How I Use AI + No Code to Validate any SaaS Idea
Summary
TLDRThis video script outlines a method to validate a SaaS idea using no code and AI tools. The process involves creating a landing page with a sign-up form to gauge interest, then running targeted ads on Facebook and Instagram to drive traffic. The script details how to use tools like Figma for UI design, Framer for page creation, and Formspark for email collection. The goal is to collect email addresses as a sign of potential user interest. The script emphasizes the importance of validation to avoid investing time and resources into an undesired product.
Takeaways
- 🚀 The script outlines a method to validate a SaaS idea without building the product, using no code and AI tools.
- 📝 The process begins with creating a landing page to showcase the SaaS idea, using free UI templates and tools like Figma and Framer.
- 💡 The landing page should give the impression that the product is nearly complete and about to launch, enticing users to sign up for early access.
- 📧 A sign-up form is crucial for capturing interested users' emails, which can be done using a tool like Formspree.
- 🎯 The script emphasizes the importance of creating 'thumb-stopping' ad creatives to attract visitors to the landing page.
- 📈 Ads are run on Facebook and Instagram to target a specific audience, with the campaign optimized for traffic rather than leads or sales.
- 💸 A small daily budget for the ads is suggested, with the campaign's duration and success criteria predefined to measure interest in the SaaS idea.
- 📊 The script suggests using AI tools like ChatGPT to generate website copy and ad creatives, streamlining the content creation process.
- 🔍 The validation process is iterative, with the possibility of tweaking the landing page, ad creatives, or targeting to improve results.
- 📊 The final step involves analyzing the number of email sign-ups as a signal of user interest, with a lower threshold indicating a need for further validation or a potential pivot.
- 💭 The script concludes by highlighting that validation is about gathering signals and indicators, not absolute proof, and that multiple tests can increase certainty.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to demonstrate a method for validating a SaaS (Software as a Service) idea using no code and AI tools in three simple steps.
Why is it important to validate a SaaS idea before building it?
-Validating a SaaS idea is crucial to determine if there is actual user interest and demand for the product, which helps avoid investing significant time and resources into developing something that may not be desired by the market.
What are the three steps outlined in the script for validating a SaaS idea?
-The three steps are: 1) Creating a landing page with a sign-up form, 2) Creating thumb-stopping ad creatives, and 3) Running ads on platforms like Facebook to drive traffic and collect email sign-ups as a measure of interest.
What is the purpose of creating a landing page for the SaaS idea?
-The purpose of creating a landing page is to showcase the tool, generate interest, and collect email addresses from potential users who are eager to learn more or sign up for early access.
Why use AI tools like ChatGPT for creating website copy?
-AI tools like ChatGPT are used to generate compelling and effective website copy quickly, ensuring the messaging accurately conveys the value proposition of the SaaS tool to potential users.
What is the significance of collecting email sign-ups during the validation process?
-Collecting email sign-ups serves as an indicator of user interest and potential market demand for the SaaS idea. It provides a tangible measure of how many people are willing to engage with the product.
How does running ads on Facebook and Instagram help in the validation process?
-Running ads on Facebook and Instagram helps in reaching a wide audience and driving targeted traffic to the landing page, which is essential for collecting sign-ups and validating the SaaS idea.
What is the role of Formspark in the validation process described in the script?
-Formspark is used to create and manage the sign-up form on the landing page, allowing for the collection of emails from interested users without requiring any coding.
What are the criteria for considering the SaaS idea validation successful?
-The criteria for success include achieving a certain number of sign-ups (e.g., 20-30 emails) within a set timeframe (e.g., after a week of running ads), and meeting a predetermined sign-up rate (e.g., 3-5% of page views).
Why is it suggested to run multiple ad campaigns with different targeting and creatives?
-Running multiple ad campaigns with different targeting and creatives helps to gather more diverse data and insights, increasing the reliability of the validation process by testing the idea's appeal across various audience segments.
What does the script suggest about the certainty of a SaaS idea's success after validation?
-The script emphasizes that validation provides signals and indicators but does not guarantee success. It's a method to reduce risk and make more informed decisions, rather than a definitive proof of a business's viability.
Outlines
🚀 Validating a SAS Idea with No-Code and AI
The paragraph introduces the challenge of validating a SAS (Software as a Service) idea and emphasizes the importance of ensuring user interest before development. It outlines a three-step process to validate a SAS idea using no-code and AI tools. The example of an interactive prompt designer for AI tools is used to demonstrate the validation process. The first step is creating a landing page with a sign-up form using free UI templates from Figma and Framer to showcase the tool's concept. The goal is to generate interest and collect email addresses as a measure of potential user engagement.
🎯 Running Ads to Drive Traffic and Validate Interest
This section delves into the second step of the validation process: creating compelling ad creatives to attract visitors to the landing page. The use of Tiny Kiwi for designing ads in various formats for Facebook and Instagram is highlighted. The ads are intended to drive traffic to the landing page, with the ultimate goal of collecting email addresses from interested users. The paragraph also covers setting up a Facebook ad campaign through Facebook's Ad Manager, with a focus on optimizing for traffic and targeting specific interests to reach the right audience. The experiment's success criteria are discussed, such as the desired sign-up rate and the duration of the campaign.
🔍 Analyzing Results and Decision Making
The final paragraph discusses the outcome of the ad campaign and the decision-making process based on the results. With 11 email sign-ups after a week, the validation is considered less successful, suggesting that the idea might not be as appealing as initially thought. The paragraph emphasizes the importance of iterative testing and learning from each experiment. It also touches on the subjective nature of validation results and the need for multiple experiments to gather more conclusive indicators. The speaker concludes by reflecting on the value of spending a small amount of time and money on validation versus a large investment in developing an undesired product.
Mindmap
Keywords
💡SaaS
💡Validation
💡Landing Page
💡UI Templates
💡Framer
💡Formspark
💡Ad Creatives
💡Facebook Ad Manager
💡Chat TPT
💡Experiment
Highlights
The importance of validating a SaaS idea before building it.
The common mistake of skipping validation among first-time founders.
The concept of using AI and no-code tools to validate a SaaS idea.
The three simple steps to validate a SaaS idea using no-code and AI.
Creating a landing page with a sign-up form as the first step.
Using free UI templates for Figma to design the landing page.
The idea of showcasing a tool as almost complete to generate interest.
Using Framer to build a simple landing page for the tool.
Writing website copy with the help of AI to describe the tool's features.
The strategy of offering early access at a discounted rate to attract sign-ups.
Using Formspark to collect emails for the sign-up form.
Creating thumb-stopping ad creatives to attract visitors to the website.
Running ads on Facebook and Instagram to drive traffic to the landing page.
Setting up a Facebook Ad Manager campaign optimized for traffic.
The significance of deciding winning criteria before starting the experiment.
The outcome of the experiment with only 11 sign-ups after a week.
The insight that validation is about gathering signals, not proving an idea.
The importance of running multiple experiments to increase certainty.
The preference for spending a few hours and dollars on validation over months and thousands on building.
Transcripts
let's see how easy it is to validate a
SAS idea so here's the here's the
problem you already got a great idea for
a SAS you know it's definitely something
you would use yourself and you already
have a pretty good idea about how you
would build it you're excited and you
want to get started but then you
remember something
that's where most first-time Founders go
wrong either they skip this part
entirely and just start building or they
get discouraged because what the hell
does validate even mean and I get it
it's confusing and it highly depends on
your specific case but bottom line is we
want to see if users are actually
interested in this SAS we're gonna build
and this is 223 so we have some
extremely Cool Tools at our disposal in
this video I'll show you how to validate
your SAS idea in three simple steps
using no code and AI let's get started a
few months ago I published a video with
seven AI SAS ideas and one of them was
the idea of an interactive prompt
designer for tools like chat tpg and
gpt3 let's test if this idea is worth
building step one creating a landing
page with a sign up form here's the idea
we're going to create a landing page to
showcase the tool it should look like
we're almost done building it and that
it's about to go live soon so let's
search for some free UI templates for
figma doesn't need to be too accurate
just something for us to get started
with
perfect
now let's alter this and make a UI that
looks like a prompt Builder
something with drag and drop and some
different prompt Vlogs that we can piece
together
let's add a logo and a name for the tool
as well
and you can go into as much detail here
as you want I suggest keeping it simple
we're not building the UI for the actual
product here we just need something to
illustrate the idea awesome now let's go
to framer and build a simple landing
page for this tool we want to use the UI
mockup we just created for the hero
section
yeah
[Music]
ah perfect this looks great now we need
some copy let's fire up chat TPT and jam
a bit on some good website copy
there we go
we want to make sure the visitor gets a
good idea about what this tool can do
awesome
this looks super cool
we're also going to add a navigation
menu and we're going to have two items
saying sign up and pricing
both will lead to the same page
so here's the idea when the user
navigates to this page they'll be
presented with this message we're gonna
tell them that this tool is launching
soon that they had the chance to join
early at a discounted offer and I know
what you're thinking how does them
putting their email here countless
validation well there are no guarantees
but you would be surprised how difficult
it actually is to get people to sign up
for something like this if we can get
people to put their emails here it's
definitely a sign that there's some
interest in our idea but how do we even
get these people on the website hold on
we'll get back to that in a moment first
let's build our sign up form we're going
to use a tool called formspark to
collect the emails it's free for the
first 250 submissions and everything
considered if we can get 250 people to
sign up as a part of this experiment I'd
say we're tracking pretty well this is
not a lead magnet we're just checking if
there's some interest building a form
with formspark is super easy to do in
framer
thank you
we just need to add the form ID here
there we go
okay now that we have a solid marketing
website rated for a SAS let's go on to
step two
creating some thumb stopping ad
creatives that's right in order to get
visitors to our website we're gonna run
ads on Facebook for about a week maybe
10 days again this is not about
launching and scaling a long-term ad
campaign so if you're new to this don't
worry too much about all the specifics
here we're gonna keep it super simple
let's head over to Tiny kiwi and put
some ad creatives together we need three
formats the first one is a Facebook ad
[Music]
let's take the image from figma and put
together a nice looking creative
awesome
then let's take this and adjust it to
the format of Instagram ad
[Music]
and finally we'll make one for the
Instagram story format
there we go with these three formats we
can use the most common placements on
both Facebook and Instagram these two
platforms together are huge if you think
your target audience isn't on Facebook
think again you can find literally any
group of people on these platforms and
we only need a small group for this
experiment let's head over to Facebook's
ad manager if you don't have an account
already you'll need to set one up
Facebook's ad manager can seem a little
confusing at first there are a bunch of
different campaign objectives we can
choose from and in most cases we want to
go for leads or sales but because this
is a rather time limited campaign we'll
simply optimize for traffic
let's give this campaign a name and
start configuring the ad set
optimize for landing page views
we'll set the daily budget to around 10
to 12 dollars
under audience will pick a country I
suggest simply picking United States
there are more than enough people here
to Target under detailed targeting we
can narrow a few interests
[Music]
for these we'll put artificial
intelligence and then hit suggestions to
get a few more let's add technology and
smart technology as well
awesome and based on this we can get up
to 200 Page visits per day finally let's
set up the actual ad you'll need a
Facebook page and an Instagram account
this will be the account that the ads
are shown under you can create a new
page specifically for this experiment so
the page name matches the website
content or if you have a company name
already you can use that as well for
this experiment I'm simply going to use
my personal page awesome let's upload
the images from before
[Music]
and as you can see we need to fit these
three formats here so let's replace
these to match the other images we
created
there we go
looks awesome
and we need some copy for the ads let's
get back to chat TPT
[Music]
nice let's adjust this slightly
there we go
and if we open this we can see how these
ads will look across a bunch of
different platforms and devices
[Music]
let's add the website hit publish now
we're gonna wait a few hours for
Facebook to approve these ads and
they'll start running and this is
basically it before you start an
experiment like this it's a great idea
to decide some winning criteria in
advance how many signups do you need in
order to consider this idea validated
and how long are you willing to let the
campaign run for example let's say that
we're able to get a hundred page views
on average per day and we're letting
this campaign run for a week that's 700
page views I would like to see a three
to five percent sign up rate so we would
need some 20 30 emails after finishing
this experiment if we get more than 50
it's definitely an idea worth looking
into if we get less than 10 there's
probably something holding people back
and that could be an indication that
this idea just isn't that interesting
but remember there are a lot of factors
at play here so other things can
obviously influence performance I've
used this technique a number of times
and most often I run two to three
campaigns using different targeting and
AD creatives just to cover a few more
angles all right right I'm gonna let
this run for a week let's see how this
experiment turns out
all right here we are our ad campaign
has been running for one week it's time
to see how many email signups we got if
you're still watching please pause the
video here go to the comments and drop
your guess how many sign ups do you
think we got
let's take a look
and we got 11 sign ups
well it's a good thing I didn't get
ahead of myself and started building
this thing while I was waiting 11 emails
is definitely on the lower end of what I
would consider a successful validation
but again if I wanted to be extra sure I
would probably try tweaking the landing
page to add creatives and the targeting
a bit and run a few more rounds just to
see in this case though yeah I think the
world might not be ready for this kind
of AI prompt designer right now so um
I'm gonna go on and do something else
but this whole thing took me a few hours
to set up and I would much rather spend
a few hours and a hundred dollars
testing an idea than four months and
thousands of dollars building something
no one wants and that's exactly why we
care about validating an idea it's
important to point out that we cannot
ever be certain of anything there are no
guarantees just because I only got 11
sign ups on this round doesn't
necessarily mean that the idea is
completely useless and if I had gotten
300 signups on this round it's still no
guarantee that this would ever work as a
SAS business so validating a SAS idea
like this is about signals and
indicators it's not about trying to
prove anything and of course the more
tests the more experiment We Run The
more indicators we can collect and it
helps us become a little bit more
certain every time if you saw this ad on
Facebook while it was running I'm very
curious to hear your thoughts did you
sign up and if not why didn't you please
if you saw this comment below I would
love to hear your thoughts also check
out this video where I cover five micro
SAS ideas that you can build in 2023 and
perhaps consider running this experiment
on one of them if you got value from
this video please please give it a like
And subscribe to my channel for more
content like this I will see you soon
for another video
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