Présentation d'entreprise : Réussir son pitch (Méthode & exemple)

Summary

The video script discusses the power of storytelling in business, drawing parallels between the narrative structure used in blockbuster films like 'Titanic' and 'Star Wars' and the way businesses can tell their own stories. It emphasizes the importance of identifying the client as the hero, defining their struggles, and positioning the business as a guide that helps the hero overcome challenges. The speaker outlines a seven-step method inspired by Donald Miller's 'Building a StoryBrand' to create clear, compelling narratives that resonate with clients, build trust, and inspire action. The method covers identifying the hero, introducing a problem, offering guidance, presenting a plan, providing reasons to act, avoiding the worst-case scenario, and envisioning future success.

Takeaways

• 🎬 The script discusses the common narrative structure used in successful films like 'Titanic' and 'Star Wars' and suggests applying this to business storytelling for impactful pitches and presentations.
• 📚 It recommends 'Building a StoryBrand' by Donald Miller as a key resource for understanding how to communicate about a business effectively.
• 🦸‍♂️ The hero of the story is not the business owner but the client, emphasizing the importance of identifying and relating to the client's characteristics and environment.
• 🚫 The script warns against targeting a broad market, advocating instead for a precise and specific target audience to increase the power of attraction and clarity of the message.
• 🔍 It highlights the need to identify a specific problem or obstacle that the client (hero) faces, which the business (guide) will help them overcome.
• 👤 The business plays the role of a guide, akin to Obi-Wan Kenobi in 'Star Wars', whose role is to assist the hero in their quest and problem-solving.
• 🤝 Empathy and authority are the two pillars of being a good guide; understanding the client's problem without judgment and providing external proof of expertise and experience.
• 📝 A clear plan must be presented to the client, outlining the steps and sequence of events that will lead to the resolution of their problem.
• 🏁 The script emphasizes the importance of providing reasons to act, pushing the client towards action with a clear call to action (CTA).
• 🚧 It also discusses the need to illustrate the negative consequences of inaction, motivating the client to avoid the 'worst-case scenario'.
• 🌟 Finally, the script talks about the future success that the client will achieve with the help of the business guide, ensuring that the benefits and outcomes are clear and compelling.

Q & A

What is the common link between Titanic and Star Wars according to the script?

The common link is the narrative structure or recipe used for creating a hit film. This structure can be applied to tell the story of businesses to make pitches and presentations more impactful.

What is the purpose of using the narrative structure from successful films for business storytelling?

The purpose is to create a clear, trustworthy, and engaging story for clients, which can help in making a strong impact on the market and businesses that effectively use this method.

What book is recommended in the script for learning how to talk about a business?

The book recommended is 'Building a StoryBrand' by Donald Miller, which was suggested by Aymeric Grange, the founder of 900k.

What are the two tools mentioned in the script to help tell the story of a business?

The two tools mentioned are the book 'Building a StoryBrand' by Donald Miller and an analysis of the three most successful films in human history.

What is the first step in the method outlined in the script for business storytelling?

The first step is defining the hero of the story, which should be the client, not the business owner or the company itself.

Why is it important to identify the client as the hero of the business story?

Identifying the client as the hero helps in creating a strong identification and projection process, making the story more relatable and attractive to the target audience.

What is the role of the business in the narrative structure if not the hero?

The business plays the role of the guide, similar to Obi-Wan Kenobi in Star Wars, helping the hero (client) in their quest and problem resolution.

What are the two pillars of being a good guide in the narrative structure?

The two pillars of being a good guide are empathy, showing understanding of the client's problem without judgment, and authority, providing external proof of knowledge and expertise.

Why is it crucial to present a clear plan in the business story?

A clear plan is crucial because it provides clarity to the client about what will happen when they engage with the business, offering a step-by-step vision of how they will achieve their objectives.

What is the significance of providing reasons for the client to act in the business story?

Providing reasons for action is important to motivate the client to take the next step, emphasizing the urgency and necessity of engaging with the business to achieve their goals.

How does the script suggest addressing the potential negative outcomes if the client does not take action?

The script suggests explaining the negative outcomes or 'the worst' that could happen if the client does not take action, to instill a sense of urgency and motivate them to avoid such outcomes.

What is the final step in the method for business storytelling as outlined in the script?

The final step is to clearly communicate the future success that the client will achieve by working with the business, making it appealing and motivating for them to take action.