Bisnis Keripik Kentang Beromzet Setengah Miliar, Keriken Jadi Usaha Menggiurkan | XPLORE KULINER

Summary

In this video, the host visits a local potato chip production house in Medan, Indonesia, owned by Mrs. Vivin. The business, called 'Kriken,' produces and sells potato chips, and has been thriving since its inception in December 2019, despite the challenges of COVID-19. Mrs. Vivin shares how the pandemic led them to shift to online sales, which boosted their profits. The video highlights the production process, product varieties, and the company’s mission to expand its reach. Kriken's products are available online and at various events and local stores.

Takeaways

• 🥔 Kriken is a potato chip business located in Medan, founded by Mrs. Vivin in December 2019, just before the COVID-19 pandemic.
• 📈 Despite COVID-19, Kriken thrived by shifting to online sales, leading to increased revenue.
• 🤝 Mrs. Vivin partnered with local students, offering them opportunities to become resellers, even during the pandemic.
• 💻 Kriken successfully transitioned to online marketplaces and found the process enjoyable and profitable.
• 🌶️ Kriken offers a variety of potato chip flavors, including original, spicy Balado, and a special Balado with anchovies, which pairs well with hot rice.
• 🍛 Aside from potato chips, Kriken also produces other snacks like onion chips, cheese potato sticks, and sambal teri kacang.
• 🛒 Kriken's products are mostly sold online, but they also have partnerships with local gift shops, hotels, and catering services.
• 💰 Kriken's success has led them to surpass the income threshold for taxation, with annual sales exceeding IDR 500 million.
• 🎪 Kriken frequently participates in bazaars and exhibitions, where their products often sell out, reflecting strong demand.
• 🎓 Kriken collaborates with universities to mentor young entrepreneurs, encouraging students to create and market their own products.

Q & A

What is the main product discussed in the video?

The main product discussed is 'Kriken,' which stands for 'Keripik Kentang,' or potato chips.

When did the Kriken business start?

The Kriken business officially started in December 2019.

How did the Kriken business adapt during the COVID-19 pandemic?

The business shifted to online sales during the pandemic as physical sales were restricted. They learned to sell through online marketplaces, which significantly boosted their sales.

What was the initial challenge for Kriken before the pandemic?

Initially, the business was still trying to find customers and conducted market research by offering free samples.

What varieties of Kriken products are available?

Kriken offers several varieties, including original potato chips, Balado-flavored chips, and a mix of Balado with anchovies. They also sell complementary snacks like crispy onions and potato cheese sticks.

How did the name 'Kriken' come about?

The name 'Kriken' comes from a combination of 'Keripik Kentang,' but it also means 'finish it' in the Karo language, which ties in with the hope that their products will always sell out.

What is the price range for Kriken products?

The price ranges from IDR 10,000 for small packs to IDR 50,000 for the largest packs.

Where can people buy Kriken products?

Kriken products are mainly sold online (90% of sales), but they are also available in souvenir shops, hotels, catering services, and bazaars in Medan.

How has Kriken's revenue grown over time?

Kriken's revenue has steadily increased, and as of last year, they surpassed the IDR 500 million threshold, making them subject to paying taxes.

What future plans does Kriken have for growth?

Kriken plans to work with universities like UMSU to mentor young entrepreneurs and students, encouraging them to create new products and collaborate on business ideas.