MY 5 RULES for hiring an EXECUTIVE ASSISTANT in 2021

Summary

This video offers insights on identifying the need for an executive assistant, the hiring process, and maintaining a successful working relationship. The speaker shares personal experiences, emphasizing the importance of proactive, resourceful individuals who reflect the CEO's values and can handle diverse tasks. The key takeaway is the significant impact a good executive assistant can have on a CEO's productivity and business growth, supported by clear communication and setting the right expectations.

Takeaways

• 🔍 The video discusses the process of finding and hiring an executive assistant (EA) and determining if one is needed.
• 🤝 The speaker shares a personal connection to the topic, highlighting the value of their own EA and the positive impact on their work.
• 📈 The video emphasizes the importance of hiring an experienced EA, especially for CEOs who are new to the role or have never had one before.
• 🤔 It stresses the need for an EA who can anticipate needs and be proactive, rather than just reactive to instructions.
• 💡 The speaker suggests that an EA should be someone the CEO would enjoy spending time with outside of work, to foster a strong working relationship.
• 💼 The video provides a mathematical perspective on the value of an EA, showing how they can increase the CEO's effective hourly rate by reclaiming time.
• 💡 It outlines specific qualities to look for in an EA, such as being resourceful, reflecting the CEO's values in communication, and being tech-savvy.
• 🛠️ The speaker shares personal criteria for an EA, including the ability to take on random projects and tasks, which can be crucial for a growing business.
• 💬 Communication is key in the EA-CEO relationship; the video advises CEOs to prioritize communicating with their EAs and providing regular feedback.
• 🔗 The video concludes with advice on setting clear expectations and maintaining a strong relationship with the EA to ensure their effectiveness and retention.

Q & A

What is the main topic of the video script?

The main topic of the video script is about how to find and hire an executive assistant, and how to determine if you need one.

Why does the speaker feel passionate about helping CEOs find executive assistants?

The speaker feels passionate about this because their own executive assistant is their favorite person and they want everyone to experience that level of support and efficiency in their business.

What was the speaker's situation before hiring an executive assistant?

Before hiring an executive assistant, the speaker was handling multiple roles within the business, including finance, HR, customer success, and customer service, which was overwhelming.

How did the speaker's business model change before hiring an executive assistant?

The speaker's business model shifted from flying out to different gym locations to a consulting model, which took off and increased the workload significantly.

What was the speaker's realization when hiring for the executive assistant role?

The speaker realized that they needed to hire someone with more experience than themselves in the role and someone they would enjoy being around even outside of work.

Why is it important for an executive assistant to be tech-savvy according to the script?

It is important for an executive assistant to be tech-savvy because most businesses today are virtual and online, and the assistant needs to be able to use technology effectively to communicate and manage tasks.

What are the five key qualities the speaker looks for in an executive assistant?

The five key qualities are the ability to anticipate needs, resourcefulness, reflecting the CEO's values in communication, the willingness to take on random projects and tasks, and being tech-savvy.

How does the speaker calculate the potential financial benefit of hiring an executive assistant?

The speaker calculates the potential financial benefit by estimating the number of hours the executive assistant can save them per week and multiplying that by their hourly wage, showing a significant increase in potential earnings.

What are the three key actions the speaker suggests to foster a successful relationship with an executive assistant?

The three key actions are setting clear expectations, communicating frequently and effectively, and providing regular feedback.

Why is it challenging to hire for the executive assistant role according to the speaker?

It is challenging because the role requires a unique combination of skills and personal attributes, and many people may be resistant to the level of trust and vulnerability required in such a close working relationship.

What is the speaker's advice on how to prioritize communication with an executive assistant?

The speaker advises to prioritize communication with the executive assistant by talking to them first before anyone else on the team, ensuring they are always in the loop and never last to be communicated with.