How to Start your Print on Demand Business with Etsy + Printify (Step by Step)
Summary
TLDRThe video discusses a legitimate side hustle opportunity using Etsy print-on-demand. It offers a step-by-step guide on setting up an Etsy shop and using Printify to create and sell custom products like t-shirts and mugs without holding inventory. The creator emphasizes the importance of creating numerous designs and optimizing for search keywords to attract customers. Additionally, they highlight the need for active marketing strategies, including social media, to build a brand and drive traffic to the Etsy store for long-term success.
Takeaways
- 💡 Start a side hustle with realistic expectations, avoiding get-rich-quick schemes.
- 🎨 Explore Etsy print on demand as a legitimate side hustle option.
- 🛍️ Etsy print on demand allows you to sell products without holding inventory, reducing risk.
- 🖌️ Design products like t-shirts and mugs, then let the service handle printing and shipping.
- 💼 Learn from successful Etsy sellers by analyzing their sales and marketing strategies.
- 🔍 Optimize product listings with relevant keywords to improve search visibility on Etsy.
- 📈 Understand that success on Etsy requires persistence and multiple product iterations.
- 📈 Aim for a large number of product listings to increase the chances of finding a hit.
- 📱 Leverage social media platforms for marketing your Etsy products to a wider audience.
- 📈 Continuously create and post new content to engage with potential customers and drive sales.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to provide a legitimate side hustle idea, specifically using Etsy print on demand, and to guide viewers on how to set it up and market it effectively.
What is Etsy print on demand?
-Etsy print on demand is a service where you can set up an Etsy shop, design products like t-shirts or mugs, and whenever someone buys one of those items, they are printed and sent out by the service provider, eliminating the need for you to hold any inventory.
Why is the video suggesting to create a separate email address for the Etsy shop?
-The video suggests creating a separate email address for the Etsy shop to keep personal and business communications separate, which is a common practice for those treating their side hustle as a serious business.
What role does Printify play in the process described in the video?
-Printify is a platform that partners with Etsy to provide print on demand services. It allows users to design products, and then Printify handles the printing and shipping when an item is sold.
How does the video suggest optimizing Etsy product listings for better visibility?
-The video suggests optimizing Etsy product listings by using relevant keywords in the product titles and descriptions to increase the chances of appearing in search results when potential customers are looking for related items.
What is the importance of creating multiple product listings before finding success?
-The video emphasizes the importance of creating multiple product listings because it can take several attempts to find a product that resonates with customers. It's about experimenting and iterating until you find a design that sells well.
How does the video script address the issue of getting customers for the Etsy shop?
-The video script addresses the issue of getting customers by discussing the importance of marketing, including using social media platforms to build a following and drive traffic to the Etsy shop.
What is the significance of the example given about a coffee t-shirt in the video?
-The coffee t-shirt example is used to illustrate a simple, minimalist design that can appeal to a broad audience. It also serves as a practical demonstration of how to create a product listing and the potential revenue that can be generated from successful listings.
Why does the video recommend focusing on a niche when setting up an Etsy print on demand shop?
-Focusing on a niche allows the shop to cater to a specific audience with targeted products, making it easier to market and connect with potential customers who share a common interest.
What is the video's stance on the 'get-rich-quick' schemes often promoted in side hustle videos?
-The video is critical of 'get-rich-quick' schemes, emphasizing the importance of a legitimate, well-planned approach to setting up a side hustle, with a focus on sustainable business practices and effective marketing strategies.
How does the video script suggest measuring the success of an Etsy print on demand shop?
-The video script suggests measuring the success of an Etsy print on demand shop by the number of sales and the revenue generated, as well as the ability to consistently appear in search results and attract repeat customers.
Outlines
🎨 Starting an Etsy Print-on-Demand Side Hustle
The video script introduces a legitimate side hustle on Etsy, focusing on print-on-demand. The speaker clarifies that while many online hustles promise quick riches, they often aren't realistic. Instead, they offer a 3-month plan to set up an Etsy print-on-demand business, which involves creating designs for products like t-shirts and mugs. These products are only printed and shipped when a customer orders them, minimizing upfront costs and risks. The speaker shares advice from people who have successfully used this model and emphasizes the importance of marketing to attract customers. They also provide a practical example by searching for 'coffee t-shirts' on Etsy and analyzing a successful shop with 7,274 sales, suggesting a revenue of $167,000. The video promises to guide viewers on setting up their own Etsy shop and designing products, with a focus on marketing strategies to ensure success.
🔍 Scaling Up and Marketing Your Etsy Side Hustle
The second paragraph delves into the strategy for scaling up the Etsy print-on-demand business. It suggests creating a variety of products, potentially up to a thousand, before finding a hit. The speaker recommends experimenting with different designs and keywords to optimize search results on Etsy. They discuss the importance of social media marketing, suggesting that building a community around a niche can lead to sales. The video touches on the idea of creating content related to the niche, such as coffee, to attract an audience and test product designs. The speaker also mentions the value of persistence, as success often comes after multiple attempts and learning about social media marketing. They conclude by encouraging viewers to share their progress and consider using Printify, a platform that simplifies the process of creating and managing print-on-demand products.
Mindmap
Keywords
💡Side Hustle
💡Etsy
💡Print on Demand
💡Market
💡Niche
💡Keyword Optimization
💡Social Media Marketing
💡Inventory
💡Design
💡Profitable
💡Search
Highlights
Introduction to a legitimate side hustle on Etsy with print on demand.
Advising on the importance of setting up a side hustle realistically and sustainably.
Explanation of the print on demand business model without the need for inventory.
Sharing advice from individuals who have successfully used Etsy print on demand.
Emphasizing the necessity of marketing to attract customers to a print on demand store.
Demonstration of how to set up an Etsy shop and link it with Printify.
Tutorial on designing simple yet appealing products for the Etsy store.
Discussion on the importance of product variety to increase the chances of success.
Strategy for using keywords effectively to optimize product listings for search.
Case study analysis of a successful Etsy shop with 7,274 sales.
Highlighting the importance of persistence and continuous product iteration.
Recommendation to create a niche focus for the products to target a specific audience.
Introduction to social media marketing as a tool for driving traffic to the Etsy store.
Advice on building a community around a niche to test and market products effectively.
Encouragement for viewers to share their Etsy print on demand journey and results.
Promotion of a free 7-Day YouTube course for learning social media marketing.
Conclusion and call to action for viewers to start their own Etsy print on demand side hustle.
Transcripts
so you're looking to start a side hustle
that'll actually make you some money
you've probably seen all these side
hustle videos being like make $500 a day
and then make $11,000 and then 2,000 and
then $10,000 a day most of those are not
real there's a lot of get-rich quick
ones out there that are really annoying
and so I wanted to show you a side
hustle that is legit I know people doing
this want to walk you through a 3-month
plan of setting this up so that you can
actually succeed at it and what a lot of
those other ones also don't mention they
talk about how to set something up but
they don't talk about how to actually
get customers wanted to show you how to
do that as well so first off the side
Hustle is Etsy print on demand now to be
perfectly clear I haven't done this
personally but I've talked to a bunch of
people who have actually done this and
kind of gotten some really good advice
from them that I wanted to share with
you and I'm actually going to walk you
through everything on how to do this and
more importantly how to Market it so if
you don't know what Etsy print on demand
is is pretty much you set up an Etsy
shot then you design some products
whether it's t-shirts or mugs or
whatever and then whenever someone buys
one of those things that you Market on
Etsy and other places they will print
one of them and then send it out so this
is very low cost of Entry very low risk
because you don't have to buy any
inventory or anything like that but it
can be pretty profitable if you actually
set it up like a business it's not going
to be overnight but I'll show you how to
do that so before we get into how to
actually set this up I just wanted to
show you an example real quick and we
can run the math on what a more
realistic brand is actually making so I
just typed in kind of like coffee
t-shirts into the the the search bar
here if you notice a lot of these
t-shirts most of them are actually just
very basic and whenever you would buy
one of these a company would actually
print it and then send it to you nobody
has like a box of these in their living
room that's a whole different approach
that I wouldn't personally want to do
but let's look at this one right here
because as a minimalist coffee lover I
like this I can see this being a gift
for a lot of people just says coffee
with a period be so easy to design in
fact I'm going to show you how to do
that and then if you look at the the
company overall they have
7,274 sales that's
$167,000 that they could have made from
the shop obviously they're going to have
a lot of expenses and we'll talk you
through those that's not all profit it
doesn't happen by accident again there's
a lot of marketing that goes into this
and I want to show you a few different
things but I think a lot of people just
try to make one or two T-shirts they
throw them up and then they call it a
day and then they say it wasn't
successful you have to make a lot of
these in order to see success and they
have obviously done that they've made a
lot of these shirts to start off with
you want to just go to Etsy and create a
shop it's pretty basic to do takes like
a couple minutes you can fill that out
and then you want to go over to
something called printify who is
actually partnering with me on this
video there's a link down below that you
can check out you can either use your
own email address or if you want to
actually treat this like a business
create a separate email address that is
just for this work and create an account
with that it only takes a couple minutes
it's pretty easy to do and then once you
get in there you can just go to let's
say a t-shirt or whatever and I'm just
going to show you this real quick CU I
really want to focus on the three-month
plan and especially marketing uh the
side of this so you can pick uh a
t-shirt that you like this one's pretty
pretty simple unisex heavy cotton you
can go ahead and start designing this I
actually went ahead and kind of copied
that other one where you have this just
coffee with a period because anybody can
write coffee with a period on a t-shirt
I kind of like that minimalist style you
can have different words you can do a
different section you could write cats
you could write whatever you want to
have on here but this is something that
I might actually wear but it is
important to be a little bit unique so I
used a little bit of a different font um
you can do different styles you can do
whatever you want to do but I just
wanted to show that it's very very
simple you can use a bunch of different
things to design this get as uh into it
or as not into it as you want I would go
with something as simple as possible you
can use free things like canva you can
download pictures you can do whatever
you want but I would try to pick a
specific Niche like for me I love coffee
I know there's tons of coffee lovers out
there there's going to be so many
different things that I can do with this
that I would focus just on a billion
different ways to say the same thing
which is that I'm a coholic that's a
word coholic yeah so I would try that
then you can actually link printify to
your Etsy store and once you go ahead
and create this product check how it's
going to look on an actual shirt pick
the colors and all that then it will
actually automatically go over into your
Etsy store but that is where things
actually just begin it's where most of
these kind of just end I actually talked
to some people over at printify and they
really talked about what really made
their successful people successful
versus just kind of the all the people
that fail optimizing search and then
driving traffic so so let's go back and
and look over here if you notice they
actually have a bunch of keywords
they're not just naming it like coffee
t-shirt they named it coffee t-shirt
coffee minimalist shirt coffee lovers
shirt women's unisex coffee cute shirt
caffeine quotes shirt morning coffee tea
they are key keyword stuffing this so
that whenever someone types in coffee
t-shirt which is exactly what I typed in
to find them they want to show up in the
top of this and if you see all of these
people have look at this 50,000 like
that one's crazy so I don't want to use
that as an example 28,000 reviews uh
1,700 reviews that was actually a
smaller one that I tried to find
obviously there's going to be thousands
of these that didn't make any money but
if you see something like this right
here which is a proven concept that this
one works well it's got 1,700 reviews
somebody else made something very
similar so maybe actually this person
ripped off that person or that person
ripped off this person but you can kind
of do the the same thing but different
where you find a different shirt that is
working really well or a different mug
or whatever you decide to go with and
there's whole videos that explain how to
like deep dive into all these different
Design Elements and stuff but that's a
whole different video this is also a
very common one like a billion different
variations of of coffee with a heartbeat
once you decide what you want to do you
want to find what these people are
putting as their keywords and then kind
of copy that as well everything you can
think of that someone would type in you
want to make sure you have those
keywords in there to give yourself the
best chance of success for showing up in
search for everybody who is searching on
here for for birthday gifts or gifts for
a friend or whatever cuz that's what a
lot of these are actually going to be
where they're going to type in coffee
t-shirt cuz they know somebody's having
a birthday coming up and they they like
coffee and they they would like a
t-shirt so so that's like kind of the
the first step in this plan is making
your first shirt setting up your shop
that might be even like the first couple
weeks to the first month of your plan
but then I want to talk about how you
can actually ramp things up so that you
you can start making money on this and
not just be a statistic that never sells
a t-shirt cuz that's what most people do
when I talked to some experts on this
what they recommended is making a bunch
of shirts even up to a thousand before
you find one that's going to click you
can make a different shirt every day
every week you can make 50 of them at
once you can do whatever it takes to
make high quality things and actually
like put in all the keyword optimization
figure out how to get nice pictures all
that type of stuff which might take a
while but very few people are actually
successful on their first t-shirt it
actually takes a bunch of them their
first mug whatever they're selling here
so what you want to try is you know
coffee mood coffee wine mood I think
mood wine coffee holic look at all these
different variations that are the same
thing not today peace mood wine they had
their mood coffee this just says
minimalist coffee but it's on a hoodie
like so many hashtag win so they they
really know who they're kind of going
after and they have made tons and tons
of these they're experimenting with
different colors in total they have
846 listings to get those seven ,000
sales if you quit after three because it
doesn't work much like with having a
YouTube channel most people quit after a
couple videos and then they say that the
you know the the algorithm is rigged and
there's too many people out there it's
definitely going to happen if you if you
quit after just a couple I wouldn't
really start this but if you are
committed to doing this for a long time
um it can definitely be a really cool
thing and again if you can get something
to show up in search you can just keep
getting sales for a long time social
media marketing if you're new to this
whole world it is extremely powerful
whether you're doing Tik Tok or in
Instagram YouTube there's so many
different things depending on what
you're talking about that will relate
and just Marketing in itself is a whole
another skill that you're going to have
to learn because you could be posting
stuff and eventually you might show up
in search on Etsy which can be a viable
strategy there's tons of people who just
do that and nothing else but if you want
to actually take some control over what
you're doing more than just posting a
lot of stuff then if you can also post
on social media build up a following by
doing like there's meme communities
where they do a meme of something that
relates to people and then they actually
like talk about their shirts or you
build up talking about coffee you you
just talk about coffee you have a page
about coffee and then you're always
wearing one of your shirts whatever
Niche you decide to go into if you can
build up a community of people who are
interested in similar stuff and then you
just test products on those people you
just test over and over and over again
with 500 different shirts or a 100
different shirts until you find one that
really clicks with people whether it's
the font or whatever it is it really
clicks with people that's where you can
start making money and you got to
continually post and make more and more
stuff in order to keep finding you know
new customers and stuff like that and
driving them back to your sales page but
that is really where a lot of people
fail is that they only make a couple
shirts and then they never actually go
out and actively Market their stuff and
this is not like a a quick thing this
might take 20 posts it might take 100
posts or 200 posts because you're going
to have to learn social media a little
bit but that is really an important
skill to learn as well and if you are
looking to kind of learn social media a
little bit I do have a 7-Day free
YouTube course is slightly different
than this it's more for uh kind of the
style style of video but if you want to
check out that there's a link down below
for that as well and again if you are
going to go down this approach I would
definitely check out priny it's very
easy to use there's so many different
options in there not everybody wants to
do a t-shirt but you can do you know
t-shirts sweatshirts hoodies candles
baby clothes there's so many different
ways that you can go with this and kind
of build a little brand around these
items even candles you can put weird
stuff on candles there's so many
different things that you can kind of
print on demand not really have
inventory just design them and then see
see what sticks with this audience that
you're beginning to build see what you
can have show up in search so that
people can continually find that forever
so this is really cool if you guys do
end up making this and you've made a
couple put a link down in the comments
or like hit me up on Instagram I'd love
to see what you're doing what path you
decide to go with this and yeah thanks
for watching see you next week
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