This speech Made Donald Trump President of USA🇺🇸 : Marketing Strategy Explained

Summary

This video script explores Donald Trump's 2016 presidential campaign as a masterclass in marketing, contrasting his outsider approach with Hillary Clinton's insider experience. It dissects Trump's strategy—leveraging sentiment analysis, amplification, and promises—to resonate with the public, despite media bias. The script also draws parallels to historical figures, emphasizing the power of simple language and bold promises in political campaigns. The analysis offers valuable marketing insights applicable beyond politics.

Takeaways

• 😀 Donald Trump's 2016 campaign against Hillary Clinton is presented as a remarkable marketing case study, highlighting his ability to win despite being a political outsider.
• 🏆 Hillary Clinton's extensive political experience, including her role as First Lady, US Senator, and Secretary of State, contrasted sharply with Trump's lack of political background.
• 🔍 Trump's campaign capitalized on public sentiment, focusing on issues like the Afghanistan war, Obamacare, and immigration, which resonated with many Americans.
• 🚧 The 'SAP' strategy (Sentiment Analysis, Amplification, Promise of a Proposition) was central to Trump's campaign, allowing him to connect with voters on a deeper level.
• 🗣️ Trump's communication style, using simple language and emotionally charged statements, appealed to the public's 'monkey brain' rather than their logical 'scientist brain'.
• 💬 His outsider status and bold promises, such as building a wall on the US-Mexico border and bringing jobs back to America, differentiated him from traditional politicians.
• 🌐 Trump's campaign successfully leveraged media coverage, turning controversial statements into free publicity that kept him in the public eye.
• 🔁 The script suggests that Trump's 2024 campaign is employing similar strategies, positioning him as a champion against the current administration and continuing issues.
• 📈 The case study emphasizes the power of understanding audience sentiment and the importance of taking a stand, even if it's controversial, in building a strong brand or political campaign.
• 📝 The script concludes with lessons for marketing and communication, advocating for the use of simple language and the recognition of the emotional impact of messaging.

Q & A

What is the significance of Donald Trump's marketing strategy in the 2016 election?

Donald Trump's marketing strategy in the 2016 election was significant because it allowed him to connect with the audience's sentiment, amplify his message through controversial statements, and promise a better future, despite having no prior political experience.

How did Donald Trump use sentiment analysis in his 2016 campaign?

Trump identified key sentiments among the American public, such as frustration with the government's spending in Afghanistan, dissatisfaction with Obamacare, and concerns over immigration and unemployment, to tailor his campaign messages.

What is the SAP strategy mentioned in the script, and how did Trump apply it?

The SAP strategy stands for Sentiment Analysis, Amplification, and Promise of a Proposition. Trump applied it by identifying public sentiments, amplifying them through his communication, and promising solutions that resonated with the audience.

How did Trump's outsider image contribute to his election campaign?

Trump's image as an outsider was crucial as it allowed him to position himself as someone not part of the corrupt political establishment, which resonated with voters who were dissatisfied with traditional politicians.

What role did media coverage play in Trump's election strategy?

Media coverage played a significant role as Trump's controversial statements and actions attracted extensive media attention, providing him with free publicity and keeping him at the forefront of public discourse.

What was the impact of Trump's communication style on his campaign?

Trump's communication style, which often involved simple language and emotionally charged statements, was effective in connecting with the public's 'monkey brain', bypassing logical scrutiny and creating a strong emotional bond with his audience.

How did Trump's slogan 'Make America Great Again' fit into his marketing strategy?

The slogan 'Make America Great Again' was a central part of Trump's marketing strategy as it promised a return to a perceived better past, tapping into nostalgia and a desire for change among the American public.

What were some of the specific promises Trump made during his campaign?

Trump promised to build a wall along the US-Mexico border, bring jobs back to America, go against China, and proposed a total shutdown of Muslims entering the United States in response to a terror attack.

How did Trump's approach to campaigning differ from Hillary Clinton's in 2016?

Trump's approach was more aggressive, focusing on outsider status and making bold, controversial promises, while Clinton's campaign was more focused on inclusivity and policy discussions, without the same level of media attention.

What marketing lessons can be learned from Trump's election strategy?

Key marketing lessons include understanding the audience's sentiment, being bold and taking a stand even if it's controversial, and using simple language to connect with people on an emotional level.

Outlines

00:00

🔥 Election Showdown: Trump's Marketing Mastery

The paragraph introduces the heated election season in the United States and sets the stage for a comparison between Donald Trump and Hillary Clinton's 2016 campaign strategies. It highlights Trump's outsider status and his marketing prowess, despite having no political experience. The narrative contrasts Trump's image as a reality TV star and businessman with Clinton's extensive political background, emphasizing the underdog story of Trump's victory against the odds.

05:01

📈 Decoding Trump's Marketing Strategy

This section delves into the marketing tactics Trump employed to win the presidency. It discusses the sentiment analysis, amplification, and promise of a proposition (SAP) strategy that Trump used effectively. The paragraph outlines how Trump capitalized on public sentiment, particularly on issues like the Afghan war, Obamacare, and unemployment, to create a narrative that resonated with the American people. It also touches on how Trump's outsider image and controversial statements helped him stand out against the establishment.

10:04

🗣️ Trump's Communication and Media Dominance

The paragraph explores Trump's communication style and how it contributed to his success. It explains how Trump's use of simple, emotionally charged language and controversial statements captured media attention and public discourse. The analysis includes a comparison of Trump's communication approach with that of other politicians, highlighting his ability to dominate media coverage and shape the narrative around his campaign.

15:06

🏭 Addressing State-Specific Issues and Local Sentiments

This section focuses on how Trump tailored his campaign to address state-specific issues, thereby resonating with local sentiments. It discusses his strategy of identifying and targeting specific problems in each state, which helped him gain support across different regions of the United States. The paragraph also contrasts Trump's approach with that of his opponents, who may not have been as effective in connecting with local concerns.

20:06

🌐 The Outsider Siege Strategy and Its Impact

The paragraph examines the 'Outsider Siege' strategy that Trump employed, drawing parallels with historical figures like Hitler and Napoleon. It describes how Trump positioned himself as an outsider fighting against a corrupt establishment and how this narrative helped him connect with voters. The description also includes how Trump's campaign slogan 'Make America Great Again' was a key part of this strategy, promising a return to a perceived better past.

25:08

🚀 Marketing Lessons from Trump's Political Ascent

The final paragraph summarizes the key marketing lessons from Trump's rise to power. It emphasizes the importance of understanding audience sentiment, the power of taking bold stands, and the effectiveness of simple language in communicating with the public. The paragraph concludes by encouraging viewers to apply these lessons in their own endeavors, suggesting that the principles behind Trump's success can be valuable in various contexts.

Keywords

💡Marketing Case Study

A marketing case study is an in-depth analysis of a specific marketing campaign or strategy. In the context of the video, it refers to the detailed examination of Donald Trump's 2016 presidential campaign strategies, which are considered a successful marketing endeavor despite not fitting the traditional political candidate profile. The video discusses how Trump's approach to connecting with voters, his use of media, and his messaging were key to his electoral success.

💡Sentiment Analysis

Sentiment analysis is the process of determining the emotional tone behind words, often used in marketing to understand public opinion. The video explains how Trump identified key sentiments among the American public, such as dissatisfaction with government spending on foreign wars and frustration with policies like Obamacare, to shape his campaign messages.

💡Amplification

In marketing, amplification refers to the act of increasing the reach or impact of a message. The video describes how Trump used various channels, including controversial statements and social media, to amplify his messages and gain significant media coverage, which in turn increased his visibility and support among certain voter segments.

💡Outsider Siege Strategy

The Outsider Siege Strategy is a marketing approach where a candidate or brand positions itself as an outsider challenging the status quo. The video illustrates how Trump presented himself as an outsider to the political establishment, promising to 'drain the swamp' and make America great again, which resonated with voters who felt disenfranchised by traditional politics.

💡Controversial Statements

Controversial statements are remarks that are likely to provoke public disagreement or debate due to their provocative nature. The video highlights Trump's use of such statements to generate media attention and public discussion, which was a key part of his strategy to stay relevant and in the spotlight, overshadowing other candidates' campaigns.

💡Media Boost

A media boost refers to the increased coverage or attention a person, brand, or topic receives from various media outlets. The video discusses how Trump's controversial statements and actions led to extensive media coverage, which acted as a free advertising platform for his campaign, reaching a wide audience and keeping his message at the forefront of public discourse.

💡Election Strategy

An election strategy encompasses the tactics and plans a candidate uses to win an election. The video decodes Trump's strategy, which included identifying key voter sentiments, using outsider positioning, and making bold promises to address those sentiments, as a blueprint for his successful presidential campaign.

💡Political Correctness

Political correctness refers to the avoidance of language or actions that could offend certain groups of people. The video contrasts Trump's approach with the concept of political correctness, suggesting that his willingness to make bold, unfiltered statements, even if they were deemed politically incorrect, was a factor in his appeal to certain voter demographics.

💡Simple Language

Using simple language means communicating in a way that is easy to understand, often avoiding complex jargon or technical terms. The video emphasizes how Trump's use of straightforward, simple language made his messages accessible to a broad audience, including those with less political knowledge or interest, which was a strategic move to connect with the general public.

💡Manufacturing Superpower

A manufacturing superpower is a nation that leads in the production of goods on a global scale. The video mentions Trump's promise to make America a manufacturing superpower again, implying a return to economic dominance and self-sufficiency, which was a recurring theme in his campaign aimed at appealing to workers and those concerned about outsourcing and foreign competition.

Highlights

The 2016 US election is framed as a marketing battle between Donald Trump and Hillary Clinton.

Donald Trump's campaign focused on slogans like 'Make America Great Again', resonating with the public sentiment.

Hillary Clinton's extensive political experience and achievements were overshadowed by Trump's marketing strategies.

Trump's lack of political experience was turned into a strength, positioning him as an outsider capable of change.

The SAP strategy (Sentiment Analysis, Amplification, and Promise of a Proposition) was central to Trump's campaign.

Trump identified and capitalized on key public sentiments such as dissatisfaction with the Afghan war and Obamacare.

State-specific issues were targeted to resonate with local voters, such as jobs in the Midwest and immigration in the South.

Trump's use of controversial and emotionally charged language garnered significant media attention.

The 'Outsider Siege' strategy was employed to position Trump as a commoner fighting against the political establishment.

Trump's communication style was simple and emotionally engaging, appealing to the 'monkey brain' rather than the 'scientist brain'.

Contrasting campaign strategies are highlighted, with Clinton's inclusivity versus Trump's rebellion.

The power of simple language and emotional connection in Trump's speeches is emphasized over complex political jargon.

Trump's promises, such as building a wall and bringing back jobs, were clear and directly addressed voter concerns.

The case study draws parallels between Trump's strategies and those of historical figures like Hitler and Napoleon.

The importance of understanding audience sentiment and leveraging it for marketing and political campaigns is discussed.

The video concludes with lessons for marketing professionals, emphasizing the power of emotional connection and simple language.

Transcripts

hi everybody the election season in the

United States is heating up the new era

is here it is go

[Music]

time Donald Trump was grazed by a bullet

fired from the rooftop he's the only one

that can fix the mess we're in we will

make America great again this campaign

is about who we fight for

[Music]

we believe in the promise of America and

we're ready to fight for it this country

is not ready for a Marxist president

there are some people who think we

should be a country of

chaos Camala you're fired get out of

here I will proudly put my record

against his any day of the

week and since it is the election of the

most powerful country in the world every

single country on earth is biting its

nails to see who will go on to to become

the president of the United States of

America now if we keep politics aside I

consider Donald Trump to be the most

incredible case study of marketing

because if you look at Donald Trump

versus Hillary Clinton clash in 2016

Hillary was easily the most powerful and

winw worthy candidate in the United

States of America and Trump was

practically a disaster on paper why look

at these report cards Hillary Clinton

had been in public service for 43 years

she was the first lady of the United

States for 8 years from from 1993 to

2001 and this is when Bill Clinton was

President of us she was also elected as

US senator from New York and served two

terms from 2000 to 2009 and most

importantly Hillary Clinton served as

the Secretary of State under President

Barack Obama from 2009 to 2013 and in

this tenure she was responsible for the

most important projects in the country

like US foreign policy handling of major

crisis like the Arab Spring voicing the

women's rights issue at the global stage

and she even oversaw the killing of

Osama bin ladin but if you look at Trump

trump had nothing close to Hillary's

achievements he had zero experience in

public office zero experience in foreign

policy and zero experience in government

service while Hillary worked very hard

to serve the people of America Trump ran

a reality show called apprentice and had

nothing to do with Public Service while

Hillary was known to be a hardworking

Patriot Trump was known for his luxury

hotels and casinos just like Vijay Malia

in India while Hillary was known to be a

seasoned Diplomat Donald Trump was known

for his controversial and Brass

statements all across the world liar

rapist is she Indian or is she black

it's very simple that you're a nasty

person you called women you don't like

fat pigs dogs take a look at her she's a

slob slobs and disgusting animals like

you wouldn't have your job if you

weren't beautiful well we have some of

the dumbest leaders in the world have

you heard her laugh that is the laugh of

a crazy person

if Hillary Clinton were a man I don't

think she'd get 5% of the vote and on

top of that he also had 34 criminal

cases against him and in addition to all

of this Hillary also had two more

superpowers in her favor Barack Obama

himself publicly endorsed Hillary

Clinton and more importantly Hillary

also had the support of the American

Media whereas Donald Trump he was merely

a laughing stalk for the American Media

and if you don't believe me look at this

this is how the media spoke about

Hillary nobody answer side of incumbent

presidents and not even some of them has

in all the years since enjoyed such a

commanding position going into a

presidential cycle as Hillary Clinton

she's back Hillary Clinton returning to

the spotlight for the first time since

she left the state department the

Republicans are already worrying about

Hillary and we have news today that

maybe they should be there will never be

anybody more prepared Secretary of State

8 years in the White House than this

woman she will be our next president and

this is how the media spoke about Donald

Trump Donald Trump does not have the the

character nor does he have the

temperament to be the commander-in-chief

remember that guy who used to host The

Apprentice I dreamed we elected him

president do we want some with that kind

of character that kind of careless

language to be negotiating with Putin

the election is being rigged by corrupt

media pushing false allegations and

outright lies in an effort to elect

Hillary Clinton president this is the

reason why Donald Trump is one of the

greatest marketing case studies to be

studied because in spite of all the odds

against him the entire world was shocked

to see that Donald Trump still went out

to become the president of the United

States of America and even now 8 years

later Donald Trump is up against kamla

Harris who has been the Attorney General

of California a US senator and now a

vice president and he is still deploying

the exact same tactics to win the 2020

before elections to hold the most

powerful position in the world so in

this episode today we are going to

decode this entire blueprint of the

classic marketing case stud of Donald

Trump and help you understand without an

experience in politics without the media

support and with no credibility to stand

as president how on Earth did Donald

Trump beat Hillary Clinton who had every

attribute to win what were his marketing

and election strategies that put a dent

in the political system of America how

is he using the same tactics now in 2024

and most importantly what are the

marketing lessons that we need to learn

from the genius marketing strategies of

Donald

Trump before we move on let me introduce

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[Music]

now this is a story that dates back to

2011 when Trump gave a speech

questioning the citizenship of President

Barack Obama and he demanded to see

Barack Obama's birth certificate Trump

has been getting lots of attention and

rising in the polls by questioning

whether President Obama was born in

Hawaii I got him to do something that

nobody else could get him to do and I've

been given great credit for you rais

this issue of his credibility that if he

has it he should release it absolutely

uh there are some people who question

yours and this cost so much Ruckers in

the American Media that President Obama

was forced to present his birth

certificate publicly but you know what

guys President Obama did not sit quietly

he waited for the most prestigious

dinner event in America called the White

House correspondence dinner for those

who don't know this is an event where

the president of the United States host

the biggest journalists politicians

celebrities and business tycoons who all

come together for a night of

light-hearted humor and Sati and this

event is broadcasted all across America

and guess what Barack Obama roasted

Donald Trump in front of the entire

White House correspondence dinner and

this turned Donald Trump into a laughing

stalk in the American Media no one is

happier no one is prouder to put this

birth certificate matter to rest than

the Donald and that's because he can

finally get back to f focusing on the

issues that matter like did we fake the

[Music]

moonlanding say what you will about uh

Mr Trump he certainly would bring some

change to the White

House Donald Trump has been saying that

he will run for president as a

republican which is surprising since I

just assumed he was running as a

joke it was clear that Donald Trump was

not happy he bolted for the exits before

the other people could leave the uh the

Washington Hilton now just to help you

understand the gravity of the situation

imagine this guys you are a respected

billionaire and you are present in a

room full of the most powerful and the

most respected people in America and

while you are sitting in the audience

the president of the United States

himself insults you and everybody is

laughing at you my question is how would

you feel terrible right well guess what

this is exactly what catalyzed Donald

Trump to become the president of the

United States of

America we have to stop up doing things

for some people but for this country

it's destroying our country

now our country

needs our country

needs a truly great leader and we need a

truly great leader now so ladies and

gentlemen I am officially

running for president of the United

States and we are going to make our

country great

[Applause]

again he had already tried to run for

president twice but this time Donald

Trump was put on beast mode and he said

I am going to become the president of

the United States of America by hook or

Kook and this is when like I said he

went against the most deserving

candidate in America who was Hillary

Clinton today the party of Lincoln has

become the party of Trump trump actually

says he would do a much better job for

women than I would now that's a general

election debate that's going to be a lot

of fun I don't know Putin he said nice

things about me if we got along well

that would be good well that's because

he'd rather have a puppet as president

Donald thinks belittling women makes him

bigger he goes after their dignity their

self-worth so the question is how on

Earth did Donald Trump win well this is

where ladies and gentlemen Donald Trump

deployed the sap strategy which stands

for sentiment analysis amplification and

promise of a proposition so let's try to

understand the strategy in the context

of the American elections let's start

with sentiment analysis this is a phase

where a candidate identifies the

sentiment of the audience to design

their election campaign in case of

America Donald Trump identified three

important sentiments the first sentiment

was the Reckless pending of the

government in the Afghan war to tell you

about it back in 2016 while America had

wasted billions of dollars into

controlling Afghanistan millions of

Americans were struggling with

homelessness and poverty in total the

United States spent

2313 trillion in Afghanistan while

millions of Americans were struggling in

poverty in the United States in America

almost 40 million people are living in

poverty the number of Americans living

without homes in shelters or on the

streets continues to rise at an alarming

rate more than half a million Americans

are homeless On Any Given night millions

of American households they are

struggling to get enough food but

clearly we as a country are not doing

enough now you tell me guys if India

spends 1,000 crores in Sri Lanka while

millions of people are dying here in

India how would you feel well that is

exactly how the people of the United

States felt about the government

spending in Afghanistan the second

sentiment he identified was the failure

and frustration of Obamacare for those

who don't know Obamacare was an

insurance policy to make Insurance

accessible to All American citizens but

in reality it backfired to an extent

where the cost of insurance premiums

more than doubled between 2013 and 2018

it went from $244 to $550 per month and

in some cases the Americans even saw

their insurance premium triple and this

again made the lives of the Americans

absolutely miserable Obamacare is a

complete and total

disaster they can say what they want

they can guide you any way they want to

guide you in some cases they guide you

incorrectly in most cases you realize

what's happened it's imploding we're

winning the lawsuit to terminate

Obamacare in Texas we are winning the

Texas lawsuit now the pecularity of the

situation is that even though the

Americans were absolutely enraged only

Donald Trump could speak and Bash the

government whereas Hillary couldn't

touch upon these issues at all why

because Hillary herself was in the

government while these policies were

implemented and she couldn't go against

Barack Obama's policies so Donald Trump

had a big big advantage over here and

lastly America was facing a drug and

unemployment problem the scourge of drug

addiction continues to claim too many

lives in the United States the only way

to solve the drug problem is through

toughness when you catch a drug dealer

you got to you got to put him away for a

long time unemployment is 13 to 15 maybe

even 16 or 17% because so many people

have given up looking for jobs if this

is very very clear to you let's move on

to the next segment people if you look

at this chart you will see what exactly

were the Americans feeling 80% of the

Americans thought that Outsourcing of

jobs to China and Asia was hurting their

job prospects and financial well-being

77% thought that foreign M products hurt

American workers and lastly they also

believed that the growing number of

immigrants was hurting America similarly

if you look at this table it shows the

percentage of registered voters stating

what is very important to their vote and

this table shows the most important

issues that American voters cared about

and these issues were around economy

terrorism foreign policy and Healthcare

so you know what Donald Trump literally

delivered controversial statements to

get rid of immigrants in America and

that caused a ripple effect with the

white American population they're coming

in illegally drugs are pouring in

through the Border we have no country if

we have no border I want to build the

wall we need the wall the water Patrol

ice they all want the wall nearly

180,000 illegal immigrants with criminal

records ordered deported from our

country are tonight roaming free to

threaten peaceful citizens secondly

Donald Trump identified the local

sentiment with respect to each state so

just like in India we have National

issues and state issues even in America

there are National issues and there are

state issues in India economy and

unemployment remain National issues

whereas if you look at State specific

problems in Kerala youngsters are

struggling to find jobs in monipur

people are facing a security concern and

in Bihar the state is trailing behind in

education so just like this even in the

United States Trump very specifically

identified and targeted a specific issue

in each state which resonated with the

people of that particular State firstly

if you look at these Midwestern states

like Michigan Pennsylvania Wisconsin and

Ohio the focus was only in job

employment and bashing of Outsourcing in

the southern states like Florida North

Carolina and Georgia the campaign was

all about immigrants gun rights and

religious freedom for States like

Arizona Nevada and Texas which was near

the Mexican border Trump aggressively

spoke against immigration and border

security this is how Trump identified

the sentiment of the American people

both at the national level and at the

state level and designed his campaigns

accordingly this was the first phase of

Trump's marketing strategy which was to

identify the most powerful sentiments to

build his election campaign now the

question over here is if Trump could

identify these sentiments even Hillary

Clinton could have identified these

sentiments right then the question is

what exactly did Trump do special well

here's why ladies and gentlemen the

second pillar of the sap framework comes

in which is amplification and in this

phase a political candidate Taps on the

sentiment of the people using all of his

marketing instruments and this includes

everything from speeches to tweets to

press releases to even their slogan and

here's where Trump deployed a marketing

strategy which we call The Outsider

Siege strategy this is a strategy that

was deployed by the most powerful people

on the planet like Adolf Hitler Julia

Caesar and even Napoleon bonapart so the

question over here is how does this

strategy work well this strategy has

three steps Define what you stand by

Define your enemy as this big castle of

power that is troubling the common

people and then present yourself as an

outsider a commoner who's trying to

stomm the gates of power for the welfare

of the common people so if you look at

Hitler Hitler positioned himself and the

Nazi party as the saviors of Germany to

restore the nation's former glory after

the devastating effects of World War I

secondly he defined his enemy as the

corrupt and weak German government the

Treaty of versales which forced Germany

to pay for war and crippled Germany into

poverty and lastly he presented himself

and the Nazis as The Outsiders were

willing to overthrow the government The

Outsiders who had the courage to reject

the treaty of World War I and most

importantly he also presented himself

and the Nazi party as the saviors who

had the courage to stand against the

Jews and by doing so Hitler told the

German people that they were restoring

the Lost Glory of Old Germany and if you

look at Donald Trump even his strategies

were very very similar firstly Donald

Trump positioned himself as the savior

of America who wanted to make America

great again secondly he presented

himself as the champion of the Forgotten

American workers and the struggling

American citizens and thirdly he defined

his enemy as the entrenched political

establishments in both the Democrats as

well as the Republicans whom he labeled

as a part of a corrupt and ineffective

system Yes you heard that right Donald

Trump literally bashed the people of his

own party by calling them corrupt and

ineffective look at this Mitch McConnell

should have challenged that election

because even back then we had plenty of

material to challenge that election but

Mitch Connell didn't have the courage to

challenge the

election he's only a leader because he

raises a lot of money and he gives it to

Senators that's the only thing he's got

that's his only form of leadership he

should have challenged the election and

here's where he also started blaming the

immigrants for spoiling the American

culture for ruining the economy of

America so if you see he was not just

attacking Hillary he attacked the enemy

which was the entire political system of

America and the immigrants from Mexico

and lastly he presented himself as the

ultimate Outsider a businessman a

non-politician who had the courage to

take on the entire corrupt establishment

of the United States of America so by

doing so he told the American people

that he was the only one capable of

restoring the Lost greatness of the

United States of America just like

Hitler promised to restore the Lost

Glory of Old Germany and this is the

reason why ladies and gentlemen Donald

Trump's marketing campaign slogan was

make America great again we will make

America strong

again we will make America proud

again we will make America safe

again and we will make America great

again now at the same time if you look

at Hillary Clinton's campaign it was the

complete opposite of Donald Trump it was

not about a Rebellion but a soft happy

campaign about inclusivity and saying

that oh you know what let's all sit

together and live together and be happy

together we're going to have an election

that is truly going to be about

fundamental rights marriage equality

taking on the continuing discrimination

against the LGBT community some have

suggested that gay rights and human

rights are separate and distinct but in

fact they are one and the same and this

is the reason why Hillary Clinton never

really got hold of those dieh hard fans

who could stom the gates just to make

her president so if you see while Donald

Trump opted for a highrisk high reward

strategy Hillary was more of low risk

and low reward and lastly Trump also

amplifies his message with his

extraordinary communication skills and

again it is very very similar to that of

Hitler so let's understand this better

firstly if you see Trump uses very

controversial sentences which by default

results into breaking news so while a

normal candidate might say oh dear

people of America we see an increasing

immigrant population tion which is

hindering with our economy this is how a

normal candidate speaks and this is how

Donald Trump says the exact same thing

they're bringing drugs they're bringing

crime they're rapists now you tell me

guys if you were a reporter what would

make a great story a diplomatic

statement about improving border

security or a statement calling the

Mexicans as rapists and druggies

obviously option two right well that is

why ladies and gentlemen Donald Trump

got an insane media boost by All

American Media outlets and one study

even stated that Donald Trump got as

much as $1.9 billion do worth of free

media publicity and as of 2016 this was

so so high that while Bush got $214

Million worth of earned media Clinton

got $746 Million worth of earned media

whereas Trump alone got more free media

coverage than all others in this table

combined which was almost worthy of $1.9

billion and here's where Trump actually

achieves a virtuous media CLE so when

Trump says something spicy he gets

covered by the American Media so his

message gets heard by a lot of people

this gets him both loyal audience and

haters so when he has haters and lovers

both there is always a debate around his

statements both in social media as well

as on TV and this again makes him a

sensation so again whenever he says

something the media houses cover it

because they know that people will watch

it and they will talk about it this is

how Trump was consistently able to get

eyeballs through media IND and he became

a sensation in the United States of

America which kind of overshadowed

Hillary Clinton's campaign but you know

what guys this is just one major part of

Donald Trump's strategy which is about

what he says but there is also something

very very special about how he says it

let me show you this with an example and

it will blow your mind here's statement

number one by a politician there were 4

million unauthorized immigrants from

Mexico living in the US in 2022 and

Mexico accounted for 37% of Nations

unauthorized immigrants and this is a

serious concern for America and let me

help you understand this with the exact

same example that we took before they're

bringing drugs they're bringing crime

they're rapists this is a normal

candidate versus Donald Trump speaking

about the exact same thing now you tell

me guys which statement are you more

impacted by obviously the second one

right but do you realize statement

number one actually had a stat it had

logic and it was not radical statement

number two is a plain statement with no

stat and no data and there is a very

high possibility that if a politician

puts out something like this is more of

an allegation than a fact so logically

speaking statement number one should

appeal to the people right then the

question is why do people connect with

statement number two well the answer to

this has actually been explained by a

Noel laurate called Daniel kiman who

wrote this book called thinking fast and

slow in this book Daniel talks about how

our brain has two parts the monkey brain

or the Olympic brain and the scientist

brain or the neocortex the monkey brain

is the emotional brain that jumps to

conclusion very very quickly whereas the

scientist brain actually handles logical

thinking and problem solving and most

people when trying to convince others

they use facts and logic which does make

sense but the problem is that it appeals

to the scientist brain and why is this a

problem because the catch over here is

that most decisions that we make are

actually driven by the emotional monkey

brain and not the logical brain and

here's where Donald Trump comes in he

Taps into the emotions of people by

saying things that trigger a strong

feeling and this helps him connect with

the people very very quickly so even

even though there may not be any logic

to what he's saying people will still

believe and trust him because their

monkey brain is flattered so in simple

words you can command the trust of the

audience simply by appealing to the lyic

brain with emotion and simple language

and the most mindblowing thing about

Donald Trump is that his language is so

simple so simple that even a fourth

grade student will understand what he is

saying and look here's a sample of how

he speaks as compared to others and what

I want you to notice are the strong

words that he uses that trigger emotions

and yet he keeps it extremely simple

have a look I'm telling you I used to

use the word incompetent now I just call

him stupid I went to an Ivy League

school I know words I have the best

words but there's no better word than

stupid right I will rebuild our military

it will be so powerful and so great that

we'll never have to use it nobody's

going to mess with us folks nobody

nobody if you're talking about $18

trillion economy you're talking about a

15% tax on your gross domestic product

this is how ladies and gentlemen Donald

Trump deployed the second step of the

strategy which was amplification of the

problems and laying an outsider Siege

into the corrupt and weak government of

America and here's where his last and

the simplest step comes in which is a

promise of a proposition in this step

after a candidate has defined an enemy

after he amplifies his message of a

Siege into a broken system he promises

people a proposition which brings hope

for a better tomorrow in this case what

did Donald Trump promise Donald Trump

promised to build a wall along the US

Mexico border to prevent illegal

immigration he pledged to bring jobs

back to America and also promised to go

against China and thirdly in response to

a terror attack in December 2015 by a

radicalized Muslim couple Donald Trump

responded to the public sentiment and

proposed a total shutdown of Muslims

entering the United States of America

this is how by identifying the sentiment

of the Audience by presenting the

existing political system as a corrupt

and weak establishment by instigating

the people to lay Siege to the political

system of America and lastly by making

the most controversial and hard-hitting

Promises to the people of America Trump

positioned himself as the Savior to make

America great again and the result it

got him Die Hard fans it gave him the

license to take harsh decisions and most

importantly it made him the president of

the United States of America and now

he's doing the exact same thing just

like the Obama Administration back then

now he's presenting Biden's ad

Administration as the enemy just like

the Mexicans back then now Trump wants

to deport Hamas radicals and Mexicans

both out of the United States and just

like last time even now he wants to make

America a manufacturing superpower

without depending on China in fact he's

already promised to stop Ford from

investing $2.5 billion in Mexican engine

plants and is pushing them to spend in

America and just like the afan war now

Trump is going against the us spending

into the Russian war which he says

America has nothing to do with and to be

honest he is right and lastly Trump as

usual is in the media for his

controversial statements whereas kamla

Harris has her PR guns firing too late

to build a brand around her Persona this

is the Epic election strategy of Donald

John Trump and this brings us to the

last part of the episode and that are

the lessons of marketing that we need to

learn from the rise and Rise of Donald

Trump lesson number one if you

understand the sentiment of your

audience well nobody can stop you from

connecting with them in this case say

even though the media was against Donald

Trump his speeches and communication

strategies always hit the right card

with the audience to nullify the impact

of American Media lesson number two

anything that is significant in this

world will always lead to bipolarity

whether that is Putin Modi or Trump when

you make bold statements it's a

double-edged sword if it resonates with

your audience it will catapult your

brand if it doesn't it will kill your

brand but if you never take a stand and

be politically correct it's a sure short

way to become insignificant so be B hold

and say the truth even if it is brutal

because it really helps in the business

context the best example of a brand

gaining from controversy is Nike and you

can read about it from the link in the

description because I'm attaching a case

study for the same and lastly once a

great man said language is a powerful

tool use it to convince people and not

to confuse them in this case while other

candidates and Hillary herself put out

stats and terms that were too complex

Trump used a fourth grade vocabulary to

win the seat of the most powerful ful

chair in the world and that ladies and

gentlemen is the power of a simple

language this is what we could

understand about the blueprint of Donald

Trump's election strategy and I just

hope you learned something valuable from

this case study that's all from my side

for today guys if you learn something

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subscribe to our Channel thank you so

much for watching I will see you in the

next one bye-bye

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