BIMBO: CÓMO TENER ÉXITO vendiendo pan en 32 países

Summary

Grupo Bimbo, founded in Mexico by Lorenzo Servitje, has expanded to 32 countries, owning 100 food brands loved globally. With 199 industrial plants, 5 research centers, and a vast distribution network, Bimbo's annual sales exceed $15 billion. CEO Daniel Servitje aims for market dominance in baking, with strategic acquisitions and a focus on consumer taste. The company's history, from its humble beginnings to a global baking empire, showcases financial prudence, market insight, and ambition.

Takeaways

• 🌐 Group Bimbo originated in Mexico and has expanded to 32 countries, becoming a global leader in the baking industry.
• 🏭 They own around 100 food brands and operate 199 industrial plants across the countries they serve.
• 📈 Bimbo's growth has been significant, with annual sales exceeding 15 billion dollars and shareholder profits around 400 million dollars.
• 👨‍👩‍👧‍👦 The company was founded by Lorenzo Servitje Sendra and has remained a family business, now led by his son, Daniel Servitje.
• 🎖 The brand Bimbo, meaning 'child' in Italian, was born in 1945 and is now synonymous with a wide range of baked goods.
• 🚀 They have a vast distribution network with 3.3 million sales points and 60,000 distribution routes, making them a dominant player in the market.
• 🌟 Bimbo's success is attributed to their focus on consumer taste, financial prudence, and long-term vision.
• 🌏 International expansion began in the 1980s with strategic alliances and acquisitions, including a significant partnership with McDonald's.
• 📈 The company has been aggressive in its expansion, making 43 acquisitions between 2004 and 2014, solidifying its presence across multiple continents.
• 🏅 In 2017, Bimbo made a significant move into Africa and Asia, purchasing controlling stakes in companies in India and Morocco, and further expanding its global reach.
• 🔝 By the end of 2018, Bimbo had become the largest bakery corporation in the world, with a significant presence in Europe, Asia, and Africa.

Q & A

What is the origin of Grupo Bimbo and where did it start its operations?

Grupo Bimbo originated in Mexico, founded by Lorenzo Servitje Sendra in 1938. It started its operations with a small bakery in Mexico City.

What is the meaning behind the name 'Bimbo' and how did the brand's mascot come to be?

The name 'Bimbo' is a diminutive of 'bambino' which means 'little boy' or 'child' in Italian. The brand's mascot, an otter, was inspired by a Christmas card received by Jaime Jorba and was adapted by Anita Mata, Jaime Sendra's wife, to include a baker's hat and a loaf of bread under its arm.

How many countries does Grupo Bimbo have a presence in and what is the number of brands it owns?

Grupo Bimbo has a presence in 32 countries and owns around 100 brands of food products.

What is the significance of the number of industrial plants, research and innovation centers, and employees Grupo Bimbo has worldwide?

Grupo Bimbo has 199 industrial plants, 5 research and innovation centers, and employs nearly 200,000 people worldwide, showcasing its vast global operations and commitment to innovation.

How does Grupo Bimbo describe its distribution network, and what are some key figures related to it?

Grupo Bimbo has one of the largest distribution networks in the world, with 3.3 million points of sale and 60,000 distribution routes.

What are the annual sales and shareholder profits for Grupo Bimbo?

Grupo Bimbo's annual sales exceed 15 billion dollars, and it provides profits to its shareholders amounting to around 400 million dollars.

What is the strategic approach of Grupo Bimbo's CEO, Daniel Servitje, in terms of market share?

Daniel Servitje, the CEO of Grupo Bimbo, believes they operate in only a seventh of the market they could potentially serve, indicating a strategic approach focused on continuous growth and market expansion.

What was the first significant international move for Grupo Bimbo and when did it happen?

The first significant international move for Grupo Bimbo was entering the Guatemalan market in 1989 with the inauguration of a bakery plant.

How has Grupo Bimbo expanded its presence in the United States?

Grupo Bimbo expanded its presence in the United States through acquisitions such as the purchase of the North American baker, Mister Expert in 1998, and later with the acquisition of Sara Lee Bakery in 2011.

What is the role of Grupo Bimbo's partnership with McDonald's, and when did it start?

Grupo Bimbo started a strategic alliance with McDonald's Corporation in 1987 to supply bread for their hamburgers in Mexico and three border states of the United States. This partnership is still ongoing and was significant in their international expansion.

What are some of the key acquisitions that have contributed to Grupo Bimbo's growth in the 21st century?

Key acquisitions in the 21st century include Plusvita and Pullman in Brazil in 2001, George Weston Limited and the rights to the brand Oro Betty in the United States in 2002, and Weston Foods in the United States in 2009.