Pinterest strategy to find traffic boosting blog post ideas

Elna @ Twins Mommy | mom blog advice

25 Sept 202404:42

Summary

TLDRThe video explains how to use Pinterest marketing to grow blogs, highlighting the use of a tool called Pin Clicks. The speaker emphasizes how Pin Clicks can help track pin performance, find trending topics, and generate new blog content ideas. By analyzing popular pins and related keywords, bloggers can optimize their Pinterest strategy and write relevant content for their audience. The video also promotes the speaker's new course, 'Pin and Win,' which offers in-depth Pinterest strategies. The speaker encourages viewers to use Pin Clicks to boost blog traffic and niche authority.

Takeaways

📈 The speaker is focused on Pinterest marketing to grow blogs and has created a course called 'Pin and Win'.
🔍 The speaker seeks an easy way to track performance stats of pins without relying solely on Google Analytics or searching for tutorials.
💻 Pin Clicks, a paid tool, is recommended to efficiently analyze pin performance and enhance Pinterest marketing strategies.
📊 The tool allows users to check statistics of any pin, including top-performing pins from other users on Pinterest.
📝 By analyzing popular pins, the speaker generates ideas for new blog content by exploring related topics and expanding on popular themes.
📌 Pin Clicks provides information on annotated interests, which help in identifying relevant content ideas based on popular pins.
🛠️ The tool helps track keywords, monitor pin rankings, and optimize Pinterest marketing by regularly checking top-performing pins.
💡 The speaker uses Pin Clicks multiple times a day for keyword tracking and analyzing trends to inform content creation.
🚀 The speaker emphasizes that Pin Clicks has helped significantly in growing niche websites and encourages others to use it.
🔗 An affiliate link for signing up to Pin Clicks is provided, and the speaker recommends the tool for anyone serious about using Pinterest to grow their blog.

Q & A

What is the purpose of the speaker's new course 'Pin and Win'?
-The course 'Pin and Win' shares the speaker's ultimate Pinterest strategy to help grow niche websites using Pinterest marketing. It includes detailed tactics that the speaker cannot share publicly.
Why does the speaker find it challenging to get exact information on Pinterest pin performance?
-Although the speaker has access to Google Analytics, they find it difficult to locate specific information about which exact pins to focus on, and they don't want to spend hours searching on YouTube or Google for this data.
What tool does the speaker recommend for detailed Pinterest analytics, and why?
-The speaker recommends using Pin Clicks, especially the paid version, because it provides detailed insights on pin performance and helps enhance Pinterest marketing strategies significantly.
How can Pin Clicks help in generating new blog topics?
-Pin Clicks provides annotated interests from popular pins, which can be used to identify related topics for new blog posts. This helps in creating content that aligns with what the audience is interested in.
What does the speaker mean by 'annotated interest'?
-Annotated interest refers to a list of topics related to a particular pin that can guide content creation. For example, if a pin about small walk-in closets is popular, the annotated interests might suggest related topics like 'tiny bedroom ideas' or 'mini closet designs.'
How does the speaker use Pin Clicks to track keyword rankings?
-The speaker uses Pin Clicks to check keywords and track their performance using the rank tracker feature. This allows them to monitor how their pins are ranking for specific terms and adjust their strategy accordingly.
What is the benefit of looking at other popular pins using Pin Clicks?
-By analyzing other popular pins, even from different profiles, the speaker can identify successful content strategies and related topics that resonate with the audience, helping them create more relevant and engaging content.
Why does the speaker suggest using their affiliate link to sign up for Pin Clicks?
-The speaker endorses Pin Clicks as a tool they use frequently and find beneficial. They offer their affiliate link for sign-up, which likely supports them financially while providing a recommended tool for Pinterest marketing.
How does the speaker use Pin Clicks to validate niche topics for blogs?
-The speaker uses Pin Clicks to find niche topics by analyzing pin performance and keyword rankings. This helps determine if a topic is viable and likely to attract an audience on Pinterest.
What is the speaker's main goal in using Pin Clicks for their Pinterest strategy?
-The main goal is to leverage detailed analytics from Pin Clicks to optimize their Pinterest marketing, identify successful pin topics, and create content that strengthens their topical authority within their chosen niche.

Outlines

00:00

📈 Unlocking Pinterest Marketing Success with 'Pin and Win'

The speaker introduces their journey into Pinterest marketing, emphasizing how they have leveraged Pinterest to grow their blogs. They also mention their new course, 'Pin and Win,' which offers comprehensive strategies for Pinterest growth. The course, although not fully discussed in the video, has been instrumental in helping the speaker grow multiple niche websites using Pinterest.

🔍 The Challenge of Tracking Pinterest Pin Stats

The speaker expresses frustration with tracking pin performance through Google Analytics, explaining that it’s difficult to find the exact information needed. They mention their preference for using 'pin clicks' as an easier and more efficient tool to track specific Pinterest metrics, saving them time compared to searching for solutions via YouTube or Google.

💡 Exploring the Paid Version of Pin Clicks for Enhanced Insights

Introducing the paid version of Pin Clicks, the speaker highlights how this tool can greatly enhance Pinterest marketing efforts. They suggest that using this tool can significantly improve a user’s strategy by providing deeper insights into pin performance. They also promise to show how to check pin stats, both for their own and others’ pins, and how it can inform future blog topics.

📊 Using Pin Stats to Analyze Popular Content

The speaker demonstrates how to use Pin Stats to analyze the performance of any pin—whether it's theirs or someone else's top-performing pin. By inputting a popular pin into Pin Stats, users can view key metrics and find annotated interests, which can inspire new blog content based on what is already resonating with their audience.

📝 Generating Blog Ideas from Pin Stats Data

Using an example of a popular pin about small walk-in closets, the speaker shows how they generate new blog post ideas based on annotated interests. They explore topics such as bedroom layouts and closet design, which they hadn't yet written about but which align well with their existing content. This data-driven approach helps them expand their blog with relevant content.

🔗 Connecting Related Blog Topics for Better Engagement

The speaker emphasizes how Pin Stats helps identify related blog topics, such as linking small walk-in closet posts with tiny bedroom ideas. This cross-linking strategy not only strengthens their content but also ensures a cohesive and engaging user experience. The speaker highlights how these ideas evolve naturally from analyzing top-performing pins.

📈 Leaning on High-Performing Pins to Expand Content

By reviewing their Pinterest profile, the speaker discusses how they leverage high-performing pins to expand on topics their audience already enjoys. They demonstrate how one popular pin about office boards inspired ideas for related blog posts, such as work bulletin boards and how to design a bulletin board.

🔑 Maximizing Pinterest Success with Pin Clicks

The speaker shares their love for Pin Clicks and how they use it multiple times a day to check keywords, top pins, and track rankings. They highlight the effectiveness of this tool in improving their Pinterest marketing strategy, recommending it to others who want to grow their blogs through Pinterest.

🔗 Call to Action: Start Using Pin Clicks for Your Blog

To conclude, the speaker encourages viewers to use their affiliate link to sign up for Pin Clicks, emphasizing its value in growing blog traffic through Pinterest marketing. They suggest that using this tool can help bloggers build topical authority in their niche. Additionally, they recommend checking out their other video on using Pin Clicks to find the perfect niche.

Mindmap

Keywords

💡Pinterest marketing

Pinterest marketing refers to the use of the Pinterest platform to promote products, services, or content. In the video, the speaker discusses their experience with Pinterest marketing to grow their blog traffic, indicating that it's a strategy that has been effective for them. They mention creating a course called 'Pin and Win' to share their strategies, which suggests that Pinterest marketing is a significant theme of the video.

💡Pin and Win

'Pin and Win' is a course mentioned in the script, which is presumably about optimizing Pinterest for marketing purposes. The speaker claims it contains their 'ultimate Pinterest strategy,' implying it's a comprehensive guide to using Pinterest effectively. This course is central to the video's narrative as it represents the speaker's expertise in Pinterest marketing.

💡Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing valuable insights into visitor behavior. The speaker mentions using Google Analytics but struggling to find specific information about Pinterest pins' performance. This indicates that while Google Analytics is a powerful tool, it may not provide all the data needed for Pinterest-specific analysis.

💡Pin Clicks

Pin Clicks is a tool mentioned in the script that is used for analyzing Pinterest performance. The speaker suggests that using the paid version of Pin Clicks can significantly enhance one's Pinterest marketing strategy. They demonstrate how to use Pin Clicks to check pin stats and find annotated interests, which helps in forming new blog topics and understanding audience preferences.

💡Annotated Interest

Annotated Interest refers to the interests or topics that are tagged or noted alongside a pin, which can help in understanding what aspects of a pin are engaging to the audience. In the video, the speaker uses annotated interests from popular pins to brainstorm new blog post ideas that align with their audience's interests, showing how this feature can be used for content creation.

💡Niche websites

Niche websites are websites that focus on a specific, specialized area or market. The speaker mentions growing their niche websites using Pinterest, indicating that Pinterest marketing can be particularly effective for targeted, specialized content. This suggests that niche websites are a type of content that the speaker is experienced with and has successfully marketed on Pinterest.

💡Content creation

Content creation is the process of producing material intended for consumption by an audience, such as blog posts, articles, or social media posts. The speaker discusses using the insights from Pinterest analytics to create new content, like blog posts, that align with popular topics indicated by pin performance. This shows that content creation is a key aspect of the speaker's Pinterest marketing strategy.

💡Ranking

Ranking in the context of the video refers to the position of a pin or post in search results on Pinterest or other platforms. The speaker mentions using Pin Clicks to track whether their pins are ranking well for certain keywords, which is important for visibility and traffic. Ranking is a critical aspect of SEO (Search Engine Optimization) and is integral to the speaker's Pinterest marketing approach.

💡Keywords

Keywords are specific words or phrases that people type into search engines to find what they're looking for. In the video, the speaker discusses using keywords in their Pinterest strategy to improve the discoverability of their pins. They also mention using a tool called 'rank tracker' to monitor how their pins are performing for specific keywords, indicating that keywords play a central role in their marketing strategy.

💡Affiliate link

An affiliate link is a unique URL that contains an affiliate's identifier, which is used to track referrals and sales for commission purposes. The speaker provides an affiliate link for signing up to Pin Clicks, suggesting that they receive a commission for referrals made through this link. This is a common practice in digital marketing and indicates that the speaker is not only a user of the tool but also promotes it for additional income.

💡Authority

Authority in digital marketing refers to the level of trust and credibility a website or brand has in the eyes of both users and search engines. The speaker mentions building 'top iCal Authority' around a niche topic, which implies establishing their blog as a trusted source of information in a specific area. This is an important goal in content marketing and SEO, and Pinterest is presented as a tool that can help achieve this.

Highlights

Introduction to Pinterest marketing strategy and course Pin and Win.

The course shares a successful Pinterest strategy that helps grow niche websites.

The user expresses a desire to understand which pins to focus on and how to access detailed stats.

Google Analytics is mentioned as a common tool, but it lacks specific pin information the user seeks.

Pin Clicks is introduced as a tool that enhances Pinterest marketing strategies.

Pin Clicks allows users to see detailed stats on any pin, including popular pins in Pinterest's top row.

The tool also provides annotated interests to inspire new blog topics based on popular pins.

Example given: popular pin about small walk-in closet layouts leads to new content ideas such as tiny bedroom designs.

Pin Clicks helps identify what type of content resonates with the audience and can drive further blog posts.

The speaker demonstrates how to use Pin Clicks to copy annotated interests for inspiration.

The speaker finds new ideas for blog posts by analyzing popular pins like office bulletin board designs.

Pin Clicks also helps with keyword tracking, rank tracking, and understanding which pins perform well for specific keywords.

The speaker checks Pin Clicks multiple times a day to track keywords and top pins.

Recommendation to sign up for Pin Clicks using an affiliate link.

Emphasis on the importance of using Pin Clicks to build authority around a niche topic and grow a blog.