What is Vocable.ai and how can businesses use it to simplify and automate their content marketing.

Summary

Vocable is an AI-driven content marketing platform designed to assist small businesses in planning, creating, and distributing content effectively. It streamlines the content lifecycle, from strategy to performance, making content marketing more accessible for businesses lacking the resources to manage it in-house. The platform automates content planning, creation, editing, and publishing, offering a unified solution to overcome the challenges of content marketing. It also includes features like SEO optimization and AI detection to ensure content quality and authenticity.

Takeaways

• 💡 Vocable is an AI-powered content marketing platform designed to assist small businesses in planning, creating, and distributing content to attract and engage their audience.
• 🎯 The platform aims to simplify the content marketing process for small businesses that lack the infrastructure to execute effective content strategies.
• 🤖 AI is leveraged to streamline the content lifecycle, from strategy and execution to performance analysis, making it more efficient and cost-effective.
• 📈 Vocable's vision is to become a unified content operations platform, addressing the market gap for businesses needing a streamlined and automated content marketing solution.
• 📝 Content marketing is crucial for businesses as it helps in attracting customers through valuable and resonating content, rather than just sales-focused messaging.
• 📊 The platform automates the creation of content plans and briefs, reducing the administrative workload and allowing for a more focused approach on content creation.
• 🔍 Vocable uses AI to analyze a business's website and brand identity to generate tailored content plans and drafts that align with the brand's voice and audience needs.
• 📈 The platform includes features like document health checks for grammar, readability, and SEO optimization, as well as an AI detection tool to ensure content doesn't sound robotic.
• 📅 Users can plan content for specific timelines and choose the type of content and channels that best fit their strategy, all managed within the Vocable dashboard.
• 🔗 Vocable integrates with various content management systems (CMS) to facilitate publishing and amplification of content across different platforms.

Q & A

What is Vocable and what does it aim to achieve?

Vocable is an AI-powered content marketing platform designed to assist small businesses in planning, creating, and distributing content to attract, engage, and potentially convert their audience. It aims to simplify and streamline the content marketing process, making it more effective and cost-efficient for businesses that lack the resources to execute comprehensive content marketing strategies.

Why is content marketing important for small businesses?

Content marketing is crucial for small businesses as it serves as a cost-effective way to market their products and services. It helps in building brand resonance with customers by providing valuable content, establishing expertise in the field, and driving organic traffic through search engine optimization.

What challenges do small businesses face in content marketing according to the transcript?

Small businesses often struggle with streamlining and implementing repeatable processes optimized for efficiency and efficacy. They may lack the infrastructure, know-how, and resources to create content that drives traffic and converts customers, as highlighted by the fact that 7 out of 10 SMBs don't have a robust content marketing program.

How does Vocable use AI to streamline the content life cycle?

Vocable utilizes AI to automate various steps in the content life cycle, from generating content plans based on a business's website and needs, to creating drafts and briefs for each content piece. It also includes an AI-powered editor for refining content, ensuring it's SEO optimized, and detecting AI-generated content to maintain a human touch.

What is the significance of a content brief in Vocable's platform?

A content brief in Vocable's platform is essential as it provides direction for each content piece, ensuring clarity on the content's purpose, structure, keywords, word count, and target audience. This helps in creating high-quality, tailored content that aligns with the brand's voice and audience needs.

How does Vocable help businesses in keyword research and content optimization?

Vocable assists businesses with keyword research and content optimization by scanning and analyzing the content for included keywords, assessing SEO friendliness, and providing suggestions for improvement. It also includes an AI detector to ensure the content does not sound overly robotic.

What is the role of the 'Brand' feature in Vocable's platform?

The 'Brand' feature in Vocable's platform is used to establish a business's brand identity, including tone of voice, value proposition, target audience, and industry. This information is crucial for AI to create customized content that aligns with the brand's identity and resonates with the audience.

How does Vocable assist in content distribution and promotion?

Vocable allows users to connect their content directly to various channels such as blogs and social media platforms for distribution. It also enables the creation of AI-written captions and scheduling of content across different social media channels, streamlining the promotion process.

What additional tools and features does Vocable plan to incorporate in the future?

Vocable plans to add more features such as notes and insights for content creation, on-demand content ideation, keyword research tools, and integration with various CMS and other tools like Canva and social media platforms to enhance its utility for content marketing.

What are the initial launch features of Vocable?

At launch, Vocable will include the content plan feature, campaign creation for specific objectives, brand identity setup, and integrations with CMS platforms. The document health feature, which includes SEO, grammar, and AI detection, will be launched a few weeks after the initial release.

Outlines

00:00

🚀 Introduction to Vocable: AI-Powered Content Marketing Platform

Vocable is an AI-driven content marketing platform designed to assist small businesses in planning, creating, and distributing content to attract and engage their audience. The platform aims to simplify the content marketing process, which is often overwhelming and fragmented for businesses lacking the necessary resources. Vocable focuses on leveraging AI to streamline content lifecycle steps, from strategy to execution and performance. The platform is particularly geared towards small businesses that struggle with content marketing due to a lack of infrastructure, knowledge, or budget. The speaker emphasizes the importance of content marketing in driving traffic and converting customers, highlighting the need for a streamlined and efficient approach to content creation that aligns with business goals.

05:02

📈 Streamlining Content Marketing for SMBs with Vocable

The speaker discusses the challenges faced by small and medium-sized businesses (SMBs) in implementing efficient and effective content marketing strategies. Vocable addresses these challenges by automating the content creation process and providing a unified platform for content operations. The platform conducts an audit of the user's brand and website to understand the business's core messaging, audience, and industry. It then generates a tailored content plan, including content pillars and themes, based on this information. Users can select the type of content and timeline they wish to focus on, and Vocable automates the creation of a content plan. The platform also includes a content entry editor that assists with editing, SEO optimization, and AI detection to ensure the content does not sound robotic. The goal is to provide a comprehensive solution that simplifies content marketing for SMBs.

10:02

🛠️ Vocable's Comprehensive Content Creation and Editing Tools

Vocable offers a robust content creation and editing suite that includes AI-generated drafts, a document health checker for grammar and readability, and an SEO tab to optimize content for search engines. The platform also plans to introduce an AI detector to ensure content does not appear overly robotic. The speaker highlights the importance of a human-in-the-loop approach to editing AI-generated content, ensuring it retains a human touch. Vocable's entry editor consolidates various content creation and editing tasks into one platform, reducing the need for multiple tools and subscriptions. The platform also allows users to choose different AI models for content generation, providing flexibility and control over the content creation process.

15:03

📊 Organizing Content Marketing with Vocable's Dashboard and Campaigns

Vocable's dashboard provides an overview of current content creation tasks, due briefs, and active campaigns. The platform allows users to create content plans and campaigns based on specific objectives, such as generating leads or promoting partnerships. Users can connect their content to various channels directly from the dashboard, streamlining the publishing and promotion process. The speaker emphasizes the importance of organizing content marketing efforts and having a clear strategy, which Vocable's platform facilitates through its campaign and brand identity features. The platform also offers an on-demand toolkit for content creation, including keyword research and content templates, to support businesses in their dynamic content needs.

20:04

🌟 Launching Vocable: Features and Future Enhancements

The speaker outlines the features being launched with Vocable, including the onboarding workflow, campaign creation, and brand identity setup. The platform will initially focus on long-form text-based content and SEO optimization for websites. Future enhancements include the document health feature, which will provide SEO, grammar, and AI detection for content. The speaker also mentions the platform's plans to add more integrations and expand its content creation workflows to cover areas like email and social media marketing. The goal is to provide a comprehensive, unified platform that simplifies the content marketing process for businesses.

Keywords

💡Vocable

Vocable is described as an AI-powered content marketing platform designed to assist small businesses in planning, creating, and distributing content. It aims to streamline the content lifecycle and connect strategy, execution, and performance. The platform is positioned as a solution for businesses lacking the infrastructure for effective content marketing, as it leverages AI to simplify the process and make it more cost-efficient.

💡Content Marketing

Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the objective of driving profitable customer action. In the context of the video, content marketing is emphasized as a cost-effective way for businesses to market their products and services, build trust with customers, and establish expertise in their field.

💡AI

Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the script, AI is central to Vocable's platform, automating various aspects of content creation and management, from generating content plans to drafting and editing content, making the process more efficient for small businesses.

💡Content Lifecycle

The content lifecycle refers to the process of creating, managing, and optimizing content from its inception to its eventual retirement. The video discusses how Vocable uses AI to streamline this lifecycle, making it easier for businesses to manage from strategy and creation to performance analysis.

💡SMBs

SMBs stands for Small and Medium-sized Businesses. The script identifies SMBs as the primary target market for Vocable, as these businesses often struggle with implementing efficient and effective content marketing strategies due to limited resources, knowledge, and infrastructure.

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website or a piece of content on organic (non-paid) search engine results pages. The video mentions that one of the key uses of Vocable's platform is to help small businesses create SEO-optimized content to rank higher on search engines like Google.

💡Content Strategy

Content strategy involves the planning, development, and management of content in a way that aligns with an organization's objectives. In the context of the video, a content strategy is crucial for businesses to create content that resonates with their audience and drives traffic and conversions.

💡Brand Identity

Brand identity is the visual and textual elements that represent a company's image and values. The script discusses how Vocable's platform helps businesses establish and maintain a consistent brand identity across all their content, which is essential for building recognition and trust with the audience.

💡Content Plan

A content plan is a strategic document that outlines the what, who, how, where, when, and why of content creation. The video describes how Vocable's AI generates a content plan for businesses based on their website and objectives, providing a roadmap for consistent and effective content production.

💡AI Detection

AI Detection refers to the ability to identify content that has been generated by AI. The script mentions that Vocable will include an AI detection feature to help users ensure their content does not sound robotic and maintains a human touch, which is important for authenticity and engagement.

Highlights

Vocable is an AI-powered content marketing platform designed to assist small businesses in content planning, creation, and distribution.

The platform aims to streamline the content life cycle using AI, making it easier for businesses to manage their content strategy, execution, and performance.

Vocable's vision is to become a unified content operations platform, simplifying the complex and fragmented content process for businesses.

The platform is particularly targeted at small businesses that lack the infrastructure and resources for effective content marketing.

Vocable has conducted thousands of user interviews to understand the needs of small businesses in content marketing.

The platform focuses on creating content that drives traffic and converts customers, rather than just producing content for the sake of it.

Vocable addresses the gap in the market for a high-value niche product that can optimize content creation for efficiency and efficacy.

Content marketing is crucial for small businesses to cost-effectively market their products and services and build trust with customers.

Producing long-form content that ranks well on search engines is a key strategy for small businesses to be found by potential customers.

Vocable helps businesses start their content marketing journey by auditing their brand and understanding their target audience's needs.

The platform generates a tailored content plan based on a business's brand identity, value proposition, and target audience.

Vocable's AI scans a business's website to understand its brand and create a content plan that fits its needs.

The platform includes an entry editor that helps users edit and refine AI-generated content for better readability and SEO.

Vocable offers a comprehensive content workflow from ideation to publishing, including campaign management and channel integration.

The platform's dashboard provides an overview of current documents, briefs, and campaigns, streamlining the content creation process.

Vocable plans to add an AI detection feature to help users ensure their content does not sound overly robotic.

The platform allows users to toggle between different AI models to find the best fit for their content needs.

Vocable is launching with a focus on long-form text-based content and plans to expand to other content types in the future.

Transcripts

what is vocable and why does anybody

actually need it vocable is an AI

powered content marketing platform that

helps small businesses plan create and

distribute content to attract engage and

potentially convert Their audience our

target market doesn't really have the

know the infrastructure to do content

marketing right so our approach to

building the product is more focused on

leveraging AI to streamline the content

life cycle steps and create a connected

tissue between content strategy content

execution and eventually content

performance the vision behind balai is

really to become the unified content

operations platform making this very

overwhelming and fragmented content

process a lot more simple effective and

cost-efficient for businesses who don't

have the resources to execute on their

content marketing content marketing

involves planning creating and

distributing content to attract engage

and potentially convert any audience and

so the first data point to that Vision

obviously becoming reality especially

for me being in this domain and this

industry for so long is a product that

potentially supports it not just on the

content creation side but actually on

making the entire process a lot more

streamlined automated and efficient so

you're not easily overwhelmed with the

fact that you have to turn out a lot of

content to potentially kind of attract

the right customer for you we've

actually since we launched our Beta And

even before launching our beta we've

carried out at this point thousands of

user interviews and obviously I'm so

close close to the industry as well so I

am my own Target customer if you will

I've been in this space for over a

decade and what we've seen is that smbs

right or specifically even small

businesses what they struggle with the

most is rather streamlining and

implementing repeatable processes that

are actually optimized for efficiency

and efficacy right so you're not just

creating content for the sake of

creating content but rather creating

content that is potentially going to

drive traffic back to your website and

convert your customers and so that's

still I think a big gap in the market

for a high value Niche I actually

believe that the emergence of all these

task specific AI tools that we see

popping up left and right are making the

workflows a lot more inefficient and

fragmented even Forbes came out actually

with a great study recently that says 7

out of 10 smbs don't have a robust

effective content marketing program and

so that's really the target market we're

going after because they don't have the

knowhow and they also don't have the

right infrastructure in place and they

don't have the right budget or person

and resources to really execute on

content Marketing in a way that again

brings back Revenue to the business and

so our approach to building the product

was more focused on leveraging AI to

streamline that content life cycle and

create that connective tissue between

strategy execution and eventually down

the road with our products is

performance so we really want to help

small businesses have a well oiled

machine when it comes to content

marketing can you tell me a bit more

about why smbs should produce a lot more

content well I think one it's a very

cost effective way to really Market your

business your product your services and

also the biggest thing these days is

that a lot of customers actually pick

their service providers or buy products

because they find a brand that resonates

with them through content or also

provides them with content that brings a

lot more value than just the salesy part

of it right so you really want to also

educate your audience you want to

educate your customer about why your

product is not just the best but also

why you are an expert in your field most

of the people that are looking for let's

say a construction company in New York

or like a home design or interior design

firm in Alabama people look at okay how

do I find this is all through search

engine so the biggest way to really pop

up where your customers are looking for

you is by producing long form content

that can actually rank well on search

engines that could potentially bring

your customer back to you in a very

organic way but also provide a lot more

resources and value to them through that

content so people want to buy or want to

hire people that they trust and content

is a vehicle for that a lot of small and

medium-sized businesses they're

overwhelmed with that idea they don't

even know where to start if somebody

wants to push out more content and make

themselves more visible how do they

actually start well I think a a first uh

a good first place is to to really just

do a overall audit of your brand right

do you have the right messaging are you

positioning yourself the right way do

you know who your target audience is and

what their pain points and needs are and

then are you actually uh positioning

yourself in a way that responds to that

pain point one of the biggest plac is

like just doing a brand strategy right

understanding where you fall in the

market and the landscape and then based

on that then you can actually start

creating and brainstorming a Content

plan or content strategy that fits those

needs and that's exactly kind of how we

have positioned this new product and I

kind of walk you through this let's say

you are a new business owner you could

be a startup that's just launching like

us you could be a small business that

has been around for a while but then

hasn't really invested much into content

marketing you could be an online coach

who just discovered their talents and

their expertise and they want to create

kind of content and a brand around that

it's not very vertical specific but it's

just more like stage specific so let's

say for us vocable obviously was new

early stage SAS startup you can input

your website here and so this is again

our AI getting to know your brand a

little bit and I think a good way to

start planning your content strategy and

plan is really understanding again your

business summary what your core

messaging is really defining what your

audiences because a lot of the the

content you're going to create is going

to be dependent on that brand identity

of yours and which includes the tone of

voice what industry you're in the brand

description all of this our AI basically

pulls it from your website so you you

don't have to input it manually into our

software but the idea is that AI will be

able to really draw from this background

and from this context to help you create

a Content plan that is tailored

specifically for your needs again value

proposition and then figuring out what

are your keywords and themes across the

board it also comes up with content um

pillars or topics if you will that you

really should start focusing on whether

it's because you already have those in

bulk on your website or because you know

this is where we think you should be

focusing on the most and based on all

this information then you can think okay

I do publish content right now on

LinkedIn and my blog or maybe I want to

create more Twitter post or medium

articles so depending on where you feel

the most comfortable with and where your

channels currently exist you can pick

the type of content that you want to

focus on the most let's say LinkedIn

post YouTube script blog post you can

pick a timeline as well so if you are

looking to just create content for the

next month or so um you're able to

really pick the time frame for it and

then now you have our software kind of

just giving you that a stepping stone

and that content plan being generated

for you so that you at least have a

place to get started and this is

typically when you are doing a lot of

the content marketing I think the

biggest value at least for me especially

for someone who has used multiple tools

to be able to do and achieve a Content

plan is there's also a lot of research

brainstorming ideating that happens

across different tools and you have to

copy and paste that from like maybe a

spreadsheet to an air table or maybe

from a chbt now that you're using right

so you can probably using chbd to ideate

different um content pieces but then you

have to copy and paste that and add it

into your spreadsheet so that you can

plan ahead there's a lot of grunt admin

work if you will that happens in between

every step of the content life cycle and

my favorite thing about how we built

vable is that that part is already

automated for you so you don't have to

actually copy and paste and then create

a brief every brief on a Google doc and

share it with people it it's just a very

much scattered process and then here you

have that completely centralized you can

look at your plan and then you accept

your plan after your plan is created you

get dropped into your dashboard or your

plan so this is what your plan looks

like let's say you've accepted it you

like what you saw and you were

interested in moving forward so this is

the plan that you was generated for you

everything is kind of describe the

direction is already in there for each

piece of content which again I think is

very important whether or not you're

using AI these days the best practice

for Content marketing is that every

piece of content that you come up with

as an idea should have a brief with it

and again this is also very popular in

the ad world but it's also very popular

and more of a best practice too in the

content marketing world because whether

you're the one writing it or you're

going to sign it to a writer or someone

else in your team when you come up with

an idea for Content PS you just want to

really be very specific about the

description for it the content structure

the keywords that you need to be using

for that piece of content what's the

word count who's your target audience so

again as much direction as possible so

that if you assign it to someone that

they know what direction they're going

with when it comes to this content piece

if you do use AI to create that contents

piece then you also can use that brief

as the actual prompt to generate the

draft of the piece and then more

detailed your brief is the better output

is when it comes to AI because again you

want more context you want more

direction as opposed to writing a prompt

around okay write me an article about Ai

and customer service enhancing the

customer experience that's very general

and I think most people prompt

engineering skills are you know surface

level right so they don't go too deep

into here's the actual direction that I

want you the AI to follow when it comes

to writing this content piece and here's

who the audience is and here's what my

brand is about and Etc so this again

kind of takes that all in consideration

because it has already scanned your

brand it has scanned your website and

also every piece of content idea comes

with a brief that has a lot more details

to it and it's all streamlined for you

as the user when you get dropped again

this is your content plan um you can

look at your brief you can edit it you

can assign it if you want someone else

on your team to kind of carry on the

task um and then you can also open the

draft directly so it g every piece of

cont content also comes with an AI

generated draft that has already kind of

transcribed the entire copy for you

whether it's script whether it's a

LinkedIn caption or um article blog post

or a guide that all also comes with it

on top of that there is a section around

document he a lot of people obviously

want to edit their content a lot further

so I always advise people to not just

copy and paste whatever AI came up with

of course but rather be the human in the

loop and fine-tune and edit and review

your cont content we have a section

called document Health in our smart

entry editor which you're taking a look

at right now that's mostly really to

help you with where you stand when it

comes to vocabulary grammar readability

accessibility Etc then we also have an

SEO tab again I think the biggest kind

of use of our product so far has been

for small businesses who are looking to

create SEO optimize content to

potentially rank on Google through their

blogs so that's very important for a lot

of small businesses because that is one

of the biggest way for customers to find

them so we do have a section around

scanning your content and see if all of

your keywords are included and how well

optimized your copy is and then we also

have the AI detection that we are

planning to add onto our document Health

one of the biggest questions that I've

gotten a lot throughout my trainings and

talking about Ai and content is how do I

make my content not sound obviously

robotic and obvious that it was AI

generated so it's easier for us to also

incl include an AI detector within the

content entry editor so that you're

continuously editing and making sure

that there is that human element

incorporated into your final content

before you deploy it as you can see our

entry editor is very robust and

comprehensive this is kind of I think

before my biggest pain point is that

there was a lot of copy and pasting from

one platform and one you know entry

Editor to another you know I would like

use Google doc to collaborate and create

the content or I would copy it from TR

BT into Google doc and then I would use

grammarly to go through all this editing

and you know suggestions then I would

copy it into SC rush for example to scan

my content for SEO purposes and then I

would use an AI detector to make sure

that I'm not sounding overly robotic and

that this is not easily AI detectable

you could see how that gets very tedious

and extremely overwhelming especially

for businesses who don't have those

resources and also don't want to

subscribe to so many different platforms

and tools with our comprehensive entry

editor you can do it all in one place

and that definitely saves you a lot of

time but also the content doesn't get

lost in between different platforms so

everything's kind of compacted into one

um comprehensive entry editor on top of

that the the workflow continues right so

let's say this article looks good to you

you you're happy with where it's at you

also have shared it with your team and

if you have a contractor or a

collaborator that you're working with on

this you can also share this with you

with them and they can review it in real

time if all looks good then you can

proceed to let's say you you're

publishing that article in your blog

right so you can actually get all of

your settings here directly from

vocables dashboard or an entry editor

you can add your featured image you can

add your meta excerpt and any author Etc

and then get it all set up for your

publishing and then kind of connect your

channels whether it's your WordPress

webflow Wix whatever you're publishing

on directly from our dashboard or from

your content entry editor after that

you're able to also promote that article

directly to your channels your social

channels that is so let's say a lot of

people do create content that they

publish on their blog but they also want

to amplify that content on their

Facebook on their LinkedIn Instagram

whatever it might be so you're able to

actually add those social channels

directly from here promote it and you

could also see what it looks like you

can create an AI written caption if you

want to and then schedule it directly

from again your workflow on vocable so

it's pretty streamlined again the idea

here is to close the loop on ideating

and planning to creating a brief to then

drafting the actual content editing it

and collaborating on it and then setting

it up for publishing and then amplifying

it so you can see how that's all kind of

now completely streamlined using AI on

this one platform this is as you could

see the dashboard the dashboard gives

you kind of a comprehensive look at what

you're working on from the current

documents that you have been writing or

editing on to the briefs that are due

and briefs we think of of briefs on our

platform as tasks right so it's like oh

this is a Content piece that is due next

week and so here's what I need to write

about and here's the idea behind it so

it's almost like a task that translates

into a piece of content I know a lot of

small businesses get confused with what

briefs are because again I think our

Target customer doesn't necessarily have

that knowhow of the content marketing

best practices but just to explain it in

layman's terms of what briefs are it

just a t askk that gives you direction

for your piece of content and it's a

great best practice to start

incorporating into your operations and

content processes because it gives you a

lot more strong Foundation to create

high quality content that can be Revenue

building versus again being very generic

about it or seeing like oh your

competitor is doing this or this

happened today and you're very like

reactive when it comes to content

creation we also have here active

campaigns so obviously within a business

there's always things happen happening

for example now we have a rebranding

launch right we have a go-to market

announcement or maybe we can do in a

partnership with a different brand so

there's always different campaigns that

are happening sporadically throughout

the year and throughout the brand life

cycle and so you're able to also create

campaigns based on those milestones and

that's usually very objective specific

so it's like okay maybe we need to

create a campaign to generate more leads

or we need to create a campaign that is

all about the sponsored partnership that

potentially could convert into sales

besides your content marketing that is

Evergreen that is ongoing right that you

can keep up with throughout the year and

throughout the month you need to also

have to think about your once in a while

campaign that are very objective

specific and so you're able to actually

create content plans for that within

this platform and then you can go here

onto campaigns and it's somewhat of the

same again process you go in and you add

your objectives what are you creating

content for which channels again you're

using this campaign for and then you are

generating

a plan based on those objectives and

input and then all of your plan lives

under that campaign your content for

that campaign lives again under this as

well and then you also are able to

connect the right channels for it

directly this is a really good way to

continue being organized and again

streamline that process without feeling

like you're constantly overwhelmed with

having to add more to-do lists um under

your content marketing one of my

favorite things that we've added

recently for this product is the brand I

think every tool that caters to your

content and your branding typically has

a way to establish what your brand

identity is and then it applies that

into any content you create and any you

know brief you create any campaign you

create so the the way we have

Incorporated that into the new product

is by again adding your url the way we

added that component to the new product

is that you're able to add your url

let's say you don't have a website yet

you can upload a file that has your

business description maybe your business

summary and any other kind of components

that you have put together around

planning for what your Brand's going to

be about or you can also just type it in

directly into the product so here you're

able to add your website it analyzes

your site detects your tone understands

how you write also pulls all the right

information about what your brand does

and what your value proposition is who

your target audiences and then you're

kind of ending up with this

comprehensive overview VI of what your

brand is all about and this is also

important I feel like a lot of companies

and small businesses kind of easily skip

this step before even launching

sometimes or before even putting up a

Content plan or strategy because it just

doesn't feel like a high Roi type of

task but this is really important in

dictating how again you proceed with

content and who you're speaking with and

how tailored that content is to your

audience and their pain points so with

AI too it's it's even more important to

have that context established early on

so that you really any content that you

create is very customized to this

specific brand that you are creating

content for also the way we built the

product is that this portion of your

workspace is basically very tailored and

automated to your content plan and you

know brand voice right so you have

everything kind of mapped out at that

point everything's automated and you're

creating in bulk within a specific

campaign or within just a specific

content plan right you also have your

brand your integration so this is your

main workspace but then I know how

content World works right so you

sometimes just need to ivate On Demand

sometimes you need to research and do

keyword research last minute on certain

topics that you're adding maybe onto

your business or Etc so we are also

incorporating a lot of other different

ond demand toolkit that um a lot of our

users feel is actually beneficial for

like their ond demand content creation

when they're not just planning ahead but

rather planning on the go or on a whim

because I know that happens and that's

okay one of the tools is ideating so you

can ideate last minute briefs and then

that actually can be added directly to

your content plan here so they're going

to be generated as briefs and then you

add them directly to your content plan

and then you can also research keywords

right so if you want to research

keywords around difficulty and any kind

of uh information around related queries

or what your audience is looking for

when it comes to let's say social media

or content marketing questions are being

asked that's a great tool to just kind

of have access to on on demand within

our platform we also have templates for

different types of content pieces that

you need to create on demand whether

it's ad copy social media email campaign

for different occasions eventually we

will be adding notes and insights to our

platform so notes is I know the way I

create content sometimes is I just take

notes from what I'm reading or maybe I'm

listen to a podcast and I have notes

about it or you know my competitor just

talks about XYZ topic and I feel like

it's it's uh interesting I can also

contribute to it so nodes are very

important also in incorporating it when

it comes to creating content ideas and

then eventually I think the last layer

as we go into the end of the year with

our product is insights and performance

so one of the biggest things that I feel

like a lot of businesses struggle with

especially the small businesses is

figuring out what their metrics are

their content performance and have that

translated into a much more effective

iterated content strategy moving forward

right what kind of topics did best with

my audience or maybe what channels are

really killing it for me and how can I

double down on it and which topic should

I publish more of that part is actually

a really beneficial one to add into

again the loop and closing the loop on

strategy execution and then performance

and being able to connect the dots

between those three layers while you're

editing you can also be able to edit a

lot of your content here using AI so

you're not only collaborating with your

teammates on our entry editor we also

collaborating with AI to continually

improve on and add more content to your

piece which actually is the best way

that I work when it comes to using AI to

create content I don't always go at it

from like a comprehensive approach where

I create the full piece of content I do

it paragraph by paragraph and I just

basically talk to AI directly on how I

want the flow to be and then how I want

the you know the rest of it to continue

based on the previous paragraph so being

able to have that that option here to

just highlight a sentence or paragraph

or section and be like okay let's rework

this to improve it or maybe let's rework

this by adding this information here is

a great way to again not just leave it

all to AI to sound super robotic but

like collaborate with AI to actually

create the best content possible the

other interesting thing too is that I

know a lot of people now toggle between

different you're able to also use

different models within our entry Editor

to prompt AI so let's say you like gbt

40 or maybe you really want to see what

cloud three Opus has to say as far as

like you know this prompt or whatnot so

you really can toggle between different

AI models within one single entry editor

that again makes it a lot more easy to

navigate and comprehensive as opposed to

again having different interfaces

different chat Bots that you're logging

into different subscriptions and things

like that to me me this is a very

helpful way to again consolidate a lot

of that effort into one single entry

editor I know some people just want to

use GPT the whole time but I do think

that giving the the user the choice to

again see okay maybe this prompt worked

better using Gemini than Claude or vice

versa it also gives them a lot more

confidence to be able to play around

with that in one platform versus again

having to toggle between different

interfaces and learn how to prompt

different chop Bots and different

subscriptions again here this is all

your library so having all of your

content living in one place is always

helpful to see a list view this going to

have in like your Google Docs and Google

you know folders all in one place where

you create and edit and generate content

plans your Integrations this is where

you have all of your Integrations we're

going to keep adding more and more

Integrations over time the way we're

getting started is mostly Ms right so I

think the bulk of our users are actually

creating content for long form blogs and

SEO optimized blogs for their website so

we're really trying to maximize our

Integrations for those CMS first before

we go into different types of

Integrations for other tools and

software that you're using like a canva

for example or um social media as well

this is kind of a comprehensive approach

to what I felt like needed to be

centralized in one platform in order to

really unify very fragmented and

overwhelming process especially for

businesses who don't have those

resources the knowhow and the

infrastructure to execute effectively

own content marketing programs so I

think that's a great start to at least

help give that strong Foundation before

again we add more workflows that pertain

to different other types of content

there's obviously email marketing right

there's social media marketing now the

content marketing we're really focused

on is long form text-based content and

we really want to dominate in that space

first before we offer different

workflows for people to adapt to which

uh of these tools are you actually

launching with so you said that the plan

feature will be available from the start

is that true we're launching with the

biggest workflow which is also the

onboarding and that's typically to enter

your url your website and then based on

that and the keywords that are extracted

from that and the topics that we

generate for you or you you add to we

create the full content plan for you and

then you get dropped into your dashboard

and then you start executing on the

content plan meaning you look at the

briefs that were generated for you and

you also kind of generate the content

that comes with every brief and being

able to again go through that workflow

so that's for sure happening we also

have campaigns for people to generate

different campaigns let's say you don't

you know need a a full content marketing

plan you already have that in plans and

you want to start looking into different

campaigns so you can create that our

brand is also launch we're launching

with brand as well for the most part I

think we're going to be launching with

most of what I showed except for the

entry editor part in a couple of weeks

after the first launch then we're going

to actually launch the document Health

that I showed you which is the SEO

detection the grammar detection and then

the AI detection