Simulasi Rapat “ Penurunan Pemasaran Produk “
Summary
TLDRThe meeting script discusses the challenges faced by a company in marketing their candied papaya products, noting a significant decline in sales. Various managers suggest solutions, such as updating the packaging, highlighting the health benefits, and increasing advertising through TV and social media. They also propose visiting communities for product promotion and gathering consumer feedback. The team emphasizes collaboration to enhance product appeal and market presence, with specific tasks assigned to different departments to address the issues and improve sales.
Takeaways
- 📉 The company's sales of candied papaya have drastically decreased compared to the previous generation.
- 💡 A suggestion is made to change the product packaging to make it more attractive and appealing to customers.
- 📊 Sales have dropped by approximately 25%, which is considered a significant decline for the company.
- 📦 The company hasn't updated its product packaging or emphasized new benefits for the past three years, leading to consumer disinterest.
- 📱 It is suggested that the company increase its social media presence as it has become a crucial part of modern marketing.
- 🛍️ The team plans to introduce more product variations, including different flavors, to appeal to a broader audience.
- 💪 Health benefits of the product are highlighted, as it is made from fresh agricultural ingredients.
- 📺 There is a proposal to advertise on television and social media to boost the product's visibility and attract more consumers.
- 🛠️ Managers are tasked with finding creative solutions to improve the packaging, marketing, and overall appeal of the product.
- 🚶 The team suggests visiting local communities for promotional campaigns and gaining insights to improve their products.
Q & A
What is the primary issue discussed in the meeting?
-The primary issue is the drastic decline in sales of the company's papaya candy products compared to previous generations.
What reason is given for the decrease in product popularity?
-The market has seen an influx of similar products that are more affordable and offer more variety, leading to a decrease in the demand for the company's product.
What suggestion is made by the HR manager regarding packaging?
-The HR manager suggests that the product packaging should be updated to make it more appealing, as the current design has remained unchanged for three years and may no longer capture consumer interest.
What is proposed to improve product variety?
-It is proposed to introduce new product variants and flavors of the papaya candy to increase consumer interest and make the product more competitive.
How does the team plan to highlight the health benefits of the product?
-They plan to emphasize that the ingredients used in the papaya candy come from natural agricultural sources, positioning the product as beneficial for health.
What marketing strategies are suggested during the meeting?
-Two main marketing strategies are suggested: advertising on television and increasing the company's presence on social media, both of which are expected to reach a wider audience.
What responsibility is given to the production manager?
-The production manager is tasked with designing new packaging and enhancing the product's unique selling points, such as adding new flavors or highlighting health benefits.
How does the team view the importance of advertising on social media?
-The team acknowledges that social media has become an integral part of modern life and that increasing the company's social media activity could significantly boost product visibility and sales.
What is the proposed solution for addressing the drop in sales?
-The team suggests a combination of updating the product's packaging, introducing new variants, highlighting health benefits, and launching an advertising campaign on both television and social media.
What additional suggestion is made for improving the company's products?
-An additional suggestion is to visit different communities to better understand consumer needs and preferences, which could help the company produce more appealing and varied products.
Outlines
🗣️ Marketing Decline Discussion and Suggestions
This paragraph opens with a formal greeting and proceeds to discuss a significant decline in sales of papaya candy products. The marketing strategy is reviewed, noting competition from cheaper and more diverse products in the market. The management team is asked to propose solutions. Various suggestions are provided, including updating the product's packaging to make it more appealing, emphasizing the product’s benefits, and increasing social media presence. The importance of improving the product's attractiveness to consumers is stressed, with an agreement that current marketing efforts are outdated.
🌍 Expanding Outreach and Improving Productivity
The second paragraph discusses strategies for increasing consumer engagement, including visiting communities and gathering insights for producing a wider range of products. It emphasizes the importance of understanding local needs to improve production and promote the company’s products. Additionally, it addresses the potential pitfalls of using inappropriate materials and stresses the importance of maintaining high standards. Proposals are made for organizing outreach programs, such as socialization visits and marketing campaigns, while specific responsibilities are assigned to various managers to improve packaging, media presence, and market research.
Mindmap
Keywords
💡Marketing decline
💡Packaging
💡Product variations
💡Social media marketing
💡Television advertising
💡Health benefits
💡Competitor pricing
💡Employee training
💡Field visits
💡Collaborative efforts
Highlights
Discussion on the decline of papaya candy product sales in the current generation compared to previous ones.
Identification of a 25% decrease in sales as reported by the marketing manager, marking the highest decline the company has experienced.
Suggestion from the personnel manager to redesign the product packaging to make it more appealing to consumers.
Acknowledgment that the product’s current strengths and marketing strategies have become monotonous, causing customer disengagement.
Proposal to utilize social media more effectively as it is a growing trend and important in today’s marketing landscape.
Introduction of a new strategy to enhance the product by creating additional flavor variations for the papaya candy.
Emphasis on the health benefits of the product, which uses agricultural ingredients, as a key marketing point.
Suggestion to include more unique ingredients to differentiate the product and make it more appealing.
Consideration of running ads on both television and social media to boost product visibility and awareness.
Agreement that revisiting the packaging and product design is crucial to make the product more attractive.
Proposal to conduct visits to regions and engage with local communities to better understand customer preferences.
Recommendation for the company to hold employee training sessions focused on product development and marketing improvements.
Plan for the HR department to oversee training and employee development to address productivity issues.
Delegation of tasks to various managers to ensure progress: production manager for packaging, HR for media advertisements, and personnel manager for regional marketing.
Concluding call to action, emphasizing cooperation and urging all departments to work collaboratively to overcome the challenges.
Transcripts
badges0
Hai kupu-kupu
[Musik]
Dettol kupu-kupu kupu-kupu kupu-kupu
kupu-kupu
[Musik]
hai hai
hai hai hai hai
Hai
assalamualaikum warahmatullahi
wabarakatuh Waalaikumsalam
warahmatullahi wabarakatuh
[Musik]
Terima kasih kepada seluruh media yang
hadir dalam rapat hari ini disini Saya
mengundang rekan-rekan untuk membahas
mengenai permasalahan dalam pemasaran
produk manisan pepaya pada Global kini
menurun
drastis dari generasi sebelumnya
Baik terima kasih kepada identitas saya
akan membacakan hasil penjual produk
kita
lo narsis pasar yang telah saya lakukan
sudah mulai banyak variasi Manisan
produk-produk yang memasuki pasar yang
harganya lebih kronis dan terjangkau
sehingga produk yang kita hasilkan mulai
berkurang peminatnya Terima kasih ya
itu perbedaannya pemasaran menurut hasil
yang disampaikan oleh manajer pemasaran
bahwa kebetulan kita tak berkurang
sekitar 25% dan itu adalah jumlah yang
sangat banyak yang pernah terjadi urusan
kita
Hai kepada seluruh manajer dipersilakan
untuk menemukan solusi-solusi yang dapat
diterapkan pada pertemuan kita ini
saya terima kasih atas waktunya menurut
bagaimana kita
kita
serta memberikan tambahan untuk
saya sangat setuju dengan saran dari
manajer personalia sudah selama tiga
tahun belakangan ini kita tidak pernah
mengganti kemasan produk menjadi lebih
menarik serta keunggulan-keunggulan nya
juga itu-itu saja sehingga mungkin
konsumen kurang menikmati serta
membosankan
cara lain percaya
Ayo kita lebih sering lagi karena produk
kita bisa revisi maupun media sosial
terutama media sosial yang saat ini jam
sekarang ini telah menjadi gaya hidup
yang ada di era sekarang ini Terima
kasih untuk sarannya
menanggapi usulan dari mengusir
personalia untuk kemasan bisa kita Ubah
menjadi menarik serta
keunggulan-keunggulan
[Musik]
berarti kepada reproduksi Seperti apa
keunggulan harus kita tambahkan selain
yang sudah ada terima kasih
penambahan unggulan yang dapat kita
masukkan yaitu pada norma yang awalnya
hanya ada satu lalu kita buat menjadi
beberapa varian
Hai dan juga menekankan bahwa manisan
ini sangat bermanfaat bagi kesehatan
karena bahan bakunya kita olah berasal
dari hasil pertanian
Jika seperti itu dalam hal keunggulan
produk kita menambah beberapa
jenis-jenis bahan tambahan yang dalam
hal ini saya serahkan sepenuhnya kepada
pekerja produksi yang lebih tahu
mengenai bahan-bahan tambahan untuk
pembuatan varian warna KDI
selanjutnya Bagaimana tanggapan dari
manajer sumber daya manusia Bapak kajian
mengenai mengenai saran dari manajer
keuangan tentang pemasangan iklan di
televisi dan media sosial Halo dan
terima kasih saran dari manajer keuangan
sebagai dan saya setuju oleh salahnya
sebab selalu ini kita tidak pernah
memasang iklan di televisi pun juga nih
sosial
say terima kasih Apakah teman-teman
setuju dengan televisi dan media sosial
tadi siang
[Musik]
Hai sebagai makhluk hebat memang suatu
memiliki keuangan baik tepung kita
masukkan kita selalu janji mau ngejual
membernya yang
begitu unggulan tetap proyek kemasan
yang oleh Allah sedemikian rupa
sehingga tugasnya dalam pemasangan iklan
di televisi maupun media sosial dan
untuk
Hai
bisa saja dilakukan dengan cara terima
percaya Jika menurut oleh banyak
diminati kembali oleh manajemen
Hai bener-bener online dari manajer
keuangan Disini saya akan berusaha
Sumatera menjadi lebih menarik dan
memberikan keunggulan-keunggulan yang
terbaik oke Jadi selain habitatnya
sarannya tempat sampaikan pagi saya
pikir satu lagi itu Bagaimana jika kita
mengadakan kunjungan ke tempat-tempat
yang lebih masyarakatnya
Kalaupun kita
tidak
[Musik]
kita juga bisa melihat Bagaimana keadaan
sehingga kita bisa memproduksi berbagai
jenis Manisan yang lebih banyak yang
lebih itu juga termasuk salah satu
bentuk kemampuan perusahaan
Hai dan juga terhadap dampak yang
terjadi jika menggunakan bahan yang
salah sebetulnya dalam demokrasi juga
bisa memperbaiki kekurangan-kekurangan
dan produktivitas Nah jadi Oleh sebab
itu saya sarankan agar kita mengunjungi
daerah-daerah untuk sosialisasi dan
serta mempromosikan produk-produk kita
Kemudian untuk
[Musik]
[Musik]
ibu-ibu Manager at
ini disebabkan karena memang
Hai berfungsi jadi saya menyerang untuk
mengatasi permasalahan tersebut kita
adakan seri kepada para pegawai
Bagaimana menurutmu Store
a bailar Jika seperti itu pemesannya
hanya akan mengadakan penyuluhan hewan
yang mungil dan untuk trading tersebut
saya serahkan sepenuhnya kepada ibu-ibu
Nazar selaku Manager HRD
di Saya rasa cukup sampai disini maka
Fadli dan Mercedez pertama kepada
manajer produksi yaitu gourmeteria untuk
membuat desain kemasan dan keunggulan
keunggulan pupuk dan yang kedua kepada
manajer sumber daya manusia itu bapaknya
untuk membuat bisa televisi dan media
sosial dan yang ketiga kepada Manajer
Personalia
agar mempersiapkan daerah-daerah
serta akan kita sampaikan dan terakhir
[Musik]
yang dikeluarkan dan yang terakhir lagi
kepada manajer pemasaran yaitu bengkak
Ma'ruf Hai agar membaca informasi lebih
lanjut mengenai pemasaran
Hai dan disini saya mohonkan kepada
seluruh jajaran bekerjasama berusaha
ketergantungan
demikian Kakak Hari ini saya tunggu
hasil kerjanya pakai kedepan Sekali lagi
saya ucapkan terima kasih atas
kehadirannya
wassalamu'alaikum warahmatullahi
wabarakatuh
[Musik]
Посмотреть больше похожих видео
Le marketing c’est quoi ? - Définition du marketing
PRAKTIK RAPAT “PENURUNAN OMZET PERUSAHAAN DAN STRATEGi MENiNGKATKAN PENJUALAN PRODUK”
How To Start Dropshipping In India | Crash Course 2024 🔥
Desain dan Kemasan Produk
BSI: Teradata Case of the Retail Tweeters
Dari Mimpi 5 Mahasiswa, Terlahirlah Sweet Craze: Ledakan Manis yang Mengubah Nasib!
5.0 / 5 (0 votes)