How To Make Money on Pinterest as a Creator 💸 (2024 Tips)
Summary
TLDRIn this video, the creator discusses the end of Pinterest's Creator Rewards program and offers four strategies to monetize on Pinterest. She covers affiliate marketing through product stickers, securing brand deals, driving traffic to revenue-generating platforms like blogs and YouTube, and linking pins to one's own products or services. The video also promotes a free webinar on building a profitable influencer business and provides tips for growing a Pinterest audience.
Takeaways
- 😀 Pinterest ended their Creator Rewards program in 2022, which was a significant source of income for many content creators.
- 💡 Despite the end of Creator Rewards, there are still four viable ways to monetize on Pinterest, emphasizing the need for content creators to adapt.
- 🔗 Affiliate marketing is currently the primary direct monetization method on Pinterest, with the use of product stickers on Idea Pins to include affiliate links.
- 🛍️ Pinterest is expected to introduce general linking capabilities to Idea Pins, which will likely enhance the affiliate marketing potential.
- 🤝 Brand deals on Pinterest are an emerging opportunity, where creators can collaborate with brands for paid content featuring their products or services.
- 📈 Pinterest can be effectively used to drive traffic to other revenue-generating platforms like blogs or YouTube channels, increasing overall earnings.
- 📊 The speaker suggests using Pinterest to promote long-form content and digital products, capitalizing on the platform's search engine-like functionality.
- 📈 SEO keyword research is crucial when creating Pinterest content to ensure it reaches the right audience searching for specific topics.
- 📈 The speaker recommends a mix of content types on Pinterest, including text and image pins, to cater to different user preferences and increase visibility.
- 📢 A free webinar is offered by the speaker on building a profitable influencer business, indicating additional resources for creators to learn and grow.
Q & A
Why did Pinterest end the Creator Rewards program?
-Pinterest decided to end the Creator Rewards program at the end of 2022, which was in beta mode for most of that year. The exact reasons were not specified in the script, but it was a disappointment for many content creators.
How much money did the speaker make from the Pinterest creator rewards beta program?
-The speaker made over five figures from the Pinterest creator rewards beta program.
What is the main way to monetize directly on the Pinterest platform according to the speaker?
-The main way to monetize directly on the Pinterest platform, as of the time the script was written, is through affiliate marketing.
What is the process to add an affiliate link to an Idea Pin on Pinterest?
-To add an affiliate link to an Idea Pin, one must create a new Idea Pin, edit it, add a product sticker using a link, input the affiliate link, and then provide a direct link to the product on the retailer's website.
What is the advantage of using Idea Pins over regular Pins for monetization?
-Idea Pins are allegedly getting the ability to add links, which is an advantage over regular Pins for monetization as it allows content creators to include affiliate links directly within the Pin.
How can content creators use Pinterest for brand deals?
-Content creators can pitch Pinterest as an add-on or upsell to existing brand partnerships, offering to repurpose or create unique content for Pinterest to showcase the brand's products or services.
Why is Pinterest considered an up-and-coming platform for brand deals?
-Pinterest is considered up-and-coming for brand deals because, despite being a long-standing platform, the speaker did not engage in brand deals on Pinterest until recently, suggesting that the platform is not yet saturated with such partnerships.
How can Pinterest be used to drive traffic to other revenue-generating platforms?
-Pinterest can be used to drive traffic to platforms like blogs or YouTube channels where creators are already making money. By creating Pins that link back to content on these platforms, creators can increase their earnings from ad revenue or affiliate marketing.
What is the strategy for promoting one's own products or services on Pinterest?
-The strategy involves creating Pins that link directly to the products or services one offers, such as digital products, invoice templates, or workshops. This allows potential customers who are searching for solutions on Pinterest to find and potentially purchase these products.
What is the speaker's advice on the mix of content for Pinterest?
-The speaker suggests a mix of linking to content for building trust and linking directly to products for immediate sales. This approach caters to different types of users, whether they are looking for information or a quick solution.
What is the upcoming free webinar mentioned in the script about?
-The upcoming free webinar is about 'How to Build a Profitable Influencer Business in 2023', aimed at helping attendees understand how to monetize their Pinterest presence and grow their influencer business.
Outlines
📈 Monetizing on Pinterest Post-Creator Rewards
The paragraph discusses the end of Pinterest's Creator Rewards program and the need for content creators to adapt. It highlights four ways to monetize on Pinterest, emphasizing the importance of flexibility in the fast-paced content creation industry. The speaker, a fashion and beauty micro-influencer, shares personal experience earning from the program and introduces a free webinar on building a profitable influencer business. The focus then shifts to affiliate marketing as a primary monetization strategy on Pinterest, detailing how to add affiliate links to Idea Pins using product stickers and the potential for direct linking in the future.
🔗 Leveraging Pinterest for Brand Deals and Traffic
This section explores using Pinterest to secure brand deals and drive traffic to revenue-generating platforms. The speaker suggests pitching Pinterest as an additional channel to existing brand partnerships, offering to create unique content for the platform. The paragraph also discusses the potential of Pinterest as a search engine and its visual nature, recommending it as an upsell to increase brand awareness and earnings. The speaker shares personal experience and provides a link to a video on negotiating brand partnerships, emphasizing the value of driving traffic to platforms like blogs and YouTube, where ads can generate income.
🛍 Promoting Products and Services via Pinterest
The final paragraph focuses on using Pinterest to promote one's own products or services, such as an e-commerce shop or digital products. It contrasts this direct approach with the strategy of linking to long-form content to build trust. The speaker provides examples of digital products they've successfully promoted on Pinterest and encourages creators to sign up for a free webinar on building a profitable influencer business. The paragraph concludes with a reminder to check out recommendations on growing one's Pinterest audience and thanks viewers for watching.
Mindmap
Keywords
💡Creator Rewards
💡Flexibility
💡Monetize
💡Affiliate Marketing
💡Idea Pins
💡Brand Deals
💡Traffic Driving
💡E-commerce
💡SEO Keyword Research
💡Webinar
Highlights
Pinterest ended their Creator Rewards program in 2022.
Content creators, including the speaker, earned significant income from the program.
The need for content creators to be flexible and prepared for changes in monetization strategies.
Introduction of four ways to monetize on Pinterest post-Creator Rewards.
The speaker's experience as a fashion and beauty micro influencer based in New York City.
The speaker's long-term use of Pinterest as part of her content marketing strategy.
Announcement of a free webinar on building a profitable influencer business.
Affiliate marketing as the primary direct monetization method on Pinterest.
The process of adding affiliate links to Idea Pins using the product sticker.
The requirement to add both an affiliate link and a direct product link to Idea Pins.
The potential for Idea Pins to get general linking capabilities in the future.
Brand deals as a way to monetize by collaborating with brands for content creation.
Recommendation to pitch Pinterest as an add-on to existing brand partnerships.
Using Pinterest to drive traffic to revenue-generating platforms like blogs or YouTube channels.
The advantage of driving traffic to platforms where ads can generate income.
Creating pins that link back to one's own products or services as a monetization strategy.
Examples of digital products promoted on Pinterest by the speaker.
The importance of a mix of content and product promotion on Pinterest.
Reminder to sign up for the free webinar on building a profitable influencer business in 2023.
Transcripts
At the end of 2022, Pinterest decided to put an end to their Creator Rewards program, which was in
beta mode for most of that entire year. This was definitely a bummer for a lot of content creators,
myself included, and I made over five figures from the Pinterest creator rewards beta program. But to
any of you who are watching this and who exist in this fast paced content creation universe,
you know that things can change at any moment, and you need to be flexible and prepare for anything.
And that's why I wanted to sit down and film this video for you with four ways that you can monetize
on Pinterest so that your efforts are not wasted. Whether you just picked up Pinterest in the last
year or so you've been growing slowly and steadily on the platform for a while so that you can see
a return on your investment. If you're new here. I'm a fashion and beauty micro influencer based in
New York City. And I use this channel to help you create great content, grow your digital brand and
earn sustainable income from content creation. So if any of that interests you please consider
subscribing I joined Pinterest as a casual user in 2009. And I started creating and sharing content
in 2012. So it's safe to say that Pinterest has actually been a part of my content marketing
strategy since the beginning. And for any of you who are super interested in the strategy of being
a content creator or an influencer, I am actually hosting a free webinar next week called How to
Build a Profitable Influencer business in 2023. So I hope you'll join me for that free webinar
and you can sign up with the link down below in the description box. I promise it's gonna be fun.
Now when it comes to making money on Pinterest, I think the keys are to really identify what your
priorities are and how much time you have to spend on Pinterest. With that, let's dive into
the four different ways that you can monetize and make money with Pinterest. The first thing I want
to talk about is affiliates. And as of right now affiliates are the main way that you can
monetize directly on the Pinterest platform. So before creator rewards was one of the other ways
you could monetize directly on platform but with back on, we can shift our focus over to affiliate
marketing. Now you've always traditionally been able to add links to pins until Pinterest
introduced idea pins and idea pins are allegedly getting links this year. One of the things that
Pinterest announced when they announced the end of the Creator Rewards beta program was that
they were going to be adding general linking capabilities to idea pins sometime this year,
I believe so that is something we can look forward to as content creators. But in the meantime, you
can add links to idea pins, you just have to do so using the product sticker. So in order to tag
a product and use an affiliate link on a Pinterest idea pin, what you're going to want to do is go
to create a new idea pin and upload any content that you want to use. From there, go to the page
of the idea pen that you want to edit and you'll see the stickers word at the bottom. From there,
you'll see the option to add a product sticker and I always do this by using a link. Now when
you use a link, if you're using an affiliate link, what will happen is first you will input
your affiliate link and then Pinterest will ask you for I guess I'll call it a clean link which
is basically just a direct link to that product on whatever retailers website you're getting it
from. So if I wanted to link my foundation from It Cosmetics first, I would grab my affiliate link
from LTK. That is the affiliate network that I use and then I would also grab the direct link to that
product probably from Sephora, since that's where I think most of my community shops for beauty. Why
do they make us add to links? I have no idea. I actually have asked the Pinterest team about this.
And I still don't really have a clear answer. But if you have the patience to do it, and if
making money through affiliates is something that you're interested in. This is a really great way
to start to put those affiliate links somewhere that is a bit more searchable and evergreen than
just throwing up a link on an Instagram story that will disappear in 24 hours. And remember
if adding a link sticker is too annoying for you, hopefully we are getting actual links on
idea pins very soon and in the meantime, you can still add any affiliate links that you want to
any static or video regular pins. The next way that you can monetize on Pinterest is by doing
brand deals. As many of you already know the way brand deals work is when you're collaborating with
a brand they will pay you to create content showcasing their products or services to your
audience. We've talked a lot about brand deals on this channel. And a lot of that has been focused
on platforms like Instagram, Youtube and TikTok. Overall, I think that Pinterest is still up and
coming when it comes to brand deals. In fact, I have been on the platform like I said since
2009. And I didn't do my first brand deal on Pinterest until last year or the year before
that what I would recommend to creators is pitching Pinterest as an add on or an upsell
to some of your existing brand partnerships. So let's say for example that you're partnering with
a brand over on Instagram. Well you could also add on something to that proposal where you say,
"hey, for an extra X amount of money, I can also repost that content to Pinterest" or
you can even offer to create unique content for Pinterest. And then you can charge even more for
that versus just charging for reposting. I think this is a good way to ease brands into Pinterest
content because like I said, I don't really have a ton of experience doing Pinterest brand deals,
even though I've been on Pinterest for a long time. And as of the time I'm recording this video,
it's actually my largest social media following by a couple thousand people. But I think that brands
aren't necessarily thinking about Pinterest right now. But the reason Pinterest is great is because
not only is it a very visual first platform, and you can reshare a lot of the same content
you're already creating for Instagram, Tik Tok or other platforms to Pinterest. But Pinterest
also functions like a search engine. So working on adding Pinterest as an upsell or additional
add on to any existing brand partnerships that you have for more legacy traditional brand partnership
platforms like Instagram is a really great way to start making some extra money and make brands
aware of your presence on Pinterest so they can keep that in mind should they ever have
a Pinterest focused campaign to cast for in the future, I know that the negotiating process can
make some of us a little uncomfortable. And I'll be the first to admit it's taken me years to get
good at negotiating. So if you're looking for any tips about negotiating brand partnerships,
I actually have a whole video where I go into that process and strategy that I think you'll
love. So I will be sure to leave a link to that down below in the description box and up in the
eye card. So you can watch that video next. So brand partnerships and affiliates have more to
do with what is happening directly on Pinterest as a platform. And the next two ways to monetize that
I want to talk about are a little bit indirect. So next, I want to talk about using Pinterest
to drive traffic to platforms where you're already making money, you can use Pinterest as
the catalyst to increase your earnings in other areas off platform. And the two things that I'm
thinking of in particular are either your blog or your YouTube channel. The reason I'm talking about
blogs and YouTube channels are because these are both revenue generating platforms. So it's
possible that if you have a blog that you're part of an ad network where you have partnered with a
third party ad network that connects you with advertisers who run ads over on your website.
And if you are on Youtube, and you're part of the YouTube Partner Program, that means that you also
make money when people watch ads before, during or after your YouTube videos. So by focusing on
driving traffic to platforms, like your blog, or YouTube channel, there isn't really anything
that someone needs to do other than show up and create an impression on that content or
create a page view to help you make money because if someone goes over to your YouTube channel,
and you have monetization on for your videos, when people go to watch a video,
they likely will sit through an ad first and that can help increase your overall earnings
from AdSense. Same thing with your blog. If someone goes and reads an article that you
linked to from Pinterest because they were looking for more information on a certain topic. If you
have ads enabled on your blog as they are reading your free content, you are also making money from
ad revenue. Since it's much easier to make money when someone happens upon a YouTube video or goes
to your blog. I think that focusing your Pinterest strategy on driving traffic to these platforms
that you create long form content on is really key versus trying to drive traffic to your Instagram
or TikTok page because there is a good chance that someone will just watch that content. And yes,
that might be another view or impression that you get on TikTok or Instagram. But the likelihood
that someone is going to watch that content and then follow you and be one of the most engaging
subscribers or followers that you have on those platforms is a bit lower versus you have something
essentially guaranteed when you are linking to YouTube or your blog. If you have ads on
there. It's for that reason that I every week when I upload a new YouTube video or blog post
I always create at least two pins and I try to do one with text and image and one that's text only
to promote that blog post or YouTube video and link back to it on the off chance that someone who
is searching for a topic which I know that they will be because I've done seo keyword research
before recording a YouTube video or writing a blog post but maybe if they are looking for
that particular thing on Pinterest, I can take advantage of the fact that they're searching for
it there and then redirect them to either my blog or YouTube channel respectively to give
them a bit more information. And in a similar sense. The next thing that I want to talk about
is creating pins that link back to products or services that you offer. So in the last example I
spoke about linking to long form a searchable content that you're already creating that people
might be looking for. And this is a bit more of a hit him over the head strategy where you're being
more obvious and linking directly to products or services that you've already created. So if you
are not a content creator on YouTube and you don't have a blog, you might have an E commerce shop,
maybe you are an Etsy seller, maybe you are a small business and you're looking to use
Pinterest to drive traffic back to your specific product. I think if possible, it's nice to do a
mix of both linking to content so people can get to know like and trust you and linking directly
to your product, because there are some people who might be searching for something on Pinterest
like invoicing, how to or something like that. And maybe instead of learning exactly how to invoice
someone, what they actually are looking for is an invoice template that they can use within the next
hour. And so that's a great example of having a product solution where your product is actually
the instance solve for someone's problem versus someone who might want to do a bit more research
and might be more excited to click over to a blog or YouTube video where they can continue to learn
more about what they were searching for get some more details before they actually go to make a
purchasing decision. However, I think that if you have a low cost digital product and you are
creating content that promotes that product on a platform like Pinterest, or even on a marketplace
like Etsy, if someone is searching for that product, and you're one of the first things
to appear in the search results, it might be as simple as that to get someone over to your product
and then have them click buy. Within the span of just a few minutes I'll share some examples on the
screen of pins that I've made to promote products that I sell on my digital storefront including
an invoice template like I mentioned already a content campaign wrap up report template,
and also an ebook and even a workshop. So those are a few examples of digital products that I've
created in my business and I love using Pinterest to promote them on the off chance like I said that
someone is already searching for those products and that might be the solution that they need.
And if I hadn't put those pins on Pinterest and that potential customer might not have found them
don't forget to sign up for my free webinar coming up all about how to build a profitable influencer
business in 2023. I think you guys are going to love that especially if you enjoyed today's video
so don't forget to sign up for that it's being offered at a few different times to fit your
schedule and there's a link down below in the description box. So I hope to see you there if
you're interested in monetizing your Pinterest but you need a little bit of help growing your
Pinterest audience be sure to check out the objects recommendation on the screen all about
how to fast track your Pinterest growth. Thanks for watching, and I'll see you in the next video.
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