I asked 10 businesses how they ACTUALLY use AI

Summary

In this video, Greg Camad explores real-world applications of AI in businesses, highlighting how AI is making a tangible impact. He interviews 15 individuals to discover innovative uses of AI, such as streamlining workflows, automating template creation, enhancing customer support, and improving documentation. Standout examples include Zapier's AI-driven sales process, which boosts revenue, and Pulley's Slack-based tools that save time and promote team morale. The video underscores the transformative power of AI in enhancing business operations and efficiency.

Takeaways

• 📈 Greg Camad shared stories of businesses experiencing significant impact from AI, such as Zapier earning an additional 100K in ARR monthly.
• 🤖 AI is being used to automate and streamline various business processes, from customer support to documentation updates.
• 💬 Companies like Bright are leveraging AI to analyze customer feedback more efficiently, saving time and improving product development.
• 📝 AI is aiding in the creation of templates, with one company increasing their output from 2-3 per week to over 100, a 30-50x improvement.
• 🗣️ AI tools are helping to draft responses to common support queries, significantly reducing the time taken to address customer issues.
• 🔍 Slack is being utilized as a work recapper by some businesses, helping employees track their career progress and self-advocate.
• 📊 AI is being integrated into sales processes to extract valuable information from calls and improve conversion rates.
• 📚 Documentation maintenance is becoming proactive with AI, as seen with Mendable's bot that drafts documentation based on user queries.
• 📈 Zapier's use of AI to suggest new use cases to users resulted in a 50% increase in new user booking rates.
• 🏢 Pulley's knowledge bot within Slack is saving leadership time by providing quick access to tribal knowledge, used 30-40 times daily.

Q & A

What was Greg Camad's motivation for seeking out stories of AI's impact on businesses?

Greg Camad wanted to find real stories of businesses seeing value from AI, not just hype around new AI models or self-promotion from AI companies.

How did Greg Camad collect stories of AI's impact?

Greg sent out a tweet asking for responses and interviewed 15 different people about their workflows and experiences with AI.

What is one way AI is helping Bright's team with their workflow?

AI is helping Bright's team by using Claude to connect the dots across survey results, saving at least 20 hours per survey.

How does AI assist Bright in handling customer messages?

Bright uses AI to go through customer chat messages, categorize them, and extract data like feature requests and bugs, which was previously time-consuming for humans.

What significant improvement did TASC experience with AI in template generation?

TASC went from creating two to three templates per week to over 100, marking a 30 to 50x improvement.

How does the AI tool help TASC's support channel?

The AI tool drafts responses for support emails by doing semantic searches to find similar questions and their answers, reducing the response time from 3 to 30 minutes to just 30 seconds.

What is the purpose of the Slack tool developed by Mark Erdman's team at Pulley?

The Slack tool recaps instances where team members mention their own work, helping them evangelize and track career progress.

How does Zapier's AI tool enhance their sales team's efficiency?

Zapier's AI tool extracts information from sales call transcripts, adds it to CRM, and suggests next steps for sales reps, which is estimated to earn them an extra 100K of ARR per month.

What proactive approach does Mendable take in maintaining their documentation with AI?

Mendable uses a bot to identify areas in their documentation that are lacking and drafts new documentation based on user questions, GitHub searches, and tribal knowledge.

What was the impact of Zapier's onboarding recommendations on new user bookings?

Zapier saw a 50% increase in new user booking rates, from 8% to 1.2%, after implementing AI-based onboarding recommendations.

How does Market Pulley's 'knowledge bot' in Slack save leadership time?

The 'knowledge bot' answers questions from Slack history, saving an estimated 40 hours of leadership time by not having to repeat previously given information.