BCG matrix examples

Summary

The strategic analysis of major brands like Apple, Samsung, Google, Coca-Cola, and Nestle is explored. Apple's iPhone is a star, while its iPads are categorized as dogs due to modest growth. Samsung's Galaxy smartphones are its flagship, but its printers are considered dogs. Google’s YouTube shines as a star, while Drive and Docs face market challenges. Coca-Cola’s Dasani and Coca-Cola are strong performers, but Diet Coke struggles. Lastly, Nestle’s Nescafe is a potential star, with KitKat thriving as a cash cow, and some milk products still in the developmental phase.

Takeaways

• 📱 The iPhone is Apple's star product, with high demand but uncertain growth due to increased competition.
• 💻 The MacBook is a cash cow for Apple, known for its high quality and large-scale production, maintaining strong market presence.
• 📺 Apple TV is a question mark product, currently not profitable but with significant potential for future growth.
• 📱 Samsung's Galaxy line of smartphones is a star product with high growth and market share, requiring further investment.
• 🏠 Samsung's home appliances are cash cows, maintaining high quality and steady demand, with limited market expansion.
• ⌚ Samsung's smartwatches are a question mark, with a rapidly expanding market but small share; the company must decide on its strategy.
• 📉 Samsung's printer business is considered a dog, with modest market share and growth, leading to divestment.
• 🎥 YouTube is a star product for Google, experiencing rapid growth and expansion.
• 🧃 Coca-Cola's Dasani is a star product in the bottled water market, presenting opportunities for investment and growth.
• 🍫 KitKat is a cash cow for Nestlé, enjoying strong customer loyalty, particularly in Asia.

Q & A

What is the current status of the iPhone according to the strategic analysis?

The iPhone is Apple's main product with high demand, but its growth is unclear due to the increasing number of competitors.

Why is the MacBook considered a cash cow for Apple?

The MacBook is a cash cow because it is one of the top laptops on the market with a high selling price, manufactured in vast quantities, and its quality is respected.

What is the potential future for Apple TV in the strategic analysis?

Apple TV is currently not very profitable and is not on level with its rivals, but it has significant room for expansion.

How is the iPad categorized in the strategic analysis of Apple products?

iPads are becoming specialized marketable items for graphic designers and companies, with modest growth as they aren't as novel as they were a few years ago.

What is Samsung's flagship product according to the strategic analysis?

Samsung's flagship product is the Galaxy line of smartphones, which has both high growth and relative market share.

What strategy should Samsung use for its appliances based on the analysis?

Samsung should use a skimming business strategy for its appliances, extracting as much profit as possible without making substantial investments, as the market is not expanding considerably.

What is the current market situation for Samsung smart watches?

Samsung smart watches are currently a question mark; the market is small but expanding rapidly, and Samsung must decide between aggressive marketing or divestment.

Why did Samsung sell its printer business to HP?

Samsung sold its printer business to HP because the market growth and relative market share for printers are both modest, and the importance of conventional printers is not anticipated to increase.

What is the strategic position of YouTube within Google's product portfolio?

YouTube is a star product for Google with high growth and expansion potential.

How does Google Drive and Docs perform in comparison to its rivals in the cloud storage market?

Google Drive and Docs earn less money than its rivals who have captured a larger portion of the market, despite the potential and rapid market expansion.

What strategic advice is given for Coca-Cola's Diet Coke product?

Coca-Cola can discontinue Diet Coke as it is the least profitable for the firm with very little market share, given the existence of the more favored Coca-Cola Zero.