NEW Facebook Ads Checklist That'll Help You Make High Converting Ads

Summary

This video shares a Facebook ad checklist that has helped generate over $100 million in revenue. It emphasizes three key elements for effective ads: a strong hook using the 'Golden Hook Formula' (implying a benefit, targeting an ideal audience, and intriguing curiosity), visuals that resonate with the target audience, and changing visuals every 1-3 seconds to maintain engagement. The speaker offers additional checklist items in a $29 ebook designed to help users create ads that scale, with actionable tips to improve ad performance and profitability.

Takeaways

• 📝 Use a Facebook ad checklist to improve ad quality and identify winning ads for scaling.
• 🎯 The 'golden hook formula' includes implying a benefit, calling out an ideal audience, and intriguing curiosity.
• ☕ Example: Appeal to people looking for a coffee alternative by emphasizing it tastes like coffee.
• 👀 Ensure visuals speak to your target audience and show either their struggles or desired outcomes.
• ⏱ Change visuals every 1 to 3 seconds to keep viewers engaged and avoid losing attention.
• 🎥 Movies use new visuals every 10 seconds, but social media ads require faster-paced visual changes.
• 🚀 Fast-paced visuals, combined with a strong hook, increase the likelihood of finding winning ads.
• 📖 Seven additional checklist items are available in a $29 eBook on creating scalable ads.
• 💼 The eBook contains a step-by-step process used for generating ads that spend hundreds of thousands of dollars.
• 🔗 A link to purchase the eBook is provided at the end of the video.

Q & A

What is the purpose of the Facebook ad checklist?

The checklist is designed to help review ads before uploading them to the ad account, ensuring better quality ads that can scale spending and increase profits for businesses.

What is the 'Golden Hook Formula' mentioned in the checklist?

The Golden Hook Formula consists of three key elements: implying a benefit, calling out the ideal audience, and intriguing curiosity. If an ad doesn't meet these criteria, it is rejected and reworked.

How does the example hook for a coffee alternative follow the Golden Hook Formula?

The example calls out the ideal audience (those looking for a coffee alternative), implies a benefit (tastes like coffee), and intrigues curiosity by suggesting that it is a unique solution compared to other alternatives.

Why is it important to include visuals that speak to the target audience in Facebook ads?

Visuals are important because they showcase what the target audience wants or what they are struggling with. This helps to engage them and align the product with their desires or needs.

Why should new visuals appear every 1 to 3 seconds in social media ads?

Because people have short attention spans, ads that display new visuals every 1 to 3 seconds help to keep viewers engaged and prevent them from getting bored and swiping away.

How does the ad creator use examples from gurus to illustrate effective visuals?

The ad creator mentions that gurus selling courses often show visuals of a desired lifestyle, such as driving luxury cars or flying in private jets, to appeal to their target audience's aspirations.

What does the speaker mean by 'market sophistication' when discussing the coffee alternative?

Market sophistication refers to the level of experience the target audience has with similar products. In this case, the audience may have tried other coffee alternatives, so the ad needs to emphasize a benefit (taste like coffee) to stand out.

Why does the ad creator recommend changing visuals every 1 to 3 seconds instead of longer durations?

Shorter visual durations are recommended for social media platforms like TikTok, Instagram, and Facebook because people's attention spans are much shorter when scrolling through content, so frequent visual changes keep them engaged.

What additional resources does the speaker offer for creating high-performing Facebook ads?

The speaker offers an ebook that includes seven additional checklist items for reviewing Facebook ads before posting them. The ebook is 100 pages long and provides a step-by-step process for creating ads that scale.

What is the price of the speaker's ebook, and what does it offer?

The ebook costs $29 and offers a detailed guide with valuable insights into creating ads that can scale to spend hundreds of thousands of dollars. It includes the seven additional checklist items that the speaker follows.

Outlines

00:00

📋 Facebook Ad Checklist for $100M Revenue Success

This paragraph introduces a Facebook ad checklist used to generate over $100 million in revenue for clients. It emphasizes the importance of reviewing ads before uploading them to an account to ensure quality and better performance. The goal is to help marketers create better ads that can be scaled for increased profits. A significant part of this checklist focuses on the ad's hook, which is graded based on the 'golden hook formula' involving implied benefits, ideal audience targeting, and curiosity. If an ad doesn't meet these criteria, it gets rejected and recreated before being used.

05:01

🚀 The Hook Formula: Captivating Your Audience

This paragraph breaks down the 'golden hook formula' for creating strong hooks in ads. The formula consists of three elements: implying a benefit, calling out the ideal audience, and intriguing curiosity. The example used is a coffee alternative ad, where the implied benefit is that it tastes like coffee. The ad speaks to an audience seeking alternatives and piques curiosity by offering a solution that feels familiar. A strong hook, the speaker argues, makes the audience want to keep watching and learn more about the product.

🎥 Visuals that Engage Your Target Audience

The focus here is on the importance of visuals in an ad. Ads should feature visuals that resonate with the target audience's desires or struggles. The speaker explains that ads often show visuals like luxury cars or private jets to appeal to aspirational audiences. Visuals should be relevant and align with what the audience wants, ensuring they stay engaged with the ad.

⏱ Keep It Moving: New Visuals Every 1-3 Seconds

This paragraph stresses the need for rapid visual changes in social media ads, particularly every 1 to 3 seconds. Given the short attention spans of viewers, quick transitions keep them visually engaged. The speaker compares this to film, where scenes change every 1 to 10 seconds, but emphasizes that social media demands an even faster pace. An example is given of a successful ad that implemented fast-paced visuals and outperformed other ads due to this approach.

📈 Checklist for Winning Ads and Bonus Insights

This section summarizes the key points from the ad checklist, including creating a strong hook, using visuals that appeal to the audience, and ensuring new visuals appear every 1 to 3 seconds. The speaker teases that there are seven more checklist items available in their newly launched ebook, which provides a detailed guide on creating scalable ads. The ebook, priced at $29, is promoted as a valuable resource for marketers looking to create high-performing ads.

🔗 Call to Action: Get the Ebook for Ad Mastery

This final paragraph serves as a call to action, encouraging viewers to buy the $29 ebook for further insights on ad creation. The speaker emphasizes the value of the ebook, noting that it includes a step-by-step process for creating ads that can spend hundreds of thousands of dollars. They also invite viewers to like and subscribe for more content, with new videos released three times a week. The paragraph closes with a thank you and a sign-off.

Keywords

💡Facebook ad checklist

The Facebook ad checklist is a systematic guide used to ensure that ads meet specific standards before being uploaded to an ad account. In the video, it is emphasized as a critical tool for creating better ads that help find winning ads and increase profits. The checklist is presented as a resource for reviewing ads, ensuring quality, and preventing mistakes.

💡Hook

The hook refers to the opening part of an ad that grabs the audience's attention. In the video, the speaker emphasizes the importance of using a 'golden hook formula' which includes implying a benefit, calling out the ideal audience, and creating curiosity. The hook is critical for keeping viewers engaged and wanting to learn more.

💡Golden hook formula

The golden hook formula is a specific method used to evaluate whether an ad's hook is strong enough. It includes three elements: implying a benefit, calling out an ideal audience, and intriguing curiosity. This formula is essential for the video's message as it provides a structure for crafting effective ad hooks that attract the target audience.

💡Ideal audience

Ideal audience refers to the group of people that the ad is specifically targeting. In the video, this concept is illustrated by showing how the ad should speak directly to the needs and desires of people who are looking for a particular solution, like a coffee alternative. Tailoring content to this group increases engagement and effectiveness.

💡Implied benefit

Implied benefit is the value or advantage suggested by the ad without directly stating it. In the video, the speaker explains how the ad implies the benefit that the coffee alternative tastes like coffee, appealing to an audience that has tried other alternatives and wants one that closely mimics coffee’s taste. This subtle suggestion motivates the audience to engage with the ad.

💡Curiosity

Curiosity in an ad creates a sense of intrigue that encourages viewers to continue watching. The speaker explains that by creating a sense of curiosity—such as by showing a coffee alternative that tastes like coffee—the ad drives people who are interested in such products to learn more. This element is crucial for keeping the audience engaged.

💡Visuals

Visuals are the images and videos shown in the ad that resonate with the target audience. In the video, the speaker emphasizes using visuals that either show what the audience wants or highlight the problems they are facing. For example, showcasing the 'laptop lifestyle' or 'luxury cars' in ads targeting people who desire success.

💡New visuals every 1 to 3 seconds

This concept refers to changing the visual elements on screen frequently, between every 1 to 3 seconds, to maintain viewer engagement. The speaker highlights that this rapid shift in visuals keeps people's attention, especially on platforms like TikTok, Instagram, and Facebook, where attention spans are shorter.

💡Market sophistication

Market sophistication refers to the level of awareness and experience that the audience has with a particular product or market. The speaker mentions how market sophistication affects the approach to implied benefits. For instance, audiences who have tried many coffee alternatives may require different messaging that focuses on how the product is different from others they've tried.

💡Scaling ad spend

Scaling ad spend refers to increasing the amount of money spent on ads to reach a larger audience and generate more profits. The speaker suggests that by using the checklist and improving ad quality, businesses can find winning ads that allow them to scale their ad spend effectively, leading to better results.

Highlights

This checklist has helped generate over $100 million in revenue for clients.

The checklist is designed to improve the quality of ads before uploading them to the ad account.

The goal of the checklist is to help find more winning ads that can scale spending and increase profits.

The 'Golden Hook Formula' is used to evaluate hooks, focusing on three criteria: imply a benefit, call out an ideal audience, and intrigue curiosity.

The hook should call out the ideal audience, such as people looking for a coffee alternative.

Imply a benefit in the ad, such as how the product tastes like coffee.

Curiosity is crucial to making viewers want to learn more, keeping them engaged in the ad.

Visuals should speak directly to the target audience and show them what they want to achieve with the product.

The use of 'new visuals every 3 seconds' keeps the audience visually engaged and prevents boredom.

The importance of fast-paced visuals in social media advertising, especially on platforms like TikTok, Instagram, and Facebook.

Successful ads combine a strong hook, target audience visuals, and frequent visual changes every 1 to 3 seconds.

Seven additional checklist items are covered in the speaker's ebook for creating scalable ads.

The ebook provides a step-by-step process to create ads that can spend hundreds of thousands of dollars successfully.

The ebook is priced at $29 and includes 100 pages of detailed content on ad creation.

The video closes with a call to action to buy the ebook and subscribe for future content.

Transcripts

this Facebook ad checklist is the exact

checklist we've used to do over $100

million in revenue for our clients where

we review our ads before we actually

upload them to the ad account so this

checklist will help you with getting

better ads and better quality of ads

you're dropping inside of the account to

find more winning ads to where you can

scale your spin to increase profits for

the business I understand it can be a

struggle sometimes especially if you're

creating a lot of ads and just simply

creating and uploading can be a big

issue so the goal of this checklist

right here is this something you review

before you actually upload to your ad

account so let's dive into it the very

first thing we like to look at is the

hook and my question here is is the hook

strong enough for me I like to look at

the golden hook formula this is the

formula in which we use to grade our

hook before we actually upload it to the

Y account and if our ads do not hit this

formula then they immediately get

rejected in terms of like our own

standards and quality control and then

we go and recreate it and we rebuild the

ad before we actually drop it in the ad

account now for us the hook formula we

use is imply a benefit call out an ideal

audience and Intrigue curiosity so how

does that apply to this particular scene

right here well number one we're calling

out um ideal audience which is people

who are looking for a coffee alternative

now you don't necessarily need to say

hey are you looking for a coffee

alternative instead we're just simply

showcasing that hey we have a coffee

alternative and people who are looking

for a coffee alternative will see that

next thing is we imply a benefit we're

implying that this coffee alternative

tastes like coffee now due to the high

level of Market sophistication meaning

that they've tried other coffee

Alternatives and failed with it this one

focuses on the implied benefits of taste

like coffee it's not necess it's more of

like a feature than a benefit um but

depending on the market sophistication

that can change a little bit long story

short there's an imply benefit that hey

I'm someone who's looking for a coffee

alternative that's my audience and this

one right here is a coffee alternative

and it has the implied benefit of a

taste like coffee so we appeal to our

IDE audience we also appeal to our

implied benefit now the third thing is

intrig

curiosity so we're basically saying that

hey we found a coffee alternative that

tastes like coffee and if I'm someone

looking for a coffee alternative that

tastes like coffee I'm going to be

curious to want to know what this is so

this hook makes me want to watch more so

it appeals to me gives me a benefit for

watching and it makes me want to learn

more this is a strong hook now number

two the visuals speak to our target

audience so so we showcase visuals based

upon what our target audience wants to

see great example right here um this one

we're showcasing visuals that speak to

our target audience if they're

struggling with this problem right here

we're showcasing them what they could

achieve with our product now you don't

necessarily have to do a before and

after right here um this is just an

example that I pulled for this

particular video itself but in this case

right here we either want to showcase

what they're struggling with or we want

to showcase a lot of visuals of what

they want we see this a lot in ads

specifically like people like gurus and

stuff like that selling courses and

stuff they'll showcase like the laptop

lifestyle they'll showcase them driving

Lamborghini they'll showcase them flying

in a private jet and stuff like that

they're showing visuals of what people

want same thing here we're simply

showcasing what people want um and it

speaks to our target audience now number

three is new visuals every 3 seconds and

it could be every 1 2 3 seconds but no

more than 3 seconds and what I mean by

this is that in film and advertising or

film specifically there's a new visual

every 10 seconds if you go watch a movie

or TV show um it'll be anywhere between

1 to 10 seconds there's a new visual on

the screen why because people's

attention span is so low so if we have

the same visual in the scene for a long

time people get bored and swipe movie

and film no more than 10 seconds

advertising specifically social media

advertising Tik Tok Instagram Facebook 1

to 3 seconds Max so let me just show

youall really quick I'll pull up a

creative P right here every second to 3

seconds we have a new visual on the

screen it keeps people visually engaged

to me this even still feels a little

slow for this particular creative right

here we made for this client but it's

fast pace and this is also like a new

winning ad we found it crushes for this

particular brand it showcase visuals

that speak to an audience it also too

showcases um the you know every 1 to 3

seconds a new visual on the screen it

does a very good job for what we looking

far so if you make creatives with one a

strong hook two visuals that speak to a

target audience and number three new

visuals every three 1 to 3 seconds if

you're creating video content this will

put you substantially higher problem

prob ability of finding new winning ads

in your account now I do have seven

other checklist items that I like to

look over before I publish to the

accounts and if you want to see those

seven I posted them in my new ebook I

just finished and just launched on the

uh online and if you want to get this

particular book there's a link below

it's literally only $29 and it's 100

pages long with highle information on

the art of cre creating ads that scale

so I highly recommend checking it out

and like I said I have seven more um

checklist items in that particular book

that I review before I post a Facebook

ad live in the account so definitely

recommend checking those out like I said

link will be below really appreciate if

you could support me again this is this

is literally a $29 book you know I know

I have a couple other high ticket

products and I want to give you guys as

like a thank you a more lower ticket

product but with insane amounts of value

you with a stepbystep process to be able

to create ads that spend hundreds of

thousands dollars that we follow

ourselves so click the link below for

that thank you all so much for watching

hit that like button hit that subscribe

button for new videos every Monday

Wednesday and Friday and with that being

said I'll talk to youall later peace out