Eight Network's Journey in User Acquisition and Retention With CleverTap | Let's Talk Retention

Summary

In this podcast, Abin Jen interviews Moit Palal, co-founder of 8 Network, a live decentralized broadcasting platform aimed at helping audio content creators build communities and gain influence. Moit shares insights on the startup's journey, the challenges faced, and their approach to product-market fit. The discussion highlights the importance of data tracking from the outset and the need for a great user experience to retain listeners. Moit emphasizes the platform's focus on personalization and content discovery to ensure listener retention and the long-term success of the startup.

Takeaways

• 🎙️ Moit Palal, from 8 Network, discusses the startup journey and the evolution of their platform, which began as a live decentralized broadcasting platform and expanded to include various audio content formats.
• 🚀 The initial vision was to address the lack of social interaction and network effects in audio content compared to other media types, aiming to help audio creators grow their audience.
• 🤝 Moit and his co-founders, all MBA students, started with a simple idea and iterated based on user feedback, focusing on product-market fit for creators, listeners, and content.
• 🛠️ The platform initially focused on live audio streaming but evolved to include storytelling, podcasts, and immersive audio productions, emphasizing the diversity of audio content beyond music.
• 👥 The team behind 8 Network consists of three co-founders with diverse backgrounds, including a musician, which influenced the platform's direction and features.
• 📈 They used a manual approach to attract the first 100 creators to the platform, leveraging social media and a shareable live broadcast feature to grow their user base.
• 📊 Data tracking and user feedback were crucial in shaping the product, with a focus on user interactions and time spent on the platform as key performance indicators.
• 🔄 The company had to make tough decisions about prioritizing long-term value over short-term growth, such as shelving a community feature that didn't align with their vision.
• 🎧 Challenges in the audio space include competition, user adoption, and monetization, with a particular focus on helping creators gain influence and build communities.
• 💡 For aspiring entrepreneurs, Moit emphasizes the importance of data tracking from the start, as it informs decision-making and helps avoid relying on bias.

Q & A

What is the primary focus of Eight Network?

Eight Network is focused on helping audio content creators get discovered, build large communities, and become influencers by providing a platform for various audio formats such as live broadcasting, stories, podcasting, audio dramas, and immersive productions.

How did the idea for Eight Network originate?

The idea for Eight Network originated during the founders' time at IIM Bangalore, where they noticed the lack of a social layer and network effects in audio platforms compared to other media like video and text.

Who are the co-founders of Eight Network?

The co-founders of Eight Network are Moit, Yugul, and another Moit (referred to as 'Goo' to avoid confusion). They all met during their MBA program at IIM Bangalore.

What was the initial challenge Eight Network faced in attracting creators to their platform?

The initial challenge was to activate the platform with creators without significant funds for marketing. They overcame this by reaching out to aspiring RJs on LinkedIn and manually engaging with them to onboard the first 100 creators.

How does Eight Network differentiate itself from other audio platforms?

Eight Network differentiates itself by focusing on content creation and discovery, aiming to build communities around creators and their content, and offering real-time interaction between creators and listeners.

What are some of the key features that Eight Network has iterated on based on user feedback?

Eight Network has iterated on features such as adding BGMs, SFX, fade in/out controls, and moderation tools based on feedback from creators to enhance the live audio streaming experience.

What is the significance of tracking and data analysis for Eight Network's product development?

Tracking and data analysis are crucial for Eight Network as they provide insights into user behavior and help the team make informed decisions about product development, ensuring they build features that align with user needs and improve the overall user experience.

What are the key performance indicators (KPIs) that Eight Network monitors to measure success?

Eight Network monitors KPIs such as per-user time spent, user interactions, and retention rates (D1, D30, and beyond) to gauge user engagement and ensure they are delivering a product that meets the needs of their audience.

How does Eight Network plan to tackle the challenge of content discovery and personalization for listeners?

Eight Network is focusing on improving personalization and recommendation algorithms to showcase the right content to the right user, aiming to solve the challenge of content discovery and enhance listener retention.

What advice does Moit have for fellow entrepreneurs or early-stage founders?

Moit advises early-stage founders to prioritize data tracking from the very beginning, as it is essential for making unbiased decisions and understanding user behavior, which in turn guides product development.

What is the target demographic for Eight Network's platform?

The primary target demographic for Eight Network is young individuals, with 58% of their base being between 16 to 24 years old, typically students and young professionals.

Outlines

00:00

🎙️ Podcast Introduction and Moit's Background

The podcast begins with host Abin Jen introducing himself as the Director of Product Le,growth at CLA for startups. He welcomes Moit Palal from 8 Network to discuss early-stage startups, Moit's journey, and insights into 8 Network's challenges and solutions. Moit expresses his pleasure at being on the podcast, mentioning it's his first time as a guest. Abin and Moit share a history of working together and Abin expresses excitement about Moit's current venture. Moit is an alumnus of IIT KGP and has experience with multiple startups. The conversation shifts to learning about 8 Network directly from Moit, the founder.

05:01

🚀 Founding 8 Network and Its Vision

Moit explains that 8 Network began as a live, decentralized broadcasting platform aimed at addressing the lack of social interaction in audio content. He notes that while visual media platforms have social layers that help content creators grow their audience, audio platforms lack this, making it difficult to become influential. The idea was to create a peer-to-peer streaming service for audio creators to invite their audience and stream live, similar to an audio show. Over time, 8 Network evolved to include various audio content formats beyond live streaming, such as stories, podcasts, audio dramas, and immersive productions, aiming to help audio content creators get discovered and build communities.

10:02

🤝 The 8 Network Team and Early Challenges

The team behind 8 Network initially consisted of three MBA students, including Moit and his co-founders, Goo and Yugul. Moit and Goo have known each other for 13 years, and Goo joined the MBA program when his travel business was affected by the COVID-19 pandemic. Yugul, a musician and the third co-founder, brought the idea of peer-to-peer streaming due to his struggles with audio content distribution. The team faced the challenge of activating the platform with short-lived content and attracting the first 100 creators. They manually reached out to aspiring RJs and provided demos, leading to the platform's initial user base. Feedback from these early creators was crucial for the platform's迭代 and development.

15:05

📊 Iterations and Learnings from Creator Feedback

In 2022, 8 Network focused on iterations and user feedback to refine the product. The team aimed to achieve product-market fit for creators, listeners, and content. They prioritized creator-side feedback and learned that creators needed tools like adding BGMs, SFX, and voice control. The platform also emphasized moderation and integrated with platforms like Leap to track user journeys and build the product roadmap. Moit shares that they had to shelf a community feature early on due to its impact on UI and lack of usage, highlighting the importance of focusing on long-term value rather than short-term traction.

20:06

🎧 Listener Retention and Future Challenges

Moit discusses the challenges of ensuring listener retention, emphasizing the importance of delivering a great user experience through the app's design and content personalization. He mentions that 8 Network's primary focus is on per-user time spend and engagement, tracking user interactions within the app. Retention is considered a hygiene factor, and the team continuously works to improve it. Moit shares his belief that tracking data from the start is crucial for making informed decisions and understanding user behavior. He advises fellow entrepreneurs to prioritize data tracking to avoid decision-making based on bias.

Keywords

💡Decentralized

Decentralized in the context of the video refers to a system or structure that is spread across multiple locations or entities rather than being centralized. In the video, Moit Pal talks about starting an 'live decentralized broadcasting platform' which implies a platform that is not controlled by a single entity but allows for content distribution across a network of users. This is a key concept in the video as it highlights the vision of the platform to democratize content creation and distribution.

💡Content Creators

Content creators are individuals who produce various forms of content such as videos, podcasts, music, etc. In the video, Moit discusses the challenges faced by audio content creators in terms of discovery and building communities. The platform '8 Network' aims to solve these problems by providing tools and a community for content creators to grow their audience and influence.

💡Peer-to-Peer Streaming

Peer-to-peer streaming is a method of content delivery where the content is shared directly between users' computers, without the need for a central server. Moit mentions this as the initial idea for '8 Network', allowing creators to invite their audience to live audio shows, facilitating real-time streaming and interaction in a decentralized manner.

💡Product-Market Fit (PMF)

Product-Market Fit is a term used to describe a situation where a product meets the wants or needs of a sufficient number of customers. In the video, Moit emphasizes the importance of achieving PMF, particularly for creators and listeners on their platform. They discuss the iterative process of finding the right balance between what the platform offers and what the market demands.

💡User Experience (UX)

User Experience refers to a person's emotions and attitudes about using a particular product or system. Moit talks about the importance of delivering a great UX on their platform to retain users, especially given their young demographic. The platform's design and functionality are crucial for ensuring that users have a positive interaction with the app.

💡Monetization

Monetization in the context of the video refers to the strategies used to generate revenue from the platform. Moit acknowledges that while monetization is a challenge in the audio content space, it is an important aspect that they will need to address in the future to ensure the sustainability of the platform and the success of its creators.

💡Moderation

Moderation in the video refers to the process of overseeing user-generated content (UGC) to ensure it adheres to community guidelines and legal standards. Moit mentions that '8 Network' has been 'moderation heavy' from the start, indicating a commitment to maintaining a safe and high-quality content environment on their platform.

💡Data Tracking

Data tracking involves collecting and analyzing user interactions with a product to inform decision-making. Moit advises fellow entrepreneurs to prioritize data tracking from the outset, as it is essential for understanding user behavior and shaping product development. In the video, he highlights how data tracking has helped '8 Network' make informed decisions about their product.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. Moit discusses the challenges faced by audio content creators in becoming influencers, as the video highlights the platform's goal to help these creators build communities and increase their influence.

💡User Retention

User retention refers to the ability of an app, website, or product to continue engaging users over time. Moit mentions that '8 Network' focuses on delivering a great experience and content to ensure listener retention. They track metrics like D1, D30 retention, and time spent to measure how well they are retaining users and keeping them engaged with the platform.

💡Recommendation Algorithms

Recommendation algorithms are systems that suggest content to users based on their preferences and behavior. Moit talks about the platform's focus on personalization and the use of recommendation algorithms to showcase the right content to the right user. This is crucial for enhancing user experience and ensuring that listeners find relevant and engaging content on the platform.

Highlights

Introduction of Moit Palal from 8 Network and discussion on early startups.

Moit's background as an IIT KGP alumni and his experience with multiple startups.

The founding story of 8 Network and its initial concept as a live decentralized broadcasting platform.

The evolution of 8 Network's vision to help audio content creators build communities and influence.

The team behind 8 Network, including the co-founders and their diverse backgrounds.

The strategy to attract the first 100 creators to the platform using LinkedIn and manual outreach.

The importance of tracking user data and events for product development and decision-making.

Challenges faced in the audio content space, including discovery, community building, and monetization.

The decision to focus on content-led audio shows rather than conversation-based streams.

The emphasis on user experience (UX) and content curation for listener retention.

The use of personalization and recommendations to improve content discovery for listeners.

Key performance indicators (KPIs) that 8 Network focuses on, such as per-user time spend and engagement.

Advice for fellow entrepreneurs on the importance of data tracking from the start of a venture.

Reflections on the learnings from the journey of building 8 Network and the future of audio as a format.

Transcripts

[Music]

hi I'm abin Jen director of product Le

growth at CLA for startups today we have

moit palal from 8 Network and uh we are

going to talk about a lot of things

which is which are around early startups

how the startup Journey has been for

moit and also few insights on what

they're building what are the challenges

they are facing and how they are

tackling those challenges so uh with

without any Ado Let's uh let's start Hi

moit how are you

hi I'm I'm good actually and uh pleasure

to be here on this podcast actually it's

my first time being on a podcast so

thank you I have done a podcast actually

on our platform but this is first time

me being as coming as a guest yeah yeah

it's always fantastic to have this

conversation and mo it is this one is

special because we have worked together

earlier uh in one of the startups so we

know each other and it's it's always

good to see uh you know some colleagues

building something great and and it's

it's it's a pleasure talking to you uh

moit is an i kgp alumni he has worked

with multiple startups and eight network

is a startup that he's building as

always it's always good to hear the

startup right what is the startup about

from the founder himself right so M

would love to know what is eight Network

what are you trying to build and what is

the vision for company who's your who's

your customer right so just we'll start

what is a network in your own words sure

so eight network uh so we started as an

uh live decentralized decentralized

broadcasting uh you know platform uh

where the idea was pretty simple that uh

what we felt what we realized over the

time

uh and it was when we were pursuing our

MBA uh from Masters unit we were part of

the first batch over there so uh the

idea was that you know uh while we were

uh analyzing different different kinds

of mediums right where people consume

some kind of media so there are Prim

four channels that is audio video visual

text so uh and there's so much liking

sharing commenting retweeting uh in all

the three platforms apart from audio uh

that you can grow your network so if you

are a content creator and you keep

uploading new content um over the

platforms like LinkedIn or Instagram or

Facebook or YouTube uh people will like

share and there is a social layer

there's a there's you know in-depth

Network effects built in those platforms

that every time you upload something new

you will get exposed to a newer audience

and uh you grow in popularity but that

was not the case with audio and uh

primely because you know the consumption

itself happens in silos and uh you know

basically if you like something maybe

you you will not share it until unless

that person is a friend of yours or you

came across a great content piece right

so it was very difficult to become an

influencer in audio space and that's

where uh actually the idea was that you

know we wanted to build a peer-to-peer

streaming service like some guy you know

who has written a song or uh is doing

poetry or story telling that person can

invite his family and friends and they

can go live inside an audio show kind of

format and uh you know basically they

can stream real time so that was the

idea and overall in the due course of

our uh Journey uh we had lot of

iterations uh I think we are still

solving for the same problem that is

helping audio content creators uh to get

discovered to be able to build large

communities to be an influencer in true

ways uh uh but over the time we have

itated and it's not just live anymore so

we do

everything uh from you know stories

podcasting audio dramas immersive uh uh

you know Productions which will feel

like which will feel like movies in

audio space and uh uh we do a lot of

non-fictional content also so it's a

platform where you can find like we like

to say that you know audio is not

limited to music and there's a there's a

very vast World Outside Music in audio

so you can discover everything on our

app which is even parly related to audio

great so M uh I did get an idea about

the concept I did get the idea about

what you're trying to build uh may I

know the team who is behind it when did

you guys start who are the founders uh

how's the team currently

structured yeah so like I said uh

initially it was just three of us three

MBA students uh trying to make most out

of our MBA program and uh the idea was

that for me it was pretty clear uh I

can't speak for the other two

co-founders but for me it was like while

I'm in an MBA program yes we get to

learn a lot from you know uh classroom

experience but I wanted to ship a

product while I was in the college uh

that's where uh I in the MBA program I

was also joined by um one of my

batchmates from I kakur his name is also

actually coincidentally moit um so we

call him goo So to avoid confusion in

the team um so goo and me we know each

other since last 13 years and he was

running his travel company and it was

year

2020 that's when coid happened uh so and

it was the first way we didn't know that

you know world would be moving anywhere

and uh uh uh so I thought it's a good

time to upskill yourselves because

everyone was like you know you can't do

anything there was no transport nothing

correct so uh so I joined this program

and uh right before I was about to join

this program I'm it was my birthday and

goo called me that you know uh Happy

Birthday to fish me happy birthday and

he came to know that I'm joining this

program so he was like I'm me he was

running a adventure travel startup um

okay and for him also all the bookings

got cancelled and for Trans for anything

which was related to travel everything

was stopped right so uh so I told him

about this program he thought okay let

me also join so he also joined the

program uh and that's where we met yugul

uh yugul is my third co-founder so

there's there are three co-founders me

Other M and uh yugul yugul had this

great idea and somehow you know we

developed a great bonding in the first

month itself and he had this great idea

that uh and he was by the way he was uh

you know basically a musician he was

part of a band still an active Creator

on Soundcloud um so so so basically from

his experience basically what he

suffered throughout his uh you know

musical Journey was that distribution

was very very difficult right uh even

let's say you are a music musician you

you have created some great uh you know

concept or song or album uh you can't

spend too much money to create a video

visual elements right because it takes a

lot of money different kinds of skill

set infrastructure so by just being

purely in audio uh it's very very very

difficult to get discovered so best what

people do is they will upload it and

then they will share it with their

friends but those friends M we also get

a lot of links from our friends right we

don't

necessarily leave the sharing part we

sometimes even delay you know opening

that link and you know going through it

so uh so that's where he struggled that

distribution is very very difficult and

that's where the peer to-peer streaming

idea came uh through him and we

immediately jumped uh we knew that it

will require some kind of research maybe

the final product will not look like

that and that is when we started

researching so uh who leads the tech

part so yeah so the my third co-founder

yugul he's the product and the entire

Tech Team reports for him awesome nice

very nice so that's a good start now uh

let's come to what happens right what is

the typical journey of a Creator did you

when you when you started launching

right I mean you would have done your V1

V2 V3 right the feedback that we get

from the Clos network of first 100 130

what to say known Circle right that's

slightly different from the what that

when we go out in a market right so when

you went to Market what are the few

things if you can probably list on

couple of things about the creators that

you discovered maybe through data Maybe

through some experiments maybe through

some some you know uh discussions you

had with them but is there something

that you discovered about creators that

help you shape the product if you can

share that that would be great sure so

entire

2022 the year was about iterations you

know receiving user feedback bags uh we

were not looking to acquire users

whatever organically we were growing

what we were very happy with that

because we knew that uh there's no point

growing the company un unless we have

found at least we are there uh in terms

of pmf right so and the first what we

wanted to solve was because we we see uh

our on our platform we have to find

three kinds of Market fits one is the

creator side uh Market fit uh you know

uh the second is listener Side Market

fit and then basically content Market

fit right so first Focus was purely on

uh you know Creator s side uh product

Market fit uh and uh earlier so

basically we did a small you know hag so

basically what we did was we needed lot

of creators to go live on the platform

uh first to even receive feedbacks right

and we didn't have much money to uh get

so many to hire a lot of folks and

because it was a live platform

shortlived content how to activate the

platform right how to get those first

100 creators so what we did was uh we uh

reached out to we actually put up a post

on LinkedIn looking for rjs like

randomly and Linkedin was if I look back

right LinkedIn was I think the worst

place to put up post for uh you know

arges uh but you'll be surprised there

were close to 500 people 500 aspiring or

professional arges who applied and we

started speaking to them and then we

started giving demo to M ultimately we

were able to speak to close to 7075 it

happened throughout the week uh but we

were able to demo to them lot of those

people uh you know lot of those are uh

creators they like the platform they

started using it so it was more of an

manual approach and uh we had this small

share button like you know when you are

going live you you can and and it was

templatized so that the creator doesn't

have to work more for building the

template uh so you could click on the

share button and you can broadcast on

your Instagram story and uh you know or

Facebook story or put it on Twitter that

you are live right now and uh people

could join and this team will only stay

for like some specific time so so that's

how we started it uh there were lot of

feedbacks like you know uh initially

when users were creators were life they

needed a lot of tools like you know

adding bgms sfx's fade in Fade Out you

know while there's some music playing

they wanted to uh you know control their

voice so all those kind of stuff uh then

moderation like you know because it's an

ugc platform so a lot of time you know

basically moderation needs to happen

then we saw that uh we were very lucky

to integrate platforms like Leep very

early in our journey uh because it's

what and I actually wrote a post also

about this on LinkedIn so it's very very

important that uh you know basically

while you are figuring out your pmf you

are able to track data uh you know all

the events which you define and able to

track user Journeys on the app how users

are moving around and and that will

basically you know build your first road

map for product what needs to be focused

right uh instead of us putting our bias

that you know this should be the

sequence of things which you need to

build if you have proper tracking in

place uh which we had luckily uh we were

able to build out like you know I won't

say 100% right but we were 70 80% right

there you you know what should be the

sequence of the things which you need to

build to improve the user experience got

it very nice so in this I understand

right you did a good hack right I mean

it's always good getting the first 100

folks through some hacks and then you

know obviously it's not a scalable

solution but it's it's a solution that

works right and in your case I see the

challenge right there is already p pmf

is something right I mean it's very

tough for anyone to solve for and you

had to do it for creator for uh

listeners everyone right so that's a

tough challenge you had in front of you

um while doing all this right is there

any any incident or any particular thing

that you thought hey this is going to

work right uh maybe you thought yes you

or anyone in the team that this is going

to have work and did not work any

experience or any uh such stories that

comes to your mind uh which you would

like to share and some learnings there

yeah so so very early in our journey we

spend a lot of time building a

community uh feature uh like you know

you could see who all of your friends

are listening to what and it took a lot

of our bandwidth in the beginning itself

uh but we realized and we had to shelf

it now because it was taking a lot of

space on the

UI and uh nobody was using it for quite

a long time having been in this space

for some time right what do you think is

the challenge of this space that you

face is it too competitive is it uh is

it something like it is too kind of

early people are still adopting right

people are not used to audio as a format

or maybe third thing is monetization or

anything any of the challenge is there

something that you have you feel is

probably the biggest problem in this

space at this point when you are trying

to solve

no I think uh sometimes what happens is

that and it has happened with a lot of

companies which I feel and we have been

slightly head strong in that regard is

sometimes what happens is that a lot of

uh I would say vity metrics or you know

basically things which you are uh trying

to track might give you a different sign

right so uh just to give you an example

uh when we started live uh you know

uh uh we were getting a lot of traction

through people just doing

conversations okay and those were you

know basically they were streaming for

long hours getting stream minutes so if

you look that as a category like you

know building something for uh

conversation just people hanging out

over life uh uh it seemed like a you

know great idea that time but we were

very very sure from the beginning that

what we want to build as an audio show

where it's led by content not

conversations right uh and if we look

back you know what you know basically if

you look it from a different lens right

so maybe few people need conversations

to happen but over the time only content

will be let's say you know there are 20

25 people you know inside uh show who

are doing conversations but it will only

grow when they there is one single

people or couple of folks who are you

know doing something special for the

audience that is when that audio show

you know basically room size will be

thousand or one lakh right so so so so

that was like we had to keep our

distance then um when it is ugc

sometimes lot of platforms they allow

certain kind of stuff to gain traction

but we have been very very moderation

heavy from the beginning so this this is

somewhat sometimes it feels like a

challenge because you have to compromise

on certain growth elements uh to make

sure that you know you are working on

something which is longterm uh of course

creator monetization and all these kind

of stuff uh you know basically uh those

will be those are challenges and those

other challenges which we are not

solving for right now but we'll be

solving for it soon we we know that it

is like very very important uh you know

uh side of the entire ecosystem which we

need to solve for uh but more than that

uh abin actually uh you know basically

for audio content creators the first

thing you know which doesn't even exist

is the uh the uh following the kind of

influence uh you know basically uh they

can have in in general in community that

doesn't exist right so in audio most of

the podcasters even in India right now

those are celebrity podcasters right

there there will be very very few

stories who have grown from you know

basically they have taken a bottoms of

approach and they have grown to be a uh

celebrities so it's more of ranir aladas

of the world D ratis of the world who

are doing well in audio podcast so first

we want what we wanted to solve was for

Discovery and you know them able to

build communities around their content

around them and making sure that there

is some real time interaction happening

between uh these two side of the

ecosystem it's a tough problem creators

come because they will get followers

right subscribers over time and

subscribers or followers ERS come

because they find good content right

it's always it's always a tough problem

most of the marketplaces whever it is in

a way when I say Marketplace not

actually Marketplace Marketplace but yes

uh a two-sided supply and demand is is

needed right in your case how do you

ensure

your listener retention what are the

challenges and what are the few things

you have done to ensure that listeners

stay hooked to your app they keep your

app they do not uninstall they're very

happy with your app if you can share a

few of the ideas something that you have

done that has worked that is that would

be great to correct so so for us

basically uh the first and foremost

priority is delivering a great

experience uh now one is like you know

the ux side of the uh the uh platform

the app the It studio right so we are

very consistent with our designs uh we

we 58% of my base is between you know 16

to 24 in age very young students right

followed by uh you know another 28% from

between 24 to 34 so 85% of the base is

like relatively young college going

students first job second job and these

this you know base they are like very

very choosy also right until unless you

deliver them something great uh they

won't stick to the platform so for me

for us basically it's two things one is

the app the platform experience terms of

ux uh so it's very zenzi it's very uh

you know

very upscale kind of product which we

have built the second side is the kind

of content we do now we are focusing a

lot more on personalization

recommendation it's a work in progress

it will take some time uh but uh we have

good enough depth in uh uh you know

basically Content Library right now and

the the the current challenge for us to

solve is that how can we uh showcase

right content to the right user uh so

that uh if you're able to solve that I

think we are there on the retention part

listeners will retain because there's no

other Indian platform which is able to

deliver such kind of content and user

experience right awesome there's one

question I generally asked earlier but I

forgot to ask you what are the key what

are the kpis right that is like you know

within your company everyone keeps

looking at that hey this is something

that we are focused on D1 retention D30

retention or time spent whatever it is

right what what are the few kpis that

that is like you know discussed day in

Day Out product IM shipping as looking

at it uh you know you are looking at it

everyone is kind of ensuring that this

is this is the not start that we have

and maybe some uh other kpis that you

focus on so our primary noar is per user

time spend how much M because that is a

proxy for a lot of factors right are we

able to serve right content to the right

user at the right time uh so per user

time spend uh or engagement you can say

uh how many events basically uh they're

able basically by event I mean basically

how many product user interactions are

happening uh for inside live inside

publish right uh uh so Prim on the

engagement side we track per user

interactions and the time spend uh but

of course

retention uh you know basically it's an

hygiene which uh you know everyone in

the team even if when they coming from

content background we first basically

tell them what retention is and how

important it is for us to keep a track

of it because as a consumer Media

company if you don't have a good

retention uh basically then you have not

achieved your pmf right so uh we keep

striving to improve our retention uh D1

as well as uh you know basically month

one month two month three before you we

let you go right uh if there is any

message that you would like to give to

fellow entrepreneurs or so just starting

up maybe somebody in campus who's

thinking right uh should I do this thing

or not or if there is some message that

you you would like to give to you know

other early stage Founders that would be

great I think uh it's like for me for us

one of the biggest enabler was that we

were able to track data track you know

basically the right events at the right

set of the time uh so so my one of even

in my network who whoever approaches me

that who wants to get started with a new

idea uh I tell them that get your

tracking in place so I feel it is like

very very important from the day one

itself otherwise uh you know you won't

be able to make any decisions it will be

primly out of bias right so and a lot of

times users also won't tell tell you the

right feedback you have to guess it uh

you know looking at their Journey how

they are interacting with the product so

for that tracking is like super super

super important right right awesome so

keep your data and Data Tracking ready

from day zero that's the message moit

ask uh it's it's a great conversation we

had moit I learned a lot of things audio

as a format is something I am not uh I'm

also exploring right there is so much to

learn there and I I can relate to few of

the insights that you have given right

what happens how to build a community

whether you should build a community at

the start or not so there are some great

learnings we had in this conversation

thank you so much for taking out time

and doing this according with

us