Guffey's 3 x 3 Writing

Dr. Dennis V. Burke
9 May 201510:18

Summary

TLDRThis video script emphasizes the significance of effective business writing in various forms like emails, letters, and reports. It outlines the 3X3 writing process: pre-writing (analyzing the task, anticipating audience, and adapting the message), writing (researching, organizing, and composing a draft), and revising (revising, proofreading, and evaluating). The script illustrates how to tailor writing to different audiences and situations, highlighting the importance of clarity and conciseness in communication.

Takeaways

  • 📝 Writing is more important than ever in business today, with many employees required to write various types of documents including emails, memos, and reports.
  • ✍️ Business writing prioritizes clarity and brevity, focusing on simple and clear communication rather than showing off extensive knowledge.
  • 🔄 The writing process consists of three main phases: pre-writing, writing, and revising, each with specific steps to ensure effective communication.
  • 🧐 Pre-writing involves analyzing the task, anticipating the audience's reaction, and adapting the message to suit the audience's needs and expectations.
  • 📚 The writing phase includes researching necessary information, organizing that information logically, and composing the first draft of the document.
  • 🔍 Revising is a critical step where the writer makes edits, simplifies sentences, improves formatting, and proofreads to ensure clarity and accuracy.
  • 🔁 The three phases of writing are not strictly linear; revisions may require a return to the pre-writing or writing stages to refine the message further.
  • 👥 Understanding the audience is crucial; writers should adjust their tone and content to effectively convey their message and receive a constructive response.
  • 🧠 Good business writing often requires thinking strategically about how to present information, sometimes using a positive start or acknowledging challenges to build rapport.
  • 🎯 The ultimate goal of business writing is to create a well-organized, effective final product that clearly communicates the intended message and prompts the desired response.

Q & A

  • Why is business writing considered more important today than in the past?

    -Business writing is more important today because almost everyone is required to write, including emails, and even simple tasks like emails require writing techniques to avoid misunderstandings.

  • What are the three phases of writing mentioned in the script?

    -The three phases of writing mentioned are pre-writing, writing, and revising.

  • What is the main goal of business writing according to the script?

    -The main goal of business writing is to communicate as simply and clearly as possible, without the need to impress with extensive knowledge or length.

  • How does the pre-writing phase differ for different types of writing?

    -The pre-writing phase differs in that more time is spent on it for formal presentations compared to simpler communications like emails to colleagues.

  • What are the three steps involved in the pre-writing phase?

    -The three steps in the pre-writing phase are analyzing the task, anticipating the audience's reaction, and adapting the message to improve understanding and readability.

  • Why is revising considered an all-important phase in the writing process?

    -Revising is considered all-important because it involves making revisions and proofreading the document to ensure it is error-free and effectively communicates the intended message.

  • What is the purpose of the '3X3 writing process' mentioned in the script?

    -The '3X3 writing process' is a model developed to explain what needs to be done in each phase of writing to produce a really good and effective final product.

  • How does the script suggest handling a situation where a technical update has caused issues?

    -The script suggests analyzing the task, anticipating the audience's reaction, and adapting the message to convey understanding and urgency without anger.

  • What is the strategy for explaining new mutual funds to a company according to the script?

    -The strategy is to explain the risks and benefits in simple terms that anyone can understand, potentially using a sales pitch style to engage a wider audience.

  • How should a company respond to customer feedback about a problematic advertising campaign?

    -The company should start with an apology, acknowledge the feedback, and explain that the campaign was a pilot project, valuing the customer's input and business.

  • What is the first step in the writing phase according to the script?

    -The first step in the writing phase is research, which involves collecting all the information the reader will need to know before beginning to write.

Outlines

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Keywords

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Highlights

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Transcripts

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Связанные теги
Business WritingEmail SkillsTechnical SupportCommunicationWriting ProcessPre-WritingDraftingRevisingCustomer ServiceProfessional Writing
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