Reliance wants to beat TATA's Zudio! Can they win?

Summary

The video discusses the changing landscape of retail, where many fashion retailers are struggling, but India's Trent Limited is thriving. Despite the challenges in the sector, Trent, part of the Tata Group, has seen a 150% stock increase and hired thousands of new employees while others downsized. Trent's success is attributed to its fast-fashion chain, Zudio, which focuses on low-cost, trendy fashion, skipping expensive marketing, popular designers, and high-rent locations. As global players like Shein re-enter India, partnerships with companies like Reliance aim to compete with Trent's growing dominance in fast fashion.

Takeaways

• 📉 Most fashion retailers are losing money, with stock prices plummeting, but one Indian company is bucking this trend.
• 📈 Trent Limited, a Tata Group company, has seen its stock rise by 150% in 2024 and added over 8,600 new employees.
• 🛍️ Trent operates fashion and lifestyle retail stores like Westside and Zudio, with Zudio playing a key role in their success.
• 💰 Zudio has been a major driver of Trent's growth, contributing significantly to revenue with its low-cost, trendy fashion offerings.
• 🏪 Zudio uses a cost-effective business model by avoiding expensive locations, high-end designers, and extravagant marketing.
• 🤝 Zudio operates on a franchise model, where store ownership is handled by independent entities while the company manages operations.
• 👀 Other retailers like Reliance are now trying to emulate Trent's successful strategy in the fast-fashion sector.
• 🇮🇳 Reliance is teaming up with Shein to make a mark in India's fast fashion space, despite Shein being banned in 2020.
• 🚫 Government regulations, such as strict FDI norms, pose challenges for foreign retailers looking to enter the Indian market.
• 🔄 Shein's partnership with Reliance bypasses some local sourcing rules, giving them an edge in offering competitively priced products.

Q & A

What is the current trend in the retail fashion industry?

The retail fashion industry is seeing a trend where most fashion retailers are looking at many, and the stock prices are plummeting. The employment tech boom is also impacting the retail sector.

How has the Bloom World Retail Index grown recently?

The Bloom World Retail Index has only grown about 10% since the beginning of the year, indicating a slower growth in the retail sector.

What is the impact of the Indian fashion retail market on the industry?

Indian fashion retailers are also on the same path, growing about 15 to 30% in the same time, with one Indian company backing this trend.

Which Indian company is supporting the trend in the retail fashion industry?

The stock of this Indian company has sold around 150 from the start of the year and has added over 8600 new employments while companies like Reliance and Aditya Birla Fashion have downsized by 1400.

What is the strategy of Trend Limited, a retail company under the Tata Group?

Trend Limited operates fashion and lifestyle retail stores like Westside and Jadio. The company's success in the past few years has been phenomenal, with a 50% jump in revenue and a 275% jump in profits in the financial year 2024.

How has Jadio been performing in the retail market?

Jadio has been crushing for astronomical success, and its ability to deliver ultra-affordable, trendy fashion and do this because of the cost-cutting rigour you see here.

What are the three major places where fashion retailers spend money?

The three major places where fashion retailers spend money are development of new designs by employing popular designers, extra wagon marketing, and setting up stores in fancy locations like malls and piers.

Why doesn't Jadio follow the same strategies as other fashion retailers?

Jadio does not follow the same strategies as other fashion retailers because it just makes small quick adds to popular designs and does not spend much on any kind of marketing.

What is the focus model of operation for Jadio?

The focus model of operation for Jadio is to actually operate on the focus model and the franchisee-operated model, where the ownership of the store belongs to a franchisee, but the company is responsible for staffing, inventory management, and overall store operations.

What challenges do fashion retailers face in India due to government regulations?

Fashion retailers in India face challenges due to strict FDI norms for retailers, so retail is basically of two types: single brand retail which includes stores that sell products from only one brand, and this is like Apple's or by a single retailer, and sold under a single roof like Selfo now.

How does the government's FDI policy impact multi-brand retailers in India?

The government's FDI policy restricts multi-brand retailing to 51%, which means any multi-brand retailer cannot start a company all by themselves; they need an Indian partner to do this coming to single brand retailers, 100% FDI is allowed in this segment.