How to get into CORPORATE EVENT PHOTOGRAPHY - tips to get clients and jobs!
Summary
TLDRIn this video, Nicole Glass discusses the ins and outs of corporate event photography, sharing her experiences and tips on how to break into this lucrative field. Despite finding it less exciting, she acknowledges its financial benefits and offers insights into how she secured her position through networking, referrals, and her fluency in German. She also touches on the variability of pay depending on location and experience, with an average rate for her services reflecting the market well.
Takeaways
- 🚪 Breaking into corporate event photography can be challenging, but it offers great job opportunities with substantial pay.
- 📸 Corporate event photography often involves capturing speeches, networking events, and panel discussions, which may not be the most exciting but are well-compensated.
- 🤳 Nicole Glass, the speaker, doesn't often share corporate event photos on social media as they might not be as engaging to her audience.
- 💰 The speaker is frequently hired for corporate events, which help cover most of her bills despite not being her favorite type of photography.
- 🔄 Government-funded events and successful companies typically have a set budget or pay well for photography services.
- 🤝 Building a relationship with corporate clients often leads to consistent work, as they tend to stick with a photographer who meets their needs.
- 📢 Word-of-mouth is a powerful tool for getting discovered by corporate clients, with recommendations from other photographers or clients leading to new opportunities.
- 📷 Attending events as a guest and posting photos can sometimes lead to being hired by event organizers who are impressed with your work.
- 🌐 Being multilingual, like the speaker who speaks fluent German, can carve out a niche in the market, making it easier to get hired by companies that value that skill.
- 💵 The rates for corporate event photographers can vary greatly depending on location and experience, with higher rates in major metropolitan areas.
- 🔍 Researching local market rates and understanding one's value are crucial for determining appropriate charges for event photography services.
Q & A
What type of photography does Nicole Glass specialize in?
-Nicole Glass specializes in corporate event photography, which is the type of photography she is hired for most often.
Why does Nicole Glass describe corporate event photography as less exciting yet lucrative?
-Although Nicole finds corporate event photography less exciting due to its repetitive nature, such as photographing speeches and networking events, it is lucrative because it pays the majority of her bills and offers high hourly rates.
How does Nicole Glass usually market her corporate event photography services?
-Nicole Glass primarily relies on word-of-mouth for marketing her services, as well as referrals from other photographers and clients. She also attends events as an attendee to network and showcase her work.
What are some challenges Nicole Glass faces with corporate event photography?
-Some challenges include taking photos of mundane events, such as people standing around with wine glasses or eating, which may not be visually appealing or necessary for the clients.
How does Nicole Glass's fluency in German benefit her photography business?
-Nicole Glass's fluency in German has helped her establish a niche as a German-speaking photographer, making her the preferred choice for German or German-American companies in her area, which simplifies communication and enhances her reputation.
What factors influence the pay for corporate event photographers?
-The pay for corporate event photographers depends on factors such as the photographer's experience, the location of the event, and the budget of the hiring organization.
What is the average cost for corporate event photography in Washington DC?
-In Washington DC, the average cost for corporate event photography is around $400 for two hours of coverage and about $260 for one hour.
How does Nicole Glass handle balancing her full-time job with her photography business?
-Nicole Glass manages her time effectively by working her full-time job during the day and then shooting and editing photos for events in the evenings and on weekends. She tries to find time to produce YouTube videos in between these commitments.
What advice does Nicole Glass give to aspiring event photographers?
-Nicole Glass advises aspiring event photographers to research what other photographers in their area charge and to focus on building a reputation and network through word-of-mouth and referrals.
How does Nicole Glass find clients for her corporate event photography?
-Nicole Glass finds clients through referrals from other photographers, attending events as an attendee to network and showcase her work, and by being visible and approachable at events she is already hired to photograph.
Outlines
📸 Breaking Into Corporate Event Photography
Nicole Glass shares insights into corporate event photography, a sector she frequently works in despite finding it less exciting than other types. These events, which often feature speeches, networking, and panel discussions, might not yield the most thrilling photos for social media but they do pay well. Nicole discusses the paradox of being hired to photograph seemingly mundane moments, such as people eating or simply chatting with wine glasses in hand. She highlights that corporate and government-funded events usually have significant budgets for photography and tend to stick with photographers they trust, providing a stable income stream. Nicole attributes her success in this field to word-of-mouth, referrals from other photographers, and her niche as a German-speaking photographer in her city, making her a preferred choice for German or German-American companies. She emphasizes the importance of producing quality work and meeting client needs to secure repeat business.
💰 Pricing and Discovery in Event Photography
In this section, Nicole Glass discusses pricing for corporate event photography, particularly in a high-demand area like Washington D.C., where costs are slightly above the national average. She mentions average pricing for coverage and emphasizes the variability depending on geographical location and market demand. Nicole encourages photographers to research local rates to set competitive prices. She then shifts focus to her own experiences juggling a full-time job with event photography, detailing her busy schedule and how she manages to fit in YouTube content creation. Nicole ends by inviting viewers to share their experiences and tips for success in event photography, emphasizing the value of community engagement and support.
Mindmap
Keywords
💡Corporate Event Photography
💡Networking Events
💡Word-of-Mouth
💡Pricing Strategy
💡Client Retention
💡Referrals
💡Niche Market
💡Photography Budgets
💡Event Attendance
💡Language Skills
Highlights
Corporate event photography can lead to high-paying jobs, despite being less exciting.
Nicole Glass shares her experience and tips on how to break into corporate event photography.
Corporate events often involve capturing speeches, networking, and panel discussions.
Photographers may question the need for their presence at certain corporate events.
Government-funded events typically have a large budget for photography or no budget at all.
Successful companies usually pay photographers what they ask for.
Once a company finds a photographer they like, they tend to stick with them.
Word-of-mouth is a powerful tool for getting discovered by corporate companies.
Nicole was referred to clients by other photographers, leading to ongoing work.
Attending events as a guest and posting photos can lead to photography opportunities.
Being bilingual can create a niche market, as Nicole found with German-speaking companies.
Pricing as a corporate event photographer varies greatly depending on location and experience.
In Washington DC, the average cost for two hours of corporate event photography is around $400.
Nicole Glass balances a full-time job with her corporate event photography.
Despite the challenges, Nicole continues to produce content for her YouTube channel.
Nicole encourages other event photographers to share their experiences and struggles.
Transcripts
breaking into corporate event
photography can be really really
difficult but once you're in you have
the potential to get really great jobs
jobs that will actually pay you what
you're worth
this is Nicole glass and in today's
video I'm going to be talking about
corporate event photography and how to
get your foot in the door to be honest
corporate event photography is the type
of photography that I'm hired for most
often it is the one that is the least
exciting to me but it is the one that
pays the majority of the bills
I don't really share a lot of photos
from corporate event photography gigs on
my social media channels because these
are the types of photos that would
probably bore most people corporate
event photography often involves taking
pictures of speeches networking events
where people stand around and talk to
other important people and the
occasional panel discussion or - I am
often hired for events where I truly
wonder why on earth do they need a
photographer in the first place
I mean I'm not complaining I'll gladly
take the work but seriously being paid a
pretty high hourly rate to take photos
of people standing around with wine
glasses that are just chatting to each
other I'm not even sure what companies
need these types of photos for the most
boring types of events - photographs are
the ones where there's like a dinner or
a networking reception where people are
being served food and they're literally
just standing around stuffing their
faces and you're like what on earth am I
going to do with these photos of these
people eating because taking photos of
people eating is not very attractive
anyways moving on most of the events
that shoot are government funded events
and let me tell you these types of
organizations have a very large budget
for photography or no budget at all when
you're being hired by a successful
company instead of an individual cost
doesn't matter so much for them a
corporate company or a government
institution will usually pay you what
you asked for and the good thing is that
once they find a photographer that they
like they'll usually stick with that
photographer as long as you produce good
work and meet their needs
they're usually not scouring the
internet or searching the marketplace
for a better photographer someone who is
a little bit cheaper and maybe slightly
better than you because honestly they
don't have time for that and if they
know someone that they like already
they're just gonna call that person up
so I have about ten different companies
that continue to hire me for their
events and honestly most of these
companies found me through word-of-mouth
and once they found me they've kind of
stuck with me and they keep calling me
up every time they have an event coming
around so there's a few different ways
that I got discovered by these companies
one is from other photographers there
are two photographers in particular who
have connected me to corporate companies
one is a photographer who was really
well-known and actually really talented
in the area that I live in and he
actually moved away and he referred me
to his clients and the other one is a
photographer who still lives here and he
shoots a lot of events here but every
time that he can't shoot an event or
he's already booked for something he'll
recommend me so I'll get a couple of his
clients that way and I'll return the
favor whenever I have a situation like
that as well another way I've gotten
clients is by attending events just you
know as an attendee bringing my camera
taking some photos at the events posting
and sharing them and when the organizer
saw those photos they actually hired me
for future events also occasionally
somebody will approach me at an event
that I'm already hired to shoot and they
will ask me if I'm free to photograph
one of their events in the future so
sometimes just by being seen people will
actually reach out to you and hire you
for their event because they haven't
found a photographer yet and the biggest
way that I've gotten hired for corporate
event photography is simply through
word-of-mouth so for those of you who
don't know I speak fluent German and
I've kind of gotten a reputation in my
city as the german-speaking photographer
so right now a lot of the companies that
hire me are actually German or German
American companies in the area who have
asked other German or German American
companies if they know of a photographer
that they
and since I speak German it's often very
easy for them to hire me because I can
speak and communicate to both the
organizers and the attendees in German
which makes a lot of their lives a lot
easier the whole network of German
American companies they all communicate
with each other and then they all
recommend me and so I've kind of like
become the German American photographer
in my city it's kind of like my own
niche that I accidentally fell into I
know a lot of different photographers
could do well taking photos of an event
it's really not that hard regardless of
nationality or whatever language they
speak but I guess it just makes people
feel comfortable that I can also talk to
them in German so what can you expect to
be paid as a corporate event
photographer well the answer to that is
not a simple one it depends entirely on
where you live and how experienced you
are in Washington DC for example where
prices are 4% above the national average
in the United States corporate event
photography costs about four hundred
dollars for two hours of coverage on
average for one hour the average price
is around two hundred and sixty dollars
and from what I've seen and based on
what I charge I would say that this is
pretty average and and this estimate is
pretty correct for this area but again
these prices are for a major
metropolitan area you know the capital
city of the United States and I can
guarantee you it's a lot less if you
live in like a small town in Nebraska or
a different country where the GDP is
totally different so what should you
charge with an event photographer I
can't tell you you have to research that
and see what other photographers in your
area charge so question of the day are
you an event photographer and if so how
did you get into it and how did you get
discovered let me know in the comments
below to be honest I've been covering so
many different corporate events in the
past three weeks that it has been a real
struggle to find time to film different
YouTube videos and and put up content
every week I have not missed a week but
like I said it's been a struggle trying
to fit it in for those of you who don't
know I still work a
to five job and I do a lot of corporate
event photography in the evenings so
I'll be working until five or six and
then I'll be shooting an event until
like 10:00 or 11:00 p.m. at night and
then I'll start editing and edit into
the night and I'll wake up early and
I'll continue editing and somewhere in
that week I try to find time to produce
videos for YouTube as well I don't have
any major events coming up in this
coming week which I'm actually really
relieved and excited about because it
will give me more time to work on stuff
that I love so I hope this video was at
least somewhat insightful for you if you
enjoyed it please give it a thumbs up
and subscribe to my channel if you
haven't already till next time and I'll
see you in the next video thanks for
watching
[Music]
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