How to Make Your LinkedIn Posts Go VIRAL

Summary

Jim Schubert, headmaster of Agents Growth Academy, shares his experience of a LinkedIn post that went viral, garnering over 27,000 reactions, 2,000 comments, 600 shares, and 5,000 new followers in 72 hours. He attributes the post's success to the 'three H's': being human, helpful, and hopeful. The post involved a challenge to his teenagers to read financial literacy books with a monetary incentive, which resonated with many parents. Schubert emphasizes the importance of storytelling, tagging authors, and being vulnerable to create engaging content that can help grow one's audience and foster genuine relationships on LinkedIn.

Takeaways

• 😀 The power of LinkedIn in developing genuine relationships and growing an audience is significant.
• 📈 A viral LinkedIn post can lead to substantial engagement, as evidenced by over 27,000 reactions, 2,000+ comments, 600+ shares, and 5,000 new followers within 72 hours.
• 👨‍👧‍👦 The post's success was attributed to a challenge involving the speaker's teenagers reading financial literacy books, with a monetary incentive for completion.
• 💡 The speaker suggests that viral posts on LinkedIn often contain three key elements: they are human, helpful, and hopeful.
• 📸 The post included an authentic, non-staged photo, which contributed to its relatability and 'human' aspect.
• 💼 The challenge was designed to be helpful, teaching life lessons about financial literacy and entrepreneurship to the speaker's children, and was presented as an actionable idea for others.
• 🌟 The post was hopeful, inspiring others with the idea that they could implement similar challenges to educate their children about money and business.
• 🗣️ The speaker emphasizes the importance of being genuine, vulnerable, and honest in posts to foster engagement and build relationships.
• 🔗 Tagging relevant authors and being inspired by their work added credibility and interest to the post.
• 📚 The challenge was to read 'Rich Dad Poor Dad' and 'The 4-Hour Workweek', with requirements for book reports and business plans, demonstrating the practical application of the books' lessons.

Q & A

What was the main topic of Jim Schubert's LinkedIn post that went viral?

The main topic of Jim Schubert's LinkedIn post was his challenge to his teenagers to read 'The Four-Hour Work Week' by Tim Ferriss and 'Rich Dad Poor Dad' by Robert Kiyosaki, with a monetary incentive for completing the task.

How many reactions, comments, shares, and new followers did Jim Schubert's post receive within 72 hours?

The post received over 27,000 reactions, 2,000 plus comments, more than 600 shares, and 5,000 new followers within 72 hours.

What were the monetary incentives offered to Jim Schubert's children for reading the books?

For reading 'Rich Dad Poor Dad', each child would receive $1,000 to be put into three separate accounts: savings, investing, and tithing. For 'The Four-Hour Work Week', they would also receive $1,000 but had to spend it on creating a business as outlined in a business plan.

What are the 'Three H's' that Jim Schubert believes contribute to a LinkedIn post going viral?

The 'Three H's' are: human, helpful, and hopeful. These qualities make the content relatable, actionable, and inspiring, which can lead to higher engagement.

How did Jim Schubert's post demonstrate the 'human' aspect?

The post demonstrated the 'human' aspect by sharing a non-staged picture of his children, discussing a relatable parenting challenge, and tagging the authors of the books, making it personal and relatable.

What is the 'helpful' aspect of a viral post according to Jim Schubert?

A 'helpful' post provides value to the audience, such as teaching a life lesson or providing actionable steps that people can implement in their own lives.

Why did Jim Schubert's post resonate as 'hopeful' with the audience?

The post was hopeful because it offered an inspiring and uplifting approach to teaching financial literacy and entrepreneurship to children, which can motivate others to implement similar ideas.

What is the significance of tagging authors and being vulnerable in a LinkedIn post, as mentioned by Jim Schubert?

Tagging authors can increase the visibility of the post and create a sense of authenticity. Being vulnerable can make the content more personal and relatable, which can lead to higher engagement and more meaningful connections.

How does Jim Schubert suggest using the concept of 'giving first' in LinkedIn posts?

Jim Schubert suggests providing value and helpful content to the audience before asking for anything in return, aligning with the concept of 'giving first' to build trust and relationships.

What is the advice Jim Schubert gives for those looking to grow their business or audience on LinkedIn?

Jim Schubert advises focusing on creating content that is human, helpful, and hopeful, and to engage in genuine interactions to develop meaningful relationships.