21 September 2024

Summary

This transcript details the journey of a flower and snack business that began two years ago and has since grown more serious and refined. The owner shares the most challenging experiences, such as fulfilling difficult customer requests and the importance of quality service. They discuss sourcing materials, keeping up with trends, and targeting young people, especially students. The business is managed with a small initial investment, focusing on reinvesting profits to expand. Pricing strategies are tailored to customer requests and the size of the bouquets. The owner emphasizes the importance of customer satisfaction, quality materials, and innovative designs to maintain relevance and attract customers. They also share tips for aspiring entrepreneurs, stressing the importance of skills and marketing to grow the business.

Takeaways

• 🌼 The flower and snack business started two years ago as a casual endeavor but has become more serious and refined this year due to growing interest.
• 🎉 The most challenging experience was handling last-minute cancellations and sometimes difficult customer requests.
• 💐 The business was initially supported by friends and neighbors, which provided the confidence to continue and expand.
• 🛒 Initial materials were purchased from online shops, and now the business has grown to stock a variety of materials to meet potential requests.
• 📈 The business keeps up with trends by observing viral trends on social media platforms like TikTok and Instagram, adapting designs to current preferences.
• 📸 Promotion is done through social media, with a focus on high-quality posts to attract attention, and also involves word-of-mouth marketing among friends.
• 👭 The primary target market is friends and peers, typically students and young people, as well as those in need of special occasions like graduations.
• 💰 Capital management involves reinvesting profits into the business, such as purchasing tools and materials, and the business has grown from a small initial investment.
• 📉 Pricing strategy is flexible, depending on the size and complexity of the flower arrangements, aiming to be affordable while maintaining profitability.
• 🌟 The business can achieve varying levels of monthly revenue, with higher earnings during peak seasons like graduations.
• 🌿 One of the biggest challenges is sourcing fresh flowers, leading to a shift towards using artificial flowers or other materials to ensure quality.
• 💡 For businesses that are not selling well, the strategy is to repurpose or redesign them to be more current and appealing.
• 👍 Prioritizing customer service, quality materials, and innovative designs are key to customer satisfaction and business success.
• 🚀 The business is motivated by the desire to create and promote unique and appealing products, and to inspire others to start their own ventures.
• 📝 The most important advice for starting a flower and snack business is to have skills in design and craftsmanship, as these are crucial for business growth.
• 🔝 Tips for entrepreneurship include focusing on excellent service, quality materials, and keeping up with market trends to stay relevant and attract customers.
• 🌟 The business plans to evolve by improving skills, learning about modern designs, and potentially expanding into new, innovative areas to maintain customer interest.

Q & A

When did the flower bouquet and snack business start?

The flower bouquet and snack business started seriously about two years ago, but it has been more refined and taken more seriously this year due to the growing number of enthusiasts.

What was the most challenging experience encountered in the flower and snack business?

One of the most challenging experiences is when customers cancel orders after they have been placed and confirmed, which can be quite difficult to manage.

How did the business owner gain confidence in starting this venture?

The business owner gained confidence from the support of people around them, who initially bought the products, which encouraged them to continue with the business.

What was the first step taken to source materials and start the production?

Initially, the materials were purchased from online shops, buying them gradually, and now with increased demand, the sourcing has become more frequent and organized.

How does the business owner decide on the types of flower bouquets and snacks that are popular?

The business owner looks at current trends, such as the recent viral satin flower bouquets, and tries to follow these trends to meet customer demands.

Where does the business owner get ideas for new designs?

Ideas for new designs often come from social media platforms like TikTok and Instagram, as well as from customer requests.

How is the flower and snack business promoted to attract attention?

The business is promoted by posting on social media, editing the posts to be as attractive as possible, and not just sharing on social media but also offering to friends and targeting specific demographics.

Who is the main target market for the flower bouquet and snack business?

The main target market is friends and peers, typically students of similar age, as well as those who have needs such as graduations and other events.

How is the capital for the flower bouquet business managed?

The capital is managed by reinvesting the money earned from previous sales, pooling resources together to invest in tools and materials needed for the business.

How does the business owner determine the pricing for the flower bouquets and snacks to ensure they are affordable yet profitable?

Pricing depends on the request and the size of the bouquet. Smaller bouquets might be cheaper, but larger ones can be more expensive. The aim is to keep the prices affordable while still making a profit.

What is the average monthly revenue achieved by the business?

The average monthly revenue varies depending on the season. On regular days, it can reach around 500, but during peak seasons like graduation, it can be more than that.

What is the biggest challenge faced when selling flower bouquets and snacks, and how is it addressed?

One of the biggest challenges is finding fresh real flowers for customer requests. To address this, the business owner tends to focus more on artificial flowers or wire and fur flowers.

How does the business owner ensure customer satisfaction with the flower bouquets?

Customer satisfaction is ensured by providing good service, using high-quality materials, and creating attractive designs that meet customer expectations.

What advice does the business owner have for someone starting a flower and snack business?

The most important advice is to focus on design and skill development, as these are crucial for the business to progress and succeed.

What are the future plans for expanding the flower bouquet and snack business?

The future plans include seeking more modern and innovative designs to keep attracting attention and possibly expanding the business to cater to a wider audience.