management and Google Docs for collaborative writing, the team ensures a streamlined workflow. The video details the use of Premiere Pro for editing, including color grading and synchronizing audio, with tips from editors Rickard and Ja. It also covers music selection on musicbed.com, the importance of time management in editing, and the final steps of uploading to YouTube, utilizing SEO tools like vidIQ and Fire Cut for optimization.
Takeaways
- 📝 Use TASC for project planning and task assignment.
- 🔍 Google Docs is the go-to for collaborative script writing.
- 🎥 Filming workflows differ based on who wrote the script.
- 💾 Lucid link acts as a shared file space for media and project management.
- 🖥 Premiere Pro is the main editing software, with color grading templates applied for consistency.
- 🎨 Colorista from Magic Bullet Suite is used for color correction guidance.
- 🔗 Slack is used for communication when projects are ready for editing.
- ⏱️ Editing is approached non-destructively, with a focus on efficiency.
- 🎵 Musicbed.com is a resource for licensing music for video edits.
- 🔍 VidIQ is utilized for SEO optimization of video titles and tags.
Q & A
What tool does the speaker use for project planning and task assignment?
-The speaker uses a tool called TASC for project planning and task assignment, which allows them to itemize each project and assign it to different team members.
How does TASC help in managing the video production process?
-TASC helps in managing the video production process by allowing the speaker to assign tasks to team members, track the progress of each task, and see the due dates, thumbnails, and other details related to the project.
What is the reason behind using Google Docs for script writing?
-Google Docs is used for script writing because it's great for collaboration, allowing multiple people to work on the same document at the same time.
Why does the speaker write out the steps of the tutorial?
-The speaker writes out the steps of the tutorial to help commit them to memory, ensuring they maintain the desired flow during filming and to avoid disorganization, which can lead to editing difficulties.
What is the significance of using a shared file space like Lucid Link in the video production process?
-Using a shared file space like Lucid Link is significant because it allows the team to store and access media and project files online, ensuring that everything is backed up and easily accessible to everyone involved in the production.
How does the speaker streamline the video editing process in Premiere Pro?
-The speaker streamlines the video editing process by setting up a project with correct frame rates and resolutions, synchronizing audio and video clips, and applying a color grade template to save time for editors like Rickard.
What is the role of the color grade template in the editing process?
-The color grade template plays a role in maintaining consistency in the video's color and look. It contains adjustment layers with effects that are specific to the speaker's scene, as they are in the same setup every time.
Why does Rickard, the editor, prefer to edit from the end to the beginning?
-Rickard prefers to edit from the end to the beginning because he assumes that the last take of each segment is the best one, which allows him to quickly cut out unnecessary parts and save time.
What is the purpose of using labels and notes in the editing process?
-Labels and notes are used in the editing process to mark sections that need further editing or to be deleted. They serve as a guide for the editor and can be helpful if the editing process needs to be handed over to someone else.
How does Rickard determine the moments for zooming in during the video?
-Rickard determines the moments for zooming in by feeling and also by noticing breaths in the audio waveform. He uses a plugin called Film Impacts Motion Tween to create smooth and efficient zoom animations.
What is the significance of the color-coding system used in the editing process?
-The color-coding system used in the editing process helps Rickard to get an overall grasp of the video's structure, understand what is taking up the most space, and keep the editing process organized.
How does the speaker use VidIQ to optimize the video for search engines?
-The speaker uses VidIQ, a Google Chrome plugin, to get SEO scores for titles and suggestions for questions that might perform well. VidIQ also helps in generating tags with higher search volume, which aids in how the video ranks once it's live.
Outlines
📈 Project Planning and Script Writing
The video begins with the host discussing the YouTube production process, starting with project planning using TASC to assign tasks and track progress. The script for the video is written using Google Docs, which facilitates collaboration among team members. The host emphasizes the importance of a well-organized script to maintain video flow and avoid disorganization during editing. Two different filming workflows are mentioned: one where the host does the screen recording and another where someone else does it. The host also mentions their live stream setup video for more information on filming equipment.
🎥 Filming and File Management
After filming, the host transfers footage to a laptop and uploads it to Lucid link, a shared file space for media and project management. The host then sets up a Premiere Pro project, organizing footage and audio into the timeline, synchronizing audio and video clips. A color grade template is applied to maintain consistency across videos. The process is designed to save time for editors and ensure efficient workflow.
🖥️ Video Editing Process
Rickard, the editor, discusses his non-destructive editing approach, using nested sequences for color grading and screen recording. He explains how he works with different camera angles, such as the reaction cam, and his method of editing from the end to the beginning to ensure the best takes are used. Rickard also details his process of adding zooms, text layers for notes, and how he uses labels to guide the editing process and make it easier for others to continue if needed.
⏱️ Editing Schedule and Music Selection
Rickard shares his editing schedule, suggesting doubling the footage time as a rule of thumb for estimating editing time. He discusses the importance of not letting edits overshadow the story and his method of adding notes to streamline the editing process. The paragraph also covers the selection of music for videos, with a focus on setting the right tone and using musicbed.com for licensing tracks. An AI-powered search feature on musicbed is highlighted for finding music similar to a given song.
🎵 Music Integration and Finalizing Edits
The host demonstrates how to integrate licensed music into a video project, adjusting audio levels, and using effects to enhance the voiceover. The use of After Effects for tasks like rotoscoping is mentioned, and Rickard shares a tip for organizing the editing timeline by color-coding segments. The video concludes with the process of exporting the final video, using tools like VidIQ for SEO optimization, and Firecut for generating time-coded chapters. The host also discusses post-production activities like uploading to YouTube, sharing on social media, and writing blog posts.
Mindmap
Keywords
💡TASC
💡Google Docs
💡Screen Recording
💡Lucid Link
💡Premiere Pro
💡Color Grading
💡Zooms
💡Musicbed
💡Film Impacts Motion Tween
💡Whipster
💡VidIQ
Highlights
Introduction to the YouTube production process from ideation to publishing.
Use of TASC tool for project planning and task assignment.
Google Docs utilized for script writing to enhance collaboration.
Explanation of the importance of scripting for video flow and organization.
Different filming workflows for screen recording and application demo.
Live stream setup details provided in a separate video.
Use of Lucid link as a shared file space for media and project management.
Premiere Pro project setup and clip synchronization process.
Color grading template application using Lumetri effects and Magic Bullet Suite.
Workflow of assigning editing tasks using Slack for communication.
Non-destructive editing approach preserving original footage.
Use of reaction camera angles to enhance video storytelling.
Editing from the end to the beginning to streamline the process.
Use of labels and notes in Premiere Pro for organized editing.
Time management strategies in video editing.
Importance of not letting edits overshadow the story.
Adding zooms based on natural pauses in speech for a more dynamic video.
Use of Film Impacts Motion Tween plugin for efficient zoom animations.
Importance of time management in content creation.
Licensing music from musicbed.com for video edits.
AI-powered search by song feature on musicbed.com for finding similar tracks.
Adjusting music tracks to fit the video's tone and energy.
Use of After Effects for rotoscoping and dynamic link with Premiere Pro.
Final editing tips for organizing and color-coding video segments.
Exporting the final video and using Whipster for review.
Uploading process to YouTube including title, description, tags, and SEO optimization.
Use of VidIQ for SEO scores and suggestions.
Community engagement through comments for topic selection.
Transcripts
in this video I'm going to reveal our
entire YouTube production process from
ideation and writing to editing and then
on to tools we use for publishing if
you're ready let's Jump On
In when planning out our projects I use
a tool called TASC which basically lets
me itemize each project that we're
working on and assign it out to
different people on the team so for
example this video here you can see that
I have WR script done and we actually
just filmed this video and I'm filming
right now so I'm going to tick this off
and I've assigned the edit to rickord so
he can see that this is due he also sees
the thumbnail and I'm assigned to
publishing and you can see I have a few
other projects happening at the same
time assigned to my other editor ja so
once everything's scheduled it's time
for research and writing because these
are educational right we have to break
down the different steps now we use
Google Docs for our script writing now I
don't use a teleprompter and the reason
why I write out the different steps is
that it just helps I guess get burned
into my brain so I can always know the
flow that I'm going for and I think
that's important because if you're just
winging it it can get kind of
disorganized and then it becomes an
editing nightmare right and the reason
why we like using Google Docs is that
it's great for collaboration so here's
an example script that ja wrote you can
see sometimes he'll leave some editing
notes but normally most of the edits are
improvised inside of the edit itself for
for the scripts that J writes he
actually does all of the screen
recordings himself now if I'm recording
a script that I wrote I do the screen
recordings myself because I'm demoing in
the application itself and I actually
wrote the effect so they're kind of two
different filming workflows there now
talking about my setup I actually made a
video on my live stream setup so if you
want to learn about the tripods the
microphones the lights that I use you
can go ahead and watch that video so
once I'm done filming I just take my SD
card pop it into my laptop and I upload
the files into Lucid link which is our
shared file space that we use to share
our media and our project so everything
stays online once the footage is
offloaded to Lucid link I basically set
up a Premiere Pro project so let's do
that right now I have a new project here
and I'll save it into the correct folder
on our Lucid link file space inside of
the project folder so because this is a
Jaa project you can see that I've only
recorded my audio files from my road
microphone and my talking head video
from my Canon eosr so I'm going to take
this video clip here and drop it into
the timeline and the reason why I just
drop it into the timeline is it creates
a sequence based on my clip setting so
the frame rate is correct and the
resolution is correct right off the bat
so then I can take the first Road M
track then I will take the next video
clip drop it here take the second audio
clip drop it down here and the last one
and take the the third audio track and
then I need to synchronize it obviously
so I'm going to last and select these
two and select synchronize and I will do
that for the other two as well and the
reason why I do this is I always want
these projects to get done as quickly as
they can and just by doing the setup it
saves Jaa and Rickard a lot of time so
you can see I have two audio tracks I
have my lav mic on audio track one which
is linked with the camera audio and then
I have the road microphone which is
recorded into my computer I only have
the lab here as a backup just in case
something happens with this microphone
which I recommend so I actually lasto
and select the camera and the audio from
the lab mic I press command l or control
L on a Windows so that way I can just
select the audio here and press command
shift e or control shift e if you're on
a PC to disable that so that way I just
have the road mic the last thing I do is
add our color grade template so what I
do is I actually lasso and
the video clips right click and I click
nest and I just call this color grade
for example double click on this now I
can add my color grade template on top
now I have it saved as its own Premier
Pro project saved on our Lucid link file
space it's just adjustment layers with
effects so if we go to effect controls
you can see that there are a ton of
lumetri effects that are specific to my
scene because I'm in the same setup
every single time so we can use a
template you can see the first effect
here is actually a plugin by red giant
and it's part of the Magic Bullet Suite
it's called colorista and we use this as
a guided walkthrough cuz it really helps
you get the whites and the blacks the
shadows and everything perfect Premiere
Pro doesn't have that built in I really
wish that they did have that in addition
to the other lumetri color effects which
are built in we also have Cosmo which is
a skin smoothing and we also have a
gamma compensation L just to make sure
that the export looks the same as what
it does in Premiere Pro so all I'm going
to do is just select these two
adjustment layers copy it and then go to
color grade and then just press command
V or contrl V just to get the color on
here so you can see that this is the
before and the after so I just apply
this inside of the nest so that way back
in the main comp here the editing comp
it's just one layer so now once this
project is set up I will then write on
slack that the project is ready for
editing because Rickard is editing this
video that you're watching right now
let's get him on a video call and let's
walk through his video editing process
okay rickord tell us about your process
of editing a gal tutorial absolutely you
see that there are two layers here and
it's the camera layer with the grade
inside of it and then we also have the
screen I like to work non-destructively
which means that whatever you do you can
always go back and fix something and
what I like to do is to put the screen
in a nest same with the cam that we were
talking about the um color grading is on
here so we never have to care about that
for this purpose though and for whenever
we uh edit I usually turn it off because
it uses a lot more power from your
computer and it's just unnecessary while
you're editing before we render we
always put it back on again so it it's
there it's just passive right now like
disabled then there is a another camera
angle we usually use which is the
reaction cam if you go and reveal the
cam grade that the nest is called in the
project folder here you can copy and
paste it and then you rename this to
react and then we'll drag this one out
on top of everything else we go into the
react nest and we delete everything
that's in there but then we take the
actual Nest from the camera now we can
manipulate this layer without it
affecting what's inside the camera grade
I have a preset here that is called gal
react Cam and you see it becomes a
circle and then I press controll alt R
whatever that is on
Max yes I use
PC then I have a preset for the actual
border around the camera which I add
here and then I'll drag it under and
I'll remove the first shape ape so what
I like to do is that I like to highlight
all the camera files and I disable them
for now so whenever I need to cut to the
full talking head camera what I can do
now is basically that I highlight all
three of these layers and I disable the
react Cam and the screen and I enable or
reenable the full half body shot and
that I can do back and forth so between
each cut I do here let's say I do this
I'm just going to highlight all the
clips that I know are going to be full
frame and then I use the short key to
actually enable SL disable after you get
this set up and now that you explain the
layers what is the next step like do you
just go through and basically cut out
all the bad takes like what do you do at
this stage usually we have a script that
accompan the video so there's always
something we can rely on the way I
prefer to do it is to actually edit from
the end all the way to the beginning
because I would assume that every last
take you do of something is the best one
and that means that what I have to do is
justed to see when you're basically
talking about something else and I just
cut everything in between there and
that's a big timesaver and after I've
done all of this it looks something like
this and as you can see it went from
being a 1 hour and 4 minute video down
to 20 and this is the first cut
basically so the way I approach a video
in almost all the cases is that I go
through a video for four times the first
time I assemble it and I cut it down the
second time I add all zooms and I also
add just text layers basically as notes
I know for instance here is going to be
her intro so what I do is that I press T
and I'll write intro for instance so
basically I use labels as a means of
telling myself so that when I zoom out I
can see what each color means so it's
like this is Boll this is no notes that
will be deleted and so on stuff shows in
brown to be the note of edits I will add
and then remove so on my timeline
whenever I'm done there shouldn't be any
brown labels left on my timeline and
another reason why at least what I think
is a good idea is that if I am unable to
continue with this video and I have to
send it off to Kelsey then she does not
have to look through the whole process
and the whole video and try to come up
with her own edits but rather she can
look at these notes and she can just
make those edits instead that's where
Lucid link really comes in handy for us
all right we actually have a question
here for you Rickard around this from
sl3 Productions they said do you follow
a general editing schedule for editing
for example how much time you set aside
for first line editing coloring audio
you know Etc and does schedule change
where there's more complex Graphics or
elements involved yeah absolutely I have
like some rule thumbs basically to try
to estimate how long something will take
obviously the amount of edit per minute
will change and dictate you know how
long the project itself will take but
usually I would say double the amount of
the footage you have and obviously it
changes and it doesn't apply to
everything then I also always try and
this is both me and Ja we came up with
the idea of setting a time limit for
each minute for every video but one
thing you can do to kind of help this
and not get stuck on each edit is
actually to add these notes as I was
saying and the reason why you want to
add all of these notes as well it's kind
of to see how the video you know pans
out in terms of like where are all the
edits like do you put a lot of edits at
one spot then maybe you can skip out one
or two of them and kind of spread them
out instead edits themselves should not
be the main character in the story they
are there to help you and to help
illustrate something or to just make
something that's more technical to get a
little bit more interesting I then go
back a third time and I basically just
go to all the places where I've left the
notes and I start making those edits and
as a last thing I add music and I know
this is a little bit controversial
because a lot of the times you edit to
the music right and I still do that too
it's just that specifically for Premier
G videos they are very structured
already so I I already know what kind of
you know tone and Vibe we want from the
music so it's not necessarily added to
create different emotions per se but
basically to set a General tone of the
video if that makes sense let's talk a
little bit about adding zooms when are
like moments for example where you're
like you know maybe we need a zoom in at
this moment what makes you make that
decision and also what tools do you use
to make that Zoom fast and
efficient honestly I just go by feel
there's one time where I specifically
use it and that is whenever Kelsey takes
a breath so I can already see that here
for instance is a breath and here is a
breath and probably here I see that
because there's a little bit of a bump
in the waveform here that's a skill that
you develop it's like a six sense you
can notice breaths in a wave form I love
that then what I do and this is really
cool this was introduced to me by Kelsey
when I started working with her and this
tool and this uh plugin Chang my life
the preset I'm talking about is film
impacts motion tween the way it works is
that I have a preset for G and I put it
on between two cuts here if I take the
second clip and I change this to let's
say
125 then you can see that going from no
edit to the zoom it actually makes an
animation for you and it looks something
like this now all these updates and that
is amazing it saves so much time either
you can you know change it by your just
moving the slider here and make the
transition longer or there are of course
different settings inside of the plugin
at the end of the day when you're
pumping Out YouTube content like Rickard
is time is everything and so if he can
shave off even just 20 minutes of time
it's going to help you get to bed sooner
go out to dinner more often it's just
you know these little things make a huge
difference in an editor's life what you
mean I can go
outside you can be released now Rickard
from your cave
so Ricker why don't you go to
musicbed.com and show how we search and
license music for our video edits
absolutely I usually go by genre I go by
pop and soul sometimes I also add some
uh hip-hop in there and then for mood
this is right now saved from when I
added an outro which is Carefree shill
and serious if we're looking for an
intro I like that to be a little bit
more energized so I would probably
change this out to something like uplift
liting and happy one thing that music B
has come out with this year is the AI
powered search by song you can see it's
popped up here essentially it lets you
search by any popular song I really like
Chapel rone right now let's try to find
an intro track that has a similar vibe
to hot to go so you can see you can
actually click on that song it
automatically pops up and it will find
music that has a similar Vibe plus it'll
have the instrumental version so we can
just play this first one the spin with
colors for example
[Music]
what do you think do you think it's a a
good vibe I don't know if it's exactly
something we would have used for an
intro but it definitely sounds uh
inspired by chel Ron so if you're
interested in music bed you can get a
two week free trial to explore the
library and see if it works in your
workflow and I've put a link down below
so record let's show them actually
taking one of these music tracks that we
have licensed and you know kind of
editing it to that intro section all
right so as you can see I have imported
a song from music bed now straight into
my project let's take a look at what's
coming new you have a guitar here the
place maybe this isn't you know exactly
what you want
but here it's way more energized than we
have the drums coming in so I would much
rather start at this point as you also
can hear probably is that it is very
loud so we need to decrease the audio
here you can press G and then you have
it adjust to gain bu and then I say
somewhere between -8 to -24 it all
depends like on your setup and so on for
this one um we'll do minus 18 to start
off with and we can try it again what's
coming new to Premiere Pro it's a little
bit too loud still so we always add a
little bit of effects to her voice to
kind of bump it up and just make it
sound a little bit more full it's kind
of like if you're thinking of a image or
a video that like you have a draw and
then you can always edit it to kind of
make it a little bit better same goes
for The Voice we can just do it really
quick here by we see that it's audio
track two so I go to the track mixer
here and I pick something under
compression called A Hard limiter and
then I double click and I usually just
put the limit to minus .1 DB and let's
play back now and hear yeah what it
sounds like let's take a look at what's
coming to Premier Pro this fall now all
these updates that sounds much better
and already I think that we're good to
go on the audio levels right here if you
want more breakdowns like this with
Rickard or ja on the channel be sure to
drop the scissor Emoji in the comment
section below and maybe we'll even do a
live stream once which would be kind of
fun cave to the Cross podcast wrote how
much do you use after effects as a part
of your process and when does it come in
your workflow yeah I use it on every
project I would say but I don't use it a
lot basically the main thing I use it
for is rotoscoping it's very easy to use
because what you can do is basically
just right click and open up in After
Effects and that creates a dynamic link
which means that whatever change you
make in After Effects will automatically
get updated in Premiere Rickard show us
uh one more tip here in your final
editing groom absolutely so here is the
final version of this video and as you
can see it's pretty colorful I like to
break down each segment in different
colors used to both get an overall grasp
of what is you know taking up the most
space it also makes it easier for me to
know where I am in the process and it
just keeps me more organized basically
can you show folks how you export the
final video and send it off to me to
review yeah absolutely so after we're
done with the edit I go to the start and
I press I for the inpoint and then
basically go to the end and I press o
for the outpoint so we have the whole
sequence marked because sometimes I like
to leave out some things I might be a
little unsure about if we should keep or
not so instead of deleting them I just
move them further back in the timeline
and that is because if we decide in
during the feedback round that like oh
maybe we should bring this back then
it's good for me to just know that and
I'll just take that part and put it in
again as the last thing before we go to
the export tab is to reenable the color
grading again and then we press either
crl M or go to the export tab you can
choose whatever type of quality you want
to render in I usually go by having the
highest bit rate and then because
YouTube have a tendency to compress the
footage anyways I like to keep the
target bit rate at around either 12 to
15 because it's going to get compressed
to that anyways make sure that the range
is uh set to Source in and out because
then it will actually Target the in and
out Point instead of having the whole
entire Source because then it will edit
all the things I didn't want to that
might have happened a couple of times
I'm not I'm not going to lie maybe I
forget that sometimes once uh Rickard
exports it of course I can see the video
file itself up on Lucid link which is
great but Rickard uploads that video
file onto whipster and I can just click
on that and just watch it through see if
there are any airs maybe he forgot to
set the out point and there's like a
bunch of black at the
end what do you mean thank you so much
Rickard for walking us through your
process of editing the videos so once
the video is done it's time to upload it
to YouTube you can see here I have an
example of the back end of what this how
to use tracking markers and remove them
instead of after effects video looks
like so you can see that this is the
title that I chose I use vid IQ which is
a basically kind of like a plugin for
Google Chrome that allows you to get
scores like SEO scores for your title so
you can see that AI has given me some
suggest questions for titles that might
perform well but I kind of kept it with
the traditional of how to use because I
find that when people are Googling
things on like how to do something it
tends to come up a little bit better and
then in my description I just try to
explain what the video is about um
include my time coded chapters and to
generate my time coded chapters I
actually use fire cut and fire cut is
great because it uses AI to basically
transcribe your video and then summarize
it based on time code and that saves me
time cuz cuz now I don't have to do it
myself I'll just generate that and copy
and paste it in here and I made a full
review on fire cut which you can check
out I'll put a link in the description
box below and then I'll put any other
tools or links that I have here and then
the tags is what is important right and
this lets you put in any tag you want
but of course with vid IQ you can boost
it and it gives you tags that have a
higher search volume vid IQ will give it
a score out of 100 and it will tell you
a checklist of things to do this all
helps with how the video forms once the
video is live we share it out on
Instagram um as an Instagram story
occasionally we will write blog posts
about different videos you can see we
have a blog post here and I have a
writer that goes in and kind of
summarizes the tutorial and also adds
tags as well because some of you like
text versions of tutorials instead of
actually watching um the video version
so yeah that's pretty much our workflow
uh we have a lot of fun creating these
tutorials for you on this channel and
often times when it comes to ID I'll
look at comments that you leave for
example if you wanted a topic on
tracking markers that was actually
requested by one of you and I thought it
was a great topic so if you have any
ideas of course just leave them as
comments I really really appreciate it
when you guys contribute to the
community I think it's awesome thanks so
much for watching and as always keep
creating better video with gal see you
next time bye
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